Best Making It In The Toy Industry Podcasts (2024)

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#227: Kelly’s Journey From Educator to Toy Creator with TCA 29:26

11h ago29:26

29:26

Transforming Math Test Prep With Educational Play Can studying math be as fun as playing a game? In this episode of Making it in the Toy Industry, Kelly Clement shows us that it CAN be. With her innovative product, Watermelon Math, Kelly turns the tedious task of studying into an engaging experience. Her journey from a middle school teacher to a su…

1
Ep: 103 Wake me up from this 2008 nightmare. 22:12

7d ago22:12

22:12

In this heartfelt and no-nonsense episode of Beyond the Pole: Tales from the CEO, Leslie Lyons, your embodied leadership and sales coach, delves into the gritty reality of running a business in tough economic times. Leslie draws parallels to the 2008 recession and shares her personal journey of navigating financial hardships, offering a candid look…

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Making a Hit: Jeffrey Breslow and Frank Adler 20:48

8d ago20:48

20:48

With Pickleball a huge trend in the U.S. in 2024, leave it to savvy industry veterans Jeffrey Breslow and Frank Adler to adapt that into a clever, fun, and opportunistic game. Listen in as Chris talks to them about how they did it, how a popular sport became a card game, and how they Jeffrey and Frank are riding the trend to create a new game compa…

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#226: This Toy Delivers Real Mail Every Week To Kids Across The Globe with Wendy Lattimore 25:51

8d ago25:51

25:51

Can Snail Mail Still Captivate Today's Tech-Savvy Kids? Are today's digital-native children still charmed by the simple pleasure of receiving a physical letter? In Episode 226 of the "Making It in the Toy Industry" podcast, Virginia Lette engages with Wendy Lattimore, a successful graduate of the Toy Creators Academy (TCA), to explore this fascinat…

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#225: The Secrets of A Successful Toy Licensing Deal with Lee Allentuck 47:32

15d ago47:32

47:32

Is Your Pitch Ready For The Toy Industry? Pitching your innovative toy idea to industry giants can be as daunting as a job interview. In this episode of "Making it in the Toy Industry," hosts Azhelle Wade and Lee Allentuck demystify the art and science of pitching, with insider tips that will revolutionize your approach to securing those golden lic…

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#224: This ONE Media Event Could Make Your Toy Brand Go Viral 📈 21:35

22d ago21:35

21:35

Toy trade shows are NOT the only way to get your brand noticed. Your toy brand could go viral after attending a toy industry media event. In this episode of "Making It in the Toy Industry," Azhelle Wade shares the juicy details behind influencer events and media showcases like Sweet Suite and Holiday of Play. These industry gatherings are hidden ge…

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#223: Unlock Your Game Design Potential with April Mitchell 46:08

29d ago46:08

46:08

Have you EVER had an idea for a game? This episode is for you. 🫵 Well, don't miss this Part 2 continuation from episode 221, an interview with April Mitchell! April, a licensed game inventor and co-creator of the Tabletop Game Design Masterclass shares her journey from toy industry newbie to a game design expert. Get ready to giggle along as April …

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#222: Licensing Expo 2024 Recap: Reasons to Mark Your Calendar for Next Year 39:40

1M ago39:40

39:40

Curious about how to make the most out of your trade show experience? In this episode, The Toy Coach shares her experience and reason for attending the Las Vegas Licensing Expo even though she didn’t have anything to license. By the end of this episode, you’ll know if you should attend the Las Vegas Licensing Expo next year, and how you can make th…

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Worry-Free Travels: Mastering Airport Security With E-Stim Gear 10:09

1M ago10:09

10:09

Send us a Text Message. Ever wondered how to seamlessly travel with e-stim equipment without running into a frenzy at airport security? Learn the essentials you need to manage airport concerns Wayne dives into the practical strategies, ensuring you’re equipped with tips to make your journey smoother and stress-free. But that’s not all—we also unrav…

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Denis Crushell: Maximizing Your Digital Strategy 31:45

1M ago31:45

31:45

Chris talks to Denis Crushell, chief commercial officer of London-Based Precise TV about his company, the power of contextual advertising for the current toy industry, and how to set your digital strategy to reach kids successfully. --- Support this podcast: https://podcasters.spotify.com/pod/show/the-playground-podcast/support…

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#221: Should You Partner With Another Toy or Game Inventor? 42:10

1M ago42:10

42:10

Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn’t the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partnering up in the world of invention. April is a licensed inventor and the co-creator of th…

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Dan Klitsner--Invention, Narrative & Fun! 25:48

2M ago25:48

25:48

Chris talks to veteran inventor Dan Klitsner about his new toy Sling-It. Dan was the genius behind Bop-It, but with this new venture, he's decided to manufacture and market under his own company. It's a wild toy, with an even wilder story. (We love wild stories.) Listen in, as he talks about development, manufacturing, and strategy for launch in th…

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#220: Ensure Your Toys Meet Legal Safety Standards or It Can Cost You 31:24

2M ago31:24

31:24

Did you know that even if you're selling a toy product on Etsy, you are required to have it safety tested and certified? In this episode, dive deep into the crucial topic of toy safety and compliance. The first half of the episode focuses on the legal requirements set by the Consumer Product Safety Commission (CPSC) in the US. Gain an understanding…

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#219: Why He Went From Mattel to TCA and Launched His Plush Toy 28:31

2M ago28:31

28:31

Q: Could TCA be valuable to you if you already have corporate toy industry experience? A: YES! Perhaps you think that having professional toy industry experience guarantees success in your entrepreneurial ventures. But this episode turns that notion on its head, featuring Gerardo, a former toy industry professional turned toy entrepreneur, charting…

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#218: Safe Social Media? The World's Largest Social Network For Kids with Ashley Mady 35:55

2M ago35:55

35:55

Ever wondered if there's a social network tailored just for kids where fun meets learning in a safe environment? Yes, you heard that right, and it's called Zigazoo. What if there was a platform where kids could engage, learn, and interact without the usual worries of social media? Or, if there was a social media platform dedicated to connecting you…

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The Toy Foundation: Pam Mastrota 18:18

2M ago18:18

18:18

There is a lot happening at the Toy Foundation! Near and dear to our heart is the new entrepreneurship program honoring Richard Gottlieb, but that's just part of it. Listen in as Chris talks to Pam Mastroka, executive director of the foundation about all the excitement...and your opportunities to get involved. --- Support this podcast: https://podc…

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From Spark to Shelf: The Journey of Product Development at E-Stim Systems 19:42

2M ago19:42

19:42

Send us a Text Message. Ever wondered about the secret sauce that turns a spark of an idea into a tangible, market-winning product? Wayne from E-Stim Systems is here to lift the veil on the alchemy of product development. From a simple scribble in his little black book to the thrill of seeing the final product on the shelves, Wayne walks us through…

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EP: 102 Non-Compete Are Done! How to protect Your Biz 17:15

2M ago17:15

17:15

🎙️ Dive into the latest episode of our podcast as we tackle a burning question for small business owners: How do you safeguard your intellectual property in the wake of the government's ban on non-compete agreements? Join me as I share the invaluable advice my attorney shared with me three years ago when we revamped our employee agreements. All hop…

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#217: How To Make Your Toy Brand Climate Friendly with Helen Townsend 41:39

2M ago41:39

41:39

In the face of a looming climate crisis, can the toy industry lead the charge towards a sustainable future? Well today’s interview guest believes the toy industry has a responsibility to address the environmental impact of our industry. Helen Townsend, co-founder of the B Corp certified toy company Sustained Fun, dives into the critical role that t…

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#216: The Hidden Challenges and Opportunities in Toy Licensing with Anita Castellar 1:00:18

3M ago1:00:18

1:00:18

Ever wondered why brands like Barbie have products in unexpected categories? Or, why licensed products often come with a premium price tag? Well, you might just be intrigued by the lesser-known complications and exhilarating opportunities that lie within the licensing labyrinth. In this episode of Making It In The Toy Industry, host Azhelle Wade in…

1
#215: How He Launched an Action Figure Line from Ideation, Marketing, to Retail Placement 32:39

3M ago32:39

32:39

Ever wondered how a simple idea can transform into a toy that's flying off the shelves? Perhaps you've been toying around with a concept, but the thought of kickstarting it into production leaves you feeling majorly overwhelmed. Well, then today’s episode is the perfect fit for you. Brandon Braswell, founder of 9 to 5 Warriors is sharing the ups an…

1
Breaking Taboos: Lessons Learned in Running an Adult Industry Business 23:05

3M ago23:05

23:05

Send us a Text Message. Join me, Wayne, the founder of E-Stim Systems and the Host of 'I Make SexToys', as I delve into the often misunderstood world of the adult industry. I try to address some of the pervasive taboos surrounding businesses like mine and sheds light on the challenges faced in establishing legitimacy in the marketplace. From naviga…

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Sharon John: Build-A-Bear's Strategy for Success 34:52

3M ago34:52

34:52

Build-A-Bear CEO Sharon John has driven the evolution of Build-A-Bear from a vertical retailer to a global toy company with legions of followers. And as she says, it was built, "One heart ceremony at a time." But it's the savvy combination of data and heart that have make this company the iconic success it is today. In our conversation, Sharon talk…

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#214: Everything You Need To Know About MESH Accreditation For Your Toy 44:30

3M ago44:30

44:30

Is your latest toy design capable of teaching kids valuable life skills? Creating a toy that's both a blast to play with and packs a punch in the personal growth department isn't child's play. So, how do you shake things up and make a toy that's not just another shiny object in the toy box but a true game-changer in a kid's development? Get ready t…

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Look Mum I'm on TV - Turning Up the Amps on Reality TV 10:56

3M ago10:56

10:56

Send us a Text Message. Picture this: a missed phone call in a Tescos car park, a surprise email lands from the creators of a Major TV who want to send their contestants into a frenzy with a little help from our e-stim devices. That's just a taste of the electrifying journey we embarked on back in 2008. This episode serves up a startling blend of h…

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Thomas Deumier of Cloud B: Sleeping Your Way to Success 25:45

3M ago25:45

25:45

For 22 years, Cloud B has been an innovator in bedtime products--adding fun, health and peace of mind to the nursery and the bedroom for both kids and parents. In this episode, we talk to Thomas Deumier, CEO of PJ Distribution, parent company of Cloud B about innovation, building on what works, and staying the leader in a niche market. --- Support …

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#213: From Empath to Entrepreneur with Jana Hallam of Wonderwell Toy Company 27:48

3M ago27:48

27:48

Kids today are facing a kindness crisis. From the playground to the classroom, loneliness and bullying run rampant. But there's hope on the horizon, thanks to one toy designer's mission to spark empathy through play. Meet Jana Hallam, TCA alumni and the visionary founder of Wonderwell Toy Co. In this inspiring episode, Jana opens up to guest host V…

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#212: Why Your Toy Package Deserves More Than Matte with Anchor Creative 20:18

4M ago20:18

20:18

Are you giving your toy's package the attention and budget it deserves? If your answer isn't an immediate "Heck yes Azhelle, ALWAYS." then it's time to listen to part 2 of of Ivan and Brittany's interview on this podcast. At the top of the episode, Ivan and Brittany share their secret on staying up to date with trends and spotting what's exciting i…

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California, NYC & What's Ahead: Andy Keimach of the Toy Association 24:40

4M ago24:40

24:40

There are big changes ahead for the Toy Association. After months of work and listening, there's news about LA in the Fall (and Spring), New York, ongoing advocacy and much more. Andy Keimach, interim president and CEO of the Toy Association gives us the scoop on what's happening...and it's good news. --- Support this podcast: https://podcasters.sp…

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Size isn't everything!! 21:20

4M ago21:20

21:20

Send us a Text Message. We say Size doesnt matter when it comes to the world of Sex Toys, but is that really the case? Wayne from E-Stim Systems opens the doors on e-stim electrodes and tries to give you a little insight on that age old question does size really matter? From the worlds largest, possibly to the worlds smallest, we discuss things big…

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#211: How To Efficiently Communicate Your Toy's Value Through Packaging with Anchor Creative 30:31

4M ago30:31

30:31

Your toy package should be the 24/7 salesman for your toy product. Is your packaging putting in the work? If you have ever wondered how to make your packaging communicate the value of your product, I’ve got a new episode that you just can't miss. As one of our guests today will attest, often toy packaging is an afterthought, but what if I told you …

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#210: An Insider Look at A National Toy Trade Show in Las Vegas 26:27

4M ago26:27

26:27

Have you heard about the Toy Trade Show that happened in Las Vegas? It’s called Toy Fest and I just dropped an episode all about it in case you missed it! In this episode I’m sharing quotes from the diverse range of attendees, breaking down emerging trends and highlighting innovations showcased on the floor and in the showrooms. Discover why Toy Fe…

1
#209: How Women in the Toy Industry Are Building Dreams and Connections with Ehi Oviasu-Kahn 18:42

4M ago18:42

18:42

Right now you might feel like an outsider in the toy industry. But it’s important to remember that we ALL started out that way. The goal of today’s podcast episode is to show you how you can go from zero connections in the world of toys, to thousands! Yep, thousands. To teach that lesson, I’m bringing you part two of my interview with Ehi Oviasu-Ka…

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How it all started 18:22

4M ago18:22

18:22

Send us a Text Message. So how did it all start? Wayne talks about the beginnings of E-Stim Systems, how an idea built into a business, with some of the ups and downs on the way. From a garage to a a multi award winning company, with Grannies, smoke alarm batteries and more along the way. Possibly not the idea way to start a company, but it worked …

1
Introduction - Well we all have to start somewhere 0:49

4M ago0:49

0:49

Send us a Text Message. It's the start of something great - the Introduction!! I make sex toys is a great start to any conversation, and its a great start to our podcast. Join us in discovering the ups and down of starting and running a sex toy manufacturing company from humble beginnings in a garden garage to 20 years later when we are an award wi…

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Radical Play: How Toys & Culture Changed in the 60s and 70s 41:45

4M ago41:45

41:45

In this episode, Chris talks to author and historian Rob Goldberg about his fascinating book Radical Play. It's a look at the social movements of the 1960s and 1970s and how those challenged and changed the toy industry–and the ways in which the industry responded. We cover the major issues of the era–war toys and guns, race and gender–and look at …

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#208: When Motherhood Inspires Toy Invention with Ehi Oviasu-Kahn 26:24

4M ago26:24

26:24

Have you ever wondered what drives the passion behind toy inventors? In this compelling episode of Making It in the Toy Industry, we dive deep with Ehi Oviasu-Kahn, the dynamic chairwoman of the Board of Directors of Women in Toys Licensing and Entertainment, and the creative mind behind Little Art. Discover how the quest to entertain and educate h…

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#207: The Secrets To Networking in The Toy Industry 34:03

5M ago34:03

34:03

Are you struggling to crack the networking code in the toy industry? Tune in to episode #207 of The Toy Coach Podcast: Making It In The Toy Industry as Azhelle Wade, unveils the secrets behind successful networking. Spoiler? It's easier than you think. The host debunks myths surrounding industry connections and shares invaluable tips for building m…

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#206: How “No” Led This Game Creator To Unexpected Opportunity 30:13

5M ago30:13

30:13

In this special edition of "Making It In The Toy Industry," we follow the journey of Catherine Tenaglia, co-founder of Race to Stupid, as she shares insights into her entrepreneurial venture and the impact of TCA on her business strategy. Catherine reflects on her TCA experience, highlighting the invaluable guidance provided by the founder of The T…

1
The Hong Kong Toy Fair, Perspectives on Barbie 31:09

5M ago31:09

31:09

In this episode, Chris talks with Sophia Chong on site at the Hong Kong Toys & Games Fair about the 50th Edition of the show, the value of toy fairs, and a vision for the show as an essential gateway to the Asian markets. This episode brings back The Endcap, and Chris talks about the impact of the Barbie movie, why it could only happen now, and why…

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#205: Turning Ideas into Top Sellers with Robert Yusim 27:19

5M ago27:19

27:19

In this episode of Making It in The Toy Industry, we delve into the world of consumer product marketing and licensing with special guest Robert Yusim. We open with a captivating discussion on the value of ideas versus inventions and the crucial steps needed to turn an idea into a marketable product. Robert shares his journey into the toy industry a…

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#204: Exploring the Secrets, Surprises, and History of Polly Pocket with Maude Campbell 29:02

5M ago29:02

29:02

Do you remember the original tiny world of Polly Pocket? In this week’s episode, we dive deep into the history, secrets, and surprises behind this iconic toy with Maude Campbell, author of the upcoming book The Legacy of Polly Pocket: Mattel's Micro Moneymaker. Join us as we explore how a simple button inspired inventor Chris Wiggs to fashion an ic…

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#203: How CJ Charles Turned Her Children's Book into a Plush Doll 33:25

6M ago33:25

33:25

Ever wondered how a beloved character from a children's book can leap off the pages and become a real toy? This episode of "Making It in the Toy Industry" reveals the transformative journey of a TCA Alumni who turned a character from their storybook into a cherished 12-inch plush toy. Join Virginia Lette as the host of this new series in a conversa…

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#202: Gender Neutral Toy Sections Are Now Law In California 40:48

6M ago40:48

40:48

How does the recent California law mandating gender-neutral toy sections in large retail stores impact the toy industry? This episode takes a deep dive into the nuances of this legislative change and its potential ripple effects on manufacturers, retailers, and consumers. The episode revisits a critical discussion from October 2021, examining the i…

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#201: 12 SMART Goals To Launch Your Toy Idea in 2024 27:28

6M ago27:28

27:28

Are you ready to transform your toy idea into a market-ready product by the end of 2024 but unsure where to start? Then you’ve chosen the perfect episode to dive into! In just 26 minutes, get a month-by-month blueprint, detailing 12 SMART goals to lead you into a soft launch of your toy or game by Q4 of 2024. With guidance from The Toy Coach, you'l…

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Year End 2023: James Zahn & John Baulch 43:59

7M ago43:59

43:59

In our fifth annual year-end conversation, Chris is joined by James Zahn of The Toy Book, The Toy Insider and The Pop Insider and John Baulch managing director and publisher of Toy World UK. Zahn and Baulch are two of the leading industry observers, analysts, and thinkers about the business of play. Their insights are entertaining, thoughtful, and …

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#200: Virginia Lette Interviews Azhelle Wade The Toy Coach 50:04

7M ago50:04

50:04

To celebrate Episode 200 of Making It in The Toy Industry, something special is underway. Joining The Toy Coach, also known as Azhelle Wade, is Virginia Lette, an accomplished Australian radio and television presenter. She is renowned for co-hosting Eclipse Music TV for three years and serving as a Weekend News and Sport Presenter for WIN News Tasm…

1
EP 101: I've been accused of Being a Cult Leader 17:51

7M ago17:51

17:51

On today's closing episode of Pleasurable Profits, host Leslie Lyons reflects on the year 2023 and shares insights from her upcoming soulful planning workshop. Leslie discusses the importance of reflecting on the past year to identify lessons and areas for growth in the future. She shares her unique approach to goal setting, emphasizing desire-led …

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#199: Speed Up Your Toy or Game Promotion Process With AI 27:57

7M ago27:57

27:57

How is AI reshaping the toy industry? In this eye-opening episode, we delve into the world of AI and its transformative impact on toy design and creation. Discover how tools like Adobe Firefly, Canva, and Amazon are integrating AI to enhance their services and change the game for how consumers experience products and how professional toy creators p…

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How Innovation Defines a Company: Joost Poulus of Moose 26:24

7M ago26:24

26:24

In this conversation, Chris talks with Joost Poulus, chief product officer for Moose toys. They talk about Joost's 20-plus year career with Moose, building a culture that supports innovation and the company's BHAG (Big Hairy Audacious Goal) for the future. In a time when "innovation" can merely be a buzzword, Moose is one of the first companies to …

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Making It In The Toy Industry Podcasts

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