Best Lorraine Ball | Digital Toolbox Podcasts (2024)

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#1079 Create Copy that Converts Prospects to Customers | Lewis Dalton 11:11

7h ago11:11

11:11

In this encore episode I sat down with Lewis Dalton, a copywriting pro and co-founder of Pine, to dig into the magic behind writing copy that actually converts. Lewis shares some fantastic, down-to-earth advice about finding the sweet spot between short-term and long-term benefits in your messaging, how to blend emotion and logic to really hook you…

1
#1078 LinkedIn Junkie 2:45

3h ago2:45

2:45

I am a LinkedIn junkie, but unlike people with other addictions, I'm not looking for a 12-step program to cure me of my habit because I think LinkedIn is healthy for my business. Instead, what I've done is developed a six-step process that allows me to simplify content creation and improve the quality of the content I'm creating. The six steps are …

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#1077 Holiday Marketing | Caroline Balinska 10:25

2h ago10:25

10:25

This time of year, we always start thinking about the holidays and holiday marketing. That's why I was so excited to chat with Caroline Balinska on holiday marketing. Here are 5 key points from my conversation with Caroline Plan in advance: One of the biggest mistakes businesses make is not planning holiday campaigns early enough. Starting at least…

1
#1076 Why You Need to Write a Book 11:07

1d ago11:07

11:07

FROM MY ARCHIVE - In this conversation I asked the question “Why should I write a book?” Let's face it writing a book may seem overwhelming, especially if you don’t think of yourself as an author. But my guest, Kim Thompson-Pinder, overcame her own challenges to become an author and publisher, shares her insights into why a book can be a game-chang…

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#1075 Stop Looking for Perfection | Lorraine Ball 1:24

3d ago1:24

1:24

One of the questions that I get asked on a regular basis is, what's the best marketing platform? Where should I be spending my limited marketing dollars and time? And every time I hear that question, I think about something my boss said to me way back in my corporate days. Rick told me a mediocre idea executed well would outperform a brilliant one …

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#1074 Your Website is More than a Pretty Face | Lori Highby 10:41

12d ago10:41

10:41

Your Website: More Than Just Pretty – It’s a Salesperson That Never Sleeps Your website isn’t just a pretty face for your business. Done right, it’s a 24/7 salesperson, constantly working to attract and convert leads even when you’re not. But how do you make sure your website pulls its weight? I sat down with **Lori Highby**, owner of Keystone Clic…

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#1073 Put the Words in Your Word of Mouth Marketing | Denise Praul 10:22

8d ago10:22

10:22

From my archive, a great conversation with Denise Praul If a prospective customer is introduced to you by someone they trust, you're far more likely to close that sale than if they stumbled upon you on Google. That’s the beauty of referral marketing, and it goes beyond traditional word of mouth. But how do you create a system that consistently brin…

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#1072 Yes, You Can Be Too Subtle 1:35

10d ago1:35

1:35

We often get advice about how we should interact and engage on social media. You need to be subtle. Don't be too pushy. Don't jump to offering your product and services right away. That is all good advice. I would never want to walk into a networking event and start talking to the very first person I meet about how I can help them without finding o…

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#1071 Take an Agile Approach to Success 11:57

21d ago11:57

11:57

Loved chatting with Helene Gidley, founder of A2 Agile Incorporated, about how an an agile approach can help small business owners stay organized, adapt to change, and avoid burnout. Here are a few key takeaways: Agile is about visibility and adaptability: Helene emphasizes the importance of making your work visible and breaking it into small, mana…

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#1070 Communication Styles with Dr. Yam 14:45

15d ago14:45

14:45

One of the things I love about having a podcast for 15 years, is my archive. Buried in there are hundreds and hundreds of amazing conversations that I want to share with my current audience This conversation from early 2020 with Dr. Yamilette Willams ( Dr. Yam) is a great example. Here are the key takeaways from my interview on communication styles…

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#1069 A Little Cappuccino Goes a Long Way 2:04

21d ago2:04

2:04

I am a serious coffee drinker. A typical morning starts with two full mugs of coffee, after which I’m ready to face the world. So when I was in Italy a few weeks ago I was worried that the little cup of cappuccino they put in front of me wouldn’t be enough. Funny thing, it was. The rich full flavor satisfied my coffee taste requirement and that exp…

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#1068 Use a SWEET SEO Framework | Barb Davids 10:36

24d ago10:36

10:36

If you're a player in the digital space today, you need to know what it takes to get the attention of Google and encourage them to drive people to your website. To dive into this topic, I invited Barb Davids, founder of Compass Digital Strategies, to join me. She started our conversation by emphasizing that small business owners shouldn't panic whe…

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#1067 Host a Conference |Jennifer Crawford | From the Archive 12:12

26d ago12:12

12:12

Listening to episodes from my archive, is a great reminder of how somethings in marketing don't really change . In 2018, I had a conversation with Jennifer Crawford about hosting your own conference. Her advice is as relevant today. Hosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge. Planning…

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#1066 - Help Your Competitors to Help Yourself 3:05

1M ago3:05

3:05

I am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow faster if you help your competitors. Before you decide I am completely crazy, consider the following: You don’t know everything. Hanging around with other busi…

1
#1065 Monitize Your Podcast 11:00

1M ago11:00

11:00

I've been podcasting for a long time, but if I had to classify my podcast, it's an enjoyable hobby. However, there are ways to make money with your podcast, and that's what I talked with Darren Saul about. Here are some key takeaways from the conversation Sponsorship Opportunities: Podcasts don't need to have thousands of episodes to attract sponso…

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#1064 Your Best Customer | Nick Cavarra | From the Archive 20:51

1M ago20:51

20:51

As small business owners, we work so hard to find each client. We nurture them through a sales process and then they sign on the dotted line and we start doing business with them. Often, once we have closed the sale, we turn our marketing attention to the next prospect, and the next and the next. Back in 2017 I had a conversation with Nick Cavarra,…

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#1063 The Marketing Closet 1:24

1M ago1:24

1:24

Recently, I had to clean out all of my closets because we were replacing the flooring. The process was interesting because buried deep in those closets were things I hadn't used or thought about in years. And quite frankly, I hadn't missed. Every now and then I ran across something that made me stop and say, "Wow, that's really cool, I should use t…

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#1062 Selling to Women | Robyn Newton 11:10

1M ago11:10

11:10

$38 Billion! Yes that is billion with a "b". That is the impact women have on the global economy. If you want a piece of that market, you need to learn how to connect with female consumers. Robyn Newton joined me for a conversation about selling to women. Here are the key points from the conversation: Women as Powerful Consumers: Women control over…

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#1061 - Are Your Open To ... | Merit Kahn 11:26

1M ago11:26

11:26

In this episode from my archive, Merit Kahn explains how you can transform any sales conversation with four simple words : Shift from Selling to Selection: To be selected as the right solution focus on guiding potential customers through their decision-making process rather than pushing a sale. The Power of "Are You Open To?": These four words help…

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#1060 Three Simple Questions 2:05

1M ago2:05

2:05

There are three questions you need to answer before you launch your next marketing campaign. The questions are simple, but the answers may not be. Who is your customer? Too often, business owners try to go really broad as they define their target. If you want to create an effective marketing campaign, narrow in on a specific niche. You can always t…

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1059 Build Your Mailing List | Donna Peterson 10:47

2M ago10:47

10:47

Donna Peterson, CEO of World Innovators and I chatted , about the importance of growing and maintaining a high-quality email list. Here are a few key takeaways: Quality Over Quantity: Donna emphasizes that when it comes to email lists, having a smaller, highly-targeted list is much more effective than a large, unfocused one. A clean and updated lis…

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#1058 The Perfect Podcast Pitch | Kelly Mosser 11:29

2M ago11:29

11:29

Would you like to be a guest on a podcast? If so, you want to pay attention to what Kelly Mosser has to say about pitches. The biggest mistake most potential guest make is the emphasis of the pitch. The message boils down to “I want airtime on your show. Here’s why I deserve it. Here’s why you should give it to me.” This one-sided approach misses t…

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#1057 Email is Your Little Black Dress | Marketing Minute 1:18

2M ago1:18

1:18

Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy. It is incredibly versatile. With the right accessories, jackets, scarves or cool shoes it is perfect for every occasion, year in and year out. And every smart marketer knows that email is their little black dress. It goes well with al…

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#1056 - Have a Vision for Your Business | Jackson Calame 11:26

2M ago11:26

11:26

I enjoyed chatting with Jackson Calame about the importance of having a clear vision for your business. Here are some key takeaways: Vision Beyond Profits: Jackson emphasizes that a business vision should go beyond just making profits. He talks about creating a balance between personal well-being and professional success and highlights his mission …

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#1055 How Introverts Network | Amanda Watts 12:45

2M ago12:45

12:45

I’m an extrovert. I love people. I love being around people and talking to people. But there are a whole bunch of people, introverts, who really don’t enjoy interacting they way I do. Here’s the trick, you’ve got to be able to reach both of those audiences. And if you’re an introvert you have to learn how to participate in the world. This week’s gu…

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#1054 Healthy Conflict | Lorraine Ball 1:29

2M ago1:29

1:29

Wouldn’t it be nice if we all just got along. That might seem like a good idea but it really isn’t. You can’t eliminate conflict completely. and you shouldn’t. Well-managed conflict actually cultivates discussions and create opportunities to uncover new and innovative solutions. Accept conflict as a natural part of your relationship with employees …

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#1053 Sell Your Authority 11:57

2M ago11:57

11:57

I had a wonderful conversation with Josh Elledge about strategies for generating inbound leads and moving away from outdated, spammy marketing tactics. Here are the key points from their conversation: Shift from Outbound to Inbound Marketing: Traditional outbound methods like sending unsolicited emails are no longer effective. Consumers, including …

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#1052 Let Email Work for You | Kendra Corman 11:59

2M ago11:59

11:59

I am an email marketing fan so I was excited to invite Kendra Corman to join me for a conversation on how to make email marketing effective. She started by explaining why email is so important. Sure it is great to build a community on social media, but what will you do if Facebook goes down or cuts off your profile. You are stuck. But if you have …

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#1051 It Takes a Village to Raise a Business 1:19

2M ago1:19

1:19

Every parent knows, It takes a village to raise a child. Each of the adults in the child’s life, relatives, teachers, coaches, brings a different perspective. The same is true for your business. No matter how smart you are or how much you know about your business, there are gaps in your skill-set. Your business village should be filled with smart, …

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#1050 Survey Your Way to Success 12:31

2M ago12:31

12:31

Mickey Kennedy, founder of eReleases joined me for another conversation about building your authority and online visibility. This time we talked about the importance of using surveys and studies to stand out as a subject matter authority. Why does this strategy work? First of all the media loves data. Fresh data from industry-specific surveys can a…

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#1049 New Sales from Old Clients 10:51

2M ago10:51

10:51

What is the fastest least expensive way to get clients? Guest, Gall Doby suggests there is one strategy that people often ignore, and it’s right in front of them. Looking for new sales? Start with your current clients. Almost every single client ( assuming you are doing a good job) will be willing to do business with you in a different way. Maybe i…

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#1048 The Buying Journey 2:14

2M ago2:14

2:14

Let’s go on a buying journey. Think about the last item that you bought, where you spent more than $100. Maybe it was something for your business or home. Write down the item you bought and work backwards through your buying journey. Describe why you chose that particular product. Did you see an ad? Did someone recommended it? Was there information…

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#1047 What is the Right Price | Janene Liston 11:55

2M ago11:55

11:55

Janine Liston, a business strategist and pricing expert, joined me for a conversation about the complexities and strategies behind setting the right price for products and services. Here are a few key takeaways: One common myth is that the lowest price always wins. Many business owners believe this, but it’s not true for most products and services.…

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#1046 - Stop Living Small | Connie Jones 10:57

3M ago10:57

10:57

Did you miss this conversation with Connie Jones about limiting beliefs? Then you want to check it out now. We create these upper limits for ourselves fueled by messages we have received starting early on in childhood about who we are and who we are not. And who we are supposed to be. We create patterns of playing roles that are consistent with tho…

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#1045 Words Have Power 2:39

3M ago2:39

2:39

Words have the power to move, motivate, inspire, frighten, and cheer. What you say and how you say it can have a profound impact on another person. And some words, called power words, have more impact than others. These words have a strong meaning which is likely to trigger a psychological or emotional response. They are persuasive, pushing people …

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1044 Social Media for Business Owners, Not Celebrities | Lindsey Anderson 10:26

3M ago10:26

10:26

I love chatting with Lindsey Anderson, and it has been awhile since this seasoned online business consultant, bestselling author, and podcast host, dropped by for a chat. It this conversation we talked about her experience as a play in a reality TV game ( The Trust) and what she learned about using social media effectively as a business owner rathe…

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#1043 Maybe You Should Buy a Business | Deb Curtis 10:49

3M ago10:49

10:49

As business owners try to grow their business they assume they have to do it organically. The problem with the organic approach is you have to be patient. It takes time for the business to mature and grow. But that is not the only way to grow. Your path to success might include merging with another company or through the acquisition of another busi…

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1042 What Do Other People Say About You | that is Your Real Brand | Lorraine Ball 1:03

3M ago1:03

1:03

What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do? All of those comments add up to your personal brand. Now a lot of business owners are under the misconception that somehow they control their brand. But they don't. Your brand is something tha…

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#1041 How Women Can Survive and Thrive in the Tech Industry | Sharon Gillenwater 11:14

3M ago11:14

11:14

If you’re a woman business owner or thinking about becoming one, there are unique challenges you’ll face compared to your male counterparts. However, success is achievable, as demonstrated by Sharon Gillenwater, a tech startup founder who sold her company, Boardroom Insiders, for $25 million. Here are a few key points from our conversation. Funding…

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#1040 Finding Your Voice 16:48

3M ago16:48

16:48

One of the advantages of having more than 1,000 episodes in my archive, is the wealth of great information buried there. This week I dug way back, to find a conversation I had with Allison Carter back in 2013, when she was my regular co-host. We always had a good time, but I really loved this conversation about finding your brand voice. Just as you…

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#1039 Creativity is a Round Process 3:49

3M ago3:49

3:49

The Creative Process I am often asked, why I chose to name my company “Roundpeg.” The obvious answer was because I spent all those years in corporate, feeling like a square peg in a round hole, and this is where I fit! But there is more to the story. I wanted to build a business around the ideas of creativity, collaboration, and positive energy, an…

1
#1038 Build Your Online Brand | Jason Barnard 12:01

3M ago12:01

12:01

I had a great conversation with Jason Barnard ( @jasonmbarnard ) about online branding. Importance of Brand SERPs: One of the standout points Jason emphasizes is the critical role of Brand Search Engine Results Pages (SERPs). He explains how they reflect a brand's online reputation and visibility, and why businesses should prioritize optimizing the…

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#1037 Stand, Stagger, Fall! | Matt Nettleton 10:40

3M ago10:40

10:40

In this conversation from my archive, chatted with Matt Nettleton about the importance of practice and the danger of over practicing. Have you ever done something for the first time, without prior knowledge and been able to achieve success? If so, you’re truly unique. Most humans find themselves meeting new challenges with a series of frustrations …

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#1036 Activity vs Productivty 2:22

3M ago2:22

2:22

When it comes to marketing, it's easy to focus on activity. Just create a list of tasks and check them off as you complete them: Write five blog posts ✔ Send an e-newsletter ✔ Post status updates on Facebook and LinkedIn ✔ Schedule ads ✔ Create a landing page ✔ Send postcards ✔ Make phone calls ✔ As you check things off your list, you feel good abo…

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#1035 The Art of Asking for a Testimonial 10:34

4M ago10:34

10:34

If you’re looking to harness the power of testimonials for your business, this conversation with Danielle Klemm, a positioning and funnel strategist, is packed with insights. She packed so much information into the short conversation: Here are just a few highlights. There is a structure to a great testimonial Testimonials should follow a story stru…

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#1034 Marketing Automation Basics 11:52

4M ago11:52

11:52

Seven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation. While tools have changed, the strategies we discussed are as relevant today to help you keep a business running smoothly, even while you sleep. Here are some key points from our discussion: Automated Messaging: Automated ema…

1
#1033 What's In a Name? 1:54

4M ago1:54

1:54

Over the years, I have had the opportunity to work with start-ups, as they look for name for their new business or product. The process is rarely easy, but always interesting. The process should start with a look at the ultimate customer and the unique elements of the solution being presented. Even in traditional industries, looking for a unique tw…

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#1032 Build Trust with Virtual Events | Michael Tucker 10:48

4M ago10:48

10:48

One of the things that happened during Covid was that virtual events exploded. And today, even as we return to in person activities, there is still a place for virtual events in your marketing. That was the topic I dove into with Michael Tucker. Here are some key points from the interview with Michael Tucker about virtual events: Building Trust and…

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#1031 Be a Much Better Public Speaker | Brenden Kumarasamy 11:05

4M ago11:05

11:05

In this conversation from our archive, I had a chance to talk with Brenden Kumarasamy from MasterTalk. Brenden shares practical tips to enhance communication and public speaking abilities. Here are four simple exercises you can add to your daily routine. Random Word Exercise: Pick a random word and create a 60-second presentation around it. This he…

1
#1030 Social Media is Like a Singles Bar 1:10

4M ago1:10

1:10

Social media is a lot like going to a singles bar. You’re going to meet a lot of nice people and have some interesting conversations. But at the end of the day your goal is to bring your date home. In the world of digital marketing home is your website and your email list. This is where you can have that great one on one conversation without all th…

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