Helping you to navigate the crazy world of internet marketing: SEO, Analytics, Paid Search, Link Building, Web Development, and more. Welcome to Digital Marketing Madness.
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Highlighting innovators doing needle moving sh!t to create generational wealth and inclusive competitiveness. Communities worldwide are at an inflection point. In the devastating wake of COVID, there are unparalleled opportunities to move the needle on realizing truly inclusive prosperity, fueled by dynamic economic growth. In this moment, communities can make bold, strategic, and equitable investments. Needle moving investments not only generate catalytic and sustained community impact, but ...
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Revolutionizing Food Systems: Transforming Communities for Generational Wealth Creation, with Tom McDougall
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Today we explore how a transformed food system can pave the way for generational wealth creation, equity, and a sustainable future for communities. 4P Foods is working to revolutionize the food industry by connecting smallholder farmers with local consumers, and CEO Tom McDougall joins us to talk about the need to improve food ecosystems, consideri…
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Economic Development and Communities That Get It Right, with IEDC CEO Nathan Ohle
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57:32
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Historically there are so many communities that have done a poor job or economic development and inclusive competitiveness, but we're talking about the communities that are getting it right. Plus, what specifically is in the International Economic Development Council's Equitable Economic Playbook? Nathan Ohle is the President and CEO of the Interna…
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Investing in the American Dream, with US Economic Development Administration’s Alejandra Castillo
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President Biden has appointed today's guest Alejandra Castillo to head the Economic Development Administration, leading the federal economic development agenda by promoting innovation and competitiveness, preparing American regions for growth and success in the worldwide economy. For Assistant Secretary Castillo, having grown up in New York City an…
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$100M in Capital Funding, with Minority Business Accelerator CEO Darrin Redus
1:02:43
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Today's guest is Darrin Redus, CEO of the Cincinnati Minority Business Accelerator within the Cincinnati USA Regional Chamber of Commerce. The Accelerator has recently launched a $100 million transformational equity capital fund to fuel the creation of larger scale minority owned businesses, and Darrin is here to give us all of the details of what …
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Rodney Williams, Changing Access to Capital with SoLo Funds
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52:29
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Rodney Williams saw it firsthand. His mom would get paid on Monday, and the bill would be due on Thursday. With getting to the bank, having the check clear, and having access in her account, sometimes that meant the check would bounce. And the lights would turn off. And the food in the refrigerator would go bad. And there would be a shut off fee PL…
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In this podcast, John McDougall from McDougall Interactive and Talk Marketing Academy talks with John Cass from AI Content Gen. They talk about the current capabilities of AI content generation tools. Then, they speculate on the future of AI.
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Race, Privilege, and a Mission to Close the Wealth Gap: Johnathan Holifield and Christopher Gergen Share Their Stories
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Christopher Gergen and Johnathan Holifield come from completely different backgrounds. One was born into power and privilege in a political family in DC. One grew up in blue collar Detroit where you had to work hard to survive. Through their careers and personal growth, they've ended up with the same goals - to raise awareness that we're not all on…
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BONUS, WorkforceRx Podcast: Johnathan Holifield, Senior Vice President at Bitwise Industries: Opening Economic Opportunities To The Underestimated
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Today we're sharing an episode of a podcast that shares our mission to move the needle - WorkforceRX with Futuro Health. Johnathan Holifield spent many years deeply involved in neighborhood and community development work without really moving the needle until he discovered the game-changing nature of the innovation economy. “The stuff we were doing…
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BONUS: Social entrepreneurship and moving the needle, with Forward Impact Solutions' Christopher Gergen
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Today we're sharing an episode of a podcast that shares our mission to move the needle - Inside Impact with Alisa Herr. Christopher Gergen's first entrepreneurial venture—a coffee shop bar in Santiago, Chile—was impactful, but more impactful was the man who walked in and introduced himself as a "cultural entrepreneur." In this episode, hear how tha…
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Jennifer Shieh, US Small Business Administration Director of Ecosystem Development
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52:45
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When you’re running a small business, you’ll take all the resources you can get, especially access to capital. But many founders have no idea where to begin to look for funding and wouldn’t even think to look at the federal government. But America’s Seed Fund, the small business innovation research program, now distributes over $4 BILLION a year to…
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As we talk about the racial wealth gap it’s critical to highlight the importance of owning assets. At the end of 2020, 44% of Black Americans owned their homes, according to the U.S. Census Bureau, compared with almost 75% of White Americans. That’s an unconscionable difference. One of the ways to build generational wealth is through owning assets …
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Tracy Palandjian is moving the needle. She's the CEO of Social Finance, a national impact finance and advisory nonprofit that has mobilized $350 million in new investments designed to help 45,000 people realize improved outcomes in education, economic mobility, health, and housing. Earlier this year, Social Finance partnered with Google on $100M in…
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Median Black wealth is 12 times less than median White wealth, and it is estimated that median Black wealth by 2053 will be zero. Our guest today is Aaron Walker, CEO of Camelback Ventures based in New Orleans. Camelback’s mission is to increase access to opportunity for entrepreneurs of color and women by investing in their ventures and leadership…
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On the first episode of Moving the Needle, we are thrilled to bring you Harold Martin, the esteemed Chancellor of North Carolina A&T State University. One of the greatest opportunities to improve economic mobility and generate wealth is quality education. Today, we talk about why Historically Black Colleges and Universities (HBCUs) in general - and…
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What Is Google Business Profile and How Do You Claim Your Listing?
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In this episode of Digital Marketing Madness, John Maher and John McDouggall from McDougall Interactive chat about Google business profiles. They explain the importance of these listings and give listeners tips on how to claim their profiles.
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How to Develop Good Writing Habits and Write More Words Per Hour
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In this episode of Digital Marketing Madness, John Maher and John McDougall talk about how to develop good writing habits. They explain that whether you're writing for work or play, you need a consistent routine. They also cover tools and apps to help increase the number of words you generate, and then, they talk about editing strategies.…
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Welcome to Moving the Needle, a fresh new podcast that explores how innovators and problem solvers are doing transformative work in cities and rural communities to create new pathways for generational wealth creation. Our goal is to lift up solutions that are giving us hope and light the way for policy makers, community leaders, philanthropists, pr…
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What Is Google Business Profile and Claiming Your Listing
18:13
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John Maher and John McDougall talk about Google Business Profile, how to claim your listing, find your reviews link, and optimize your business for local search.
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John Maher and John McDougall talk about mistakes that people often make when redesigning a website, which can negatively affect your SEO.
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John Maher talks with McDougall Interactive president John McDougall about SEO, what it is, how much it costs, whether you can do it yourself, and some helpful SEO tools.
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Tips on Hiring a Search Engine Optimization Agency
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11:48
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John Maher speaks with McDougall Interactive President John McDougall on hiring a search engine optimization agency, and offers tips for making the right choice.
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In this episode of Marketing Madness, John McDougall and John Maher talk about keyword tools. They explain how these tools work and why they're important when writing a website. Then, they recommend free and paid keyword tools for listeners to try.
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Essential Tools to Get Your Podcast Started
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John McDougall from McDougall Interactive sits down with John Maher to talk about how to get your podcast started. They talk about the three essential elements of creating a podcast, including how to record the podcast, how to edit the podcast, and where to host the podcast, and they suggest tools to help with each of these three steps.…
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Digital Marketing Madness - New Trends in SEO for 2017
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McDougall Interactive covers the newest trends in SEO for 2017 and how your business can utilize these ideas to expand your web presence, including on social media.By McDougall Interactive
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The Beginners Guide to Mobile Optimization
14:25
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John McDougall, John Maher, and Pavel Khaykin of McDougall Interactive discuss the basic tools, plugins, and strategies for mobile optimization - an increasingly important field as more web searches take place on phones than on desktops. Learn what you can do to make your website as mobile–friendly as possible.…
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Digital Marketing Winners & Losers of 2016
20:22
20:22
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John Maher, John McDougall, and Pavel Khaykin discuss the good and bad aspects of digital marketing in 2016. From tactics to tools, they cover lots of ground as they look toward a new year in 2017.By McDougall Interactive
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Digital Marketing News Bulletin - Nov 2016
25:38
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A round table discussion of the latest tools, and updates on what’s happening in the digital marketing and search engine optimization world.By McDougall Interactive
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Writer’s block is the bane of bloggers in every field. It can feel like an insurmountable obstacle, especially for new writers, but it doesn’t to have to be. John Maher and Ben Canner from McDougall Interactive share methods to get over writer’s block and get back to blogging effectively.By McDougall Interactive
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How to Generate Blog Topic Ideas & Other Helpful Resources
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Generating useful, shareable blog topic ideas can often be challenging, especially for inexperienced writers. Ashley Drinkwater from McDougall Interactive shares lots of great tips on how to get started with blog topic ideas.By McDougall Interactive
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How To Do Competitive Analysis and Leapfrog Your Competitors
14:25
14:25
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Analyzing your website’s competitors is a critical component of making your website the best it can be and ranking higher in Google. This podcast with John McDougall of McDougall Interactive will show you how to do competitive analysis and what tools you can use to leapfrog your competitors.By McDougall Interactive
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How To Do Keyword Research and What To Do With It
19:46
19:46
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John McDougall explains keyword research, why it’s still an important part of internet marketing and search engine optimization, and he discusses specific tools to use for gathering keywords, and what to do with the keywords once you’ve found them.By McDougall Interactive
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How and Why To Share Content That’s Behind A Paywall
9:03
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In this episode of Digital Marketing Madness, Meghan Williams discusses how to go about sharing content that’s hidden behind a paywall, including why you might want to share paywall content in the first place, and the best ways to share that content while providing value for your readers.By McDougall Interactive
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In part 2 of this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts, including what equipment you need to podcast, how to add music intros and outros to your podcast, and some helpful tips for podcast editing using free Audacity software.By McDougall Interactive
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In this episode of Digital Marketing Madness, John Maher discusses content marketing with podcasts - what podcasting is, why it might be a good idea for your company, what makes a good podcast, and how you can transcribe a podcast to create great content for your company blog.By McDougall Interactive
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In this podcast with Meghan Williams, we discuss website hosting, and how your choice of website hosting provider can affect your search engine ranks by affecting your site speed and by potentially associating your site with other undesirable sites.By McDougall Interactive
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In this podcast with Meghan Williams, we discuss social media marketing and how to tell if it’s working or not, including reporting using Google Analytics and other tools.By McDougall Interactive
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Using WordPress Plugins: Updates, Support, and More
9:50
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Listen to this podcast to learn how to manage WordPress plugin updates, find support when you have an issue with a plugin, and more.By McDougall Interactive
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Using Canva as a Simple Photo Editor to Create Awesome Social Media Graphics
7:27
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Need a simple tool for editing photos and creating awesome social mediagraphics for Pinterest and more? You need to check out Canva! Listen to this podcast to learn how.By McDougall Interactive
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Google Analytics dashboards can make your monthly reporting easier with just a little bit of set up. Learn how to use Google Analytics dashboards and get a crash course in building your own in today’s podcast.By McDougall Interactive
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In this podcast from McDougall Interactive’s expert Link Builder Jesse Wade, find out how backlinks could be negatively impacting your rankings, and how to reduce their impact using Google’s Disavow Tool.By McDougall Interactive
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Highlighting Value in PPC Ads and Landing Pages
9:32
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In this podcast with Bob Rustici, we discuss the old-school marketing concept of value proposition as it relates to online advertising, and specifically how to show potential clients your value prop in your PPC ads and landing pages.By McDougall Interactive
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In this podcast with Meghan Williams, we discuss using web design wireframes as part of the web design process, the reasons why wireframes can help the process, and some tools that can make creating a wireframe easy and effective.By McDougall Interactive
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In this PPC strategies podcast with Bob Rustici, we discuss relevance as part of the conversion trinity, and how it applies to paid search in your ads and landing pages.By McDougall Interactive
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Important Things to Consider When Launching a Website
9:50
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In this podcast with Rick Floyd, learn about some important things to consider when launching a website, including having a timeline, setting up redirects, and testing.By McDougall Interactive
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Adwords Bidding Strategies - Seasonal Bidding
11:36
11:36
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In part 3 of our discussion with Bob Rustici on Adwords bidding strategies, get the most out of your ads with strategies for seasonal bidding, including pros and cons, and best practices.By McDougall Interactive
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Measuring the Success or Failure of a Blog
11:13
11:13
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In this discussion with Meghan Williams, get practical tips on Google Analytics reports that can help you to measure blog success or failure today.By McDougall Interactive
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In this discussion with Rick Floyd, learn why mobile websites are so important, including recent changes to Google’s algorithm that make having a mobile-friendly website imperative.By McDougall Interactive
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Adwords Bidding Strategies - Competitor Keywords
11:23
11:23
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In part 2 of our discussion with Bob Rustici on Adwords bidding strategies, learn the best practices for bidding on your competitor's keywords and brand names.By McDougall Interactive
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Website Analytics & Google Webmaster Tools 101
9:23
9:23
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In this discussion with Pavel Khaykin, learn how to use Google Webmaster Tools as a part of your website analytics strategy and why you can get data there that is not available in Google Analytics.By McDougall Interactive
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Video Optimization & YouTube SEO - Part 2
25:21
25:21
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In part 2 of our discussion on Video and YouTube optimization, we discuss the pros and cons of hosting your videos on YouTube vs a third-party option, and we walk through creating custom closed captions to optimize your YouTube videos.By McDougall Interactive
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