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Melody Campbell | The Small Business Guru

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Get More Business Show - The Cure for Make-Shift Marketing. Host Melody Campbell discusses "digital marketing literacy" on how to best use SEO, content marketing, social media, email marketing, conversion, optimization, and the digital marketing tools available to Get More Business. Whether you have a new or established business this weekly podcast will provide common-sense explanation and application for the local business owner.
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Your selection of digital marketing tools that you use to promote your company should work together and do the marketing for you. Join me inside the Get More Business Class Facebook Group, together we create your own 90-day Predictable Growth System to help you “Get More Business.”By Melody Campbell | The Small Business Guru
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9 MOST COMMON MISTAKES Why Your Marketing Fails Books used for this episode Magnetic Marketing: How to attract a flood of new customers that Pay, Stay, and Refer - https://amzn.to/3AOKsrL No B.S Marketing to the Affluent https://amzn.to/3cdDJhn Join me inside the Get More Business Class Facebook Group, together we create your own 90-day Predictable…
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​​​In this episode, I share why I believe a website that has been optimized to show up on the first page of Google for as many keywords as possible is the most valuable marketing strategy a business owner can engage in. ​ ​I share an example of one of my customers who ranks on the first page of Google for over 300 keywords related to her business. …
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Welcome to the Get More Business Show. In today's episode, I am sharing one of my training events inside the Get More Business Class on Facebook. I'll be presenting why I created the class and use it as an example of how I use the practices that I teach inside the group. You'll also hear me invite you to be live coached as a participant in the clas…
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Awareness and Attention Getting the attention of your target audience is the first step. Digital marketing tools allow business owners to go beyond the traditional advertising model (direct mail, print ads, TV & Radio commercials) and actually engage with the target audience before they take action and become customers. For example, using social me…
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If you're like many business owners your focus is "the media" without having a plan. The question I hear from these business owners is "what is the best digital marketing platform (Facebook, Instagram, my own website, or ?) to market my business?" Ideally, business owners should focus on creating a system for attracting customers in an organized, c…
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Marketing: the activity, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (American Marketing Association) Understand your Person - Create a Mission to give them value, and solve their problem. Understand the important assignment that you have for…
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Is it possible to rank on the first page of Google for your business? Yes! It's not only possible but this is something that I do for customers every single day. I have clients who have doubled their business more than once after working with me. I focus on helping the following small businesses: New Businesses - I help them get the right start to …
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What is your "money path"? In this episode, I describe the money path as the tools and methods that you use to grow and educate your audience so when they fall in love with what you offer they can say "yes" to your offer. We have so many tools available as business owners to grow our business, yet there are many businesses that either don't use the…
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How and Where are You Preparing Value Ahead of Time? Providing Value Ahead of Time allows you to: Create Awareness Share Head-Turning Content that appeals to your Ideal Prospect Learn from Feedback - Audience Engagement Create Familiarity with your Audience Demonstrate knowledge or expertise establish trust Lead your ideal prospect through your pro…
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It's like calling their name in a crowded room. Or a child's voice on a playground calling "Mommy!". The right person instinctively turns their head. Melody Campbell describes an example of using Donald Miller's SB7 Worksheet using the seven simple elements of a great story where your customer is the hero and you are the guide. This can be applied …
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In a sentence - The best thing we can all do is create content that speaks to the problems for which your highly targeted audience is seeking a solution. There are five fundamental metrics (things that can be counted, quantified and are scaleable) that are key to your business growth. In this episode Melody Campbell, The Small Business Guru describ…
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There is a simple formula that works to start a business and to scale it for growth. This formula works for every business at any stage. Melody Campbell, The Small Business Guru - Your Guide to Get More Business - gives the overview for the "Solve for X" formula for growing your business. Following weeks we'll discuss each variable in the equation …
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In this episode we'll discuss; The top 4 things that every sales professional or entrepreneur should know about updating their LinkedIn Profile for effective social sellingHow you can “spice up” the Contact Info section with "calls to action" to draw prospects into a warm relationshipThe ingredients of the “secret sauce” for engaging your connectio…
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The Year Is Halfway Over…Do YOU Need To Step It Up and Crush It In The Third Quarter? If you do, you’re about to learn some powerful ideas for achieving your goals, inspiring excellence and CREATING RADICAL RESULTS—FAST! We’re all staring down the barrel of the same reality…the FIRST HALF of the year is now complete and your results speak for thems…
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Host, Melody Campbell, The Small Business Guru, discusses the fundamental best practices using the tools of Internet Marketing to generate leads for local business. Many local businesses have invested in a website and have social media pages for their business but they lack an understanding of how to connect their online properties not just technic…
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