Best Marketing OClock Podcasts (2024)

1
Accentuate the Positive… PMAX is Getting Negatives 52:02

1h ago52:02

52:02

Negative Keyword for PMAX, YouTube Communities & More | Marketing O’Clock Episode 349This Week on Marketing O’Clock, Google Ads makes a positive out of negatives and other long demand-ed new features. Plus, a new update puts the “You (Tube)” in community and more digital marketing news from this week.Thank you Optmyzr for sponsoring this week’s sho…

1
Fed Interest Rate Drops Impact on Real Estate & 2025 Predictions 23:27

3d ago23:27

23:27

The much-anticipated decrease in the Federal Reserve interest rates has sparked optimism across the real estate market. While the immediate effects may not be felt overnight, the rate cut brings a positive shift in buyer sentiment and investor confidence. A drop of half a percentage point may seem small, but for a buyer looking at a $400,000 home, …

1
eCPC You Never. Google Will Phase Out eCPC Bidding for Search & Display 53:23

5d ago53:23

53:23

eCPC DeprecationThis week on Marketing O’Clock, Google bids eCPC bidding Adieu and announces Confidential Matching, a data privacy solution that we actually have confidence in. Plus, all the digital marketing news you missed this week.Start your free trial.Free Trial - https://www.optmyzr.com/?utm_source=sponsorship&utm_medium=referral&utm_campaign…

1
Avoid Costly Pitfalls with Tax Sales and Liens Explained 27:06

2d ago27:06

27:06

In this episode, we sit down with April Fowler from Title Assurance and Escrow to delve into the complexities of tax liens, tax sales, and the various legal issues that accompany them. April provides expert insights into the risks associated with purchasing properties through tax sales, how liens affect titles, and what investors need to know to av…

1
BInG Updates Coming to Microsoft Advertising 57:41

18d ago57:41

57:41

This week on Marketing O’Clock, new updates from Microsoft Advertising open new doors (or Windows?) for advertisers. Video Action Campaigns will be VACating your account and migrating to Demand Gen. Plus, GA4’s latest update hits the (bench)mark, and Google seems to be shopping around a new design for mobile shopping results. Visit us at - https://…

1
Why New Real Estate Investors Fail – Key Steps to Succeed 18:50

9d ago18:50

18:50

Jumping into real estate investing is exciting but can be overwhelming for new investors. In this episode, we break down why so many first-time real estate investors fail and, more importantly, how you can avoid the common pitfalls. We discuss the importance of finding a knowledgeable agent, setting realistic goals, and understanding the real estat…

1
Get It TAGether! Tag Diagnostics + New Consent Management Tools for Google Advertisers 1:17:09

15d ago1:17:09

1:17:09

Get It TAGether! Tag Diagnostics + New Consent Management Tools for AdvertisersThis week on Marketing O’Clock, Google helps advertisers get their acts TAGether with Tag Diagnostics and consent management tools. Plus, it’s exhausting rooting for the Anti(trust)-Hero as Google lands itself in hot water with the DOJ again. Then, is this what streams a…

1
DOJ Antitrust Lawsuit RealPage Impact on Real Estate Market 22:31

16d ago22:31

22:31

The recent antitrust lawsuit filed by the Department of Justice against RealPage has sparked significant debate in the real estate industry. The DOJ, along with eight other states, alleges that RealPage manipulated its software algorithms to inflate rents across the board, potentially violating antitrust laws. This discussion delves into the impact…

1
I Think The Apple's Rotten Right to the [August 2024] Core [Update] 45:27

22d ago45:27

45:27

This week on Marketing O’Clock August is slipping away into a moment in time as the August 2024 Core Update rolls out. We think Meta Ads’ new features Rule, or at least Value Rule. Plus all the digital marketing news you may have missed this week.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, g…

1
Real Estate Market 2025 Interest Rates Forecast 26:49

24d ago26:49

26:49

As we move toward 2025, the real estate market is poised for significant shifts. Interest rates, which have been a critical factor in the market's performance, are expected to play a decisive role in shaping opportunities for investors. The landscape is likely to change, creating new dynamics for both seasoned and new investors. Understanding how t…

1
Episode 76: Losing the Cyberwar Through Marketing, Part 2 55:19

22d ago55:19

55:19

Jonathan and Todd continue the conversation about how the way we talk about cybersecurity puts us in a deficit against the malicious actors and how we might reframe to better equip the defenders. Watch the full video at youtube.com/@aliascybersecurity. Catch the whole episode now at https://bit.ly/47eYPTK Listen on Apple Podcasts, Spotify and anywh…

1
Advertisers Can Now Get More METAculous With Audience Controls 44:48

1M ago44:48

44:48

This week on Marketing O’Clock Meta Ads has new controls that you can Employ to keep certain audiences from seeing your ads. Plus, TikTok is in its Prime with a new shopping integration and Google’s Antitrust issues continue as the DOJ is reportedly considering a break up.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you f…

1
Real Estate Commission Changes 2024 – NAR Settlement Explained 28:51

1M ago28:51

28:51

The 2024 real estate landscape is undergoing significant shifts, particularly following the recent settlement involving the National Association of Realtors (NAR) and several major brokers in Missouri. The case brought to light a conspiracy to fix commissions, where NAR and these brokers were found guilty of maintaining a standard 6% commission rat…

1
Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in Search 50:21

1M ago50:21

50:21

Do Not Pass GOogle. Judge Rules That Google Maintained an Illegal Monopoly in SearchThis week on Marketing O’Clock, there is no get out of jail free card for Google after a federal judge finds that they violated antitrust laws. Plus, Google Ads closes shop on reports and products after an ad serving error and we get more updates on keyword prioriti…

1
Episode 75: Losing the Cyberwar Through Marketing, Part 1 43:50

1M ago43:50

43:50

Are hackers really as successful as they appear? Or is it that they have better messaging? Join us for a conversation about how marketing around cybersecurity might play a part in the hacker mystique. Watch the full video at youtube.com/@aliascybersecurity. Catch the whole episode now at https://bit.ly/47eYPTK Listen on Apple Podcasts, Spotify and …

1
Become a Savvy Real Estate Investor for Long-Term Growth 23:35

1M ago23:35

23:35

In this episode, we chat about how to become a savvy real estate investor. Real estate investment is not just for the wealthy elite; with the right strategy, even those with modest savings can build a profitable portfolio. We'll guide you through the process of leveraging your assets, focusing on long-term growth, and maximizing your investment ret…

1
Are you reADy for it? Reddit launches its Lead Gen Era 55:11

2M ago55:11

55:11

This week on Marketing O’Clock, a hot new search engine just entered the Villa, introducing SearchGPT. Plus, Google Marketing Live updates are finally live in your accounts and where ad platforms lead Reddit will follow with a new “form” of ad.Thank you Optmyzr for sponsoring this week’s show!Free Trial - https://www.optmyzr.com/?utm_source=sponsor…

1
Ep #98: The “Right” to Disconnect 34:34

2M ago34:34

34:34

It's almost impossible to avoid being connected, and the line between work and personal life has never been blurrier. With constant emails, notifications, and the pressure to be always "on," finding true relaxation is almost impossible. But what if there was a way to reclaim your downtime?In this episode, we jump into Australia's groundbreaking new…

1
Choose the Best Property Management for Maximum Profits 22:15

2M ago22:15

22:15

In this episode, we dive into the crucial topic of property management and its impact on real estate investment profitability. Effective property management can make or break your investment, and understanding the intricacies of dealing with management companies is vital for success. We'll explore the differences between various management companie…

1
C is for (Third Party) Cookies, They’re Good Enough For Google. Chrome Will Not Deprecate Cookies After All. 59:15

2M ago59:15

59:15

This week on Marketing O’Clock, Google breaks hearts by breaking links and Microsoft Advertising has a “Brand-Aid” for advertisers who want to remove branded queries from Pmax. Plus, Google announces that the cookies won’t be crumbling after all. Thank you Optmyzr for sponsoring this week’s show! Optmyzr is the all-in-one paid search management pla…

1
Home Inspection Essentials for Real Estate Investment Success 19:20

2M ago19:20

19:20

In this episode, we examine the critical importance of home inspections in real estate investment. Whether you're a seasoned investor or a newcomer to the market, understanding the value of comprehensive property inspections can save you from costly surprises. We'll discuss different types of inspections, such as termite and structural assessments,…

1
Ep #97: Working for Yourself Versus the Workplace 25:41

2M ago25:41

25:41

Tired of the cubicle life? But don't want to lose the dream of being your own boss?This episode cracks open the question, should run a business, find a job or both?We'll dissect the good, the bad, and the grind of both paths. Want the freedom to pick your projects and work from anywhere? We've got you covered. But do you crave the security of a pay…

1
The Final Note… Google Search Notes Are Officially Dead 58:32

2M ago58:32

58:32

Notes Test DiscontinuedThis week on Marketing O’Clock, Google announces the end of a note-worthy test. Plus, YouTube announced a long list of new Shorts features and ads may be uSERPing organic results in some Google placements.Take the Marketing O'Survey - https://survey.marketingoclock.com/Visit us at - https://marketingoclock.com/Join our Discor…

1
Seller Credit Strategies for Investors and Homebuyers 16:45

2M ago16:45

16:45

In this episode of the 5 O'Clock Somewhere Real Estate Podcast, we delve into the world of seller credits, a valuable tool that has resurfaced in the investment market. Brett Barnard discusses the resurgence of seller credits, explaining how they can benefit both buyers and sellers in today's real estate landscape. With the rising cost of money and…

1
Robbery in Broad Daylight? Google Ads Changes Keyword Match Type Default Settings 58:47

2M ago58:47

58:47

Platform change Defaults to Broad MatchThis week on Marketing O’Clock, is Google Ads being greedy to a (de)fault? The new default keyword match type paints with broad strokes. Plus, Google Ads puts a new ad format on the map and in Demand (Gen) tCPA insights are coming to an account near you. Take the Marketing O'Survey - https://survey.marketingoc…

1
Episode 74: Internship Intrigue 30:48

2M ago30:48

30:48

On this episode of the SecureAF Podcast, Keelan Knox interviews our 2024 interns. They share insights on how they got in, what they are learning, and where this will take them. Watch the full video at youtube.com/@aliascybersecurity. Catch the whole episode now at https://bit.ly/47eYPTK Listen on Apple Podcasts, Spotify and anywhere you get you're …

1
Memphis Real Estate: Uncover the Hottest Rental Market 21:18

2M ago21:18

21:18

Learn about the vibrant Memphis real estate market, a gem for savvy investors looking for high cash flow properties. While other markets like Nashville and Southern Florida demand exorbitant prices, Memphis stands out with affordable properties that still yield impressive returns. Our discussion highlights why the Memphis rental market remains one …

1
We’re Marketing O’Clock & We Approve this (Synthetically Created) Message. Google Ads Updates Political Ad Policies. 54:36

3M ago54:36

54:36

Google Ads Announces New Political Ad PoliciesThis week on Marketing O’Clock, Google Ads releases a two policy system ahead of the 2024 election. Google is doing local a disservice with new LSA placements. Plus, Microsoft Advertising wants property managers to make themselves at home in the new Property Center.SAVE YOUR GA3 DATA - https://cypressno…

1
Rehab Levels: Avoid Costly Mistakes for Maximum ROI 25:34

3M ago25:34

25:34

When diving into real estate investing, understanding the intricacies of rehab projects is crucial. This episode of "5 O'Clock Somewhere Real Estate Investments" delves into the various levels of rehab, offering insights on what to focus on based on your investment goals. Whether you're preparing a property for rent or aiming for a market-ready fli…

1
Google Ads (Mis)Spells Out Brand New Keyword Updates 58:47

3M ago58:47

58:47

Search Query UpdatesThis week on Marketing O’Clock, we give Google Ads’ brand new Keyword updates a thumbs up. Local Advertisers are puLSAting with anger after a change to lead credits is announced. Plus, the June 2024 spam update is rolling out.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the M…

1
Episode 73: Never Been Vished? 41:51

3M ago41:51

41:51

Alias CEO Donovan Farrow and Business Development Coordinator Trey Allen talk the tips and tricks of the vishing trade. They're gearing up for the DEFCON social engineering village. Listen or watch to hear their tales and experiences to learn how they're going to bring the heat to Las Vegas. Watch the full video at youtube.com/@aliascybersecurity. …

1
Navigate Tax Claims and Title Issues in Real Estate 15:10

3M ago15:10

15:10

In this episode of the 5 O’Clock Somewhere Real Estate Investments podcast, we delve into the intricacies of tax claims and title issues. Our guest, Chris from Title Assurance and Escrow, provides valuable insights for property owners, investors, and real estate professionals. Whether you're dealing with a clouded title or navigating the aftermath …

1
Google Ads crEDITS Payment Options for Advertisers 56:53

3M ago56:53

56:53

Google Ads Removes Credit Card PaymentsThis week on Marketing O’Clock, Google Ads is “Taking Credit”... removing credit card payment options from some accounts. Plus, we have Comments on a new YouTube feature and new Google Ads Content Suitability options aren’t suitable for us.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-…

1
Earn Passive Income Through Real Estate Notes 26:24

3M ago26:24

26:24

In this episode, we dive deep into the world of real estate notes, a fascinating investment strategy that allows investors to earn from debt payments without the hassle of property management. Real estate notes provide a way to diversify investment portfolios with varying risk and return profiles. We will explore the intricacies of buying real esta…

1
Ep #96: Whine Time - Toxic Positivity 27:23

3M ago27:23

27:23

We're chatting about toxic positivity because being positive 24/7 isn't all it's cracked up to be. We'll explore how this constant positivity is pretty toxic, not to mention exhausting. From the workplace to everyday life, we'll uncover how toxic positivity can mess with our emotions and even lead to burnout. We'll also explain why it harms our men…

1
Apple Doesn’t Fall Far From the ChatGPT. Introducing Apple Intelligence. 45:04

3M ago45:04

45:04

Apple Intelligence Launches & Other Digital Marketing News This week on Marketing O’Clock, Apple takes a bite out of the AI wars with Apple Intelligence. A popular Meta Ad format is going to Die(namic) soon. Plus, IMAGEine the possibilities with image search coming to TikTok shop.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universa…

1
Episode 72: Security in Process 33:17

3M ago33:17

33:17

Bryan Filice of Trap Technologies joins Keelan Knox to talk about the current threat landscape and why security has to involve every system, host, and employee. Watch the full video at youtube.com/@aliascybersecurity. Catch the whole episode now at https://bit.ly/47eYPTK Listen on Apple Podcasts, Spotify and anywhere you get you're podcasts.…

1
Exploring Memphis Real Estate Markets for Investors 41:07

3M ago41:07

41:07

Investing in Memphis real estate offers unique opportunities due to its diverse sub-markets and steady rental demand. Memphis, known as a distribution hub, has a high percentage of rental properties, making it an attractive market for investors. With major companies like FedEx, Nike, and Amazon operating distribution centers in the city, there is a…

1
Google AIn’t Over(view). How Google is "Improving" AI Overviews. 55:16

4M ago55:16

55:16

Google “Improves” AI OverviewsThis week on Marketing O’Clock, Google is conducting an AI Over(re)view of their controversial new SERP features. Meta’s new test tries to prevent you from IGnoring ads in the feed. Plus, is this a stream come true? Advertisers can now access Netflix inventory in Microsoft Ads. SAVE YOUR GA3 DATA - https://cypressnorth…

1
Essential Tips for Tennessee Evictions and Tenant Laws 16:14

4M ago16:14

16:14

In this episode of the 5 O'Clock Somewhere Real Estate Podcast, we dive deep into the complexities of the eviction process and recent changes to Tennessee's eviction laws. Understanding these laws is crucial for investors to protect their properties and ensure compliance. We'll explore the legal requirements, tenant rights, and cost-effective strat…

1
Ep #95: What's New??? 19:42

4M ago19:42

19:42

Big news coming your way from Work Wife Wine Time.We're gearing up for thrilling changes, bidding farewell to the old and welcoming the new with open arms. You know us – we're all about growth and evolution, and this time is no different. Get ready for more juicy episodes and more amazing people joining our circle. If you've been following our jour…

1
A Glimpse Behind the SERPtains: Google Search Documents Leaked 1:02:40

4M ago1:02:40

1:02:40

This week on Marketing O’Clock, the SEO community is dripping with thoughts after a Google document leak reveals search ranking information. Plus, AI overviews are Goog Enough for shareholders despite user feedback and google is deprecating some “low usage” business profile features. SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/univ…

1
Episode 71: When the CISO Speaks Up 57:35

4M ago57:35

57:35

Ever wonder what your CISO (or CIO or anyone in IT security management) may be thinking? Are you’re the one in that position having those thoughts? Join Jonathan Kimmitt as he describes all the things CISOs wish they say but don't…and why and when they should. Watch the full video at youtube.com/@aliascybersecurity. Catch the whole episode now at h…

1
Unlock Section 8 Real Estate Success With Expert Insights 24:05

4M ago24:05

24:05

In this episode, we discuss Section 8 housing and real estate investing with Ameisha Heron, an expert in Memphis Housing Authority (MHA) placements. Ameisha shares her extensive knowledge on how the landscape of Section 8 has evolved, making it a viable and attractive option for real estate investors. From understanding the role of a liaison to rec…

1
Google Takes More GaMbLes on AI… Unpacking Google Marketing Live Announcements 1:16:47

4M ago1:16:47

1:16:47

Google Marketing Live 2024This week on Marketing O’Clock, we’re unpacking all the headlines from Google Marketing Live. Google wants advertisers to grow a (Power) pair, advertisers win the data with new pmax insights, a brand new feature for merchants in the SERPs, and Google is ADding shopping and search ads to AI overviews.SAVE YOUR GA3 DATA - ht…

1
Graceland’s Foreclosure Shocks Memphis Real Estate Market 19:33

4M ago19:33

19:33

The revelation that Graceland, the iconic home of Elvis Presley, is facing foreclosure has sent shockwaves through the Memphis real estate market. The King of Rock's historic mansion, a major tourist attraction, is entangled in legal and financial turmoil. Our producer Richard dives into the details, uncovering the complexities behind this startlin…

1
Google I/O 2024 1:13:21

4M ago1:13:21

1:13:21

Google I/O 2024This week on Marketing O’Clock, I/O you a recap of all the AI announcements from the past week. Plus, Google untangles web results in search, and publisher referrals from Facebook have declined by 50%.SAVE YOUR GA3 DATA - https://cypressnorth.com/solutions/data/universal-analytics-data-extract/Take the Marketing O'Survey - https://su…

1
Episode 70 - Boeing and Beyond 18:15

4M ago18:15

18:15

Heard about the recent revelation of the Boeing breach? Join Alias CEO Donovan Farrow on the SecureAF Podcast as he lays out what we know, what we don't, what this means, and what we hope to learn to better protect our companies and communities, locally and nationally. Watch the full video at youtube.com/@aliascybersecurity. Catch the whole episode…

1
Real Estate Forecasts: Hits & Misses of 2024 27:39

4M ago27:39

27:39

Real Estate Forecasts: Hits & Misses of 2024: Join Brett and Jeff as they dissect their past predictions for 2024 against the actual trends in the real estate market in 2024 so far. This episode offers an in-depth analysis of how interest rates influenced the Memphis market, providing lessons on the unpredictability of economic factors and their di…

1
Site Reputation (Google's Version). New Abuse Policy Is Rolling Out. 1:06:51

5M ago1:06:51

1:06:51

Site Reputation (Google's Version). New Abuse Policy Is Rolling Out.This week on Marketing O’Clock, site owners are cutting coupons after Google begins enforcement of the new site reputation abuse policy. Plus, Meta launches new creAtIvity tools for advertisers and Google can’t DOJ any more questions as the antitrust trial comes to a close.SAVE YOU…

Podcasts Worth a Listen

Marketing OClock Podcasts

Podcasts Worth a Listen

Quick Reference Guide