Best Lumen5 Podcasts (2024)

1
The Heart of Good Content: How IKEA Keeps Structured Content Interesting 36:53

2M ago36:53

36:53

What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos. IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts. On the podcast, Timi gets …

1
More than Meets the AI 31:05

6M ago31:05

31:05

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests. We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI. How…

1
Ignoring Video? That'll Cost You 37:50

8M ago37:50

37:50

If you’re not using a video-heavy content marketing strategy, ask yourself why. It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are m…

1
We’re All Humans Here 34:25

9M ago34:25

34:25

Millennials kill everything (sorry), including traditional marketing–but in a good way. Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand. Taking us away from the stuffy boardrooms of the past, joi…

1
Don’t #!%&ing Give Up on Brand Marketing 38:43

10M ago38:43

38:43

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱 But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that. Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of …

1
It’s Time to Get Good at Content 35:17

11M ago35:17

35:17

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌 It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works…

1
Stop Creating Boring B2B Videos 32:44

12M ago32:44

32:44

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵 With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way pos…

1
Data is Currency: Leveraging Attribution to Grow the Marketing Function 33:56

1y ago33:56

33:56

Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization. Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career deliv…

1
Growing into New Markets with Content Marketing 32:29

1y ago32:29

32:29

Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality. Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime …

1
Driving Growth and Leadership Buy-In With Strategic Content 33:44

1y ago33:44

33:44

Executive buy-in and a strategic content program are the magic ingredients for driving growth. Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how …

1
Leveraging AI Tools to Stay Ahead: How to Navigate the Future of B2B Marketing 26:21

1+ y ago26:21

26:21

AI tools like ChatGPT exploded in popularity, but as the hype begins to fade, many B2B marketers are left wondering if it fits into their workflow–or if it needs to be used at all. First, we have to make sure we’re asking the right questions and looking at AI in the right light. Lumen5 co-founders Chris Bowal and Michael Cheng have been working on …

1
From AI to B2B: Recession-Proof Marketing With Pius Chan 31:19

1+ y ago31:19

31:19

When you’re facing a recession, the last thing on your mind is what opportunities lie ahead. Instead, you’re probably thinking about how to simply stay alive. But Pius Chan, Head of Growth at Lumen5, believes marketers are uniquely positioned to thrive. “How do we get that runway? How do we earn enough revenue to do the things we want to do? In tim…

1
Knowing and Navigating Complexity: The Difference Between Expert and Entry-level B2B Marketers 28:36

1+ y ago28:36

28:36

In every crisis lies an opportunity for those who can adapt. Identification of risks, scenario planning and watching for early warning signs are approaches all marketers can take, regardless of circumstance. As an independent board director of both public and private companies with no fewer than four different successful IPOs under her belt, Carol …

1
Why Startups Should Define Their Own Category From the Start 22:24

2y ago22:24

22:24

In a world where every startup is using innovative technology to disrupt the status quo, how can you ensure that your idea stands above the rest? Josh Lowman believes that the answer to cutting through the noise lies in category design and creation. As founder of Gold Front, a San Francisco based category design studio, Josh has worked with over 40…

1
Building a Content Marketing Strategy: How to Convert Content into Revenue 32:16

2y ago32:16

32:16

Unlike most B2B SaaS companies, Later doesn’t rely on its sales team to drive revenue. In fact, it doesn’t even have a sales team. Instead, Later closes deals using a highly effective content strategy that aims to provide users with the right content through each step of the buyer journey. Later’s former editorial lead, Jill Warren, joins us to div…

1
Podcasting in the B2B World: How to leverage it to drive brand awareness and revenue 26:13

2y ago26:13

26:13

James Mulvany is an endless resource about all things podcasting. As Founder of podcast.co and matchmaker.fm, two platforms designed to maximize the success of podcasts, we've lured him into sharing all the tips and tricks of succeeding in the B2B podcasting world. Sneak peek: "It's a case of identifying your market, trying to reach people who are …

1
Building a B2B Thought Leadership Brand: How to make an impact and get it right 26:20

2y ago26:20

26:20

In the B2B marketing world, organizations that harness the power of thought leadership can leverage this to drive their business forward. However, building a thought leadership brand can be daunting. Enter Mark Raffan, a highly successful serial entrepreneur and lover of marketing, negotiation and thought leadership. Having coached executives and t…

1
Emotion in the B2B World: How marketers can increase conversions using emotional targeting 43:06

2+ y ago43:06

43:06

Buckle up B2B marketers, this is a good one! Talia Wolf, Founder and Chief Optimizer of Getuplift, has spent many years convincing companies to invest in conversion optimization instead of solely focusing on traffic metrics. As the brain behind the Emotional Targeting Framework, Talia helps companies maximize conversions by digging deeper into a cu…

1
Thought Leadership as a Buzzword: How to elevate your content strategy 31:26

2+ y ago31:26

31:26

Freelancers may know him for his hilarious (and sometimes painfully accurate) Twitter account, but Brooklin Nash isn’t just a witty commentator on life as a writer; he’s also a seasoned content strategist with an impressive list of B2B SaaS clients. Brooklin is an advocate for encouraging companies to step back to make sure they are offering someth…

1
The Evolution of Field Marketing: How to create a personalized experience in a digital world 39:09

2+ y ago39:09

39:09

The days of detached, templated social media posts and handing out brochures at conferences are over. Instead, Nick Bennett, Director of Evangelism & Customer Marketing at Alyce, says it’s all about creating experiences for B2B prospects and letting your personality come through online via ABM campaigns. Nick is paving the way for a new generation …

1
The Future of PR: How to bypass the traditional channels and stand out 40:52

2+ y ago40:52

40:52

Who better to talk about PR and what it takes to get noticed than PR veteran, Jim James, Founder of EASTWEST PR. Get ready for some story time because in this episode, Jim shares insights into how he’s spent the last 25 years building successful businesses around the world and offers some advice on how to consistently create, repurpose, and distrib…

1
Virtual Events as the New Normal: How to build a successful event and drive pipeline 42:53

2+ y ago42:53

42:53

Growth marketers, listen up! This one’s for you. In this episode, Mark Huber, Head of Brand & Product Marketing at Metadata, shares some secrets behind the planning, promotion and post-event follow-up for the inaugural (and VERY successful) virtual B2B marketing summit he helped build: DEMAND 2021. With over 4,000 registrations and an agenda packed…

1
Win the Content Landscape: How to repurpose your content in a digital world 39:52

2+ y ago39:52

39:52

Gone are the days when blogs were a crucial component of every organization's thought leadership strategy. The way we consume content is rapidly evolving, and brands looking to get an edge over the competition must master repurposing their content in a digital world where content is multi-faceted. But fear not, Mike Cheng, CEO and Co-founder of Lum…

1
Growing Lumen5 To 700,000 Users Without a Marketing Team With Mike Cheng 37:47

3+ y ago37:47

37:47

Mike Cheng, Founder at Lumen5 appeared on the Launch Legends Podcast and shared how he came up with an idea of Lumen5, how he created a viral network effect and grew user base to 700,000 users along with his advice for SaaS founders.By Hammad Akbar

1
How To Grow Company To 200K Customers In Short Span Of Time With Baptiste Jamin Of Crisp 38:49

3+ y ago38:49

38:49

Baptiste Jamin, Founder at Crisp appeared on the Launch Legends Podcast and shared how he came up with an idea of Crisp, how he grew Crisp to 200K customers and his advice to SaaS founders.By Hammad Akbar

1
The Ups and Downs Of Entrepreneurial Journey With Calvin Correli Of Simplero 32:51

3+ y ago32:51

32:51

Calvin Correli, Founder at Simplero appeared on the Launch Legends Podcast and shared how he overcame failures during his entrepreneurial journey and built a successful product.By Hammad Akbar

1
Amazing Tricks To Increase Website Traffic With Elad Levy Of Fixel 27:22

3+ y ago27:22

27:22

Elad Levy, VP of Product at Fixel joins Hammad Akbar in this episode of Launch Legends Podcast and shared the tricks that enabled him to grow website traffic drastically in a short span of time.By Hammad Akbar

1
Revolutionising Multilingual Video Creation With Bernd Korz Of Alugha 47:12

3+ y ago47:12

47:12

Bernd Korz, founder at Alugha appeared on the Launch Legends Podcast and shared how he came up with a software that revolutionised multilingual video creation along with his strategy to grow website traffic to a million users.By Hammad Akbar

1
Using A.I To Create Content With Przemek Chojecki Of Contentyze 26:07

3+ y ago26:07

26:07

Przemek Chojecki, Founder at Contentyze appeared on the Launch Legends Podcast and shared how he created an A.I based content creation platform along with the future plans of Contentyze.By Hammad Akbar

1
Pivoting A Consumer Network Of Million Users Into A Consumer Insights Platform With Matt Britton 22:52

3+ y ago22:52

22:52

Matt Britton, Founder at Suzy appeared on the Launch Legends Podcast and shared how he converted consumer network of million users into a customer insights platform and grew it to $20m in revenue.By Hammad Akbar

1
A $200K Launch On AppSumo With Xenia Muntean Of Planable 23:06

3+ y ago23:06

23:06

Xenia Muntean, Founder at Planable appeared on the Launch Legends Podcast and shared how Planable was launched on AppSumo.By Hammad Akbar

1
Using Sales Development Reps To Grow To $1m In ARR With Shawn Finder 30:44

3+ y ago30:44

30:44

Shawn Finder, Founder at Autoklose appeared on the Launch Legends Podcast and shared how he used sales development reps to grow company to $1m in ARR.By Hammad Akbar

1
Remote Teams Management Strategies With Steve Benson Of Badger Maps 31:44

3+ y ago31:44

31:44

Steve Benson, Founder at Badger Maps appeared on the Launch Legends Podcast and shared the insights about managing remote teams and the challenges associated with it.By Hammad Akbar

1
Product Led Growth Explained With Wes Bush Of Product Led Institute 18:54

3+ y ago18:54

18:54

Wes Bush, Founder of Product Led Institute appeared on the Launch Legends Podcast and shared the insights about product led growth.By Hammad Akbar

1
Turning A Wordpress Plugin Into A Customer Acquisition Channel With Craig Hewitt Of Castos 23:21

3+ y ago23:21

23:21

Craig Hewitt, Founder at Castos appeared on the Launch Legends Podcast and shared how he bought a WordPress plugin and used it as a customer acquisition channel along with the growth strategy of Castos.By Hammad Akbar

1
From Product Launch In Social Media Marketing World To 1.5 Million Visitors A Month 34:03

3+ y ago34:03

34:03

Kate Skavish, Chief Visionary Officer at Wave.video appeared on the Launch Legends Podcast and shared how she developed the product, details of product launch in Social Media Marketing World Conference and her advice for founders.By Hammad Akbar

1
From Humble Start To 5 Million Visitors A Year With Jeff Bullas Of Jeffbullas.com 23:05

3+ y ago23:05

23:05

Jeff Bullas appeared on the Launch Legends Podcast and shared the insights about content creation, benefits of podcasting and his advice for content creators.By Hammad Akbar

1
How To Create Organizational Culture With David Henzel Of UpCoach 28:09

3+ y ago28:09

28:09

David Henzel, Founder at UpCoach appeared on the Launch Legends Podcast and shared the importance of developing organisational culture along with the details of his successful product launches.By Hammad Akbar

1
Bootstrapped To €14m in ARR With Emeric Ernoult Of Agorapulse 22:30

3+ y ago22:30

22:30

Emeric Ernoult, Co-Founder at Agorapulse appeared on the Launch Legends Podcast and shared how Agorapulse started, how he overcame the failures and gave advice to Saas founders.By Hammad Akbar

1
Product Launch Hacks With Benjamin Dell Of HeySummit 44:53

3+ y ago44:53

44:53

Benjamin Dell, Founder at HeySummit appeared on the Launch Legends Podcast and shared his experience how he did multiple product launches on Appsumo and details of his most successful launch.By Hammad Akbar

1
A €550K Product Launch With Aurelien Amacker Of Systeme.io 35:44

3+ y ago35:44

35:44

Aurelien Amacker appeared on the Launch Legends Podcast and shared how he entered online marketing, details of his first product launch and how he came up with the Systeme.io idea.By Hammad Akbar

1
Scaling To $5.5m In ARR In 2 Years With Jonathan Ronzio Of Trainual 28:38

3+ y ago28:38

28:38

Jonathan Ronzio appeared on the Launch Legends Podcast and shared his experience of how he and his brother came up with the idea, product launch strategy and marketing strategy for Trainual.By Hammad Akbar

1
Scaling To $13.5m In ARR In 6 Years With Rytis Lauris Of Omnisend 40:03

4y ago40:03

40:03

Rytis Lauris appeared on the Launch Legends Podcast and shared his experience how he came up with the Omnisend idea, strategy to launch minimum viable product and Omnisend growth channels.By Hammad Akbar

1
100K Users Within 10 Months with Petr Janosik Of Smartlook 27:06

4y ago27:06

27:06

Petr Janosik appeared on the Launch Legends Podcast and shared his experience how he came up with the idea for Smartlook, how he got 100k users in 10 months and the details of his product pricing strategy.By Hammad Akbar

1
Scaling To $408K In ARR Within 3 Years With Nick Hollinger Of Visitor Queue 22:21

4y ago22:21

22:21

Nick Hollinger appeared on the Launch Legends Podcast and shared his experience how he came up with the idea of Visitor Queue, how he got beta users and how he overcame his failures.By Hammad Akbar

1
Designer Behind Successful Launches With Ricky Leyva Of Pixel Graffiti 17:03

4y ago17:03

17:03

Ricky Leyva appeared on the Launch Legends Podcast and shared how he got into online marketing, details of his recent product launch and his advice to new marketers.By Hammad Akbar

1
$245k In Three Weeks With Ovi Negrean Of SocialBee 32:54

4y ago32:54

32:54

Ovi Negrean appeared on the Launch Legends Podcast and shared his experience of how he started SocialBee, details of SocialBee Appsumo launch and SocialBee growth channels.By Hammad Akbar

1
From $100 Per Month To Seven Figures Through Launches With Tom Gaddis Of Offline Sharks 42:02

4y ago42:02

42:02

Tom Gaddis appeared on the Launch Legends Podcast and shared his experience of how he entered into online marketing, details of his first product launch and his advice to new marketers.By Hammad Akbar

1
Generating A Million Dollars From Launches With Rob Warner Of Invisible PPC 48:53

4y ago48:53

48:53

Rob Warner appeared on the Launch Legends Podcast and shared his journey into online marketing, details of his recent product launch and his advice for new marketers.By Hammad Akbar

1
What Saksham Sharda Of Outgrow Learnt From 30 Product Hunt Launches 35:22

4y ago35:22

35:22

Saksham Sharda appeared on the Launch Legends Podcast and shared how Outgrow started, how they launched on Product Hunt and his advice for marketers.By Hammad Akbar

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