In today’s conversation, we are going to discuss “cringe marketing” and data hygiene issues that can go to the extent of causing emotional distress to the consumers along with discussing the future of identity resolution & CDPs in a cookieless world and understanding what the advertisers and marketers have instore for the cookiepocalypse. Going ahead in the conversation we are also going to throw some light on the next big thread joining the customer experience journey with personalization w ...

As CMO, Monica is responsible for developing and leading SOCi’s marketing and communications functions, as well as ensuring the company is uniquely positioned in the highly crowded social media and reputation management marketplace. Monica’s tenure in the industry includes nearly 20 years of digital marketing, advertising and research experience, including a solid foundation in sales, strategy and data analytics. Prior to SOCi, she served as Global CMO at GroundTruth (formerly xAd, Inc), whe ...