How does persistence and engagement drive podcasting success in the oil and gas industry? In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships a…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Check out the Oil and Gas Sales and Marketing podcast! Brought to you on OGGN, the largest and most listened to podcast network for the oil and energy industry. Don’t forget to ask a question for our next First Friday Q&A. You ask the questions and we answer them. Enjoying the show? Leave …

What if you could strip away the nonsense and create a marketing strategy that’s clear, simple, and effective? In this episode of The Hard Corps Marketing Show, I sat down with Susan Tyson, Fractional CMO of S.G. Tyson Marketing Essentials. Susan shares her insights on how businesses can demystify marketing by focusing on clear, actionable strategi…

What does it really take to turn marketing into a powerful revenue engine? In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales,…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Exxon suing the California Attorney-General and several environmental groups https://au.finance.yahoo.com/news/andrew-forrest-named-exxon-defamation-101551328.html Keystone oil pipeline shutdown could quickly lead to higher gasoline prices https://apnews.com/article/keystone-oil-pipeline-n…

How can uniting sales and marketing unlock explosive growth? In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization. Steve dives into why alig…

How can bold B2B marketing drive better sales alignment? In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive rea…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Petroleum Student Captures Award For Research To Reduce Fracking Expenses https://www.egr.uh.edu/news/202503/petroleum-student-captures-award-groundbreaking-research Penn State, Shell collaboration funds environmental research project https://www.psu.edu/news/altoona/story/penn-state-shell…

How can booth design and messaging transform your trade show results? In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performin…

How can testing marketing strategies and tech stacks optimize your B2B marketing efforts? In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into maki…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast US oil producers face new challenges as top oilfield flags https://www.reuters.com/markets/commodities/us-oil-producers-face-new-challenges-top-oilfield-flags-2025-03-27 What to know about Greenpeace after the Dakota Access protest case decision https://apnews.com/article/what-is-greenpeac…

How can businesses overcome marketing myths and embrace AI advancements? In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality hol…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Greenpeace ordered to pay $660M to oil company by judge, prompting bankruptcy fears https://www.msn.com/en-us/money/companies/greenpeace-ordered-to-pay-660m-to-oil-company-by-judge-prompting-bankruptcy-fears/ar-AA1BiqeH?ocid=hpmsn&cvid=e73e3c1b4b1a43d2fc1e2c62a134fa3f&ei=18 Oil rises as Tr…

How can advanced marketing and sales strategies drive success in mega deals? In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketi…

How can you prepare your startup for success before hiring a Head of Demand Generation? In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistak…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast EPA Launches Biggest Deregulatory Action in U.S. History https://www.epa.gov/newsreleases/epa-launches-biggest-deregulatory-action-us-history Trade Wars Begin as U.S. Tariffs on Canada and Mexico Come Into Effect https://oilprice.com/Latest-Energy-News/World-News/Trade-Wars-Begin-as-US-Tar…

How can community-building transform your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from…

How can you host successful webinars and live events that engage your audience? In this episode, I sat down with Jane Serra, webinar strategy expert, marketing guru and VP of Growth Marketing at Daxtra. Jane shares her best practices for creating engaging webinars and live events that captivate and involve your audience. From ensuring interactivity…

How can brand positioning and messaging elevate your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Dave Kustin, a seasoned marketing leader and CEO & Founder of Element-M. Dave brings a wealth of knowledge on brand positioning, differentiation, and the power of universal truths to help brands connect with con…

How can understanding customer insights and marketing fundamentals drive business success? In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing prin…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Save the Date for Impact, Cognite’s Annual User Conference, October 13 – 16 in Houston, TX. Petrobras Gears Up for Offshore Boom https://oilprice.com/Latest-Energy-News/World-News/Petrobras-Gears-Up-for-Offshore-Boom.html Alberta Budgets for Deficit This Year https://oilprice.com/Latest-En…

How can integrating brand and demand marketing lead to sustainable growth? In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers sho…

How can marketing transform high-tech industries and bridge the gap between engineering and sales? In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew …

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Chevron to lay off up to 20% of global workforce https://www.reuters.com/business/energy/chevron-announces-15-20-layoff-global-workforce-source-says-2025-02-12/#:~:text=HOUSTON%2C%20Feb%2012%20(Reuters),and%20complete%20a%20major%20acquisition. Deepwater Drilling’s Delayed Rebound and the …

Why might hiring junior sales reps be the best first step for scaling your business? In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successful scaling for early-stage B2B …

How can building genuine customer relationships improve your marketing strategy? In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Recorded live from NAPE, Mark and Paige answer your questions! Have a question for the duo? Submit your questions here. https://www.cognite.com/en/ogpodcast Brought to you on OGGN, the largest and most listened to podcast network for the oil and energy industry. Don’t forget to ask a quest…

How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business? In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses ca…

Sponsored by Cognite – https://www.cognite.com/en/ogpodcast Recorded live at the 2025 Nape Expo. PRESIDENT TRUMP ANNOUNCES CABINET AND CABINET – LEVEL APPOINTMENTS https://www.whitehouse.gov/presidential-actions/2025/01/cabinet-and-cabinet-level-appointments PRESIDENT TRUMP ANNOUNCES SUB-CABINET APPOINTMENTS https://www.whitehouse.gov/presidential-…

How can a peer assessment system revolutionize employee performance evaluations? In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee perf…

How can prioritizing employees and customers lead to long-term marketing success? In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principl…

How can you build a successful board career and leverage your professional network? In this episode of The Hard Corps Marketing Show, Casey sits down with Naomi Kent, the Founder and CEO of The Boardroom Company. Naomi specializes in advising senior professionals on how to break into and thrive in boardroom roles. She shares valuable insights on ho…

How can building genuine relationships transform your marketing strategy? In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections …

How can YouTube SEO and video strategy supercharge your content growth? In this episode of The Hard Corps Marketing Show, I sat down with Vicki O'Neill, a marketing strategist, thought leader, and video confidence coach. Vicki brings her expertise in helping creators and businesses maximize their YouTube presence, sharing key strategies for optimiz…

How can strategic partnerships and long-term relationship-building drive sustainable business growth? In this episode of The Hard Corps Marketing Show, I sat down with Zak Pines, VP of Partnerships at Formstack, to dive into the essential strategies for building and maintaining successful partner programs. Zak brings a wealth of experience and shar…

How can strategic marketing partnerships and long-term planning drive sustainable business growth? In this episode of The Hard Corps Marketing Show, I sat down with marketing strategist and consultant Kyle Chumas, who brings over 15 years of experience to the conversation. We dive deep into the vital role marketing plays as a strategic partner in b…

Cognite Recognized as a Leader in Industrial Data Management Solutions https://www.cognite.com/en/press-release/cognite-recognized-as-a-leader-in-industrial-data-management-solutions Petrobras Refinery Output Hit Record High In 2024 https://oilprice.com/Latest-Energy-News/World-News/Petrobras-Refinery-Output-Hit-Record-High-In-2024.html Fire at Hug…

Trump says he will revoke Biden offshore drilling ban on first day in office https://www.cnbc.com/2025/01/07/trump-says-he-will-revoke-biden-offshore-drilling-ban-on-first-day-in-office.html Elected officials, business leaders collectively oppose Biden’s new offshore restrictions https://www.worldoil.com/news/2025/1/9/elected-officials-business-lea…

What’s the most important marketing metric your company uses to drive growth, and how does it align with your long-term goals? In this new episode of The Hard Corps Marketing Show, I sat down with Kevin Jaskolka, Senior VP of Marketing at Checkmate and an accomplished marketing executive with years of experience scaling SaaS companies. Together, we…

In this insightful episode of The Hard Corps Marketing Show, I sat down with Steve Gradman, a seasoned marketing expert and consultant at Crews & Co., with a rich background spanning SMBs, fintech, crypto, web3, edtech, and gaming industries. Together, they explore the dynamic evolution of performance marketing and its shifting landscape. Steve emp…

Sanctioned Russian LNG Cargo Stranded at Sea https://oilprice.com/Energy/Crude-Oil/Sanctioned-Russian-LNG-Cargo-Stranded-at-Sea.html Trump: “Tariffs All the Way” if EU Fails to Buy More U.S. Oil and Gas https://oilprice.com/Latest-Energy-News/World-News/Trump-Tariffs-All-The-Way-if-EU-Fails-to-Buy-More-US-Oil-and-Gas.html Eni Launches Europe’s Most…

Are in-person events still relevant in 2025? In this episode, I sit down with Nick Peddle, VP of Marketing and Growth at SightView Software, to talk all things event marketing, brand representation, and the importance of customer relationships. We break down why relying solely on virtual events and not making the effort to meet customers in person …

In this action-packed episode of The Hard Corps Marketing Show, I sit down with Steve Bonadio, VP of Global Marketing at Tive, to uncover the truth behind common misconceptions in B2B marketing. Steve, with over 25 years of experience, dives into the real challenges marketers face, including the overhyped promises of ABM (Account-Based Marketing) p…

In this festive OGGN Christmas Special, the hosts and co-hosts engage in a fun-filled quiz that tests their holiday knowledge. The conversation flows from introductions to a series of light-hearted trivia questions, with plenty of laughter and banter along the way. The episode wraps up with warm holiday wishes and a humorous note about one particul…

Welcome to a special holiday edition of the podcast! This week, it's just me, Casey, reflecting on the importance of YOU and the incredible impact you have in the world. No guests today—just a heartfelt rant on gratitude, connection, and why marketing and what you do really matters. In this episode: 🛠 Smashing the Myth: You do matter—your work, you…

How can building a strong community help elevate your marketing strategy and keep your brand relevant in today's competitive landscape? In this episode of The Hard Corps Marketing Show, we dive into the essential role that community plays in modern marketing. I sat down with Derek E. Weeks, Chief Marketing Officer at Katalon, to explore how buildin…

Mark and Paige discuss Mark’s predictions for this upcoming year. Brought to you on OGGN, the largest and most listened to podcast network for the oil and energy industry. Episode Links Oil and Gas Predictions for 2025 Don’t forget to ask a question for our next First Friday Q&A. You ask the questions and we answer them. Enjoying the show? Leave us…

Mark and Paige record from Reuter’s Energy Live Conference with Bill Hendricks, President of Americas at Cognite. News Stories Chris Wright’s Nomination: A Challenge to Conventional Climate Wisdom https://oilprice.com/Energy/Energy-General/Chris-Wrights-Nomination-A-Challenge-to-Conventional-Climate-Wisdom.html US Treasury Tightens Focus on Iran’s …

In this eye-opening interview, Mark Brandau, CMO of Brightmine, shares his expert insights into the rapidly evolving world of marketing. Mark breaks down the "vending machine myth"—the outdated notion that marketing can be a simple, transactional process—and introduces a more dynamic, "buffet-style" approach that better aligns with today’s business…

What are the key challenges and opportunities in the evolving B2B2C and C2B marketing models, and how is AI impacting modern strategies? In this insightful interview, marketing expert Suzanne Darmory shares her 25+ years of global experience in marketing and dives into the evolving landscape of modern business strategies. Discover how B2B2C (busine…