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What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Principal and Digital Strategist, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”
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Send us a Text Message. In this episode, Jim Hertzfeld sits down with Mike Kosiek, technology product director at a Fortune 100 retailer, to explore the technological innovations shaping 2024 and beyond. The two delve into a discussion that spans practical applications of emerging tech to speculative technologies that could redefine industries. Dis…
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Send us a Text Message. In this episode of "What If? So What?" host Jim Hertzfeld sits down with James Hannis, the visionary chief architect at Cardinal Health. With a legacy in retail, James brings a unique perspective to the transformation of patient care through digital innovation. Dive into a discussion about the fusion of healthcare and retail…
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Send us a Text Message. In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry. Keith shares his unique journey from his start at Swiss Army Brands to sp…
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Send us a Text Message. In the latest episode of "What If, So What?" host Jim Hertzfeld invites Eisaiah Engel, author of "Innovation Casino," to dive deep into the essence of innovation in today's business landscape. Engel shares his unique perspective on tackling innovation challenges across the spectrum as he and Jim explore the critical role of …
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Send us a Text Message. In this episode, Jim talks with Kristine Swan, VP, Global Head of Digital Transformation & IT at Bayer Crop Science, to dive into the revolutionary role of digital innovation in agriculture. They unpack the challenges of modern farming, from climate change to food security, and explore cutting-edge solutions like carbon sequ…
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Send us a Text Message. In our latest episode, we're joined by May Habib, CEO of Writer, for an enlightening conversation on how Generative AI is revolutionizing digital strategies. We dive into the significance of AI guardrails, navigate the journey towards AI literacy, and present practical strategies for integrating AI into your business operati…
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Send us a Text Message. In this episode, Jim Hertzfeld speaks with Nico Frantzen, director of data and AI solutions at Perficient, as they explore the transformative role of generative AI in business intelligence (BI). Nico explains how generative AI and BI come together to create generative BI, which revolutionizes decision-making and data analysi…
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THE MISSING writer-director Carl Joseph Papa and actor Gio Gahol join us to discuss their animated feature film THE MISSING. The film stars Carlo Aquino (Eric), Gio Gahol (Carlo), and Dolly de Leon (Rosalinda). THE MISSING (ITI MAPUKPUKAW) is the Philippines' official submission for Best International Feature Film at the 96th Academy Awards. The fi…
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Send us a Text Message. In this episode, Jim and Kim talk with Justin Racine, director, and lead commerce strategist at Perficient, and explore the concept of unified commerce and its impact on customer experiences and business growth. Learn how you can leverage the technology you already have to make customers feel more connected to your brand. Co…
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Send us a Text Message. In this episode, Jim talks with Luca Ranzani, team captain of MRacing at the University of Michigan, about taking what he has learned in the classroom and building upon it in the real world. Listen to this week’s episode to learn more about how Luca applies his education and real-life experience to build racecars and lead hi…
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Send us a Text Message. In this episode, Jim and Kim talk with Tara Becker, principal of digital health strategy at Perficient, about how to meet both consumer and employee needs in the healthcare industry. It’s no secret that clinicians burned out post-pandemic. Are there ways that we can champion the industry toward a new digital future? Listen t…
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Send us a Text Message. In this week’s episode, Jim and guest host Erica talk with Keith Wolf, director of digital strategy at Perficient, about how design relates to achieving specific digital strategy goals. How should a company bring fresh design into its organization? Can strategic design determine if a product succeeds or fails? Tune in to lea…
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Send us a Text Message. In this episode, Jim and Kim discuss questions submitted by listeners. How do companies stay on top of digital trends? Tune in to this week’s episode to find out the answers to your burning questions! Connect with our hosts Jim Hertzfeld, principal and chief strategist at Perficient, and Kim Williams-Czopek, Perficient’s GM …
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In this brand-new episode of THE ONE-INCH BARRIER, we discuss Germany's anti-war epic that won at the 95th Academy Awards: Edward Berger's ALL QUIET ON THE WESTERN FRONT. This week's guest is Dan Bayer, writer and podcaster at Next Best Picture and Awards Watch. He was also the guest on the episode discussing Z and the films of 1969 and DRIVE MY CA…
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Send us a Text Message. In this episode, Jim and Kim talk with Justin Huckins, director of strategy and innovation at Perficient, about how brands can maintain customer loyalty. Are there new ways to celebrate your customers that you haven’t thought of before? Tune into this week’s episode to learn more about aligning your company’s business with c…
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Send us a Text Message. Listen up, content marketers! Are robots about to take your job? Don't panic just yet. In this episode, Jim and Kim talk with Eve Sangenito, Principal, Digital Marketing & Customer Experience, at Perficient, about generative AI and its potential impact on content marketing. From photorealistic image generation to 24/7 conten…
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Send us a Text Message. In this episode of What If? So What? Jim and Kim talk with Eric Walk, director of enterprise data strategy at Perficient, and explore the potential of data mesh to democratize data and fundamentally change the way people work. Can this product-oriented approach help organizations control and trust their data for more-efficie…
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Send us a Text Message. In this episode, Jim and Kim talk with Brian Flanagan, Digital Experience Strategist at Perficient, about the rise of generative AI and its potential to replace or augment human workers. Is this the end of the road for half the workforce or just the beginning of a new era in productivity? Get ready to ponder the humanness of…
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Send us a Text Message. In this episode of Perficient’s What If? So What? Podcast, Jim talks with Will Stacy, Chief Marketing & Digital Officer at GM Financial, about how to approach leadership in the face of massive disruption and how a culture of mentorship makes a world of difference in how an organization grows and evolves. Connect with Will St…
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Send us a Text Message. In this episode, Kim talks with Katie King, published author and CEO of ‘AI in Business’ to convince us that robots aren’t taking over the world and that if you aren’t already investing in AI, you’re behind. Katie King is a published author, speaker, trainer, and consultant on artificial intelligence, digital, STEM, leadersh…
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Send us a Text Message. In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double down on engaging an already engaged fan base and what the future of digital looks like in professional sports. Connect with Diego Pinzon, Director of Digital Media and Content at MLS’s At…
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Send us a Text Message. In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the 'why's of a digital business; and how to sustain ene…
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Send us a Text Message. In this episode, Kim talks with Ron Thurston – author of the book “Retail Pride” and host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped for deeper and more meaningful or…
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Send us a Text Message. In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about how to better operationalize customer insights and really walk the talk of customer-centricity. Connect with Andy McMillan, Chair & CEO UserTesting, and Janelle Estes, Chief Insights Officer at UserTesting. Andy and Janelle are co-aut…
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In the series finale of THE ONE-INCH BARRIER, we are going to discuss more than two years of discussing the 74 winners/honorees and 357 nominees of Best International Feature Film at the Academy Awards. We talk about the experience of podcasting, exploring this category, as well as answering questions about the Oscars and this podcast. This is to a…
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Send us a Text Message. In this episode, Jim and Kim kick off Season 4 of the podcast, discussing what it means to be a digital business. Why some digital transformation initiatives didn’t pan out as intended; what do we know now that we didn’t then, and what are some persisting and emerging challenges in transitioning from ‘transformation’ to ‘evo…
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In the season seven finale of THE ONE-INCH BARRIER, we discuss Japan's drama about grief and communication that won at the 94th Academy Awards: Ryusuke Hamaguchi's DRIVE MY CAR. This week's guest is Dan Bayer, writer and podcaster at Next Best Picture. He was also the guest on the episode discussing Z and the films of 1969. Find us on the internet!…
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This week on THE ONE-INCH BARRIER, we talk about Italy's drama about childhood and survival that was honored at the 20th Academy Awards: Vittorio De Sica's SHOESHINE. This week's guest is Jackson DeStefano, a cinephile. Find us on the internet! Jackson DeStefano: @jacdeswilliams Letterboxd: letterboxd.com/jacdeswilliams Juan Carlos Ojano: @carlosoj…
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NOTE: THIS IS A PREVIEW, NOT THE FULL EPISODE. In this bonus episode of THE ONE-INCH BARRIER, we talk about Bosnia & Herzegovina's official submission to the 93rd Academy Awards for Best International Feature Film: Jasmila Žbanić's QUO VADIS, AIDA?. This week's guest is Mattie Lucas, film critic at From the Front Row and In Review Online. They were…
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This week on THE ONE-INCH BARRIER, we talk about France's drama about faith and martyrdom that was honored at the 21st Academy Awards: Maurice Cloche's MONSIEUR VINCENT. This week's guest is Josh Parham, writer and podcaster at Next Best Picture. Find us on the internet! Josh Parham: @JRParham Juan Carlos Ojano: @carlosojano The One-Inch Barrier: @…
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This week on THE ONE-INCH BARRIER, we talk about Italy's drama about desperation and survival that was honored at the 22nd Academy Awards: Vittorio De Sica's BICYCLE THIEVES. This week's guest is Nick Taylor, contributor at The Film Experience. He was also the guest on the episode discussing AMARCORD and the films of 1974. Find us on the internet! …
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This week on THE ONE-INCH BARRIER, we talk about France and Italy's drama about romance and escape that was honored at the 23rd Academy Awards: René Clément's THE WALLS OF MALAPAGA. This week's guest is Mervine Aquino, filmmaker from Baguio City, Philippines. Find us on the internet! Juan Carlos Ojano: @carlosojano The One-Inch Barrier: @OneInchBar…
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NOTE: THIS IS A PREVIEW, NOT THE FULL EPISODE. In this bonus episode of THE ONE-INCH BARRIER, we talk about Tunisia's official submission to the 93rd Academy Awards for Best International Feature Film: Kaouther Ben Hania's THE MAN WHO SOLD HIS SKIN. This week's guest is Acer Batislaong, film student from UP Film Institute. This episode is part of t…
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This week on THE ONE-INCH BARRIER, we talk about Japan's jigaideki about truth and uncertainty that was honored at the 24th Academy Awards: Akira Kuurosawa's RASHOMON. This week's guest is Nick Deocampo, an award-winning filmmaker, historian, festival organizer, and associate professor at the UP Film Institute. Find us on the internet! Juan Carlos …
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Send us a Text Message. In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul,…
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This week on THE ONE-INCH BARRIER, we talk about France's drama about childhood and war that was honored at the 25th Academy Awards: René Clément's FORBIDDEN GAMES. This week's guest is Nick Davis, a professor of English, gender & sexuality studies, and film studies at the Northwestern University. He is also a writer at Nick-Davis.com (formerly Nic…
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This week on THE ONE-INCH BARRIER, we talk about Japan's jigaideki about obsession and betrayal that was honored at the 27th Academy Awards: Teinosuke Kinugasa's GATE OF HELL. This week's guest is Cláudio Alves, contributor at The Film Experience and writer at Magazine HD. He was also the guest on the episodes discussing NO MAN'S LAND and the films…
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Send us a Text Message. In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,”…
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NOTE: THIS IS A PREVIEW, NOT THE FULL EPISODE. In this bonus episode of THE ONE-INCH BARRIER, we talk about Romania's official submission to the 93rd Academy Awards for Best International Feature Film: Alexander Nanau's COLLECTIVE. This week's guest is Ben Miller, owner of IceCream4Freaks and the David Thewlis of Podcasting. This episode is part of…
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This week on THE ONE-INCH BARRIER, we talk about Japan's jigaideki about warfare and loneliness that was honored at the 28th Academy Awards: Hiroshi Inagaki's SAMURAI, THE LEGEND OF MUSASHI. This week's guest is Brontë Lacsamana, a writer, researcher, and multimedia reporter. She was also the guest on the episode discussing INVESTIGATION OF A CITIZ…
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This week on THE ONE-INCH BARRIER, we talk about Italy's drama about love and defeat that won at the 29th Academy Awards: Federico Fellini's LA STRADA. This week's guest is Christine Daisy Dela Paz, a short film producer and fellow UP Film Institute alumna. She was also the guest on the episodes discussing BELLE ÉPOQUE and the films of 1993 and GET…
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This week on THE ONE-INCH BARRIER, we talk about Italy's drama-comedy about cruelty and resilience that won at the 30th Academy Awards: Federico Fellini's NIGHTS OF CABIRIA. This week's guest is Nathaniel Rogers, founder and editor at The Film Experience. He was also the guest on the episodes discussing CINEMA PARADISO and the films of 1989 and THE…
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NOTE: THIS IS A PREVIEW, NOT THE FULL EPISODE. In this bonus episode of THE ONE-INCH BARRIER, we talk about Hong Kong's official submission to the 93rd Academy Awards for Best International Feature Film: Derek Tsang's BETTER DAYS. This week's guest is Carla Manalo, a filmmaker currently specializing in color grading. She was also the guest on the e…
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This week on THE ONE-INCH BARRIER, we talk about France's comedy about consumerism and technology that won at the 31st Academy Awards: Jacques Tati's MY UNCLE. This week's guest is Tom O'Brien, a film writer and podcaster. He was also the guest on the episode discussing BLACK AND WHITE IN COLOR and the films of 1976. Find us on the internet! Tom O'…
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Send us a Text Message. In this episode, Jim talks with Neil Hoyne, Google's Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. Connect with Neil…
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In this season seven premiere of THE ONE-INCH BARRIER, we discuss France's romance about death and tragedy that won at the 32nd Academy Awards: Marcel Camus's BLACK ORPHEUS. This week's guest is Brett Doze, co-host of Gilded Films Podcast and writer for InSession Film. Find us on the internet! Brett Doze: @bdoze2017 Gilded Films: @gildedfilms Juan …
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Send us a Text Message. In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business …
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Send us a Text Message. In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast…
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NOTE: THIS IS A PREVIEW, NOT THE FULL EPISODE. In this bonus episode of THE ONE-INCH BARRIER, we talk about the film that won Best International Feature at the 30th Gotham Independent Film Awards: Fernanda Valadez's IDENTIFYING FEATURES. This week's guest is Raffy Raymundo, founder of Write Night community at Discord. He was also the guest on the e…
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Send us a Text Message. In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to b…
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