Watch EP.07 NOW!. In this episode of Back2Skool, we welcome three inner-city young people onto the show to share real-life insights into their thoughts on life, culture and brands. It's a sick glimpse into the youth market and a fascinating chance for brands to hear the voices that are a huge part of your brand's success. Thanks, Scarlett, Teshan a…

Listen here to our latest episode of Back2Skool ft. Dr Joy White, author of Urban Music and Entrepreneurship: Beats, Rhymes and Young People’s Enterprise, the first book to foreground the socio-economic significance of the UK rap music economy, with particular reference to Grime music. Joy is a critically acclaimed author, lecturer and leading auth…

If you’re interested in understanding future industry trends, you gotta check out our latest episode of Back2Skool. Check out EP04 as I chat to the main man Will Higham, futurist, strategist, speaker, and the CEO of Next Big Thing takes us through future consumer needs and industry trends. He shares: - Reasons why certain brands are going to have t…

Back2Skool ft. Author & Cultural Connoisseur - King ADZ Back2Skool: The podcast decoding youth + culture latest EP.04 features the legendary King ADZ – the streetwear VETERAN, published author, documentary maker, and cultural connoisseur. King ADZ and Luke Hodson discuss the origins of street culture and … 🎨 The changes he made to tap into his crea…

Check out EP02 for our conversation with Brixton-born marketing legend Nadia Kokni 🏆. Nadia shares how a south London gal became the CMO on the show! We talked about the following: 💰 How JD Sports has transformed into a £9bn European business 👥 Why an accurate customer understanding is so important 💥 Why the JD sportswear core consumer is so import…

Back2Skool: The podcast decoding youth + culture EP01 ft. Oyin Akiniyi, Global Head of Cultural Conversations – Chivas Regal. Check it out here now. Oyin is a true champion of street culture and demystifies some of the biggest grey areas that brands face today when engaging in this space. In this episode, Oyin and I cover: - Three key pillars of cu…

Welcome to the Back 2 Skool podcast. In this welcome episode, Luke Hodson gives a fascinating intro into why businesses need to pay close attention to youth culture today. Luke describes why he's so passionate about street culture and why he's made it his mission to create a positive social impact in this area on as many brands as he can. He explai…