Podcast by MadLab Business Group
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Like MAGIC! you have finally found "The Underground Playground Podcast," where a couple of crotchety-old and opinionated, yet otherwise "well connected," strength and conditioning coaches/ gym owners, join forces to bring you the expert voices, personalities and stories of the "Physical Culture" world... Listen UP!
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Listen UP! #35 - Jarett Perelmutter of Brick Fitness
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Jarett Perelmutter (JP) Owner of Brick Nation JP is an entrepreneur, public speaker, team builder, and brand and company culture specialist. He has dreamed up, launched, built and sold numerous companies, gaining valuable experience with everything from bootstrap funding to large capital investments along the way. JP has seen the good, the bad and …
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Listen UP! #34 - Craig "Patty" Patterson MadLab Group
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We captured a personal conversation with Craig Patterson of MadLab Group... SO this is GOLD! We jump in to the conversation at a point where we are talking about the current functional fitness gym business models and how they are designed to serve the "investor class" and NOT the independant gym owner. Why independent gym owners emulate the franchi…
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CrossFit Affiliate Owner, Brian Stites is our guest on the Listen UP! podcast... Recently voicing his concerns with the CrossFit Games/Regionals changes... and he got the ear of CF founder Greg Glassman... Suggesting that his CF Affiliation was in doubt... Listen UP! for the whole story and more! http://crossfitontrack.com/…
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Dan is a former CrossFit gym owner and currently a partner at PushPress, a gym management software company and he's on a quest to help gym owners run legit businesses that can not only help their communities, but earn their owners and coaches a meaningful wage. Join our wide ranging conversation about gym business, education and learning, self impr…
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Allison has been been involved with CrossFit and Olympic Weightlifting since early 2006. Starting her CrossFit journey at the original Black Box in NYC. She and her husband Brendan Gilliam own CrossFit Las Vegas. Allison is one of the early CrossFit media celebrities known as "AllisonNYC"
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The Rainmaker Show- Setting the Stage (Ep 51)
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In this episode of the Rainmaker Show Greg talks about setting up the rules for first contact as well as face to face meeting.By MadLab Business Group
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Tony Budding is a content marketer, executive producer, and large project manager with a specialty in events and media. Over the years he has worn many hats... To include overseeing the production and publication of over 4,000 web videos, 2,000 articles, 10,000 photos, 500 hours of live event coverage, 50 cable TV shows, a dozen websites, and three…
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GG and Audrey are back with another episode of the Gym and Juice Show in this episode they discuss trash talking, drama and gossip.By MadLab Business Group
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In this episode of the Rainmaker Show Greg continues to discuss the decision making process during the sales transaction and how to get prospects to commit or own the decisions they’ve made.By MadLab Business Group
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Listen Up! #29 with Craig Howard and Brian Strump
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1:02:25
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Talking about the recent 10+ CrossFit Affiliate Owner gathering in Whistler, BC
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The Leed Machine Show- Offline Marketing (Ep 51)
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In this episode of the Leed Machine Show Chandler talks about why digital marketing should not be your only focus and how it is possible to garner leads offline.By MadLab Business Group
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The Leed Machine Show- Identifying the Long-Term Game (Ep 50)
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9:43
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Chandler discusses a very important aspect in business, discovering and identifying the long-term game in this episode of the Leed Machine Show.By MadLab Business Group
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The Leed machine Show- Offer vs Experience (Ep 49)
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9:23
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In this episode of the Leed Machine Show Chandler discusses building campaigns as wells as offers versus experience.By MadLab Business Group
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Gym and Juice Show- Why go to the Gym? (Ep 51)
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Audrey and GG discuss the actual reasons one should consider going to the gym in this episode of the Gym and Juice Show.By MadLab Business Group
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In this episode of the Rainmaker Show Greg talks about leadership and what it is to be a good leader.By MadLab Business Group
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The Leed Machine Show- Working on the Backend of the Business (Ep 48)
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10:59
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In this episode of the Leed Machine Show Chandler discusses the challenges gym owners face when they forget the back end or back of house of the business as well as how to not lose focus while generating leads.By MadLab Business Group
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The Gymmin Made Easy Show- Pros and Cons of the 4/9ths (Ep 50)
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20:09
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Patty talks about the negative and positive aspects of the 4/9ths in this episode of the Gymmin Made Easy Show.By MadLab Business Group
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One of the most recognizable and cool, true "OG" CrossFIt people out their is Freddy Camacho. We join forces for a light hearted and fun conversation today! Freddy is the Owner and coach at Good For You CrossFit in Newark, CA. He retired from police work in 2018 as a sergeant at the Union City Police Department. Freddy is a Level Two Krav Maga inst…
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The Rainmaker Show- The Differences Between Scammers and Professional Sales Interviewers (Ep 47)
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9:29
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In this episode of the Rainmaker Show Greg discusses the inherent differences between a con artist and a professional sales person.By MadLab Business Group
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The Leed Machine Show- Social Media Engaging Posts (Ep 47)
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10:47
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Chandler discusses engagement and how it works on social media platforms in this episode of the Leed Machine ShowBy MadLab Business Group
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In this episode we chat with Mike Wuest who is the Owner of CrossFit Como and a partner at UpLaunch as Director of Customer Success. UpLaunch is a CRM and automation platform for gym owners that has spread like wildfire We had a good convo about content creation and marketing, re/co branding and retention stuff... Useful action items for gyms! ✔️SP…
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In this episode, we chat with Stu from WTF Gym Talk and owner of Urban Mvmnt in Charlotte NC about how entrepreneurs/gym owners can initiate and maximize content creation to increase awareness and brand recognition, all while being a "busy owner who doesn't know how...yet" Some of the topics: STEALING IDEAS AND MAKING THEM YOUR OWN FACEBOOK ADS STR…
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Dr. Sean Pastuch of Active Life Rx discusses incorporating a prescriptive model of mobility, health and fitness into "functional fitness gyms" where the client, coaches and owners all benefit. Check out Active Life Rx at activeliferx.com
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Matt is the Owner of The Strength Shop in Longwood, Florida He is a two-time All-American athlete, turned strength coach. Previously, Matt was the head strength & conditioning coach for the WWE Performance Center in Orlando, FL. He has been featured in Sports Illustrated and on ESPN for his talents on the gridiron and he has played football in Amer…
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Steve and Mike are back in 2019 for a New Year chat. We talk shop about training, gym ownership and marketing.
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Listen UP! # 22 - CrossFit Affiliate Owners Group
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1:00:37
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We were joined by CF Affiliate Owners Group Mods, Coy Balusek and Gil Tal. Dominic Parker an active member and Stuart Brauer of WTF Gym Talk... This episode will interest micro gym owners and members of the CFAO group, as we discuss the purpose and direction of the group and some of the problems faced by micro gym owners... and more.…
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Listen UP! # 21 - Burl Bryson of Lunchbox Alchemy
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51:48
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Burl Bryson, Lunchbox Alchemy chief executive officer and his team join us in a discussion of "CBD's" - Cannabidiol, (CBD) oil has become the hot new product in the fitness and health scene. The non-psychoactive marijuana extract is being credited with helping treat a host of medical problems -as well as being touted to aid in athletic and fitness …
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Steve just got back from the CF Games... Facebook ads, Massage guns and Masters, including Greg Glassman
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AUGUST 31, 2017 - Jay Ashman is a Personal Trainer/Strength Coach at City Gym in Kansas City, MO. He is a former PT manager in NYC at Equinox and in Long Island at Big Al’s Fitness. He was also the former Director of Athletics at Gorilla Pit in Mentor, OH and the Head Strength Coach at BrewHouse Barbell in OKC.…
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August 31, 2017 - Syn Martinez started AfroBrutality back in 2008 with the mission to promote diversity in all sports. In 2017, Syn has a brand that has grown bigger than imagined and will continue to grow. AfroBrutality is a three part process. Awareness through the AfroBrutality Apparel line Community efforts through training programs in all spor…
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SEPTEMBER 1, 2017 - Glenn Pendlay is a top US Olympic weightlifting coach who has produced national champions at every level of the sport, from the Junior Olympics through Masters and Senior Nationals—over 100 national championships in all. Listen in as Glenn talks about his start in Weightlifting in Moscow, some of his successes, and training meth…
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SEPTEMBER 6, 2017 - Jeremy Jones started off as a martial artist / MMA fighter. He did that for roughly 20 years. In 2004, he started doing CrossFit to get in better shape for full contact fights. A year later he helped open one of the very first CrossFit Gyms: Diablo CrossFit... They grew the gym business to 3+ locations, nearly 1000 members, as w…
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SEPTEMBER 12, 2017 - Nick Shaw is the Founder and CEO of Renaissance Periodization, a training and diet services company for world-class athletes. Nick is also a competitive powerlifter and bodybuilder and has had the opportunity to work with numerous national level physique athletes as well as world class strength athletes. Listen in as Nick, Stev…
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SEPTEMBER 18, 2017 - Chris Henderson is the rhythm guitarist for the iconic and world famous Rock and Roll Band, 3 Doors Down! Chris has found a lifestyle of health, fitness and longevity by practicing CrossFit. Fighting his way back to fitness, while supporting his family, his career... and his peers! His discipline and work ethic learned in the U…
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SEPTEMBER 20, 2017 - With over 30 years experience, Don McCauley’s resume has amassed several impressive credentials including certification as a USAW Sr. International Coach, Certified Strength and Conditioning Specialist (NSCA), Level 1 CrossFit® Trainer, respected author, Head Coach of the Catapult Weightlifting Team, owner of CrossFit Savannah …
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SEPTEMBER 21, 2017 - Jim Chambers is the owner of EAV Barbell Club in Atlanta Georgia. He was recently featured in news stories around the country after his gym posted a sign stating “Do whatever the fuck you want, correctly, except CrossFit cultism. No fucking cops.” The story went viral and there was plenty of backlash for Jim, who is unapologeti…
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SEPTEMBER 22, 2017 - Alex Viada of Complete Human Performance, is a NSCA Certified Strength and Conditioning Specialist and USA Triathlon Coach. A lifelong athlete, he has participated and competed in nearly every sport imaginable (some with greater success than others), since being dragged to his first swim meet when he was four years old.Alex has…
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Listen UP! #14 - Craig "Patty" Patterson
1:13:11
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OCTOBER 4, 2017 - Craig "Patty" Patterson opened the world’s fifth CrossFit affiliate and Canada’s first in Vancouver in 2004. He was mentored directly by CrossFit Founder Greg Glassman from 2004 to 2009 and because of this relationship with Greg, Patty’s gym “always looked different." After Patty described the path he was on at the Crossfit Filfes…
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OCTOBER 5, 2017 - Anthony Roberts is the author of the books Generation S, Anabolic Steroids, Ultimate Research Guide, in addition to being the co-author of Jekyll to Hyde, Physique Transformation from Both Sides of the Force, and the e-book Beyond Steroids. As an expert in anabolic steroids and related compounds, he has been quoted by The NY Times…
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OCTOBER 24, 2017 - Matt Wichlinski is the owner and operator of The Strength Shop, LLC. in Longwood Florida. He is a two-time All-American athlete, turned strength coach. Previously, Matt was the head strength & conditioning coach for the WWE Performance Center in Orlando, FL. He has been featured in Sports Illustrated and on ESPN for his talents o…
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OCTOBER 27, 2017 - Jeff Tucker is the SME and Director of CrossFit Gymnastics. He's a retired Fort Worth firefighter, arson investigator and bomb tech. "Tucker" as he is affectionately known, calls home his T5 Ranch near May, Texas. He is a natural, articulate, storyteller and teaches from his own personal experiences. He most recently appeared on …
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Listen Up! Derek Fay is the owner of Riot Athletics and Co-host of "The Vegan and the Meathead" podcast as well as the "Riot Athletics" Podcast.
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Steve and Mike are back! Our new season opener is a replay of our Stuart Brauer of WTF Gym Talk podcast from October 11, 2017. Enjoy!Stuart Brauer and WTF Gym Talk is a resource for CrossFit gym owners to find the answers to those "What the F**k!?!" moments that come with owning a gym. He provides an array of services: like, business development Sk…
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