A podcast for producers ready to shift for a stronger future. For farmers and ranchers who know that somewhere in between the extreme ideals preached in food, there is room for innovation that benefits both our food system and the lifestyle of the American farmer.
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This podcast is where we mow down ‘grass’ ceilings. Host Audra Mulkern leads conversations with farmers, scientists, journalists, technologists, entrepreneurs and advocates. Together, they elevate the invaluable traditional, cultural and experience-driven knowledge that women contribute to agriculture.
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Conversation in Spanish about our home town Cover art photo provided by Nahil Naseer on Unsplash: https://unsplash.com/@nahilnaseer
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The Slow Flowers Podcast is the award-winning, long-running show known as the “Voice of the Slow Flowers Movement.” Airing weekly for more than 9 years, we focus on the business of flower farming and floral design through the Slow Flowers sustainability ethos. Listen to a new episode each Wednesday, available for free download here at slowflowerspodcast.com or on iTunes, Spotify, and other podcast platforms.
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Episode 676: Petal & Pitchfork’s Stacy Marshall hosts sustainable design workshop with Rachel Wardley of UK’s Tallulah Rose Flower School
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https://youtu.be/4dzbUJnM3Nw?si=UXmjbry0cAV3qUkjFarmer-florist Stacy Marshall recently opened her beautiful flower farm in historic Poulsbo, Washington, to host British sustainable design educator Rachel Wardley of Tallulah Rose Flower School. I spent a morning visiting with these two floral friends to learn about their recent collaboration to elev…
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Resiliency: The Secret to Success in Farming and Ranching
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As I sit here on my farm on August 7, 2024, I can't help but think about the challenges we're facing in agriculture. We've been hearing a lot of tough news lately, and it's got me thinking about how we can stay strong and keep our farms going, even when things look bleak. First off, let's talk about what's happening. Big companies are laying off wo…
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Episode 675: Lexi Richards of British Columbia’s Twiggage & Bloom on developing corporate and public art commissions as a floral studio’s specialty niche
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https://youtu.be/921NUJkytSA?si=iOaSZycs9A2TsK1sAfter building her studio’s wedding and event portfolio, Lexi Richards knew she wanted to pursue channels that combine her floral art with commerce and civic commissions. Join me as we discuss her branding approach to attract corporate bookings and public artist-in-residency work.Lexi Richards of Twig…
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From Dairy Farm Dreams to Self-Made Farmer: Derek Penrod's Journey
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“Buying the farm is probably the best not only personal but financial decision. Best decision for my family. It’s really opened up a quality of life that we wouldn't have had otherwise.” Growing up on his family's dairy farm in Utah, Derek Penrod always knew he wanted to be a farmer. But with no clear path to take over the family operation, he had …
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Episode 674: Floral designer Jayson Munn on living slow and seasonally, letting the garden be your aesthetic influence, and sourcing flowers close to home
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https://www.youtube.com/watch?v=oOkAV6uAmioBased in Burlington, Vermont, Jayson Munn owns Jayson Munn Design. He specializes in creating inspired arrangements for weddings, corporate events, and photo styling throughout New England, but Jayson never veers too far from his gardening influences. Join me for a heartfelt conversation with Jayson as we …
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From the Archive: Episode 4: The Power of Courage in Farm Management Discussions with Elaine Froese
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“Legacy to me is the culture that you leave for your family so that the next generation has great stories to tell and is grateful for the opportunities they’ve been given. That’s what legacy means to me.” As a farmer or rancher, you know that your work is more than just a job - it's a way of life that's deeply connected to family, legacy, and the l…
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Episode 673: Connections and collaborations to build a solid market presence in northeast Ohio, with Emily Pek of Frayed Knot Farm
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https://youtu.be/O-dQ36H_K1E?si=Z0CpuSA9D21iwMTQEmily Pek of Frayed Knot Farm recently contributed an essay to Slow Flowers Journal’s Summer 2024 issue, sharing her philosophy on the importance of community connections for sustaining a vibrant cut flower business that has served the greater Cleveland area for the past seven years. We invited Emily …
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Balancing Off-Farm Work and Agricultural Dreams
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“I think we have to figure out what makes sense for ourselves. And for the amount of effort that we're putting in are we going to reach our goals? Are we going to get there realistically on a timeframe that makes sense? And how does that impact other people in our lives? That can be a very challenging conversation to have with yourself, but I think…
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Episode 672: Alice Blue Collective celebrates tenth anniversary of designing flowers in St. Louis, Missouri
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https://youtu.be/az7trqAVClc?si=8Ki4Fqd7yiFfmvoBTen years ago, Rebecca Bodicky combined her fine arts education with flower shop and restaurant experience to open the Alice Blue Collective, a design studio and urban micro farm in St. Louis, Missouri. Join me in conversation with Rebecca as she reflects on her floral journey and shares her approach …
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“I believe that farming and agriculture give us an incredible sense of purpose because we have a job to do and we show up to do it every day.” In farming, family life and business often mix together. We're not just running farms – we're raising families and shaping futures. Today, I'm sharing my journey of balancing motherhood and running a busines…
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Episode 671: Learning from Tree Collectors, a conversation with Flower Confidential’s Amy Stewart about her new book that reveals “tales of arboreal obsession”
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https://youtu.be/WyNiGHbJz48?si=XFhufDuhKnwbDi0cWhat can flower people learn from tree collectors? For Amy Stewart, whose 2007 book “Flower Confidential” ignited the spark of the Slow Flowers Movement, the tree world is filled with people who are as equally fascinating and inspiring as the flower world contains. Amy and I discuss her new book, its …
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Barn Restored into Butcher Shop Supports Growing Business Dreams
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“I think we just respect each other’s time and we know we both are trying our hardest and some days are better than others.” Join us in this inspiring episode of Farming on Purpose with Sumiko and Harrison Mills. Sumiko and Harrison share about their background and how they got started on their ranch. They openly talk about the renovations they und…
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Episode 670: A visit to Primrose Lane Farm, an Alberta, Canada, and a conversation with flower farmer Kristen Primrose
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https://www.youtube.com/watch?v=97i80tovWwUKristen Primrose of Primrose Lane FarmWhat is it like to grow cut flowers in Zones 2-4 for only three-to-four months each year and run a successful small-scale flower farm with those constraints? Kristen Primrose does just that and I’m so excited to share our conversation and a tour of her Southern Alberta…
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“Learning to recognize the season you’re in is the first half of this and learning to live in the season you’re in is the second half.” Join us in this midsummer episode of Farming on Purpose. In this solo episode I’m going to share some of The Lazy Genius principles that have helped me over the last few years. This lifestyle shift has helped me in…
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Episode 669: Making fashion with flowers, in our 10th anniversary celebration of American Flowers Week with five creators of our 2024 botanical couture collection
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https://www.youtube.com/watch?v=_72AIwXgzzsAmerican Flowers Week encourages flower farmers, floral designers, flower enthusiasts, and gardeners alike to promote their blooms across social media with the hashtag #americanflowersweek. The campaign debuted in 2015 as the original domestic flower promotion holiday. Our annual botanical couture collecti…
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Opening Your Mind to Food Ingredient Marketing
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“I think it’s about figuring out what you’re doing already and finding a home for what you’re already doing.” While some of the ideas presented in this episode may be different, it's important to recognize that in order for a business to be sustainable, it must also be profitable. This episode presents ideas to consider in food marketing that you m…
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Episode 668: Slow Flowers Summit Preview with Farmer-Florists Melanie Harrington of Dahlia May Flower Farm and Janis Harris of Harris Flower Farm
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Get ready for our inspiring conversation with Janis Harris and Melanie Harrington as these two farmer-florists bring us a preview of their upcoming presentations at the Slow Flowers Summit, taking place next week in Banff, Alberta, Canada.https://youtu.be/BB4P-L5LxHQ?si=21zkPLOb7aMxj8KiIn just a few days, I’ll be gathering with nearly 100 attendees…
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How Full Time Farming Works for Winding Creek Farms
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“You have to believe in what you’re doing and everyone involved has to believe and agree.” Join us in this powerful episode of Farming on Purpose with Harry Frederick. Harry shares about the journey to start their sheep operation in Kentucky. Sheep were not common in their area when they got started so there were some snags they had to iron out, bu…
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Episode 667: Slow Flowers on the Road – a Visit to Dutch Lily Days
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https://youtu.be/l4uX1eggDMM?si=_cp2nGxAZ32exO6tWe’re taking a deep dive into the world of lilies today, featuring my conversations with experts I met while attending Dutch Lily Days in Amsterdam earlier this month. Most lily bulbs are produced in Holland, but the cut flowers you can grow from them are an important opportunity for domestic farmers …
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Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke
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“It’s the season of life we’re in right now and we’re making it work.” Join us in this powerful episode of Farming on Purpose with Amanda. Amanda shares about her family’s operation and the cattle operation that her and her husband own and run. Amanda delves into the different avenues she has pursued not only for additional off-the-farm income, but…
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Episode 665: Home in Bloom with Author, Educator and Floral Artist Ariella Chezar
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https://www.youtube.com/watch?v=B3j35sWAjwY&feature=youtu.beAriella Chezar’s new book – Home in Bloom – is a vivid, inspiring look at the role of flowers and plants in interior design. Through her stunning, wild work, Ariella invites us to revel in the inherent drama of nature, encouraging us to infuse our living spaces with beauty and abundance, w…
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Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co
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“Being authentic has really paid off for us. Not necessarily directly in our business, I don’t know that it’s affected our bottom line, maybe it has,... but people love to see people that they can relate to.” Join us in this enjoyable episode of Farming on Purpose with Macey. Macey shares about owning a cow calf operation with her mom and sister an…
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Episode 664: A Triple Talent – How Sydney Garvey of Flowers by Garvey’s Gardens blends flower farming, wedding design, and owning a retail flower shop
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https://youtu.be/i9EsxmOp5Zc?si=mrruo1qHJGCKtyEhToday, we’re continuing our conversations with multi-talented Slow Flowers members who grow flowers, design for weddings and events, and operate a retail flower shop. I call them the triple threat talents, and we have lots to learn from Sydney Garvey of Flowers by Garvey’s Gardens in Grand Junction Co…
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Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms
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“Anybody who is at all a part of agriculture, at all a part of direct-to-consumer knows that there is a lot of money that goes into this.” Join us in this insightful episode of Farming on Purpose with Amanda. Amanda shares about finding her place on a multigenerational cow calf operation. Amanda opens up about what led her to start selling their be…
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Episode 663: Designing with Dried Flowers – a new book by Hannah Muller of Full Belly Farm and Wreath Room
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https://www.youtube.com/watch?v=zemwACzDWBoFlowers are fleetingly beautiful, but dried floral arrangements are both lovely and lasting. In her new book, Designing with Dried Flowers, Slow Flowers member, Hannah Muller of The Wreath Room and Full Belly Farm shares her unique methods to naturally dry flowers that hold their color and delicacy – and h…
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Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
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“I never saw this coming. I never saw the opportunity to come back full circle and continue that.” Join us in this enjoyable episode of Farming on Purpose with Jess Perez. Jess shares about her family’s history being farmers, how her and her husband moved for his law career, and how Jess found her way back to agriculture. Jess opens up about runnin…
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Episode 662: Flower farming meets the retail flower shop with Little Petal Farm
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https://youtu.be/lup-FAhWj4s?si=BAyBvf0Cfe8iEp_MGoing from flower farmer to full-service retail florist and juggling both – is it possible? Hear from Tammy Osselaer, who started Little Petal Farm in 2019 and then in 2022, opened a retail full-service flower shop as an extension of her farm. Learn how she grows all of her flowers during the farming …
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Advice from a First-Generation Farmer on Surviving Trends
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“I just have a passion for putting farm-fresh products on people’s tables.” Join us in this informative episode of Farming on Purpose with Joseph Blakeslee. Taking us behind the scenes of his butcher shop, Bare Bone Butcheing as well as his farm, Blakeslee Acres. Joseph shares about how he knew he wanted to be a farmer from a young age, how he and …
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Episode 661: Spring Tune-Up for Florists, Shops, and Studios with Althea Wiles of Rose of Sharon Floral Design Studio
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https://youtu.be/NruZ1TOx0fo?si=NybN1qvv9X1LEC6xYou love floral design, but running a business is so not your thing! Longtime Slow Flowers member Althea Wiles has been there, too. She knows how many of us started out because we love flowers, but then realized there's so much more to the business than just making pretty things! Althea joined us rece…
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Innovation in Animal Nutrition - Exploring Options in Prevention
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“Sick animals cost you a lot of money so keeping them healthy is the full goal.” Join us in this informative episode of Farming on Purpose and learn more about KSX Performance with Kaitlyn Keller. Taking us behind the scenes of her business, Kaitlyn shares about her love for animals, helping people, and how that translates into her business and how…
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Episode 660: Flower Farming in Los Angeles: Meet a trio of growers behind an upcoming flower farm tour as they discuss the unique character of urban flower farming in Southern California
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https://youtu.be/VzIieyJw-bU?si=B48N4DXiiHZkyx15Meet three of the flower farmers behind the bountiful LA Flower Farm Tour, as eight woman-owned urban flower farms come together to open their gates to the public on May 4th. These growers, including three Slow Flowers member-owned farms, will welcome Los Angeles flower lovers and gardeners to wander …
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“We’ve just had to get our name out there and stop being afraid of saying, ‘We are first generation farmers. I know we’re new but we have some phenomenal products.’ It’s become an education process for us to educate others on, honestly, what little we do know and it’s been a confidence thing. I had to be confident to say, ‘Hey, I raise livestock an…
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Episode 659: Designer Leslie Bennett, co-author of Garden Wonderland and founder of Pine House Edible Gardens and Black Sanctuary Gardens
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https://youtu.be/WBxatSDZgjE?si=DELFNNCQoG5l4a34Leslie Bennett believes that gardens are for all. In Garden Wonderland, this celebrated landscape designer treats us to an accessible garden-making approach to create our own plant-based spaces, spaces that provide sustenance, beauty, and wonder. Her new book will inspire your own garden journey as yo…
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