A Perfect Blend: Customer Retention is MB Usable Security's customer retention-focused podcast. We'll brainstorm and strategize how brands can use the CUVE Framework, the Wine Vat Approach, to increase customer retention. CUVE stands for Customer Experience, Usable Security aka user-friendly cybersecurity, Voice/Conversational AI, and data-driven Experimentation. Sometimes we'll have guests on to brainstorm how they can use emerging technologies [like Robotic Process Automation (RPA), voice ...
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#5 Can Conversational AI Help With Accessibility and Professional Networking?
34:51
34:51
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This episode's guest, Kerri Schrader, is founder of Mixtroz and an Inc. Female Founder 100 Honoree in 2022. We discuss how she is a 3x surTHRIVOR: open heart, breast cancer and entrepreneurship as a black woman. We also brainstorm to use Alexa as an accessibility aid at professional networking events. A Perfect Blend: Customer Retention is powered …
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#4 Can Physical Store Retailers Increase Customer Retention Using Conversational AI and Gamification?
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30:37
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This episode's guest, Ali Pinch, is a conversational designer for one of Australia's largest retailers. We discuss how she accidentally fell into conversational AI and brainstorm how physical store retailers can extend their post-purchase experience with chatbots. A Perfect Blend: Customer Retention is powered by MB Usable Security, LLC, and hosted…
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#3 Can A Voice App Turn Seasoning Food Into Brand Engagement?
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45:22
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This episode's guest, Ephraim Duronville, is the owner of Caribbean Seasonings. We talk about how he went from pre-law to entrepreneur and brainstorm if we can design a voice-first post-purchase experience for his seasonings. A Perfect Blend: Customer Retention is powered by MB Usable Security, LLC, and hosted by Dr. Paul McNeil. Contact us if you …
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#2 Can A Voice App Increase Customer Retention by Reducing Tech Consultant Meetings?
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In this episode, we brainstorm with an integrator trying to simplify complex tasks for others, DeVesco Pierre, a Principal Consultant at Oracle. The challenge? To figure out how to increase customer retention by focusing on employee satisfaction. We talk about corporate culture, consultant frustrations, and more. We also talk about artificial intel…
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#1 Can Car Dealerships Increase Brand Engagement with Amazon's Alexa?
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In this episode, we brainstorm with battle-tested, Google Ads Certified Daniel Romero, the VP of Growth & Marketing, at Love and Science. We take on the challenge of figuring out how Car Dealerships can use Amazon's Alexa to create a voice application experience that increases brand engagement with customers between car purchases. A Perfect Blend: …
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ACL After Show | 1. Social Friendships and Ethics for Technology
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32:29
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MB Usable Security's founder, Dr. Paul McNeil joins Janine N. Truitt and Sarah Morgan as a co-host for the ACL After Show. ACL After Show is a weekly live stream follow up of the "Ask Czarina Live" Periscope stream. This week the crew discusses how we all met and decided to collaborate on the after show. Then, they get into an insightful conversati…
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Practical A/B Tests for Increasing Revenue Using Cybersecurity
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A few tests to determine if cybersecurity can actual be used to increase revenue.
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The best defense against an attack is education. A few tips from marketing to help make your organization more cyber aware.
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Improve Your Marketing Conversions with Cybersecurity
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This episode discusses how your cybersecurity dollars can be used to increase revenue when combined with your current marketing plan.
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