Every song has an untold story. Have you ever wondered how your favorite musicians crafted their biggest hits and catchiest tunes? Join a couple of music history geeks as we uncover the real stories and inspirations behind the best records of all time. From Marley to Winehouse, we examine the personal stories of musical icons that continue to shape our culture. We uncover their deepest secrets, triumphant successes and explore the heartbreaking circumstances of their deaths. We are fascinate ...
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Welcome to The Adapter’s Advantage: Breakthrough Moments that Lead to Success, the podcast that brings you insider stories of the moments that mattered—turning points on the sometimes rocky road to success. Our guests are leaders in sales, training, enterprise learning, and academia, who share how they’re adapting to the changing world. These interviews are informative, inspirational, and based on real-world experiences to help listeners learn how their organizations can adapt to change. The ...
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From New York to Singapore: Mastering International Sales With Neil Patwardhan
8:39
8:39
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In this episode of The Adapter's Advantage podcast, Neil Patwardhan, Senior Vice President of Sales at Accenture, shares his experiences navigating cultural differences in B2B sales. Neil discusses his unique career journey from the United States to Singapore, highlighting the importance of adapting sales strategies to different cultural contexts. …
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Enhancing Sales Enablement: Tailored Onboarding, Training, and Effective Metrics | Ben Purton
12:56
12:56
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12:56
In this episode of The Adapter’s Advantage podcast, host Deniz Olcay, Vice President of Marketing at Allego, welcomes Ben Pertton, Senior Director of International Enablement and Global Onboarding at RingCentral. Ben, an expert in sales enablement with a decade of experience, delves into the critical aspects of modern sales enablement. He discusses…
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Generative AI and its Profound Impact on Sales and Technology | Sam Richter
14:13
14:13
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In this episode of The Adapter’s Advantage podcast, host Deniz Olcay, Vice President of Marketing at Allego, steps in for Mark Magnacca to welcome the multi-faceted Sam Richter. Sam, a bestselling author, hall-of-fame speaker, and innovative technology entrepreneur, delves into the groundbreaking realm of generative AI and its profound impact on sa…
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Enablement's Role in Today's Buying Journey | Hannah Ajikawo
6:21
6:21
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In Episode 62 of The Adapter’s Advantage podcast Hannah Ajikawo, Founder of Revenue Funnel, shares her insights into fixing the broken B2B buying experience. Discover how sales enablement can help buyers and the challenges faced by high-growth organizations. Explore strategies for value creation and service-oriented selling, including the power of …
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Embracing the Future of Sales Enablement | Alycia Anderson
15:35
15:35
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Join host Mark Magnacca in a dynamic conversation with Alycia Anderson, the Senior Director of Sales Enablement and People Development at Total Expert, a remarkable leader with a track record of academic excellence. Alycia's impressive journey blends her expertise in people development, sales enablement, organizational development, employee engagem…
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Embracing the Future State of Enablement | Mark Lonzo
13:23
13:23
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In this episode, meet Mark Lonzo, the driving force behind a transformative shift in sales enablement at The Hillman Group. Discover how Mark's leadership and vision have reshaped the sales landscape within his organization. Mark Lonzo explains how he recognized the need for change when faced with the challenges of outdated learning management syst…
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Unlocking Your Rockstar Attitude | Mark Schulman
22:06
22:06
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During his career, performance driver and celebrity drummer Mark Schulman discovered that no matter what your role, you are critical to your group’s success. Whether you’re a supportive member or the star on stage, you bring something to the team that no one else can provide. And when everyone respects the importance and the validity of everybody e…
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Joe Sabatino, founder of BehindTheTalk, has a unique background that spans Hollywood, corporate America, and professional sports. Over his career, he has honed proven methods of persuasion to help CEOs and other executives refine their public speaking skills and become more effective and influential. As a media trainer and public speaking coach, Jo…
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Advancing Technology Transformation | Marilyn Pearson Hendricks
35:33
35:33
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Marilyn Pearson Hendricks, MBA is the co-founder & managing partner of WorkTech Advisory, a global consultancy specializing in the Human Resources and Work Tech sector. The firm helps SaaS companies unlock the full market potential of the investment they have made in their technology Marilyn has over 20 years of senior leadership, strategy, sales, …
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Developing Virtual Sales Confidence | Melissa Finnegan
36:06
36:06
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Melissa Finnegan possesses a broad depth of experience that comes from 25 years of service in the financial services industry. She currently serves as VP, Learning and Development at Lincoln Financial Distributors, Inc. In this capacity, Melissa and her team are responsible for conducting product, sales and technology training for all employees, wh…
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Emily Mason is a senior learning strategist specializing in sales training at ResMed. ResMed is a pioneer of solutions that treat and keep people out of the hospital, empowering them to live healthier, higher-quality lives. Its cloud-connected medical devices transform care for people with sleep apnea, COPD and other chronic diseases. Emily has ove…
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Selling With Greater Purpose | Bill Harmon
36:34
36:34
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William Harmon is chief client officer for Voya Financial. In his role, Harmon leads the health and wealth sales, distribution and relationship management teams at Voya. He and his team support Voya’s efforts to deliver holistic solutions that help employers and their employees address their health and wealth needs and achieve greater financial wel…
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Driving Sales Effectiveness | Ken and Nick Valla
37:58
37:58
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Ken and Nick Valla are co-founders of The Valla Group, a sales effectiveness firm recognized as a modern sales training company. The Valla Group uses researched-based, proprietary content and an innovative, scalable approach to learning. Its customers include Amazon, Citrix, Autodesk, BASF, Avaya, Dekra, Siemens, Anthem, Crowe, and Verizon. Ken Val…
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Cheri Lytle is Managing Director, Head of Chase Wealth Management Advice and Strategy at JPMorgan Chase Bank, N.A. Cheri has an extensive track record of developing leaders and advisors, implementing organizational change, and managing merger and acquisition integrations. Cheri’s organization provides market insights, investment expertise, practice…
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Activating Sales Strategy | Lori Richardson
31:25
31:25
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Sales influencer, keynote speaker, strategist, and author Lori Richardson runs the sales strategy firm Score More Sales, which helps company leaders in SaaS, tech, telecom, manufacturing, distribution, financial services and professional services solve sales issues and grow revenue. Lori founded Score More Sales in 2002 to help companies grow reven…
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Driving Diversity & Fueling Growth | Ryan Thompson
33:54
33:54
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Ryan Thompson, Senior Director, Global Sales Training at Medtronic, has twenty-two years of experience in the pharmaceutical and medical device industries. He is a seasoned executive and people leader of international teams and large-scale change initiatives. Currently, Ryan leads the Surgical Innovations global learning innovations team that is fo…
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Todd Hartley is the rockstar of remote selling, video marketing, and sales optimization. He’s one of Tony Robbins’ Business Mastery faculty speakers and delivers high-octane keynotes all over the world. His track record of being years ahead of his industry is why billion-dollar companies, celebrities, and world leaders hire him to develop their sal…
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THE LIFE AND TIMES OF A BEASTIE BOY - Adam Yauch Part 3
59:12
59:12
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In the part 3, we explore how Adam evolved into a cool filmmaker, outspoken feminist, activist, and most importantly, a prolific MC of a group that became influential pioneers of hip hop by creating unique, genre-bending albums of rap, punk and jazz fusion.By Melissa Hendricks
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THE LIFE AND TIMES OF A BEASTIE BOY - Adam Yauch Part 2
50:52
50:52
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As a member of The Beastie Boys, Adam achieved worldwide stardom with their loud, brash blend of hip hop and rock. However, the overnight fame and constant touring turned their joke of acting like hard-partying, beer guzzling, hell raisers into reality. Find out how the negative effects of his manufactured image transformed Adam's life for good.…
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Building Customer Relationships | Jon Ferrara
28:06
28:06
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Jon Ferrara is a serial entrepreneur, CRM pioneer, speaker, and leader in the relationship economy, which is the foundation of social selling and modern-day sales. He's been recognized by Forbes as one of the Top 10 Social CEOs, one of the Top 10 Social Salespeople in the World, and one of the Top 100 Marketing Influencers. Ferrara is the founder a…
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Reinventing Sales Content | Mitchell Haber
22:25
22:25
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Mitchell Haber, regional sales director at OneAmerica Financial Partners, is a top performer who has trained thousands of financial advisors. His leadership and guidance for the regional offices includes sales, marketing, and service. In this episode, Mitch shares how he pivoted during the pandemic to find creative approaches to serving customers a…
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Mastering the Omnichannel Sale | Jennifer Stanley
33:08
33:08
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Jennifer Stanley is a partner at McKinsey & Company where she leads the Sales & Channel Management Practice for North America. She has over twenty years of experience specializing in go-to-market (GTM) transformations for B2B companies in a wide range of highly competitive industries, with particular emphasis on complex, omnichannel ecosystems. Fro…
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Having a Bias for Action | Brian Shortsleeve
32:13
32:13
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Brian Shortsleeve is co-founder and managing director of M33 Growth, a venture, and growth-stage investment management firm that seeks to rapidly scale and build industry-leading companies. He is passionate about helping founders and CEOs win in their markets. Prior to founding M33, Brian served as the chief administrator and acting general manager…
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Tiffani Bova is the global growth evangelist at Salesforce and the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani has been named to the latest Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, BNN, Cheddar, MSNBC,…
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Michael F. Schein is the founder and president of MicroFame Media, a marketing agency that specializes in making idea-based companies famous in their fields. Some of his clients have included eBay, Magento, The Medici Group, University of Pennsylvania, Gordon College, University of California Irvine, United Methodist Publishing House, Ricoh, Linked…
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Dan Smaida has over 20 years delivering world-class sales training to clients from Fortune 100 to startups. He speaks all over the world on sales, relationships, and building sales training that works. Recognized as an innovator in the use of technology to train soft skills, Dan is sought out by Fortune 500 sales leaders seeking to improve the impa…
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Throughout his career, Benjamin Zander has developed a human and transformative approach to making and teaching music. The orchestra is a group of highly trained individuals poised to coalesce into an effective whole. Passion, creativity, and the desire to contribute are basic human instincts. In this new model of leadership, the conductor sees hi…
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Tim Welsh is Vice Chair, Consumer and Business Banking (CBB) at U.S. Bank, the fifth-largest bank in the country. The company has been recognized by Ethisphere as one of the World's Most Ethical companies for six consecutive years. Collectively the CBB group includes consumer products, branches, small businesses, mortgages, auto, and many elements …
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Rob Salafia, CEO and Founder of Protagonist Consulting Group, is an executive coach, keynote speaker, author, and program facilitator. Rob is an authority on executive presence and transformative learning experiences. He is a lecturer at MIT Sloan School of Management, an MIT Leadership Center master executive coach, and the author of Leading from …
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Adopting a Performance Mindset | Gerhard Gschwandtner
35:07
35:07
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Gerhard Gschwandtner is the founder and CEO of Selling Power, a media company that produces the award-winning Selling Power magazine and Selling Power TV, a daily video interview series on sales success. He developed and hosts the Sales 3.0 Conference, which helps sales leaders integrate technologies into their organizations to improve sales effect…
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Bringing Value to Buyers and Sellers | Terry Coutsolioutsos
30:43
30:43
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Terry Coutsolioutsos leads the marketing, sales operations, and communications function at Siemens Healthineers North America, a $5B North American enterprise. He has 25 years of medical device experience across multiple market segments. At Siemens, Koutsolioutsos launched a centralized service organization of 125 employees that supports 1,500 busi…
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Mastering the Art and Science of Sales Enablement | Marc McNamara
30:01
30:01
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Marc McNamara is founder & chief enablement officer of The Enablement Group. He is an expert in workforce enablement strategy and execution. For more than thirty years, Marc has helped hundreds of organizations reduce their “sales knowledge gap” with his unique approach and facilitative style. Marc specializes in helping B2B organizations blend art…
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Fostering Client Relationships with Video | Kent Fitzpatrick
23:05
23:05
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Kent A. Fitzpatrick is the founder and managing director of Asset Strategy, a financial and wealth management consulting firm with offices in Boston, Washington D.C., and Pittsburgh. With over thirty years of experience, Kent is an Accredited Investment Fiduciary Analyst® from the Center for Fiduciary Studies, a Global Financial Steward® and a Cert…
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Facing the Future of B2B Sales | Mary Shea
26:38
26:38
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As Outreach's first-ever Global Innovation Evangelist, Mary is responsible for thought-provoking research on the future of B2B buying and selling and for helping the market understand the increasingly important role new technologies play in enabling better experiences for both buyers and sellers. Prior to joining Outreach, Mary was a principal anal…
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As an author, speaker, advisor and corporate executive, Don Barden’s counsel is highly sought after by some of the world’s most successful businesses. Don is a classically trained economist but prefers the term “frustrated anthropologist.” He spent 25 years working for Wall Street-based firms as a top performing producer in the field of institution…
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Building a Business For Life | Kate Holmes
28:29
28:29
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No matter how well you plan ahead…life happens. Can your financial management keep up? In this episode, Kate Holmes, Founder and CEO of Innovating Advice, shares why financial planning should adapt to life—not the other way around. Why financial plans need to keep up with life — and why that takes a holistic approach How Kate built a financial plan…
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Acing Communication in a Virtual World | Mark Bowden
39:20
39:20
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Mark Bowden is the founder of communication training company TRUTHPLANE® whose clients include leading businesspeople, politicians, presidents of Fortune 500 companies, and prime ministers of G7 powers. With years of experience training people across the globe on how to use digital media most effectively for better communication, Mark is now a trai…
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As Managing Director-Sales Excellence, Daniel Perry is a sales strategy and enablement consultant who helps Riverside Portfolio companies accelerate revenue growth. He approaches each organization with a combination of strategic, personalized sales consulting, custom training programs and modern learning to develop and activate big ideas into tangi…
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Capturing the Wisdom of Peak Performers | Jon LoDuca
33:31
33:31
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Jon LoDuca is founder and president of The Wisdom Link, an intellectual capital development firm. He’s provided strategic and tactical guidance, resources, and end-to-end solutions to over 400 leading businesses in 20 industries. He is also founder and managing partner of PlaybookBuilder, a knowledge management software and consulting services comp…
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David Fialkow is co-founder and managing director of General Catalyst, a venture capital firm that partners with founders from seed to growth stage to build companies that withstand the test of time. He’s also chairman of the Pan Mass Challenge, a Massachusetts-based bike-a-thon that raises more money for charity than any other single athletic fund…
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After leaving a successful tech career in Venezuela, Michael Antonorsi, Chief Joy Activator at Chuao Chocolatier, moved his family to Paris to study culinary arts, then on to San Diego. In 2002, Michael created Chuao (pronounced chew-wow). His vision was to share joy with the world through deliciously engaging chocolate experiences. Listen as Micha…
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Erica Feidner's extraordinary level of success and media attention was born of a unique childhood shaped by music and education. One of Inc.’s top 10 salespeople of all time, she grew up in a family of seven pianists in a home with 26 pianos. As a pianist and teacher, Erica honed her ability to speak the language of both a master musician and begin…
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With over 30 years of experience in financial services and a doctorate in strategic leadership, Mark Caner, president of W&S Financial Group Distributors, Inc., develops solutions for investment professionals to help their customers invest for, live in, and manage risk as they prepare for and enter retirement. Listen as Mark shares his insights for…
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Mike Kunkle is a recognized expert on sales training, sales effectiveness, and sales enablement. Over the past 25 years, companies have used his building blocks framework to dramatically impact win rates and quota attainment. Listen as he describes how he applies the lessons learned as a professional musician to the field of sales training, the imp…
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1
THE LIFE AND TIMES OF A BEASTIE BOY - Adam Yauch Part 1
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One early Spring night in New York City, a 17-year-old spiked hair teen wearing a button filled trench coat attended a Black Flag concert and decided to start a punk band. That punk outcast was Adam Yauch! How did that one decision lead to the the formation of one of the most successful hip hop groups of all time? How did his childhood knack for fi…
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Transforming Sales Strategy | Colleen Francis
35:55
35:55
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LinkedIn's #1 sales influencer, keynote speaker, award-winning sales strategist, and bestselling author Colleen Francis built her career on helping sales teams identify concrete changes they can make in their process and personnel to see a lasting impact on results. Listen as she shares how sellers can stand out in a crowded marketplace, build long…
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Over his 40-year career, CEO Rhomes Aur has dedicated himself to building company cultures that attract the best people and inspire financial services advisors to achieve their goals and serve their communities. Listen as Aur describes his experience leading during the pandemic, the changing role of advisors, the importance of providing a great cli…
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Empowering Financial Professionals | Harry Hoopis
55:01
55:01
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The Hoopis Performance Network is an innovative sales training and leadership development resource for field leaders and advisors in financial services. Over his 40 year career, Founder and CEO Harry Hoopis built one of the largest and most successful financial services firms in the world. Listen as Hoopis shares his insights on selecting, developi…
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Driving Sales Performance | David Bauders
36:03
36:03
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Successful sales organizations must adapt by showing flexibility and resilience in the face of today’s new challenges. SPARXiQ Founder and CEO David Bauders shares how sales leaders can leverage analytics tools and training solutions to make better decisions about pricing, prevent lopsided negotiations, innovate to solve customer problems, and boos…
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Accelerating Career Velocity | Jesse Jackson
35:17
35:17
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Known as “The Accidental CLO,” Jesse Jackson shares how his profession “chose him” after serving in the U.S. Navy. Listen as he shares his passion for helping individuals become the best version of themselves and enhance their career trajectories, how organizations can adapt in the age of acceleration, and why lifelong learning is the currency of t…
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