Best Liz Kantner Podcasts (2024)

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90 - Liz Interviews Christina T. Miller, Sustainable Jewelry Consultant 30:15

3d ago30:15

30:15

Welcome to episode #90. In this episode, Liz interviews sustainable jewelry consultant Christina T. Miller. Christina T. Miller Consulting and her team of professional consultants have 18 years of experience and have been pioneers in this space, leading the charge since 2004. They have developed proprietary systems to help the jewelry industry ente…

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89 - Laryssa and Liz Chat About Their Favorite Episodes So Far 15:28

10d ago15:28

15:28

Welcome to episode #89. We're finally celebrating our podcast and recapping a few of our favorite episodes. We’ll also share how you can try out being an Insider. In the bonus content of this episode, we also share what’s on our minds now and brainstorm ideas for future episodes. To get access to exclusive content as well as direct access to us, si…

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88 - Liz Chats With Jewelry Influencer Kylie aka @okay______fine 22:02

17d ago22:02

22:02

Welcome to episode #88. Liz has a fun conversation with jewelry collector and influencer Kylie @okay______fine. Check out her Instagram feed here: https://www.instagram.com/okay______fine/ Kylie is an art director and graphic designer based in New York/New Jersey, who shares her journey of collecting fine jewelry on Instagram and TikTok. Kylie talk…

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87 - Laryssa and Liz Chat About JCK Vegas 2024 and Other Jewelry News 25:23

24d ago25:23

25:23

Welcome to episode #87. Laryssa's giving a JCK recap and then we chat about what's been on our minds when it comes to marketing - because we haven't had a chat for a few weeks! What were Laryssa's highlights from JCK? What the heck is going on with Meta? Updates about Instagram In the bonus content of this episode, we chat about Vegas trends. To ge…

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86 - Laryssa and Liz Chat About Collaborations For Your Jewelry Business 14:45

1M ago14:45

14:45

Welcome to episode #86. In this episode, we chat about how you can utilize collaborations for your business: Why they can be an effective form of audience building Some general guidelines And what to look for when seeking out collaborations In the bonus content of this episode, we share examples of jewelry brand collabs and also talk about how to l…

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85 - Laryssa and Liz Chat About Advocating For Your Jewelry Brand 20:08

1M ago20:08

20:08

Welcome to episode #85. In this episode, we chat advocating for yourself and your brand. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive …

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84 - Laryssa and Liz Chat About Meta's Recent Marketing Recommendations 18:58

2M ago18:58

18:58

Welcome to episode #84. In this episode, we chat about what Meta's recommending as best practices these days - and how you should (or shouldn't) be acting on that information. We'll be covering: Should you be engaging with Threads? Should you be posting more Reels? We also want to tell you about our Insider community. When you join, you’ll have acc…

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83 - Laryssa and Liz Share Tips For Creating Jewelry Business Customer Personas 11:31

2M ago11:31

11:31

Welcome to episode #83. In this episode, we dive deeper into the topic of finding your audience and fleshing out your customer personas. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. I…

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82 - Laryssa and Liz Interview Jewelry Pinterest Expert Andrea Li 32:02

2M ago32:02

32:02

Welcome to episode #82. In this episode, we chat with Jewelry Designer and Pinterest expert, Andrea Li (also known as the Red Pin Geek)! She’ll be answering some of our questions about the platform and discussing Pinterest's powerful traffic referral abilities. We also want to tell you about our Insider community. When you join, you’ll have access …

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81 - Liz Interviews "A Thousand Facets" About Finding Your Voice 33:14

2M ago33:14

33:14

Welcome to episode #81. In this episode, Liz chats with A Thousand Facets - an incredible advocate for independent artists on both her Instagram and podcast. They discuss how to stand out and find your voice as a designer. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that…

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80 - Laryssa and Liz on How to Define Your Target Audience 24:08

2M ago24:08

24:08

Welcome to episode #80. In this episode, we answer the age-old question: "How do I define my target audience?" We cover 3 main points: Know what makes your jewelry and brand unique, defining the essence of your brand Imagine who might resonate with your unique value and story Try to find these people and engage with them, build relationships, see h…

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79 - Laryssa and Liz Ask, "What's Up With Jewelry Instagram?" 25:47

3M ago25:47

25:47

Welcome to episode #79. In this episode, Laryssa and Liz talk about what’s going on with Instagram. They also share the current best practices in 2024. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topi…

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78 - Laryssa and Liz Audit the Marketing for Their Own Podcast 18:18

3M ago18:18

18:18

Welcome to episode #78. In this episode, Laryssa and Liz audit the marketing for their own podcast. They get honest about what they're doing wrong and what they can improve We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further reso…

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77 - Laryssa and Liz on the Biggest Lessons They've Learned in Business 21:30

3M ago21:30

21:30

Welcome to episode #77. In this episode, Laryssa and Liz celebrate their 8-year business anniversaries! They share some of the biggest lessons they’ve learned since starting each of their businesses separately in spring 2016! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips t…

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76 - Liz and Guest Megan Auman Discuss: How to Find Your Voice 22:41

3M ago22:41

22:41

Welcome to episode #76. In this episode, Liz chats with Megan Auman - metalsmith, artist, writer, teacher, and creative business coach. They discuss how to find your voice as a brand. Special discount from Megan! Take 20% off these two programs: Poetic Product Descriptions Sell without Shame https://Shop.MeganAuman.com Code: SWJ20 We also want to t…

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75 - Laryssa and Liz on How to Vet a Consultant or Other Partner 24:40

4M ago24:40

24:40

Welcome to episode #75. In this episode, we share our thoughts about what to do before hiring an outside consultant, working with a vendor or other business partner. What steps should you take? How do you know when something might not be a good fit? We also want to tell you about our Insider community. When you join, you’ll have access to extended …

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74 - Laryssa and Liz on the Jewelry Marketing We Receive 24:55

4M ago24:55

24:55

Welcome to episode #74. In this episode, we share our thoughts about recent marketing we’ve received. We’re going to scroll through our Promotion folders and Instagram accounts and talk about what stands out to us. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can…

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73 - Laryssa and Liz on Promoting Jewelry for Mother's Day 18:03

4M ago18:03

18:03

Welcome to episode #73. In this episode, Laryssa and I are going to talk about planning for Mother’s Day, including: Why Mother's Day is an important holiday for jewelry businesses How to make your plan And how to stay consistent and follow through We also want to tell you about our Insider community. When you join, you’ll have access to extended e…

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72 - Laryssa and Liz on Why Transparency Matters for Jewelry Businesses 11:58

4M ago11:58

11:58

Welcome to episode #72. In this episode, we chat about what it means to be transparent in business and why it’s important. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus co…

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71 - Laryssa and Liz on the Importance of Email and How to Grow a List 20:02

5M ago20:02

20:02

Welcome to episode #71. In this episode, we chat again about the importance of email marketing. More specifically, we'll give you tips for how to start and grow a list. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resource…

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70 - Laryssa and Liz on Successful Storytelling for Your Jewelry Business 20:17

5M ago20:17

20:17

Welcome to episode #70. In this episode, we chat about how to effectively tell the unique story of your jewelry brand. Liz also shares a few takeaways from NY Now! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources abo…

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69 - Laryssa and Liz on Clienteling for Your Jewelry Business 21:41

5M ago21:41

21:41

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources a…

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68 - Laryssa and Liz on Hiring for Your Jewelry Business 26:26

5M ago26:26

26:26

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you’ll have ac…

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67 - Laryssa and Liz on Jewelry Social Media Tips and Trends for 2024 22:48

5M ago22:48

22:48

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to exte…

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66 - Laryssa and Liz on Top Priorities for Jewelry Marketing in 2024 16:29

6M ago16:29

16:29

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resourc…

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65 - Laryssa and Liz on How to Plan Jewelry Content for 2024 15:38

6M ago15:38

15:38

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resou…

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BONUS - Happy Holidays and Happy New Year From Laryssa and Liz! 1:00

6M ago1:00

1:00

Hello! We’re off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we’re proud of you. We’ve said it before and we’ll say it again, we appreciate your support. And the best gift you coul…

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64 - Laryssa and Liz on Setting Marketing Goals For the New Year 14:47

7M ago14:47

14:47

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we dis…

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63 - Laryssa and Liz on Allocating Marketing Resources for 2024 19:36

7M ago19:36

19:36

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you’ll have acce…

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62 - Laryssa and Liz on Brainstorming Jewelry Content for 2024 20:27

7M ago20:27

20:27

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the upcoming year that you can use! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and furthe…

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61 - Laryssa and Liz Share a Content Challenge for 2024 16:28

7M ago16:28

16:28

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and h…

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BONUS - Happy Thanksgiving 2023 From Laryssa & Liz! 0:58

8M ago0:58

0:58

We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!By Laryssa Wirstiuk and Liz Kantner

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60 - Laryssa and Liz on How to Get the Most out of Jewelry Events 14:47

8M ago14:47

14:47

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips for a successful event The importance of follow up We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing…

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59 - Laryssa and Liz on Adjusting Your Mindset for Jewelry Marketing 13:18

8M ago13:18

13:18

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you! What does this mindset look like, and how do we see it manifested most often? How can you work …

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58 - Laryssa and Liz on Holiday Gift Guides for Jewelry Brands 12:35

8M ago12:35

12:35

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide? Tips for creating and promoting your gift guide. We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today …

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57 - Laryssa and Liz on AI in Jewelry Marketing 14:07

9M ago14:07

14:07

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we think about it? Can AI help your business? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today …

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56 - Laryssa and Liz on Using Customer Testimonials in Jewelry Marketing 15:47

9M ago15:47

15:47

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start …

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55 - Liz and Special Guest Robin Kramer on Wholesale for Jewelry Brands 24:13

9M ago24:13

24:13

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover: Why should a jewelry brand consider wholesale? Tips for a successful wholesale strategy We also want to tell you about our Insider community. When you join you’ll have access to extended ep…

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54 - Laryssa and Liz on How to Share Your Passion 17:25

9M ago17:25

17:25

Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion What to do when you’re feeling burnt out We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, fu…

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53 - Laryssa and Liz on How to Promote a Promotion 11:46

9M ago11:46

11:46

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote We also want to tell you about our Insider community. When you join you’ll have access to extended episodes,…

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52 - Liz and Special Guest Sarah Rachel Brown on the Perceived Value of Marketing 24:28

10M ago24:28

24:28

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover… Why is marketing valuable? Is the cost worth it? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and …

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51 - Laryssa and Liz on How to "Sweeten" the Holiday Season 12:47

10M ago12:47

12:47

Welcome to episode #51. In this episode, we're discussing ways to "sweeten up the holiday season" with promos and other incentives. We'll be covering: When to start promoting holiday What are some promos and discounts you can offer? What to do if you never discount your products? We also want to tell you about our Insider community. When you join y…

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50 - Laryssa and Liz Recap the NYC Trade Shows August 2023 14:50

10M ago14:50

14:50

Welcome to episode #50. In this episode, we're discussing our trip to NYC. We'll be covering: What shows we walked All of our thoughts We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In t…

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49 - Laryssa and Liz Prep You for Holiday Planning 2023 8:59

11M ago8:59

8:59

Welcome to episode #49. This week, we discuss how to audit your brand. We'll help you get started planning for the holiday. We’ll cover… When to start Where to start We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources ab…

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48 - Laryssa and Liz Share How to Audit Your Brand 15:48

11M ago15:48

15:48

Welcome to episode #48. This week, we discuss how to audit your brand. We'll be covering: Why's it important to audit your brand, and how often should you do it? What are the steps to auditing? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing to…

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47 - Laryssa and Liz Help You Take Your Brand to the Next Level 17:48

11M ago17:48

17:48

Welcome to episode #47. This week, we're going to help you establish or level-up your branding. Is your brand strong enough? Should you establish a new brand or refresh your existing brand? If you're interested in exploring brand development further, what to prepare and what research to do? We also want to tell you about our Insider community. When…

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46 - Laryssa and Liz Answer the Question, "What Is a Jewelry Brand?" 12:01

11M ago12:01

12:01

Welcome to episode #46. This week, we're talking about branding for jewelry businesses. What is a brand? Elements of a strong brand We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended version of this episode, we t…

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45 - Laryssa and Liz on Threads, the Latest Social Media Platform 9:49

12M ago9:49

9:49

Welcome to episode #45. This week, we're talking about Threads, the latest social media platform from Meta. What is Threads? Our initial reactions about this new social media platform We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business …

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44 - Laryssa and Liz Discuss What's New on Instagram 10:22

12M ago10:22

10:22

Welcome to episode #44. This week, we're reviewing all of Instagram's latest features and updates: What’s new on Instagram? How to use Broadcast Channels. We also offer a gated version of this episode, which has further commentary on this topic and one super valuable tip that you can start implementing in your business today. In the extended versio…

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43 - Laryssa and Liz Answer Listener Questions 11:05

12M ago11:05

11:05

Welcome to episode #43. This week, we're answering all your marketing and sales-related questions! We cover: How are designers who have one of a kind pieces selling to stores? Do they make a lot and have the buyers choose at the shows? Or do they make things that are similar that they bring to the shows, like as a sample? What is a reasonable minim…

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