Lyndsay and Shannon share their journey of growing their farms into six-figure businesses. They discuss the challenges of irrigation and crop management during a hot season, while remaining optimistic about their heat-loving crops. The conversation covers various online tools and apps they use, such as Canva, QuickBooks, Squarespace, and ShipStatio…

Lyndsay and Shannon discuss their flower farming experiences, focusing on challenges like weather conditions, crop failures, and color preferences for wedding arrangements. They highlight the importance of maintaining high standards for farm-grown blooms and sourcing quality flowers. Guest Laura Beth Resnick of Butterbee Farms shares her journey fr…

Lyndsay and Shannon discuss the challenges posed by the Ohio heatwave on their farms and the measures they are taking to mitigate its effects. They emphasize the importance of stepping out of one's comfort zone for personal and business growth. Reflecting on their eight-year journey, they highlight the balance between data-driven decisions and gut …

Lyndsay and Shannon chat with Janis Smith-Harris, a Canadian cut flower farmer from Harris Flower Farm in Saint Thomas, Ontario. Janis shares her journey from being an optician to becoming a full-time flower farmer, detailing the growth of her farm to nearly six acres. They discuss the challenges of weed control, the use of mechanized equipment, an…

Lyndsay and Shannon discuss the challenges of flower farming, emphasizing the importance of resilience. They share insights on coping with weather impacts, the need for nutritious meals, and building inner strength. Key tips include acceptance, optimism, and taking responsibility for one's life. They highlight the value of community support, sharin…

This week Lyndsay and Shannon share the gritty realities of flower farming. They discuss the intense challenges faced during the first quarter, from staffing changes and overwhelming workloads to weather impacts on crops. Lyndsay talks about her recovery from surgery amid farm duties, while Shannon describes the hurdles of farm expansion and unpred…

Lyndsay and Shannon are joined by Emily Von Tapp of von Trapp Flowers and Linda D'Aarco of Little Farmhouse Flowers to discuss their experiences in flower farming, with a focus on growing tulips. They share their unique approaches to planting, cultivating, and harvesting tulips, including their use of different methods like hydroponics and crate gr…

Lyndsay and Shannon share their expertise on marketing strategies for farm-based workshops. They discuss the importance of understanding the target audience, leveraging social media and email marketing, and the necessity of a well-structured launch plan. They share personal experiences and emphasize the need for authenticity in marketing messages. …

In this podcast episode, Lyndsay and Shannon, share their expertise on pricing strategies for farm workshops and events. They discuss cost-plus, hourly-based, and value-based pricing models, emphasizing the importance of planning and not underpricing. They explore targeting different audiences, like men for Mother's Day events, and adjusting market…

In this podcast episode, Shannon and Lyndsay share their passion for hosting various workshops on their farms, from flower crown making to Christmas wreath workshops. They recount memorable moments, like the challenge of fitting a stick into a car, and the unique styles of participants. They also look forward to discussing how to plan profitable wo…

In this episode Lyndsay and Shannon are joined by Amanda Sergeant from the Farm Service Agency (FSA). They discuss the FSA's programs and services, emphasizing their benefits for farmers, including those in the flower industry. Amanda provides insights into the registration process, eligibility, and available programs like the Farm Storage Facility…

In this episode Lyndsay and Shannon share their insights on tulip farming and the broader aspects of running a flower farming business. They emphasize the importance of tracking critical numbers for informed decision-making and discuss the challenges of managing emotions in business. They provide practical advice on focusing on key metrics, avoidin…

In this podcast episode, Lyndsay and Shannon discuss the mental and logistical preparations for the upcoming growing season. They explore the excitement and concerns associated with making large flower orders, managing farm changes, and the financial implications of their investments. Lyndsay talks about adapting her farm operations due to health r…

Lyndsay and Shannon interview Loretta Ball, owner of The Never Ending Flower Farm. They discuss the unique aspects of running a u-pick flower farm, including customer experiences, operational challenges, and creative solutions. Loretta shares her journey from starting with a small patch to expanding her farm, and the hosts exchange stories about th…

In the 100th episode of their podcast, Shannon and Lyndsaycelebrate their journey as farmers and podcast hosts. They share behind-the-scenes stories, reflect on personal and business growth, and discuss overcoming challenges like technical issues and self-doubt. They emphasize the importance of self-compassion, hiring help, and surrounding oneself …

Lyndsay and Shannon discuss the intricacies of flower farming with special guest Linda Doan. They share their personal journeys, the challenges of maintaining a work-life balance, and the empowerment they feel as business owners. Linda recounts her romantic start with her husband in the flower farming business and introduces listeners to their farm…

Lyndsay and Shannon, welcome guest Alix Northrup, a freelance illustrator delve into the intricacies of branding for businesses. They discuss the comprehensive nature of branding beyond just a logo, covering visual elements, messaging, and the feelings a brand evokes. Emphasizing the importance of custom branding, they explore the benefits of a uni…

Lyndsay and Shannon welcome Corina Bench from My Digital Farmer. Corina shares her journey in applying online marketing strategies to her farm, Shared Legacy Farms, and her transition to mentoring other farmers. The discussion focuses on the importance of understanding marketing frameworks, customer education, and the creation of customer avatars f…

Lyndsay and Shannon engage in a heartfelt discussion about the role of fear in their lives as flower farmers and business owners. They explore the different ways fear manifests, from the pressures of social media and comparison to the challenges of decision-making and the impact of fear on their actions. They share personal stories, including the c…

Lyndsay and Shannon discuss SEO strategies with guest Julia Bocchese, an SEO consultant for agriculture and horticulture businesses. They cover the importance of keyword research, website navigation, and maintaining up-to-date online profiles. Julia shares tips on optimizing website copy, title tags, meta descriptions, and image alt text for better…

Lyndsay and Shannon dive into the intricacies of wedding consultations for their flower businesses. They discuss strategies for acquiring leads, managing client expectations, and refining the consultation process. They emphasize the importance of setting clear expectations, using software for organization, and confidently guiding clients through fl…

In this podcast episode, Lyndsay and Shannon share their flower farming insights and advice. They reflect on their business growth, the importance of honest conversations, and offer strategies for success. They recount humorous early podcasting challenges and express gratitude for their listeners' support. The hosts emphasize the necessity of crop …

Shannon and Lyndsay are chatting with Tracey & Matt Parriman this week about how they use their high tunnels. They are going to share with you how and why they heat their high tunnels to make their growing season last longer. They share the pros, cons and everything in between. They will talk about how they flip the beds and what they are growing a…

In the second part of this podcast Lyndsay and Shannon are sharing what to plant and when to plant it. The things that need to be thought about because this is a new planting environment with its own set of challenges to think about. They will give you a list of their favorites and some others to consider when you are crop planning. If you want to …

Have you been thinking about getting a high tunnel? Shannon and Lyndsay are talking all things high tunnels in this two part series. They are sharing with you this week what to consider when looking to add this to your farm. Where do you want to put it and what things to consider when looking for the best spot. They share what it could cost dependi…

Shannon and Judd are tackling this weeks podcast by sharing with you their story of their farm. They will share where they started and what the future looks like for them. They just bought a second property to help alleviate some of the pinch points at their current farm. They talk how they did it and what type of loans they used. They will share a…

Lyndsay and Shannon welcome Daniel Schavey of Petal Pickers this week to talk about how his business has grown over the years. He will share how and why he started to ship flowers. He talks about how he markets so that more people know that he ships nationwide. You will learn his biggest lesson and his favorite thing to do on the farm. Having a wor…

Lyndsay and Shannon Spilling the Dirt this episode answering the questions asked by you. This episode they will cover: How do you transition from hobby flower farming to full time/quitting your day job? I have 5,000 dollars saved to start my farm with - what would you spend it on? Already have a tractor and land. I would love to hear about dried fl…

Lyndsay and Shannon are sharing with you their year in review. They do this every year where they talk about a rose which is something good that happened, a bud something they are looking forward to next year and a thorn which is something that they struggled with but will be working on to be better. They share the highs and lows of 2023 and give y…

Lyndsay and Shannon are giving you their favorite things on this fun episode. They share how they found some of them why they love them and want to share them with you. You can find some of these items here: The Dirt on Flowers's Amazon Page What is not on the amazon storefront you can find by clicking the links below: Black Rifle Coffee John Deere…

Lyndsay and Shannon are giving you three steps to create a newsletter this week: Sign up for an email marketing platform- Mailchimp, Flodesk, Constant contact Start building your email list Create your first newsletter. They go into each of these steps with detail of how they did it and lots of tips and tricks to make it easier. Writing a newslette…

Lyndsay and Shannon are chatting about how to create a connection with your customers. They share how they create and foster connection on theirs farms. You will hear them share the best practices for your farm like: Be authentic - Customers expect you to connect with them in a intuitively human way. Always put yourself in their shoes. People don’t…

Lyndsay and Shannon are chatting with Lennie Larkin of B-Side Farm & Flower Farming for Profit. Lennie shares her flower farming story and how she has gotten where she is today. They are going to talk about the 5 keys to profit in this episode. They talk boundaries, why it is so important to test and learn and other tips to help you have a profitab…

Lyndsay and Shannon are sharing with you what they are grateful for and how they continue to learn and grow. They share how they can even be grateful for the hard times like tulip gate 2023. Big things little things they share from being grateful for this community all the way to being grateful for having a cozy home. Bloom Hill Farm is launching t…

Lyndsay and Shannon talking all the pros and cons of a CSA. They share what works for them and what they have changed to make it better. They will give hot tips like using a text service to remind customers to pick up each week. You can never communicate enough and it helps make it easier. Join them to learn the good and the bad of a CSA flower sub…

Lyndsay and Shannon are answering questions asked by you this week. They are sharing the ins and outs of a high tunnel. Why they can be so beneficial and tips and tricks they have learned along the way. They dive into how they start seeds and what can make it easier and more successful. Social media is a hot topic and they are discussing if they th…

Lyndsay and Shannon are dropping in to give you a little personal update. If you are driving or just not in a good headspace to hear heavy news please skip this and come back to it at a better time. A few months ago Lyndsay found a lump in one of her breast and has since been diagnosed with breast cancer. They wanted to come on and give you an upda…

Shannon and Lyndsay welcome Tara Fodor of Farmhouse Bloom. Tara is going to share how her business has evolved over the years and how she is making the business work for her. She shares some tips on the best way to start wedding work if you are thinking about going that direction. She shares how she typically prices wedding work and how to take the…

Shannon and Lyndsay are changing things up this week and sharing with you their farming horror stories. Halloween is just days away so what better time to tell the stories that they won't forget. They share their favorite halloween costumes to date. They have stories about weddings, u-pick, stitches and neighbors that enjoy mowing way too much. Act…

Shannon and Lyndsay are starting a series on the different types of target markets. This week they are discussing the pros and the cons of weddings. They share the different types of weddings and what they each do on their own farms. They share how to make the most money and why they only do weddings during the growing season. Activity If you want …

Shannon and Lyndsay are answering questions that you have asked focused around marketing. They will share how to market for an event. The best ways to get more established in a new town with not customer base. How they come up with content for their emails subscribers and how to balance social media posts. Activity If you want to dive in deeper wit…

Shannon and Lyndsay are helping you figure out what the most profitable flowers could be for you and your farm. Not all farms are the same or will grow the same flowers. It takes some research and record keeping to know what is going to be the most profitable for you. Where you sell and who your target market is matters. You also want to look at th…

Shannon and Lyndsay are sharing with you this week 10 things that they will be doing over the next couple weeks/months to prepare for winter and spring. They talk planting, dividing, soil test harvesting seeds and so much more. As winter approaches they will help you feel more prepared and help keep you on track for next year. Activity If you want …

Shannon host Judd (her husband) on this weeks podcast. They share the top three tips they would give when it comes to farming with a partner. They talk how they have learned to communicate better and why it is so important when farming with a spouse. What it sometimes looks like as working off the farm taking care of the kids and keeping up with th…

Shannon and Lyndsay are answering the follow up questions asked by you after the last two episodes. They share how to handle someone thinking your goals are too big and how to let go of imposter syndrome. They will give you 3 action steps that will help you create the farm of your dreams. There is no person that is that same and that goes for farms…

Shannon and Lyndsay are digging into how they keep track of expenses and why it is so beneficial. Don't know what you should be tracking? They break it down into four categories-variable, fixed, intermittent, and discretionary. They will explain COG's which is cost of goods. They break down how to budget or plan for an employee and their wage. Acti…

Shannon and Lyndsay break down how to create a road map to 100K or whatever goal number you choose to make. They share step-by-step how they use a Google sheet document to help them goal plan for the future. Below, you will find the Google sheet they use as they share how they use it and how to make your business work for you. Two things you'll wan…

Shannon and Lyndsay are talking the pros and cons of agritourism this week. They discuss workshops ticketed events and much more. If you have thought about agritourism for your farm they go into detail about what you need to consider like: Lack of privacy Increased risk exposure Increased liability cost Customer supervision Reduced labor cost Reduc…

Shannon and Lyndsay are discussing their plans for Spring 2024. They share tips and tricks on how to make it easier and less stressful. They are going to share the things they struggled with and how they filled the gaps. They are going to discuss: Fall planted spring crops Tulips Ranunculus/Anemone Spring crop plans Activity If you want to dive in …

Shannon and Lyndsay are answering the questions asked by listeners every Sunday on Instagram. They will share their three favorite books. How they hired their first employees and how the employees can be an asset to your farm. Burnout is real and they discuss the ways to combat that feeling and how they take care of themselves. They talk how to be …