show episodes
 
Dan and Nicole Ratner are a power couple in the association world leading organizations to achieve record growth in membership and plan highly efficient events over their 36 combined years in the industry. After climbing to the highest levels of leadership in multiple organizations, they both made the unusual choice to step off the corporate ladder and put family first. Throughout this podcast, you’ll hear how they help non-profit and for-profit businesses move from incremental growth to exp ...
 
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show series
 
We are excited to welcome Marcia Sheehan, Founder of Charmed Cardinals today as we talk with her about putting together a 1st ever conference. Not only is her Society putting together this event they also have a membership program which we touch base on. Listen in to hear how she's applying the In It ForEVER™ principle to the Connector Conference.…
 
Retention is not an event, it's a constant throughout their cycle. Retention rises and growth happens with onboarding plans. Do you have an onboarding plan in place for new members? The first year of membership is teaching and molding new members to become loyal. This week we talk about the onboarding process and give some tips on what you can impl…
 
In this week's episode Dan shares thoughts and perspectives on the value of student membership. Are you offering discounts, complimentary or scholarships to student members? Is that helping or hurting your organization? Listen in to find out more and let us know what do you offer your student members and do you have a category of membership for stu…
 
In this episode we are getting personal. We've been asked many times how did we get here working with one another and how do you work together? So we are answering that today and getting very real, raw and honest! If you are thinking of starting your own business you might want to hear how we got here and how it's all working out.…
 
Today's episode we are bringing the experts to YOU and talking SEO with Corrie & Heather the team behind Target Rocket. What does SEO mean? How can we keep up with the ever changing environment? How many dollars do I allocate within my budget? I'm a niche Association how can I really target the group I want? We also get to delve into some Facebook …
 
This week we are asking, "Is the customer always right?". We agree on the answer and does it match what you think? Listen in to find out and find ways to remedy a situation. We give some clear cut examples of how to remedy various situations. Have you needed to remedy a situation? We want to hear about it please share with us in the comments.…
 
This month's 5 Tips in 5 minutes will give you some great ideas to working with a small team and staff. How can we get the most productivity when we are all over whelmed? Are in you in a small staff association? Do you have a team beneath you in sales? Or own a small business with just a few assistants? This topic is for YOU!…
 
In this episode we are talking about whether you can plan for a crisis for any type of event you are planning. Did you know that you can be liable if something happened and you weren't asking the right questions of your attendees? Take a listen in to find out some tips to show that you've done your due diligence for event planning.…
 
In this episode we interview Girls to the Moon co-founder Courtenay Rogers. Girls To The Moon is a Nashville-based social enterprise company that brings together inspirational leaders, creative events, and impactful content to guide girls to become their best selves, impact their communities, and create a more inclusive culture. They surround girls…
 
Welcome to our tenth episode of the In It ForEVER podcast. This episode is part two of a series on Carried To Full Term (CTFT) – a non-profit organization that operates a maternity home in Haymarket, VA (Prince William County) – and their journey to become sustainable and expand their reach within Northern Virginia. CTFT commissioned The Next Steps…
 
We are finishing up our In it ForEVER with the R: Relevance. If you don't have 100% market share within your field, industry, or sector then you must become more relevant to your core base and develop products, programs, and services that better meet their needs. The premise of this principle is that you should not move out of your lane and you sho…
 
In this episode we talk about the membership and attendee VALUE as it relates to the In It ForEVER principle. We talk about what is commonly found when analyzing the value proposition of a business, the difference between unique selling proposition and the value proposition, how to be more disciplined about delivering value, how to remain at the to…
 
In this episode, Dan describes and explains the In It ForEVER principle and how the relationship a business has with its customers is more dependent on delivering a quality experience, ever-increasing value, intentional engagement, and consistent relevance and less on marketing, sales, and renewal.
 
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