We're Lisa and Lucy, and we run Sticker Guru, a stationery and stickers shop. We created the Big Plans Podcast to share the things we’ve learned over the past 7 years running our own business. Let's get started!
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S3E15: Getting out of our FLOP Era - Pivoting 2023 Goals
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In this season finale, we talk about being in our FLOP ERA, the nature of business growth, the significance of specific goal-setting, and the importance of pivoting and adjusting goals. Tune in and learn how to get out of your flop era and take the right steps toward success. [FREE WEBINAR] Sign up to watch our sticker shop launch blueprint, and g…
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S3E14: The Pros & Cons of AI Art in the Planner Community
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In this episode, we delve into the intersection of technology and art, focusing on the influence of Artificial Intelligence (AI) in sticker shop art creation. We weigh the pros and cons of AI in this sector, with insights on its impact on cost-effectiveness, output quality, and ethical considerations. (Was the show notes generated by AI? You betcha…
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S3E13: 5 Expensive Investments Worth Making for Business Success
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In this podcast episode, we discuss our top five expensive investments that have significantly impacted our business success. From upgrading equipment to investing in professional branding, we share our experiences and highlight why these investments were worth every penny. Discover how these strategic investments can streamline operations, boost p…
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S3E12: Transforming Art into a Sticker Empire ft. Helen Wang from TheCoffeeMonsterzCo
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On today's episode, we have guest speaker, Helen Wang from TheCoffeeMonsterzCo! Listen in on her inspirational entrepreneurial journey that started in high school, and hear her advice for aspiring entrepreneurs. Find Helen from TheCoffeeMonsterzCo here: Website: https://thecoffeemonsterzco.com/ Instagram: https://www.instagram.com/thecoffeemonsterz…
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S3E11: The Art of Pricing Products [REWIND]
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36:50
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How do you practically price your products and stickers? Is there a formula that we recommend? Get out your notes and a pencil, because in today's episode, we walk you through the best practices for pricing your products and examples for you to follow along with. Whether you are an aspiring sticker shop owner, or thinking about starting another typ…
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S3E10: Sticking It To Imposter Syndrome As A Shop Owner
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In this enlightening podcast episode, we get vulnerable and explore the common struggle of imposter syndrome among entrepreneurs. Plus, we shed light on how to manage and overcome imposter syndrome. Join the waitlist for the Accelerator Program! Resources & Links: Plan A Shop ebook Top 5 Must Haves for Starting a Sticker Shop - F…
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S3E9: How much $ do you actually need to start a sticker shop?
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In this podcast episode, we discuss budget-friendly ways to start a successful sticker business TODAY. We discuss everything from sourcing materials to marketing and selling on different platforms. Keep listening to find out the $ budget we’d recommend you start out with. Join the waitlist for the Accelerator Program! Resources & Links: Plan A …
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S3E8: Is the sticker market too saturated? Is it too late for me to start?
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20:09
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In this episode, we discuss how to build a successful sticker shop in the saturated sticker market. If you've ever thought about starting a sticker shop, this episode is packed with actionable advice to help you stand out from the competition. We talk about: The importance of finding your niche How to develop a strong and consistent brand identity …
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S3E7: The Inspiring Journey of Paper Panduh ft. Emma Kim from Paper Panduh
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19:54
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On today's episode, we have guest speaker, Emma Kim from Paper Panduh! We dive into the incredible story of Emma, the founder of Paper Panduh, and explore her journey from Instagram account to successful brick-and-mortar store. Find Emma from Paper Panduh here: Website: https://www.paperpanduh.com/ Instagram: https://www.instagram.com/paperpan…
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S3E6: Overcoming Fear & Building Confidence on Social Media
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27:14
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In this episode, we discuss their experiences and strategies for overcoming fear and building confidence on social media platforms. We share insights on: Authenticity: The importance of showing your true self and connecting with your audience. Handling mean comments: Tips for dealing with negativity and focusing on positive feedback. Navigating vir…
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S3E5: Show Me the Money - Slaying Your Small Business Bookkeeping Game
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16:59
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In this episode, we share their insights on managing finances and taxes for your small business. Learn how to overcome financial fears and set up a strong foundation for your venture. Introduction: Tackling the financial and legal aspects of starting a small business. Sales Tax: Understanding the role of sales tax in online sales and the difference…
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S3E4: From Side Hustle to Full-Time Entrepreneur ft. Anna Nguyen from Narrative Hues
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On today's episode, we have our first guest speaker, Anna Nguyen from Narrative Hues! Listen in on this incredibly inspirational episode as we have a conversation around how Anna turned her side-hustle into a 6-figure stationery business. Find Anna from Narrative Hues here: Website: https://www.narrativehues.com/ Instagram: https://www.instagram.co…
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S3E3: The Restart - What We'd Change About Our Business If We Could Do It All Again
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On today's episode, we share what we would do the same and what we would do differently if we were to start our sticker shop over again. Resources & Links: Plan A Shop ebook Top 5 Must Haves for Starting a Sticker Shop - FREE PDF! Join the Facebook community of Sticker Bosses Everything we use in our shop (Amazon affiliates) Connect wit…
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S3E2: Banish Doubt & Launch Your Dream Sticker Shop
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21:55
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On today's episode, we share our biggest mindset tips surrounding banishing doubt so you can finally launch your sticker shop and start that business! Resources & Links: Top 5 Must Haves for Starting a Sticker Shop - FREE PDF! Join the Facebook community of Sticker Bosses Everything we use in our shop (Amazon affiliates) Connect with Lisa & L…
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S3E1: Our 2023 Shop Goals (Season 3 Premiere!)
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On today’s episode, we share our top 6 goals for 2023 relating to our sticker shop. Listen to find out which ones are our top priorities, which ones we dread, and more. Resources & Links: Top 5 Must Haves for Starting a Sticker Shop - FREE PDF! Join the Facebook community of Sticker Bosses Everything we use in our shop (Amazon affiliates) Connect w…
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S2E11: Revisiting Our 2022 Goals (Season 2 Finale)
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It's our season 2 finale, and we're revisiting the goals we made at the beginning of the year. We're sharing the progress (or lack of progress) that we've made! Be sure to check out our newly launched ecourse, Creating Stickers Made Easy! Big Plans Academy Creating Stickers Made Easy ecourse Learn how to foil stickers flawlessly Links: https://link…
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S2E10: Making An Ecourse - Our Experience and Behind The Scenes
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Tuesday Nov. 8 is the big day that our e-course presale opens to everyone! Thank you to everyone who has followed along our journey and has been so supportive of the launch of our e-courses! Today we share all the details you've been waiting for regarding our Creative Stickers e-course. We also share our WHY behind creating e-courses, including the…
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S2E9: Prep For Black Friday & Holiday Sales
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Black Friday and the holidays are right around the corner! Don't be caught off-guard and fall behind during THE MOST important time of the year for retail. We talk about everything you need to know to be 100% prepared this holiday season. Interested in our upcoming Creating Stickers Made Easy ecourse? The presale runs Nov 8 - 14. Course opens on No…
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S2E8: When To Quit (& When To Stick With It!)
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Today we are talking about how to know when to quit your small business or certain business strategies. Over the years there have been a lot of business ideas & strategies we've tried that just did not work out. This is a chatty episode where we share all the business strategies that we've tried but ended up "quitting" because we realized that they…
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S2E7: Becoming A Planner Influencer (& Dealing With Haters)
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Whether you're a shop owner or a planner enthusiast, you're probably thinking about how to grow your planner account on social media! We talk about our experience and advice for building your presence and all the things that come along with it (including haters). Stay tuned for more information about our upcoming courses! Be sure to follow our Inst…
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How do you practically price your products and stickers? Is there a formula that we recommend? Get out your notes and a pencil, because in today's episode, we walk you through the best practices for pricing your products and examples for you to follow along with. Whether you are an aspiring sticker shop owner, or thinking about starting another typ…
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S2E5: Our #1 Business Tip - HOW TO NICHE DOWN!
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27:13
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In this podcast episode, we cover our top tips for how to niche down so you can set YOUR sticker shop or small business apart from your competitors and grow your business. Stay tuned for more information about our upcoming courses! Be sure to follow our Instagram @stickerguru for the latest updates on this. Links: https://linktr.ee/bigplanspodcast …
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S2E4: Sticker Shop Owner Workplace Hazards
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NOBODY TALKS ABOUT THIS! When it comes to running a sticker shop, there are actually a lot of UNEXPECTED workplace hazards that you need to be aware of in order to keep yourself, your employees and your family members safe! So here are just a few safety tips to keep in mind (it's better to be safer than sorry) for every step of the sticker creation…
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S2E3: Creating Customers For Life (How To Build Customer Loyalty)
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22:03
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AKA how to get your customers to come back again and again and again! We talk about our mistakes and learnings in our journey of building customer loyalty. Stay tuned for more information about our upcoming courses! Be sure to follow our Instagram @stickerguru for the latest updates on this. Links: https://linktr.ee/bigplanspodcast --- Send in a vo…
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S2E2: You Can Run Your Sticker Shop While Working A Day Job - and here's how!
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20:03
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We always say, don't quit your day job just yet! So how do you balance a sticker shop and work/school/life? We'll talk about our own experiences, and give our best tips for balancing your busy schedule. Stay tuned for more information about our upcoming courses! Be sure to follow our Instagram for the latest updates on this. Links: https://linktr.e…
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We're back for season two!! We wanted to focus on offering insight to newer shop owners, as well as those who are considering opening up their own shop. Our season premiere episode is centered around how to turn your hobby into your business (aka $$$). Stay tuned for more information about our upcoming courses! Be sure to follow our Instagram for t…
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S1E18: Revisiting Our 2022 Shop Goals + Season 1 Finale
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We can't believe we are already at the season finale! This will be our final episode until we return sometime in early Fall. Since we are almost halfway through the end, we thought we would wrap things up by checking in with our 2022 Goals that we shared in Episode 1 and see how we're doing. Our Flawless Foiling ecourse is now open for enrollment! …
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S1E17: Investing In Your Business - Our Financial Decisions
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This week, we answer your question about investing in your business. How do you know when it's the right time? What should you prioritize? We share all of our own financial decisions from our journey as well! Our Flawless Foiling ecourse opens on May 10! This course is for everyone. It has basic information for those who want to get started with fo…
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You can find all the items we mentioned in this podcast here: https://www.amazon.com/shop/stickerguru They can be found in the collections, "Shop Owner Must Haves," "Foiling 101," "WFH Office Must Haves," and "YouTube Filming Equipment." Our Flawless Foiling ecourse presale starting May 3! This course is for everyone. It has basic information for t…
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S1E15: Answering All Your Foiling Questions
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Watch our Foiling 101 YouTube video for the basics: https://www.youtube.com/watch?v=-KHAdTUZFlY Our Flawless Foiling ecourse presale starting May 3! This course is for everyone. It has basic information for those who want to get started with foiling, all the way to expert foilers who already sell foiled stickers but want to round out their knowledg…
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We often get asked how we utilize our time to be most productive while at work. This took us a LONG TIME to get the hang of, but we've finally cracked the code! In this episode, we reveal all of our tips and tricks, as well as examples of how we batch. Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.…
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S1E13: 9 Alternatives to Running a Sticker Shop
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We came up with nine alternatives to making money besides running a sticker shop! This was inspired by several listeners who run sticker shops, but no longer want to/are able to keep up with it. It's still possible to stay in the planner community and make moolah some other ways. Keep listening for more inspo. (P.S. Please don't hesitate to email u…
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S1E12: How We Grew Our Business Organically (AKA $0 spent!)
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This week, we talk about how we grew SG without spending money on ads. When I tell you that we bootstrapped the heck out of Sticker Guru, I really mean it. We spent $0 on marketing for many MANY years, and we still firmly believe you don't have to spend tons of money on advertising. Links: https://linktr.ee/bigplanspodcast --- Send in a voice messa…
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S1E11: How I Started My Business at Age 17
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This week, we're doing things a little differently with an interview! Lucy interviews Lisa to learn more about how she launched Sticker Guru as a teenager and her entrepreneurial journey in the first year. Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sticker-guru/message…
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S1E10: 8 Shopify Apps We Can't Live Without
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This week, we talk about the 8 Shopify apps we use and love! This episode mentions: Acorn Links, Digital Downloads, Dynamic Banner Suite, Instafeed, Printful, Recharge, Replay Site Recorder, and Smile. Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sticker-guru/message…
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S1E9: What Would We Be Doing If SG Didn't Exist
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In this episode we get a little personal 👀 as we share what we would be doing if Sticker Guru didn’t exist. We also answer your questions on how we got got started, when we transitioned from the traditional corporate route to working on Sticker Guru full time, and what our dream careers are. Links: https://linktr.ee/bigplanspodcast --- Send in a vo…
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This week, we're covering the pros and cons of selling on Shopify! Be sure to check out our previous episode where we cover the pros and cons of selling on Etsy. Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sticker-guru/message
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S1E7: Attending Planner Conferences As A Shop
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This week, we discuss attending planner conferences, sending in swag, and vendoring. We also recount our own personal experiences attending as a shop vs. attendee. If you're headed to Go Wild 2022 in Anaheim, come say hi to us! See you there! Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/sh…
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Today we discuss the pros and cons of selling on Etsy. We also go into audience questions like, how do you know when you're ready to leave Etsy? Open your Etsy shop and get 40 free listings! Referral Link: https://etsy.me/3rYGdFf Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sticker-gu…
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We run through our ENTIRE sticker kit creation process, from sourcing art to production. How To Foil Video: https://www.youtube.com/watch?v=-KHAdTUZFlY Download Foiling Guide: https://view.flodesk.com/pages/60132118c1d293b56ee23af3 Download Kit Making Checklist: https://view.flodesk.com/pages/6206d0a9e0eda1a0d870a6f1 Links: https://linktr.ee/bigpla…
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This week, we address whether or not you really need a PR team to grow your sticker shop. We also break down how we structure our own PR team, recruit influencers, compensate them, and more. Acorns - Influencer management Shopify app: https://apps.shopify.com/acornlinks Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://p…
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We talk about our costliest mistakes and what we learned from them--so you don't have to learn things the hard way like us! :') The Shop Co-op: https://www.facebook.com/groups/508510079506571/ Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sticker-guru/message…
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This week, we discuss our best practices and must-do's to have a successful sale. We also answer some of the questions you sent in! Flodesk for 50% off: https://flodesk.com/c/STICKERGURU Links: https://linktr.ee/bigplanspodcast We ask for you to send in your questions on our IG stories, to be answered in our podcast. --- Send in a voice message: ht…
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Lisa and Lucy share and discuss each of their own shop goals for 2022. Thanks for tuning into our first episode! Links: https://linktr.ee/bigplanspodcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/sticker-guru/message
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