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Hosted by celebrity esthetician & industry expert Lori Crete, each Beauty Biz Show episode is designed to help you tap into your best success and leave you feeling inspired to build the beauty biz of your dreams! Featuring industry icons and gurus, revenue-driving tips and motivational messages, Lori and her guests inspire you to burst through stagnant industry norms to flourish in your profession and make a beautiful, abundant living doing what you love. A finalist for American Spa Magazine ...
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Today I tackle an issue that all of us have faced. What should we do when life interrupts the flow of our business? How do we stay focused, productive, and connected to our work as an esthetician with all that life and business throw at us? "My beauty biz world is abundantly fulfilling, but it also comes with a very long to-do list." - Lori Crete. …
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Today's guest Kerri Kasem and I have a lot in common. We both appreciate simplicity and functionality and I admire her branding and marketing. She found the right people and credits them for helping her as she created her first skincare product, The One. In this episode, Kerri and I discuss what brought her to start a skincare line and what she did…
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Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at htt…
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In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybo…
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Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer service...is such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at http://www.loricrete.com/202…
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Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments. "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at http://www.lori…
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The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; wha…
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Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more…
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Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from y…
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Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare…
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In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show a…
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Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born. "The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete. Lear…
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Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers. "It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete. Learn more about The Beauty Biz Show at http://www.…
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CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool. "When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet. Learn more about The Be…
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Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful. "Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz. Learn more about The Beauty Biz Show at http…
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Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up. "Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy. Learn more abou…
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In this episode, Lori shares four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses. "A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal …
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In this episode, I will be sharing some of the most effective power tools that you can use right now to stay ahead of the curve and achieve your professional goals. So, let's get started! "You have to work extra hard to create a good experience, you'll get less exposure for a good experience, and a lot more exposure for a bad experience." - Lori Cr…
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Listen to this episode to learn why getting yourself in order leads to you feeling more positive, the best questions to ask a potential hire, and why Kristen doesn't like the word "journal". "Many of us right now are still feeling moments of being stunned at what we went through." - Lori Crete. Learn more about this episode of The Beauty Biz Show a…
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Listen to this episode to learn about profit-possibility in your beauty business and discover where the spa business money sucks hide out. "There's never been a better time to look at the stuff you have invested in and see where you can implement some strategy to make it useable and simplify what you're doing so you can start collecting profits." -…
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Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model. "It is crucial to be flexible and adaptable right now." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/179…
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Vibes Candles Founder Lex Dascoli shares how she decided to become a candlemaker, what her job entails, and what her best and worst days look like as a beauty entrepreneur. "In a time of darkness you find your light again, and my light was literally Vibes Candles." - Lex Dascoli. Learn more about The Beauty Biz Show at http://www.loricrete.com/178…
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Today I share seven (maybe even eight) signs that you were meant to be a beauty entrepreneur. "If you are not surrounded by other entrepreneurs, most of these people...are probably looking at you like you're speaking a foreign language." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/177…
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Listen to this episode as Crystal Booth defines what business growth means to her, how to reinvest in your team and business model, and how to get involved in franchising. "Performing a service is one element of what you do, but also you have to remember that you are hosting a guest." - Crystal Booth. Learn more about The Beauty Biz Show at http://…
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Listen in to hear what I do at the end of the year to set myself up for future success, how to mitigate professional anxiety, and ways to tweak your current retail strategy. "These past few years there has been trauma. Nobody is addressing this in our industry." - Lori Crete. Learn more about The Beauty Biz Show at http://loricrete.com/175…
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As we approach the end of the year, I want to let you know that I will be taking a few months off from podcasting. In this episode, I explain why, take a look back at this past year, and then wrap it up! "You have got to get out of the treatment room and find your tribe." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.co…
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Dermaplane expert Sonia Altamura shares how to create the right-sized workspace for your goals and why she keeps her sneakers on all day. "Act as if everyone you meet has the potential to want the skills that you possess." - Sonia Altamura. Learn more about The Beauty Biz Show at http://www.loricrete.com/172…
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Listen in to learn the importance of finding community, how to harness your active energy, and what workouts and wealth creation have in common. "If you're anything like me, you love a good comparison because it makes you look at things differently and sometimes it takes some pressure off." - Lori Crete. Learn more about this episode of The Beauty …
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Listen in to learn how to scale up your spa business, advice for aestheticians buying a property, and which one big remodel hiccup Marisa Head wants you to avoid as you grow your business. "If you want to do big things, you have to deal with the crap that comes along with it." - Marisa Head. Learn more about The Beauty Biz Show at http://www.loricr…
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I am not sure if I have ever been more excited or nervous to record an episode of The Beauty Biz Show. I am thrilled to finally be able to share the product of my hard work and determination: SpaStar | The Get Ready Spa Wrap. This product was born out of our shared desire to feel productive, creative, and human right now during these turbulent time…
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Learn why Angela Jia Kim was so inspired by the resilience of her female coworkers during the pandemic, how to set boundaries with clients, and why manifesting comes so easily to her. "Your skin and soul have a lot in common." - Angela Jia Kim. Learn more about The Beauty Biz Show at http://www.loricrete.com/160…
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Listen in to this episode to learn my secret recipe for welcoming a new spa client, what three questions to ask before giving a facial, and how to keep a client for life. "It's all about information before it becomes a problem." - Lori Crete. Learn more about The Beauty Biz Show at http://www.loricrete.com/159…
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