Consumers increasingly demand more. And, traditional advertising tactics often cause friction throughout the customer journey. With /prompt., the leading earned-first creative marketing and communications agency, discover how emerging trends and innovative strategies are reshaping this new era. Inspired by his bestselling book "Friction Fatigue," /prompt.'s CEO, Paul Dyer, along with a rotating cast of agency leaders, host Frictionless Marketing, exploring how brand marketers and communicati ...
…
continue reading
Listen in as Nick Taylor sits down with marketers, makers, entrepreneurs and key voices of innovation in the world of brands & marketing. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, branding, and advertising. Episodes also offer an insider view into the processes and best practices of founders, entrepreneurs & marketing superstars.
…
continue reading
1
PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast
Andrew Hellmich: Photographer, Interviewer, Podcaster and Owner of Impact Images
Photography business and marketing success with strategies from the pros
…
continue reading
1
586: Photography Studio Special – Studio buying and leasing advice for photographers
38:32
38:32
Play later
Play later
Lists
Like
Liked
38:32
Premium Members, click here to access this interview in the premium area Welcome to part one of a two-part series, where we dive into everything you need to know about buying or leasing a photography studio. Whether you're considering owning a space or working from one, this episode will guide you through the essential considerations before making …
…
continue reading
1
585: Michael Cassidy – Navigating AI Restrictions and Building a Luxury Boudoir Photography Business
58:10
58:10
Play later
Play later
Lists
Like
Liked
58:10
Premium Members, click here to access this interview in the premium area Michael Cassidy from www.mikecassidyphotography.com is a US-based boudoir photographer who’s been in business for almost 15 years. His main focus these days is creating high-end boudoir gifts for brides, whether it’s for weddings, anniversaries, or even a Christmas surprise. H…
…
continue reading
1
584: Craig Peterman – Build a $300K Wedding Photography Business Without Aggressive Marketing
41:42
41:42
Play later
Play later
Lists
Like
Liked
41:42
Premium Members, click here to access this interview in the premium area Craig Peterman of www.petermanphotovideo.com is a wedding photographer and videographer based in Phoenix, Arizona with over a decade of experience. Over the past two years he has successfully generated over $200,000 annually in revenue and is on track for $300k this year. His …
…
continue reading
1
583: Steve Tepp – Copyright Essentials for Photographers
51:08
51:08
Play later
Play later
Lists
Like
Liked
51:08
Premium Members, click here to access this interview in the premium area Steve Tepp of www.rightsclick.com is a seasoned copyright expert and co-founder of RightsClick® — a company on the front lines, protecting the rights of photographers and other creators where they say you can turn copyright infringement Into income. He has an extensive backgro…
…
continue reading
1
582: Arica Lipp – From Paint to Profit: Building a Thriving Photography Business
50:59
50:59
Play later
Play later
Lists
Like
Liked
50:59
Premium Members, click here to access this interview in the premium area Arica Lipp of www.aricalipp.com caught my attention when a video of her behind-the-scenes shoot of a young dancer was circulating on social media. The photo looked, literally, like a painting, but when you see the video, you realise there was paint involved—it was on the young…
…
continue reading
1
581: Gary Williams – How Personal Projects Can Boost Your Photography Business
57:24
57:24
Play later
Play later
Lists
Like
Liked
57:24
Premium Members, click here to access this interview in the premium area Gary Williams, of www.garywilliams.photography, has been published in the New York Times, had his photography displayed in galleries around the world, shown on billboards across London, and describes himself as a London-based documentary photographer. If you visit his website,…
…
continue reading
1
580: Brendan Taylor – The TogPod CRM Revolution… The Future of Photography Business
1:22:17
1:22:17
Play later
Play later
Lists
Like
Liked
1:22:17
Premium Members, click here to access this interview in the premium area Brendan Taylor of Baby Art Studios and The TogPod CRM for photographers has appeared on the podcast twice, and both interviews were eye-opening gems and not to be missed, with so many good ideas shared on how to grow your photography business In episode 502, Brendan hit hard w…
…
continue reading
1
Exploring Cultural Impact and Innovation in Skincare with Cetaphil's Jerome Brathwaite
21:01
21:01
Play later
Play later
Lists
Like
Liked
21:01
In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, includ…
…
continue reading
1
579: Venus Michael – How to apply profit first to your photography business
42:35
42:35
Play later
Play later
Lists
Like
Liked
42:35
Premium Members, click here to access this interview in the premium area Venus Michael of www.profitfirstforphotographers.com and www.one21accountability.com appeared on my radar via good friend of the podcast, John Glaser, who messaged me to say this… You need to have Venus Michael on the podcast. She is my book keeper and she is a profit first pr…
…
continue reading
1
578: Sam Hollis – How to generate photography leads with Google Maps
32:50
32:50
Play later
Play later
Lists
Like
Liked
32:50
Premium Members, click here to access this interview in the premium area Sam Hollis builds websites for photographers and is an SEO specialist who popped up on my radar when premium member Adrienne Angelo suggested I listen to an episode of the “Shoot To The Top” podcast, where the discussion was focussed on utilising Google Maps to generate leads …
…
continue reading
1
577: D’Ann Boal – Confident Pricing and Personal Growth is the Path to a $4900 Average Photography Sale
Premium Members, click here to access this interview in the premium area D'Ann Boal of www.smittenandswoon.com is a phenomenal photographer — professional in every way. Beautifully lit family portraits with natural expressions that look to be so much fun to be a part of for her clients. She has a portfolio most photographers would swap theirs for. …
…
continue reading
1
Empowering Patients and Communicating Purpose: A Conversation with Amy Atwood
34:18
34:18
Play later
Play later
Lists
Like
Liked
34:18
In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspect…
…
continue reading
1
Inside-Out Communication: Engaging Employees First and Then Stakeholders
27:50
27:50
Play later
Play later
Lists
Like
Liked
27:50
In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications …
…
continue reading
1
576: Richard Waine – Master Your Google Business Profile… Top Tips for Photographers
38:57
38:57
Play later
Play later
Lists
Like
Liked
38:57
Premium Members, click here to access this interview in the premium area Richard Waine is a Lancaster-based headshot photographer in the USA who worked most of his career in finance before becoming a very successful photography business owner and operator. He first appeared on the podcast in episode 372, where we explored the numbers behind buildin…
…
continue reading
1
Addressing Health Equity with GSK's Sri Ramaswami: Salathiel's Inspiring Lupus Battle
15:44
15:44
Play later
Play later
Lists
Like
Liked
15:44
In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after …
…
continue reading
1
575: Ayla Quellhorst – A simple recipe for a very profitable boudoir photography business
38:00
38:00
Play later
Play later
Lists
Like
Liked
38:00
Premium Members, click here to access this interview in the premium area Ayla Quellhorst of www.aylaquellhorst.com is a retired U.S. Air Force Photojournalist. She comes from a blue-collar family that lived paycheck to paycheck but made her way through university to graduate with a degree in business administration. Her main studio shoots only boud…
…
continue reading
1
574: Katie Phillips – Photography exhibitions as a lead generator and sales machine for photographers
1:00:34
1:00:34
Play later
Play later
Lists
Like
Liked
1:00:34
Premium Members, click here to access this interview in the premium area Katie Phillips of www.katiephillipsphotography.com.au was first interviewed only last year for episode 514. At that time, she shared what I thought was a killer marketing idea for family portrait photographers and how successful it had been for her – in the last two years. She…
…
continue reading
1
573: Chris Gillett – How to build and run a successful long term headshot photography business
50:22
50:22
Play later
Play later
Lists
Like
Liked
50:22
Premium Members, click here to access this interview in the premium area Chris Gillett of www.liketherazor.com was first featured on the podcast for episode 158 in 2016, when he'd just gone full-time with his headshot photography business. Before going full-time, he was a successful Lawyer, and at the time of recording, he sounded happy to have lef…
…
continue reading
Premium Members, click here to access this interview in the premium area Ashley Kaplan of www.ashleykaplanphotography.com is a San Francisco, Californian-based family photographer, mentor, and educator. She told me about her passion for intentionally incorporating location into portrait photography to add more meaning, memory, and belonging to her …
…
continue reading
1
571: Kari Bjorn – Double your wedding photography income with SEO
49:03
49:03
Play later
Play later
Lists
Like
Liked
49:03
Premium Members, click here to access this interview in the premium area Kari Bjorn of www.karibjorn.com is an Icelandic wedding and elopement photographer based in Connecticut in the USA, where he also photographs weddings. We chatted recently, and he told me he'd love to share what he's learned in the past 2.5 years while optimising his website a…
…
continue reading
1
570: Kim Jongen – Mother Puppers… The power of unique branding and original marketing ideas
37:45
37:45
Play later
Play later
Lists
Like
Liked
37:45
Premium Members, click here to access this interview in the premium area Kim Jongen of www.motherpuppers.nl is today's special guest. She popped up on my radar after leaving a Google review for the PhotoBizX podcast. As usual, I jumped over to check out the reviewer's website and was blown away! Her dog photographs popped off the screen and were so…
…
continue reading
1
569: Kim Buccheri and Bud Thorpe – Unlocking the secrets to high sales in your photography business
58:33
58:33
Play later
Play later
Lists
Like
Liked
58:33
Premium Members, click here to access this interview in the premium area Kim Buccheri and Bud Thorpe of www.kimberlysarahphotography.com say on their website… We are artists who specialise in pet photography. Scroll down their home page to see images of beautiful wall art in people's homes. The whole process is laid out a little further: design con…
…
continue reading
1
568: Sarah Perez – Diversifying your income and relocating your photography business successfully
46:33
46:33
Play later
Play later
Lists
Like
Liked
46:33
Premium Members, click here to access this interview in the premium area Sarah Perez of www.sfbrandco.com is a USA-based mum who runs a successful Brand Strategy and Web Design business that provides Brand Photography, Drone photography and video, plus headshots for her clients. She previously ran a family photography turned branding photography bu…
…
continue reading
Premium Members, click here to access this interview in the premium area Carl van den Boom of www.photographygloves.com is featured in this episode — an interview that wasn't going to happen — I wasn't sure it would be a good fit for you. I received the intro letter from Carl's good buddy, Lukas. He wrote… I'm Lukas from Vallerret Photography Glove…
…
continue reading
1
566: Sarah Jamieson – Passport photos as a well paying lead generator for any photography business
42:47
42:47
Play later
Play later
Lists
Like
Liked
42:47
Premium Members, click here to access this interview in the premium area Sarah Jamieson of www.pictorialphotography.co.uk photographs a genre never discussed on the podcast! Passport Photos. We were exchanging emails, and Sarah told me… I know a lot of photographers who shrink back in horror when I say I do passport and visa photos. They don't thin…
…
continue reading
1
565: Mark Maryanovich and Natasha Martinez – Photography business success in and out of the music industry
44:07
44:07
Play later
Play later
Lists
Like
Liked
44:07
Premium Members, click here to access this interview in the premium area Mark Maryanovich and Natasha Martinez of www.markmaryanovich.com appeared on my radar for this interview following an email I received… I represent Award-winning Photographer Mark Maryanovich. We recently wrote a book called Photography Business Basics: 10 Years of Photography…
…
continue reading
Premium Members, click here to access this interview in the premium area Matt Badenoch of www.streetwithmatt.com and www.mattbadenoch.com teaches street photography via travel workshops and runs a successful wedding photography business in London. I'm lucky enough to call Matt a friend and a photography travel buddy after one of the most epic adven…
…
continue reading
1
563: Julia Semak – How to find the best photo retoucher for your photography business
51:36
51:36
Play later
Play later
Lists
Like
Liked
51:36
Premium Members, click here to access this interview in the premium area Julia Semak is a professional and super-talented photo retoucher who has her editing processes fine tuned like no other. If you've ever considered the idea of outsourcing the editing and retouching for your business, this interview will place you in the perfect position to fin…
…
continue reading
1
562: Jessica McGovern – How to target and attract high-end photography clients
45:50
45:50
Play later
Play later
Lists
Like
Liked
45:50
Premium Members, click here to access this interview in the premium area Jessica McGovern of www.jessicamcgovern.co.uk produces THE most stunning dog and horse photography you will see. I mean it; her work is truly breathtaking. She works with clients both on location and in the studio. On her website, she says that most clients tend to invest betw…
…
continue reading
1
561: Andre Toro – From corporate life to thriving photography business, the fast way.
48:06
48:06
Play later
Play later
Lists
Like
Liked
48:06
Premium Members, click here to access this interview in the premium area Andre Toro of www.andretorophotography.com is a US-based, Venezuelan mother of two. Before photography, she was an electrical engineer with an MBA from MIT. She is a self-proclaimed nerd, math lover, and businesswoman to her core. Five years ago, she had a life wake-up call fo…
…
continue reading
1
560: Mallory Morrison – Sacrificing easy profits to build a successful underwater fine art photography business
Premium Members, click here to access this interview in the premium area Mallory Morrison of www.mallorymorrison.com is a US-based underwater portrait photographer, and I have to tell you… her photography is stunning! I was excited to record this interview because I was introduced to her via Brett Stanley, another incredible underwater photographer…
…
continue reading
1
559: Karinda Kinsler – Why you need to treat every photography client like a $20,000 client
48:34
48:34
Play later
Play later
Lists
Like
Liked
48:34
Premium Members, click here to access this interview in the premium area Karinda Kinsler of www.karindak.com is an accomplished and successful horse photographer based in Texas USA and works with clients around the country. Her sessions range from $650 to $6000 — not including any products or files. However, equine photography isn't why I reached o…
…
continue reading
Premium Members, click here to access this interview in the premium area Kim Kulman of www.chiledogphoto.com and I have been exchanging emails since the launch of the recent AI Course with Brianna Shrader. In the emails, we discussed AI and its implications for the photography business — in particular, SEO, blog post creation, recording client call…
…
continue reading
1
557: Brendan Taylor – Photography business success all comes down to the follow up
48:43
48:43
Play later
Play later
Lists
Like
Liked
48:43
Premium Members, click here to access this interview in the premium area Brendan Taylor of www.babyart.studio was first interviewed for episode 502 of the PhotoBizX podcast. In that interview, we focused heavily on a Facebook Live marketing strategy that he is still running today with massive success. I asked him back to the podcast following a ser…
…
continue reading
1
556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing
38:49
38:49
Play later
Play later
Lists
Like
Liked
38:49
Premium Members, click here to access this interview in the premium area Johl Dunn of www.johldunn.com is a photography business and mindset coach based in Australia with photographer clients around the world, and he's no stranger to this podcast. Johl has been featured in multiple interviews and delivered training sessions like the Pricing Masterc…
…
continue reading
1
555: Rachelle Steele – From PTSD to fine art photographer and breaking into the photography art world
44:19
44:19
Play later
Play later
Lists
Like
Liked
44:19
Premium Members, click here to access this interview in the premium area Rachelle Steele of www.steelecapture.com is a US Navy veteran and has been an avid amateur photographer for most of her life. She lost her passion for photography in 2005 after the devastating Hurricane Katrina. In this podcast episode, we dive into Rachelle's journey from Nav…
…
continue reading
1
554: Maggie Robinson – Clients Crave Special, Location Doesn’t Define Success in Photography Business
Premium Members, click here to access this interview in the premium area Maggie Robinson of www.dinkyfeet.co.uk and www.togacademy.com is a wife and mother of two, originally from Poland and now based in the UK. She started in newborn photography and developed into a family photographer as her young subjects grew. She's accumulated many awards, inc…
…
continue reading
Premium Members, click here to access this interview in the premium area Liz Hansen of www.chicago-boudoir.com and www.milliondollar.studio has a million-dollar boudoir photography studio business. She says… Having a baby is the hardest thing I’ve ever done; having a business is the second hardest. The third-hardest is growing that business. Liz ha…
…
continue reading
1
Trista Morrison, Chief Corporate Affairs Officer at Voyager Therapeutics
40:46
40:46
Play later
Play later
Lists
Like
Liked
40:46
We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief …
…
continue reading
1
552: Danielle Hendon – Understanding the numbers behind a successful photography business
43:46
43:46
Play later
Play later
Lists
Like
Liked
43:46
Premium Members, click here to access this interview in the premium area Danielle Hendon of www.4cornerscfo.com is a financial advisor to small business operators. Her background is in corporate finance and accounting, which she left behind and started her own small business. Today, her goal is to help and guide entrepreneurs to pay themselves what…
…
continue reading
1
551: Josh Beaton – How to use your photography to finance a passion project and get paid
48:38
48:38
Play later
Play later
Lists
Like
Liked
48:38
Premium Members, click here to access this interview in the premium area Josh Beaton of www.joshbeaton.com and www.thetweenesteemproject.org creates and photographs luxury portraits with an edge. If you check out his clean but attention-grabbing website, you'll see he is one of Chicago’s Premier Portrait Photographers. His portraiture has a distinc…
…
continue reading
1
550: Laurie Brown – How to build (and run) a long term successful photography business
40:09
40:09
Play later
Play later
Lists
Like
Liked
40:09
Premium Members, click here to access this interview in the premium area Laurie Brown of www.lauriemacbrownphotography.com is a Calgary-based headshot, branding and boudoir photographer who focuses on serving women, helping them see and feel their beauty and value by creating portraits they love at every stage of their lives. I love having the oppo…
…
continue reading
1
549: Richard Grenfell – The successful and profitable move from family to boudoir photography
50:16
50:16
Play later
Play later
Lists
Like
Liked
50:16
Premium Members, click here to access this interview in the premium area Richard Grenfell of www.thriveboudoir.com.au has been featured on the podcast several times in the coaching diary series. He started working with photography business coach Steve Saporito after shutting down a long-running and successful pawnbroking/money lending business in Q…
…
continue reading
1
548: Trina Julius – Preschool Photography Business Success
1:03:12
1:03:12
Play later
Play later
Lists
Like
Liked
1:03:12
Premium Members, click here to access this interview in the premium area. Trina Julius of www.artofkindyphotography.com and www.redcherryimages.com.au was interviewed for episode 443, the podcast. We focused on her business, Red Cherry Images, where she does preschool photography or kindy photography as it's known in Australia. Since then, as you m…
…
continue reading
1
547: Kaity Griffin – Google Ads For Photographers: From Clicks to Clients
45:04
45:04
Play later
Play later
Lists
Like
Liked
45:04
Premium Members, click here to access this interview in the premium area. Kaity Griffin of www.kaitygriffin.com is a Google AdWords expert… with a difference. She has a knack for cutting through a lot of the technical jargon associated with Google Ads and is super focussed on getting her clients measurable results. Look at her reviews and testimoni…
…
continue reading
1
546: Tracy Mock – Unlocking the kindy photography goldmine: secrets of a thriving kindy photography business
Premium Members, click here to access this interview in the premium area. Tracy Mock of www.preschool.studioeclectic.com.au is a kindergarten photographer who made the full-time jump into the genre after testing the waters and finding both joy and success. In this interview, she unlocks the kindy photography goldmine secrets and how to build a thri…
…
continue reading
1
Siemens AG Chief Communications Officer, Lynette Jackson
31:22
31:22
Play later
Play later
Lists
Like
Liked
31:22
We're pleased to welcome Lynette Jackson, Chief Communications Officer at Siemens AG, to the show. Lynette is an experienced communication professional with a rich history in the industry, including roles at HSBC, David Clarke Associates, TRW Automotive, ABB, and Delphi Technologies. At Siemens, Lynette advocates for the company’s mission to combin…
…
continue reading
1
545: Katie and Jez – How to elevate your photography business
55:28
55:28
Play later
Play later
Lists
Like
Liked
55:28
Premium Members, click here to access this interview in the premium area. Katie and Jez of www.heartstoryphotography.com.au and the upcoming Elevate Photography Business Intensive are back for what was initially going to be a 15-minute segment about the current state of business and their upcoming photography business workshop. Instead, we went dee…
…
continue reading
1
544: Dave Le Page – An unpopular approach to wedding photography business… that works
48:53
48:53
Play later
Play later
Lists
Like
Liked
48:53
Premium Members, click here to access this interview in the premium area. Dave Le Page of www.davelepage.com appeared on my radar while searching for some exceptional wedding photographers to feature on the podcast. His work is seriously fantastic, and he appears to be travelling the country and world, doing what he loves in amazing and wild locati…
…
continue reading
1
543: Lei Lei Clavey – How to go from zero to hero in the world of high-end luxury weddings
53:28
53:28
Play later
Play later
Lists
Like
Liked
53:28
Premium Members, click here to access this interview in the premium area. Lei Lei Clavey of www.leileiclavey.com is on her way to becoming one of the world's best wedding photographers. She's a Melbourne, Australia-based wedding photographer who entered the market differently than most. She launched right into the luxury market. Invested in her bra…
…
continue reading