If you’re ready to get more eyes on your work, more dollars in your pocket, and more creativity in your life, you’re in the right place. Welcome! This is how we're gonna do it. Brand Your Passion is the show that helps you utilise branding & marketing to turn the thing you love the most into something that people know and love you for.
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Welcome to the Crypto Sapiens podcast. Discover the best onchain media and experiences with friends.
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Mrs. Scofield and Mr. Lane the STEM Guy both have an affinity for getting lost even with Google Maps leading the way. Don't ask us how a girl from California and a kid from Maine found their final destination in Arizona? After years of being lost on the Podcast highway it seems they have finally found their exit and figured this whole podcasting thing out (two can only hope). Come and join them as they get lost in the world of #edtech, a little thing called life, and the two of them basicall ...
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124. 10 actionable steps to quickly take your brand from hot mess to hell yes!
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Are you stuck in “learning mode” and not taking action? We all struggle with it from time to time: learning without doing because hey, learning is exciting! I get it. One of my core values is to never stop learning. But there comes a time when learning more isn’t helpful; instead, it’s action-taking that you need to be doing. In this episode, I’ll …
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123. Kassy King on building community, closing up shop, and life after creative business
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44:02
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You know what I admire even more than a creative chasing their passion and launching a business? A creative who knows when to spot the signs that it’s time to hit pause - or even pull the plug - when their business isn’t serving them anymore and getting back to the basics of creating purely for the love of it. That’s the real magic! And in this epi…
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Are We There Yet? | It’s Like Looking in a Mirror with ElonRWA and FeistyDAO
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The painting of Elon was made famous in July, 2021, when Elon replied and said “It’s like looking in a mirror.” https://x.com/elonmusk/status/1410520073845022722 Fast forward to a few weeks ago, and a team of art and technology appreciatooors brought a nine-foot-tall statue of Elon, based on the painting, towed behind a CyberTruck, to SpaceX HQ in …
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122. The power of partnering up: Your guide to collaborating with other artists
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It’s no secret that I love collaborating with other artists. Not only will you make new friends and connect with other creatives like you, but you will also be seen by a whole new audience and expand your reach! What’s not to love?! In this week’s episode, I’m diving into the wonderful world of collaborations. We’re talking about: 🎨 Why you should …
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Are We There Yet? | What Starts Here Changes the World with Alan Orwick from Quai Network
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Recorded at Quai’s studio at their HQ in Austin Texas. Host Chris Eberle is joined by Alan Orwick, CEO and Founder of Dominant Strategies, building the Quai Network. Quai Network is a Layer 1 Blockchain that optimizes for performance without sacrificing the core principles of blockchain technology. Chris and Alan discuss the origins of Quai at the …
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121. Itzel Islas on releasing collections, running a successful sticker club & scaling outside social media
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Curious about what it takes to run a successful sticker club? Wonder no more! In today’s episode, we’re joined by the incredibly talented Itzel Islas, who’s here to spill what it's like running a successful sticker club and so much more! Itzel is a freelance graphic designer and illustrator originally from Tijuana, Mexico, now living in San Diego, …
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120. From vision to visuals: How to use your brand strategy to design your brand identity
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Ready to turn your brand strategy into a brand IDENTITY? (aka make your brand not only feel and sound good but look good too?!). This step is absolutely crucial for any artist or maker looking to grow your brand. In today’s episode, we’re diving into the process of transforming your brand strategy into a cohesive brand identity that attracts the ri…
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The cost of attention in the new creator economy | Creators Take Action
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Join Humpty Calderon and Pichi in episode 5 of Creators Take Action. The conversation covers various topics related to Farcaster, including the use of wallet connect, collapse frames, collaboration, and the integration of Moxie tokens. The hosts discuss their experiences with different platforms like Farhouse and Tavern, highlighting the importance…
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Creating seamless customer experiences in the new creator economy | Creators Take Action
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In this conversation, Humpty and Pichi interview Samantha, a candle maker and creator on Farcaster. They discuss Samantha's journey into candle making, the artistry behind their candles, and the intersection of technology and business. They also touch on the importance of beauty and utility in products, the concept of Hypersub, and the responsivene…
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The potential pitfalls of fan tokens in the new creator economy | Creators Take Action
1:02:34
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In this episode Humpty and Pichi discuss the challenges of internet connectivity at events, the importance of infrastructure and accessibility, the Moxie protocol, and the Buoy app. The hosts discuss their experiences at a tech gathering with limited internet access and the need for reliable connectivity for web3 applications. They also touch on th…
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119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing
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Today I have the privilege of speaking with the lovely Ellie Compton, who is an architect and artist who runs a Christchurch-based art studio called Maker of Chaos. Ellie collects people's life stories and weaves them into chaotic and whimsical worlds of art that encourage imagination and discovery. In this episode, you're going to learn how to mak…
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Impact Maker | Bloom Network: Building a Decentralized Network for Grassroots Communities
1:00:15
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In this episode join Host Jon Ruth and Guest Magenta Ceiba, co-founder of Bloom Network, who shares her journey into crypto and the origins of Bloom. Bloom is a decentralized network that connects grassroots communities and movements focused on social and environmental impact. The network aims to bridge the gap between local initiatives and collabo…
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Introducing fan tokens for the new creator economy with Moxie | Creators Take Action
1:04:35
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In this episode Humpty and Pichi bring on Jason (betashop.eth) to speak. The conversation revolves around the launch of Moxie, a protocol within the Farcaster ecosystem that enables the buying and selling of fan tokens. The hosts discuss the potential of Moxie to revolutionize the creator economy by allowing creators and their fans to share in the …
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Thriving in the new creator economy | Creators Take Action
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In the inaugural episode of Creators Take Action, Hosts Humpty and Pichi explore the creator stack and the potential of the creator economy on Farcaster. The hosts discuss their experiences with Hypersub.xyz, Rounds.wtf, and other Farcaster products. They highlight the importance of community building, monetization, and the ability to reward valuab…
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118. How to live rent-free in your ideal customer's head: 20 brand awareness ideas for artists and makers
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For people to buy your work, they need to be thinking about your work, and to be thinking about your work, they need to be AWARE of your work. So, are you ready to make your brand unforgettable and live rent-free in your ideal customer’s head? Look no further, cause in today’s podcast episode I’m sharing 20 game-changing tips for artists and makers…
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Impact Maker | Community Incentive Structures with Ben West/Thrive Protocol
1:08:24
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In this episode of Impact Makers, Ben West, a trailblazer in community organizing and campaign strategy, discusses his journey into Web3 and his work at Thrive Protocol. Thrive Protocol is a mechanism and methodology for helping ecosystems grow by attracting, funding, and scaling projects in the Web3 space. They work with top Web3 communities like …
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Are We There Yet | Doge is a force for good with Own the Doge
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In this episode join host Chris Eberle (@defiginger) as he speaks with guests Smoke and Tridog from Own The Doge, a cultural organization and DAO that stewards the Doge meme and promotes its positive impact. They have acquired the rights to the original Doge image and the IP in partnership with Atsuko Sato, who rescued and raised Kabosu, the Shiba …
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117. Eliza Williams on creating a community, applying for artist residencies and the value of relationships
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Today I have the pleasure of speaking with the extremely talented illustrator, Eliza Williams of Doolittle Illustrations. Eliza is a multi-disciplinary creative who specialises in illustration, animation and design, bringing a bit of colour into people’s lives. Her work takes on many different forms combining both digital and traditional mediums to…
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Are We There Yet? | Unlocking Data in the Auto Industry Inspiring Enthusiasts in the Crypto Space
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In this episode of Are We There Yet, Chris Eberle speaks with Alex Rawitz from Dimo. They discuss the importance of data ownership and privacy in the automotive industry. He explains how Demo is creating decentralized infrastructure for moving objects, allowing users to have control over their own data and share it with businesses of their choice. …
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116. Writing your values │ Your go-to guide to writing effective brand values
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Get ready for a blast from the past. This week we’re tuning back into one of our favourite episodes because it’s just too good not to share again and something that feels very relevant right now. That’s right, in today’s episode, we’re diving back into the big, beautiful world of brand values. In case you didn’t know it already, brand values are th…
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Crypto Consumer Chronicles | Building the future of loyalty onchain with beyondClub
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58:23
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Join Humpty in this last episode of Crypto Consumer Chronicles as he speaks with Yuki and JackAlpha from beyondClub. The conversation revolves around the topics of loyalty programs, on-chain data, community building, and the Japanese crypto scene. The guests discuss the limitations of traditional loyalty programs and the potential of on-chain loyal…
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Crypto Consumer Chronicles | Building the Onchain Destination to Publish, Discover and Own Podcasts
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In this conversation, Humpty and Lucas discuss the platform Pods, which allows creators to publish podcasts on-chain as NFTs. They explore the value proposition of Pods, including the ability to monetize content directly and engage with the audience on a more granular level. They also discuss the power of composability in extending the value of con…
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Impact Maker | Enabling UBI with Good Dollar Empowering Communities with Blockchain and Web3
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In this episode of Impact Maker, Host Jon Ruth speaks with Anna Stone. Anna, a visionary leader at the intersection of finance and technology, shares her journey into the world of Crypto and Web3. She discusses her work with GoodDollar, a project focused on enabling universal basic income through blockchain technology. The conversation delves into …
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115. When DIYing your branding, how do you know if you're "doing it right?"
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Today we’re talking about DIYing your branding and how to know if you’ve nailed it, or… failed it. I’m diving into EVERYTHING you need to know to DIY your branding in a way that not only looks good but makes sense for your brand, your vision and mission, and your overall goals for your creative business. I want to help you remove the self-doubt and…
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Crypto Consumer Chronicles | Building the web3 equivalent of Twitch with Unlonely
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In this episode Humpty speaks with Grace of Unlonely.app. She shares her background in art and how it influenced her career path. She talks about her journey from retail to working at Google and eventually entering the crypto space. Grace highlights the challenges of bringing non-crypto users into the space and the importance of building trust and …
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Crypto Consumer Chronicles | Building new social paradigms with FWB
52:13
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In episode 7 of Crypto Consumer Chronicles, Humpty Calderon speaks with Steph Alinsug, CMO of Friends With Benefits (FWB). The conversation covers Steph's journey from Seed Club to Vessel and now as the CMO of Friends with Benefits (FWB). It delves into the evolution of Seed Club, the challenges of social media marketing, and the importance of pers…
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Impact Maker | Solar, ReFi, Climate and the evolution of the internet
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In this episode Jon Ruth speaks with Coleen Chase. As a force at the nexus of technology and social impact, Coleen shares her journey into Web3 and her work at the Solar Foundation. She discusses the potential of blockchain and Web3 to support creative endeavors, address climate change, and empower communities in rural Africa. The conversation delv…
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114. How to prioritise your mental health when marketing your creative business
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There’s no denying that marketing your creative business can at times be overwhelming and stressful. And as the sole person taking care of your business, you’re not only responsible for the health of your business but YOUR health too. In today’s episode, we’re talking about a topic that I’m very passionate about and quite frankly I think more entre…
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Crypto Consumer Chronicles | Align Incentives, Increase Onchain activity & earn rewards w/ Boost.xyz
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In this episode Humpty Calderon speaks with Brian, the CEO of Boost.xyz. The conversation covers the evolution of Boost, previously known as Rabbit Hole, and its role in incentivizing on-chain actions. It delves into the creator fund, Boost's integration with Farcaster, and the potential of decentralized identity and reputation in the Web3 gaming s…
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Summer has arrived for Miss Scofield and Mr. Lane the STEM Guy!!! They haven't recorded a pod since November. On this weeks episode they chat about the highlights of this past school year, their summer plans and preparing next school year. Miss Scofield shares about the impact having the seniors return to campus for the "Senior Walk," and the emoti…
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Consumer Crypto Chronicles | Disrupting TikTok: How Dracula Empowers Content Creators
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In this episode Humpty speaks with Drakula Founder Alex Masmej. Alex Masmej discusses his experience at a conference, his background in crypto, and the evolution of his projects Showtime and Drakula. He explains how Drakula aims to disrupt TikTok by offering content creators the opportunity to monetize their content and earn more than they would on…
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113. How to keep going with Lauren Tilden
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As a creative, you know how exciting it feels to have a new idea, right? It’s intoxicating. It’s a rush. It’s why a lot of us do what we do. But what happens when that initial high wears off? How do you keep going when the exciting idea becomes a project, a commitment, a responsibility? In this episode, Lauren Tilden is going to tell us just that. …
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Crypto Consumer Chronicles | Farcaster's Cultural Vibes at Farcon
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In this episode of Crypto Consumer Chronicles, Humpty Calderon joins FarCon 2024 organizers Ted (not) Lasso, McBain, and Dylsteck and reflect to reflect on the event. Farcon, the Farcaster conference, was a cultural event that went beyond traditional crypto conferences. The organizers were intentional about creating a unique and inclusive experienc…
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Crypto Consumer Chronicles | Building the web3 equivalent of Substack with Paragraph (and Mirror!)
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In this conversation, Humpty and Colin Armstrong discuss the platform Paragraph, which is a publishing platform that helps creators build, own, and grow direct relationships with their audience. They talk about the evolution of content platforms and the limitations of existing platforms like Medium and Substack. Colin explains the unique features o…
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112. How to consistently grow your audience, attract new customers, and get business-building opportunities on repeat
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Are you ready to grow your audience, attract new customers and get more building-building opportunities on repeat? This episode is where I tell you exactly how. We’re ditching the ol’ “throw spaghetti at the wall and see what sticks” approach and shifting our focus to something more powerful and actually useful… branding. We’re diving into how bran…
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Crypto Consumer Chronicles | Creating memes and transcending narratives with $Degen
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In this episode Humpty Calderon speaks with Founder of $DEGEN, Jacek. The conversation explores the power of memes and the memetic value of Degen. It discusses the evolution of Degen and its role as a community-driven project. The conversation also touches on the challenges and opportunities of building a decentralized autonomous organization (DAO)…
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Impact Maker | Playful ways to meet Community Needs
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In this episode, Carlos Melgar, also known as Noun976, discusses his journey in the crypto space and his work in impact onboarding. He shares how he started by organizing beach cleanups in Honduras and incentivizing locals to participate by giving them crypto. This led to the realization that crypto can make a real impact in communities with limite…
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111. Elizabeth Hudy on expanding your online presence, adding income streams, and teaching others what you know
42:53
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Strap in and get ready for a wild ride with none other than the incredible, talented and hilarious Elizabeth Hudy, aka The Peach Fuzz. Elizabeth is a loudmouth illustrator and crafty little bitch trying to make socialist business practices and resource sharing the new norm. In this episode, you'll learn the easiest way and the BEST way to get start…
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ETH Denver 2024 - Fomojis Interview with Swayze and Donny Clutterbuck
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At ETH Denver Eureka John had the chance to sit down with friend and fellow Crypto Sapiens Host Donny Clutterbuck along with Digital Artist Swayze from Fomojis. Donny and Swayze dive pretty deep into the significance of Fomojis and recursive of inscriptions as well as how the BTC ecosystem has many other use cases besides being just a "boring chain…
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Are We There Yet? - Ep 03 | IQ,wiki: The World's Largest Blockchain & Crypto Encyclopedia
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In this episode Chris Eberle speaks with Navin Vethanayagam, the Chief Brain of IQ.wiki formerly Everipedia, and the Galaxy Brain of BrainDAO. Navin speaks about IQ.wiki as the world's largest blockchain and cryptocurrency encyclopedia with thousands of wikis on all topics and branches of knowledge in the crypto space. IQ.wiki uses blockchain techn…
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Crypto Consumer Chronicles | Building a web3 equivalent of Patreon with Fabric
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In this inaugural episode of the Crypto Consumer Chronicles series, Humpty Calderon speaks with Jonny Mack from Fabric. Jonny discusses the concept of consumer crypto and the development of HyperSub.withFabric.xyz, an NFT subscription platform. He shares his background in tech and design, and how it has prepared him for the crypto industry. The con…
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Onchain Alpha | Accelerating the analyst's data exploration journey with Allium
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Humpty joins Ethan Chan from Allium in this final episode of Onchain Alpha. In this conversation, Ethan from Allium discusses the importance of data in the blockchain space and how Allium aims to provide accurate, simple, and fast data to various segments of the market. They cover topics such as the meaning behind the name Allium, the value of data…
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110. How to determine if your creative business needs a brand refresh or a full rebrand
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Let me guess… you’ve suddenly got the urge to rebrand *ha-hmmm* again? Look, you and I both know that there’s nothing better than having a fresh new brand to showcase to the world, but in this episode, we’re talking about why you may not actually need a rebrand at all. Today, I'll be breaking down the 3 steps you need to take to audit your existing…
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Onchain Alpha | Measuring the impact of open source software contributions with Open Source Observer
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In this episode of Onchain Alpha Carl Cervone of Open Source Observer (Prev Hypercerts) discusses the importance of funding open source projects and the emergence of a culture of funding public goods in the Web3 ecosystem. He highlights the need for coordination and standards in the development of protocols and the role of open source in facilitati…
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AI /\ web3 Series | pt 5 of 6 - Ryan Condron - Lumerin.io - Unrestricted Intelligence Summit
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Eureka John from Crypto Sapiens attended the Unrestricted Intelligence Summit in Austin, TX. an Edge City event at SXSW. In this series we look at the intersection of AI and web3. Although we were not able to interview every speaker there, we were able to catch some really great representations of the topics covered there. In this part 5, we interv…
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Onchain Alpha | Enabling rapid development of advanced data applications with Powerloom
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In this conversation, Swaroop and Humpty discuss the entrepreneurial journey and the creation of Powerloom protocol. Swaroop shares his background in tech and crypto, highlighting the importance of perseverance in entrepreneurship. They delve into the development of Power Loom, a composable data network for blockchain data, and its key features suc…
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AI /\ web3 Series | pt 4 of 6 - Melissa Turner - Millu.ai - Unrestricted Intelligence Summit
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Eureka John from Crypto Sapiens attended the Unrestricted Intelligence Summit in Austin, TX. an Edge City event at SXSW. In this series we look at the intersection of AI and web3. Although we were not able to interview every speaker there, we were able to catch some really great representations of the topics covered there. In this part 4, we interv…
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AI web3 Series | Pt 3 of 6 - Gary Sheng - Edge City - Unrestricted Intelligence Summit
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Eureka John from Crypto Sapiens attended the Unrestricted Intelligence Summit in Austin, TX. an Edge City event at SXSW. In this series we look at the intersection of AI and web3. Although we were not able to interview every speaker there, we were able to catch some really great representations of the topics covered there. In this part 3, we interv…
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AI Web3 Series - Pt 2 of 6 - Paul Allen - SOAR.com - Unrestricted Intelligence Summit
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Eureka John from Crypto Sapiens attended the Unrestricted Intelligence Summit in Austin, TX. an Edge City event at SXSW. In this series we look at the intersection of AI and web3. Although we were not able to interview every speaker there, we were able to catch some really great representations of the topics covered there. In this part 2, we interv…
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ETH Denver 2024 - Gonzo Journalism - On the Show Floor with Jon Ruth
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Crypto Sapiens Host of the show Impact Makers Jon Ruth took to the floor during ETH Denver 2024 to get the feel of the vibe and people around the show. In this gonzo journalism session we spoke with: 00:31 - Dustin Lee - X: @imcryptohustler DeStore - https://destore.network/ X: https://twitter.com/DeStore_Network 03:04 - Lori - Network State 06:42 …
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