Best Leslie Mcdermid Podcasts (2024)

1
Using Social Media to Put Yourself Out There

2+ y ago

—

This week, I discuss how to use social media to put yourself out there on social media and put a face to your business. Topics discussed: Writing thoughtful captions and sharing stories. Using video and the stories feature. Leaving thoughtful comments. This podcast is powered by ZenCast.fmBy Leslie McDermid: Social Media Strategist, Online Marketing, Blogger

1
Google My Business Listing- Do I have to Pay? 12:12

3y ago12:12

12:12

This week, I discuss claiming your Google My Business listing, and paying for Google. Topics discussed: How to claim your Google My Business listing A story about a local business who didn't know they could edit their 'permanantly closed' GMB listing. You don't have to pay for Google! Links mentioned in this episode: www.thesociallaunch.com This po…

1
Idea Generation Tools 10:16

3+ y ago10:16

10:16

This week, I'm sharing some idea generation tools if you're stuck not knowing what to post on social media, or you need blog post ideas, etc. Links discussed: 50 social media post ideas https://www.socialmediamarketingtipscanada.com/50-creative-social-media-post-ideas/ Promo Republic http://bit.ly/trypromorepublic Quora https://www.quora.com Answer…

1
Instagram: Posts, Stories, Reels and IGTV 10:34

3+ y ago10:34

10:34

When you’re getting started on Instagram, or you’ve been using it for awhile but you’re a bit confused about the different ways you can share posts, here is a rundown. Today I discuss Instagram posts, Stories, Reels, and IGTV. Topics discussed: Instagram Posts Instagram Stories and Highlights Instagram Reels IGTV Links mentioned in this episode: ht…

1
Creating a More Positive Facebook Newsfeed 9:53

4y ago9:53

9:53

This week, I share some quick tips to create a more positive Facebook Newsfeed. Every once in awhile, we might need to change up our content, or who we follow, so I share 3 ways to do that. Links mentioned in this episode: Create a More Positive Facebook Newsfeed blogpost https://www.socialmediamarketingtipscanada.com/create-a-more-positive-faceboo…

1
Social Media as a Networking Tool 17:11

4+ y ago17:11

17:11

By Leslie McDermid: Social Media Strategist, Online Marketing, Blogger

1
The Biggest Reason Your Business Needs to Have a Website 11:24

5y ago11:24

11:24

By Leslie McDermid: Social Media Strategist, Online Marketing, Blogger

1
What to Post to Social Media on Holidays 9:33

5y ago9:33

9:33

With Halloween coming up I thought it would be fun to share some ideas for what to post onto social media on specific holidays. Get Halloween specific ideas here https://www.socialmediamarketingtipscanada.com/13-easy-halloween-social-media-marketing-ideas/ Use these discount codes on Promo Republic to save up to $50. Standard (Best for small busine…

1
What is IGTV and How Do I use it? 10:39

5y ago10:39

10:39

Today we are talking all about IGTV and before you say oh well I don’t need another platform, this is more of an episode about how to repurpose your existing videos and use on instagram, while getting more views on IGTV. IGTV is basically YouTube for Instagram. So if you’re creating videos, you might a well be getting as much use of them as possibl…

1
Resizing Videos for Instagram and IGTV 9:34

5+ y ago9:34

9:34

In this episode, I share a new podcast I'm working on and a tool to help you resize your videos and reuse on Instagram and IGTV. Links mentioned: Follow Your Bliss Podcast: https://www.blissfinity.me/podcastKapwing: https://www.kapwing.com Let's connect!Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts |Twitter https://twitter.com/lesliemc…

1
Adjusting Your Social Media Strategy 11:13

5+ y ago11:13

11:13

In this episode, I share my thoughts on adjusting your social media strategy to save time from spending your time on things that aren't working. How to get organized on social media for 2019 5 Steps to a Social Media Strategy http://www.socialmediamarketingtipscanada.com/5-steps-to-a-social-media-strategy/ Social Media Frameword (FREE Course!) http…

1
Tools to Create Super-Fun New Years Graphics for Social Media 9:15

5+ y ago9:15

9:15

In this episode, I share 3 tools to use to create graphics and videos to share for New Years! (or anytime of year) Social Media Tools I mention: Crello https://crello.com Pexels Video https://videos.pexels.com/search/new%20years Biteable https://biteable.com/templates/ How to get organized on social media for 2019 Social Media Frameword (FREE Cours…

1
Planning Your 2019 Social Media 17:54

6y ago17:54

17:54

In this episode, I discuss how you can start getting organized on social media for the new year! We discuss how you can: Start with your goals for each of your social media platforms 2019 overview calendar monthly calendar with categories tools to get you organized (Hootsuite, Buffer, Hiplay, Canva, Crello and Promo Republic) How to get organized o…

1
Promoting Your Business During the Holidays (The Right Way) 14:56

6y ago14:56

14:56

In this episode, I share some ways to promote your business during the holidays that your customers will actually like, versus pushing ads in their face the whole time. Here are some of the ideas we discuss: creating a contest giveaway and marketing to people after to send an offer sharing helpful tips and offer a suggestion to a pain point collabo…

1
The Benefit of Giving Away Content for Free 17:34

6y ago17:34

17:34

Are you afraid of sharing too much of your content for free? Think your content is too valuable and you should be selling all your information? Here are a few reasons why giving away content for free could grow your business and bring you new clients, plus, how to share content for free and still have content available to sell. Links mentionedSocia…

1
Using Social Media to Inspire Positivity 12:03

6y ago12:03

12:03

Do you need more positivity in your life? In this episode I share a few stories of how people are using social media to inspire positivity. Links mentionedKillian's Courage https://www.facebook.com/courageforkillianGo Fund Me Campaign for Killian Mather McKessock Waddell https://www.gofundme.com/killian-mather-mckessock-waddell Thanks for listening…

1
Facebook Ads versus Google Ads: Which is best for your business? 15:13

6y ago15:13

15:13

Are you trying to create an effective social media marketing campaign but don't know where to allot your ad spend? I get asked often which is better, Facebook ads, or Google Ads. In this episode, I discuss how to determine which advertising option is best for your business, how to find data that shows you which option is best, and a few things to d…

1
3 Quick Strategies to Use in Your Business When You Stopped Posting to a Social Media Platform 10:09

6y ago10:09

10:09

Has it been months since you posted to social media? Are there certain social media platforms that you've neglected and want to get back into? In this episode I share 3 quick and easy strategies for getting back into those social media platforms. Links mentioned:Buffer www.buffer.comHiplay App www.hiplayapp.com Thanks for listening, let's connect!F…

1
3 Things to Invest In to Uplevel Your Business 11:54

6y ago11:54

11:54

By Leslie McDermid: Social Media Strategist, Online Marketing, Blogger

1
How to Create a Social Media Strategy for Your Business 13:24

6y ago13:24

13:24

In this episode I talk about creating your own social media strategy for your business. Links Mentioned Social media framework (free course) http://thesociallaunch.thinkific.com/courses/social-media-framework Episode 37- 5 Steps to a Social Media Strategy https://media.zencast.fm/the-social-launch/37.mp3 Social Media Optimizer http://thesociallaunc…

1
How I Started My Business and my Journey 24:21

6y ago24:21

24:21

In this episode I share my journey and story of starting an online business and being a social media manager. Are you a 'job hopper' and can't seem to find the right job? That was me too. Plus, thanks for being here with me for 100 episodes, I appreciate you. As a thank you, grab The Social Media Optimizer for 50% off, which is less than $50! Use c…

1
How to Get More Instagram Stories Views 8:10

6y ago8:10

8:10

In this episode I share some tips for getting your Instagram Stories viewed by more people. I tyically don't get thousands of people viewing my story (I only have 1,000 followers) but by adding the location tag, hashtags, etc. my reach definitely reaches hundreds of people versus a few (not that only reaching a couple people doesn't matter, because…

1
Instagram Updates and How to Use for Your Business 9:37

6y ago9:37

9:37

New Instagram Updates! Here are some of the latest Instagram updates and how you can use in your business. IGTV New message inbox feature Face filters Buyable posts and stories DM video option What do you think of all the new Instagram updates? Let me know on social or email leslie@thesociallaunch.com Thanks for listening. Let's connect! Facebook h…

1
How to Reach More People on Facebook 12:49

6y ago12:49

12:49

Are your posts not reaching as many people as you'd like? In this episode I talk about 4 ways to increase your reach on Facebook and get your posts seen by more people. Thanks for listening! Let's connect! Facebook https://www.facebook.com/TheSocialLaunch/?fref=ts| Twitter https://twitter.com/lesliemcdermid| Instagram https://www.instagram.com/thes…

1
Priyanka with AYVA Jewelry on how she started her business and uses social media 30:05

6+ y ago30:05

30:05

In this episode I speak with Priyanka, founder and owner of AYVA Jewelry. She shares her story of how she started her business, the passion and purpose behind the business and how she uses social media to promote her products. Check out AYVA Jewelry here:www.ayvajewelry.comwww.instagram.com/ayvajewelrywww.facebook.com/ayvajewelry Thanks for listeni…

1
How Blogging and Social Media Can Grow Your Business 10:33

6+ y ago10:33

10:33

In this episode I share 3 main reasons why writing a blog can help grow your business and complement your social media. We talk about: Blogging gives you content to share on social media how you control the content and align it to your community increased website traffic Links mentioned:How to Start a Blog for Business http://www.socialmediamarketi…

1
Using Social Media to Increase Retail Sales 13:49

6+ y ago13:49

13:49

Can social media help increase retail sales? Can businesses use social media to help get more in-store traffic and sales? Social media is not just effective for increasing sales for an online store, but offline too. In fact, 74% of shoppers make buying decisions based on social media. That’s a huge amount of people using social media to help guide …

1
4 Tools for Creating Engaging Social Media Graphics 10:30

6+ y ago10:30

10:30

Do you need some new tools to create engaging social media graphics? One way to grab attention while people are scrolling through their social media accounts is by creating striking and engaging social media graphics. In this episode I share a few of my favourite tools, plus mention this blog post with 4 more resources Create Engaging Social Media …

1
Using Twitter to Gain Opportunities with Special Guest Hockey Historian and Author Mike Commito 24:56

6+ y ago24:56

24:56

Mike Commito is a hockey historian, has been featured on Sportsnet and VICE Sports and has a book coming out in September, Hockey 365. Mike is sharing tips about using Twitter, how conversations can lead to opportunities (like him being featured in a documentary) and how businesses can take advantage of Twitter for their business. Mike Commito on T…

1
Increase your social media knowledge with these free online marketing courses 8:53

6+ y ago8:53

8:53

Free Social Media Courses to Improve Your Online Marketing Skills Are you looking to increase your knowledge of social media? Here is a list of free social media courses available online to improve your social media marketing skills. Hootsuite Social Marketing Course https://education.hootsuite.com/courses/social-marketing-education Hubspot Inbound…

1
Scheduling Social Media to Save Your Sanity 11:59

6+ y ago11:59

11:59

Are you unsure about why you would schedule your social media posts? Scheduling your social media posts helps you save time, save wasted 'scrolling' time, gives you more time to engage, and allows you to take advantage of upcoming holidays. Social media schedulers mentioned: Hootsuite: https://hootsuite.com/Buffer: https://buffer.com/Hiplay: https:…

1
Influencer Marketing with Noam Gordon Dear Mishu Dad 36:38

6+ y ago36:38

36:38

In this episode I am joined by Noam Gordon "Dear Mishu Dad". He gives input on what an influencer is, how to identify the best one for your campaign, how to hire and what is included in the contract. Check out Episode 80 for tips for How to Find an Influencer Dear Mishu Dad http://dearmishudad.com Where to find a free Influencer Contract (my gift t…

1
What Not to Do When You Pitch Your Product to Bloggers 8:28

6+ y ago8:28

8:28

I get asked quite often to check out infographics and products, and then if I like them, write a blog post about them with a link to their website. This is a great way of getting more exposure for your brand, and improves your SEO if you get a link from a website that has high authority. However, when you are the person reaching out to pitch your p…

1
How to Gain More Website Traffic by Optimizing Your Pinterest Account 11:01

6+ y ago11:01

11:01

Back in September, I decided to focus more on Pinterest in order to increase my website traffic. While I ddin't see overnight results, I do now see substantially more website traffic from Pinterest. In episode 59 https://media.zencast.fm/the-social-launch/59.mp3 I gave my Pinterest beginner tips. I now see substantially more website traffic because…

1
5 Ideas for What to Post on Social Media When You're Feeling Stuck 12:18

6+ y ago12:18

12:18

Sometimes you just feel stuck for what to post on social media. In this episode, I share 5 ideas for what to post onto social media and some ideas for how to incorporate videos, graphics and other post ideas into your social media accounts. For more ideas Read 50 Creative Social Media Post Ideas http://www.socialmediamarketingtipscanada.com/50-crea…

1
How to Use Instagram Story Highlights and How it Helps You Get Recognized Offline 9:30

6+ y ago9:30

9:30

Do you love Instagram Stories as much as me? But... if Stories only last a day, how do you extend the life of your stories? With the Highlights feature! Instagram Story highlights is a great way to let your best stories live on your Instagram profile. In this quick episode I share some insights into getting recognized offline because of Instagram S…

1
What to do When You Get a Bad Online Review 16:14

6+ y ago16:14

16:14

Recently I experienced some fake Facebook reviews and wanted to share some details for how to deal with those fake reviews, and also what to do when you receive a real customer complaint online. Links mentioned: Verifying your business Facebook Page http://www.socialmediamarketingtipscanada.com/benefits-verifying-facebook-page-verify-page/ Facebook…

1
How to Verify Your Facebook Page and How It Can Help Businesses 9:53

6+ y ago9:53

9:53

I received an excellent question from Sheila in the Social Media Optimizer Course: "Is there any value in verifying our Facebook page?" Thank you, Sheila, this is a fantastic question. Although it's not a necessary step on your Facebook page, it does have some benefits. If you are a public figure, ie. speaker, artist, musician, actor, getting verif…

1
How to Write a Blog Post Without Writing 10:42

6+ y ago10:42

10:42

Why have a blog? It gives you content to share on social media but it also gives you the opportunity to share your knowledge and opinion with your audience. It's great to share other peoples content but sharing your own content is powerful and a way of gaining more website traffic. But what if you don't like writing? There are ways to write a blog …

1
How to Use Social Media to Build Anticipation Before Launching a New Business 12:37

6+ y ago12:37

12:37

Here are a few quick tips for using social media to build hype about a new business or product launch. My husband is opening a new retail butchery location on Manitoulin Island and I talk about 2 things that worked well so far to build up anticipation and hype. I'm excited to talk more about retail marketing and how to use social media to market a …

1
How to Find Social Media Influencers 13:53

6+ y ago13:53

13:53

One way to enhance your social media efforts and get your product seen by more people is to connect with social media influencers. Are you asking what exactly a social media influencer is, and how you find one? This step-by-step guide will show you how to find social media influencers and why you might want to consider using them in your marketing …

1
How to Clean Your Social Media When You're Job Searching 13:50

6+ y ago13:50

13:50

Have you ever took a look at your online reputation? Whether you’re a student job searching or you are searching for a new career option, your online reputation matters. Here are some tips on how to clean up your social media when you’re job searching. Links Mentioned:How to Clean Your Social Media When You're Job Searching Blog Post: http://www.so…

1
Why You Shouldn't Give Up On Those Social Media Platforms 11:13

6+ y ago11:13

11:13

When a social media platform isn't working for you, do you stop using it? I read and heard from a few different sources that Pinterest was the tool to use to get more traffic to your website. I checked my website analytics and... barely any traffic. But... I wasn't using Pinterest to its full advantage. I did a couple things: joined Pinterest group…

1
4 Ways to Optimize Your Instagram Profile 9:42

6+ y ago9:42

9:42

Today I discuss 4 ways to optimize your Instagram profile including: Instagram highlights Instagram stories Using hashtags Adjusting your bio Links mentioned:How to optimize your instagram profile blog post http://www.socialmediamarketingtipscanada.com/4-ways-optimize-instagram-profile/ Social media Optimizer Course http://thesociallaunch.thinkific…

1
Sue B. Zimmerman Shares How to Grow Your Business by Engaging with Content on Social Media 12:26

6+ y ago12:26

12:26

Today we talk all about growing your business by engaging with social media content. In this episode, Sue B. Zimmerman shares her best social media tip and how engaging online will help grow your community and grow your business. Links mentioned:Check out Sue on Instagram @theinstagramexpert https://www.instagram.com/theinstagramexpert/ Sue's free …

1
Madalyn Sklar Shares her Secret Sauce of Twitter Success 13:43

6+ y ago13:43

13:43

Today we talk all about Twitter success for business. In this episode, Madalyn Sklar shares her secret sauce of Twitter success in her 60 Seconds to Social Media Success clip. Links mentioned:Check out Madalyn on Twitter and say you heard her here https://twitter.com/MadalynSklar @MadalynSklarMadalyn's website http://www.madalynsklar.com/Scheduling…

1
Facebook Update to the News Feed and How it Affects Brands, Businesses and Media Outlets 12:25

6+ y ago12:25

12:25

With the latest Facebook update, Mark Zuckerberg states that you'll see less public content like posts from businesses, brands, and media and more posts from your family and friends. Great, except for the pages who rely on Facebook... but it's not as bad as it sounds. Thanks to Peg Fitzpatrick who talked about this update on her Facebook Live show.…

1
101 E-Commerce Tips with Special Guest Michael Folling 36:23

6+ y ago36:23

36:23

I'm excited to have Michael Folling on the podcast to discuss his new e-book 101 E-commerce tips and talk all about optimizing your website and building your audience. You can get the e-book here https://101ecommercetips.com/ and use offer code "SOCIALLAUNCH" to get 30% off. Links mentioned: Hula Soap www.hulasoap.comPingdom Page Speed Test https:/…

1
Choosing a Word for the year Can Transform Your Business 10:44

6+ y ago10:44

10:44

At the start of 2017 I decided to choose a word for the year, kind of as a theme. It sounds silly, but it truly transformed me. Now I need help choosing my 2018 word! Listen to the episode to find out the word I'm considering and if you can help me choose a better one. Thank you to everyone who listened in 2017, I appreciate it! Stay tuned for cool…

1
These Types of Facebook Posts Will Hurt Your Facebook Page 8:35

7y ago8:35

8:35

Facebook is starting to deprioritize certain 'click-bait- posts on Facebook. In this episode I discuss these posts and what you can do to avoid your page being affected. Links mentioned https://www.facebook.com/help/publisher/newsfeedguidelines https://newsroom.fb.com/news/2017/12/news-feed-fyi-fighting-engagement-bait-on-facebook/ Thank you for li…

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Leslie Mcdermid Podcasts

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