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So you have decided you want to grow your brand, build a trusted reputation, and to make your brand and products known to the world. Public relations (PR) is one of the most strategic ways forward, through a PR agency partner. How then, should you work with a PR agency? Find out more @mcgallen.By McGallen and Bolden Group.
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In this episode, we talk about an innovative means to remove carbon dioxide from the atmosphere by binding it to concrete, Japan and Indonesia in the top ten of Coursera's Global Skills Report 2023, and understanding the new generation of communicators and journalists. Find out more @mcgallen.By McGallen and Bolden Group.
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When we think of artificial intelligence or AI, its hype seem to permeate through every industry, with some people already thinking that AI would replace some of the human workers, or even displacing entire sectors of industries altogether. Aviation is no different. Aircraft manufacturers and airlines are hoping for AI and automation to eventually …
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What are the 5 top public relations strategies that can give your business a competitive edge against the giants and upstarts? It starts with understanding that good public relations is a lot more than media relations. Find out these and more @mcgallen.By McGallen and Bolden Group.
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Governments worldwide are starting to crack down on greenwashing, with Europe, America, and even Asia strapping up for such crack downs. Greenwashing is when organizations promote themselves as environmentally friendly rather than actually reducing their environmental impact. Such acts are deceitful and even illegal. How then, can public relations …
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If you have sat in a cockpit before, whatever the type of aircraft, you will know there is magic and adrenaline in the tiny space. Imagine the word "Rotate" and your right hand on the thrust levers and your left hand on the yoke or flight stick, and you ascend with tons of steel lifted into the air to the heavens. That feeling is indescribable no m…
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Some businesses are predicting hundreds of millions of jobs will be lost with the advent of AI. At the same time, AI is creating new jobs, which demand different skill sets and knowledge, such as "prompt engineers". What is "prompt engineering"? Essentially, it is about asking smart questions or giving articulated commands to an AI system, so that …
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Every time your C-suite executives step on stage at a media conference or event to speak, the likelihood is that their speeches are written by some other people. So, what would make a good speech, and how should you approach writing one? Let us offer the 5Cs of a good speech. Find out these and more @mcgallen.…
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The dictionary defines a non-player character, or NPC, as a video game character that is not controlled by a player of the game. So, if you are a business, would you want your spokespersons to be player characters that matter in the media and to stakeholders, have a resounding and resonant impact, or would you rather they be NPCs? So, what are the …
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What happens when technology fails you? Are you agile, resilient, and still able to do your job? What contingency plans do you have to carry on your business when technology goes dark? What is your crisis management plan when your favorite technologies fail you? Can your business still stand and continue? Find out these and more @mcgallen.…
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There seems an antiquated camp that still insists on sending out bad news on a Friday or weekends, hoping that it gets buried in the mountain of news by Monday in a newsroom. However, that is patently outdated today, where everyone is connected anywhere and everywhere. What to do with bad news and a crisis? Let us offer 4 key thoughts. Find out the…
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You may have heard of the "sushi terrorism" incidents in Japan, where a putrid youth licked soy sauce bottles and put them back on the conveyer belts at a sushi restaurant, which then triggered similar pranks in Japan. The sushi chain was badly affected by the incident through no fault of theirs. Fortunately, the culprits were later arrested. Throu…
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Public relations is about reaching all stakeholders, through all means. And so, while some people still imagine public relations to be only media relations, it is so much more. And every generation finds their news sources differently from the previous generation. For example, those born in the 60s and earlier, and maybe the 70s, may still read new…
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Non-fungible tokens (NFTs) have gained a lot of attention recently. For brand owners and businesses, they represent a new asset category to assert ownership, and can be made digitally available, including for sale. This opens up new opportunities for communication and revenue, something quite different from the usual earned media outreach. Somethin…
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Public relations is not media relations. Public relations is more than media relations. Public relations is more than media relations. That's why it is called Public relations. Any member of the public, whether that be the media, the government, institutions, non-profits, customers, prospects, or the world, is part of this public that public relati…
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The global conflicts and pandemic brought out the best and the worst of businesses, communities, and people. Without going into specifics, we will use behavior in such scenarios to examine how winners and losers look at publicity and marketing. And you can decide if you want to be in the small circle of winners, or not. Find out these and more @mcg…
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This is our media training and crisis communication program that we have honed and delivered very successfully to all our clients through more than 30 years in consulting. We have trained startups, tech companies, industrial and manufacturing businesses, healthcare related businesses such as hospitals and products, fast moving consumer goods compan…
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I have been in public relations for the last 30 odd years, and I have seen my fair share of catastrophic spokespersons who ruined not just their organizations' publicity efforts, but also lost credibility in front of the public. It is very important to make sure you have the right people to take on media interviews. Let me share 3 critical tips you…
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Now and then, as a spokesperson for a business, you may need to answer a tough question a journalist asks. You may even take offense at the manner of the question or its substance. But it is impolite and improper as a spokesperson to lambast the journalist, or dismiss questions as if you are above them. We recommend 6 tips on handling difficult que…
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When folks think of theoretical physics, some may imagine a bunch of nerds or geeks in the light of Big Bang Theory, the television series that ran for an amazing 12 seasons. Yes, physics, to many, may just be something esoteric scientists are stretched out in a room drawing figures and charts on a whiteboard for days on end. However, did you know …
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Contrary to belief, the news release is not dead. In fact, in Asia Pacific, the news release is still one of the most considered communication materials for the media. In Asia Pacific, the news release is still seen as an authoritative information source that is ranked higher than bylines and commentaries. So, what would make a useful news release …
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The global crises in healthcare and conflicts are not over, and the world is facing an unprecedented shift, and not necessarily in a good way. Worse, because of global crises, industries are beginning to falter and even collapse, and the fallout means livelihoods are shattered and families are hurt. As CEOs, brand movers, marketers and PR practitio…
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Public Relations (PR), well known and entrenched for many businesses, and not quite understood by a minority. PR is NOT just media relations, news releases and media conferences. PR is a holistic way of reaching all stakeholders, including the media, governments, customers and prospects, institutions, non-profits, and more. It is a sustainable way …
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If you are still only hankering down your marketing and public relations (PR) efforts in the Americas and Europe, you are missing out the hottest market in the world - Asia Pacific. How then, should you manage your PR efforts in Asia Pacific? We recommend the 5-prong CELLS approach. Find out these and more @mcgallen.…
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