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memoryBlue Cofounders Chris Corcoran and Marc Gonyea sit down with former employees – appropriately termed alumni – to unearth the untold stories, secrets of success and winding pathways that have led to big-time tech sales careers. These compelling tales offer unique insight into what it takes to make it in professional sales. Along the way, you’ll pick up tips, tactics, and advice that’s worth its weight in gold.
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Market Mastery

The Bridge Group

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What else can I be doing to drive revenue? How do I optimize our go-to-market strategies to ensure effectiveness and ROI? If questions like these keep you up at night and occupy your thoughts by day, have we got a podcast for you. Welcome to Market Mastery presented by The Bridge Group, the podcast where sales professionals learn to advance their careers. Join host and revenue expert Kyle Smith as he talks to elite B2B sales and revenue experts about the strategies they're using to win in th ...
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What does it really take to grow a business after you hit that first million? In this episode, Matt Tait, CEO of Decmial and host of the podcast After the First Million, discusses the challenges that come with growing a business beyond the million-dollar mark. From the messy middle of scaling to the emotional toll of running a company, Matt shares …
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Are tech jobs as unstable as the headlines suggest? In this episode, Matt Bertuzzi, The Bridge Group's Head of Research, breaks down the latest JOLTs data and its implications for the tech job market. He explains how the Federal Reserve's rate hikes have influenced hiring trends, layoffs, and job openings. With talks of a rate cut on the horizon, M…
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In the latest episode of Tech Sales is for Hustlers, Marc and Chris welcome back Mustafa Hubaishi, a Senior Enterprise Account Executive at monday.com. Mustafa’s sales journey is a fascinating tale of ambition, adaptability, and relentless pursuit of success in the tech sales industry. Mustafa highlights the unique advantages of working in a startu…
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As sales professionals, we’re no strangers to CRM tools. But the question is, are you using your tech stack to its full potential? In this episode, Cloud Pathfinder’s CEO and founder Jesse Grothaus walks us through Salesforce to effectively track and report on SDR activities. Jesse delves into key steps such as scheduling meetings, customizing Sale…
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Selling to salespeople is a unique position to be in—you’re talking shop with other professionals and leaders in the field! On the latest episode of Market Mastery, Julian Alvarez, the VP of Sales Development for Gong, talks about the unique advantages and challenges of selling to sales professionals. Having been in sales for over 15 years, he disc…
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In the latest episode of Tech Sales is for Hustlers, Marc and Chris are joined by Mike Kelly, the Director of Account Management at CodeHS. Mike has honed his expertise in the EdTech industry, leading a team of eight and making a significant impact in coding education. Post-graduation, like many, Mike faced the challenge of entry-level sales jobs t…
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Ready to make the most of your lead generation? We thought as much. In this episode of Market Mastery, Nicole Wasilnak, the COO of Alleyoop, explores the art and science of lead generation, explaining how her team analyzes data to make educated decisions. She shares Alleyoop's journey of expanding their customer base beyond B2B SaaS companies to in…
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How do you get sales teams to consistently hit their targets? The answer lies in training. In this episode of Market Mastery, Marc Gonyea, co-founder of memoryBlue, shares his expertise on the importance of commitment and a specialized training program for pursuing a successful career in sales. We'll take a closer look at memoryBlue's intensive six…
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In this episode of Tech Sales is For Hustlers Marc and Chris are joined by Managing Director, Kelsie Edmonds, a dynamic force hailing from Danville, VA, who has carved out an impressive reputation for herself at memoryBlue. From her humble small-town roots, Kelsie has risen to prominence, leaving a mark on memoryBlue's culture. Venturing out to fiv…
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Sales is one of the highest paying careers. But despite this, schools and universities rarely offer majors or courses in selling. In the absence of formal education, UMass Amherst professor Matt Glennon founded the Isenberg Sales Club to nurture the next generation of sellers. Matt emphasizes the importance of sales skills across all professions an…
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AI is popping up everywhere. So why should B2B sales be any different? On this episode of Market Mastery, we’re joined by Michael Kurson, co-founder and head of go-to-market at First Touch, an innovative, AI-powered outreach platform. Michael provides an in-depth look at First Touch’s unique go-to-market strategy, which focuses on harnessing the po…
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In this episode of Tech Sales is for Hustlers, Marc, and Chris welcome Craig Allen back to the Tysons office. Craig is not just your ordinary tech sales professional; he's a recipient of the prestigious memoryBlue 2023 Phenom Award, a passionate advocate for diversity and inclusion, a devoted father, and an Enterprise Customer Success Manager at Da…
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Are you staying ahead of sales recruitment trends? If that question gave you pause, this interview with Treeline President and CEO Dan Fantasia is for you. Dan’s got invaluable insights into the shifting landscape of sales, the impact of technological advancements, and the evolving role of SDRs. But that’s not all! Dan’s also got the 411 on sales c…
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Empathy is so much more than a buzzword. It’s an approach to sales that can lead to immense success. So says ModMed’s Head of Sales Acceleration, Rob Beattie. In our conversation, Rob explained the critical importance of understanding your prospects’ KPIs and obstacles, allowing reps to provide value—not just another pitch. Rob also shares leadersh…
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In this episode of Tech Sales for Hustlers, host Marc Gonyea talks with Kevin Reilly, Head of National Business Development at Alliance Technology Group. Kevin shares what makes top salespeople stand out, stressing the importance of continuous improvement and taking control of one's career. He also discusses his journey from a music enthusiast to f…
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In this episode of Tech Sales for Hustlers, hosts Chris Corcoran and Marc Gonyea chat with Brandie Schaeffer, memoryBlue's first employee. They reminisce about their shared past and dive into Brandie's professional journey. Brandie shares a memorable interview question Marc asked about the number of gas stations in Virginia, highlighting problem-so…
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Aurelien Mottier's career journey to the top is a true testament to the unpredictable road to success. Currently serving as the President of memoryBlue and the Co-Founder/CEO of Operatix, Aurelien's rise from a non-English speaking cleaner to a pivotal figure in the global sales development industry, commanding a team exceeding 300 individuals, is …
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Success lies in adapting products based on real-world feedback, ensuring your business aligns with your customers' genuine desires. This is exactly what Chris Takcas, Sales Manager at Clarivate and host Marc Gonyea sit down to discuss in the latest episode of Tech Sales is for Hustlers, outlining the need for products and businesses to be user-cent…
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Embarking on a career in sales often involves unexpected twists and turns, as Mark Musitano from Ansys can attest to. While this can be daunting, Mark shares how his transition from politics to sales, greatly strengthened his adaptability and wide skillset. In this episode of Tech Sales is for Hustlers, Host Marc Gonyea delves into Mark’s pivotal m…
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Quality leadership comes from those who make a point to prioritize the people they’re leading. This has been a central theme in Managing Director Ron Cooke’s journey as he’s managed to explore a wide range of interests and careers, while continually keeping his focus on the people involved and how to help them. In this episode of Tech Sales is for …
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The one and only Joe Trapasso, better known as “Bones” around memoryBlue, is no stranger to the unpredictable paths that can precede a fruitful sales career. From his athletics career to his stint in political canvassing, he is a perfect example of the way valuable sales skills can be honed in the most unexpected of places. In this episode of Tech …
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With the many misconceptions about the sales profession, it can be easy to paint an inaccurate picture of what the career looks like. For this reason, Mark Michalisin takes the time to debunk these, while also unpacking the skills that have been of importance throughout his career. In this episode of the Campus Series podcast, Mark, an Associate Pr…
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Sales education is far more nuanced than simply teaching sales. For Semira Amirpour, it requires a commitment to understanding and respecting diverse cultures in the business world and an ability to constantly adapt based on external factors and a rapidly evolving field. In this episode of the Campus Series podcast, Semira, a Professor of Instructi…
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The best educators are those who have had success and real-world exposure to their subject matter. Thom Coats is no exception, with his entrance into sales academia after a successful sales career. In this episode of the Campus Series Podcast, Thom, a Professor, and Director of the Center for Professional Selling at Middle Tennessee State Universit…
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Working in sales is extremely hands-on and therefore the training and education prior should be no different. Greg Marshall and Mark Johnston have been a witness to the way interactive and immersive sales education experiences can lay the foundation for pro-level selling. In this episode of The Campus Series Podcast, Greg and Mark, Professors of Ma…
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Your manager can make or break your career. While choosing the right job is important, Chris Pardi argues for the equal importance of choosing the right manager, when considering ultimate job satisfaction and career progression. In this episode of The Campus Series Podcast, Chris, a Lecturer in Marketing and Sales at the University of South Carolin…
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Despite the many misconceptions surrounding sales, it is a profession centered on helping, serving, and problem-solving. Julie Nelsen’s teaching is shaped by this perspective, as she challenges her students to prioritize relationship-building, listening skills, and problem-solving in their hands-on role plays. In this episode of Tech Sales is for H…
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Success is built when you’re tapping into your strengths rather than chasing titles. According to Lamar Johnson, this means prioritizing the career path that best aligns with you and your skillset, even when it’s tempting to fixate on climbing the ranks. In this episode of the Campus Series Podcast, Lamar, the Executive Director at McCombs School o…
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In this episode of Tech Sales is for Hustlers, we sit down with Chris Wilkey, the Director of the Ball State University Center for Professional Selling. Chris shares his unique journey from starting his own business to working in digital sales and fundraising, before transitioning to his current role at Ball State. An indirect career path can often…
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Selling is actually a small part of a successful sales call. Unlike the sales stereotype of ‘showing up and throwing up’, Scott argues that a call should be primarily built upon asking questions and actively listening. In this episode of the Campus Series Podcast, Director of the KSU Center for Professional Selling and President of the University S…
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Cold calling has not gone cold. While many industries are becoming dominated by AI and automation, Deng Phua notes the continued vitality of cold calling in the sales field. In this episode of Tech Sales is for Hustlers, Deng, an accomplished Sales Development Executive at Ramp, discusses the personalization that cold calling can bring into a techn…
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Seasoned sales experts can often come from uncertain starts and tough transitions. In fact, James Holt, now a successful Strategic Account Executive at Cockroach Labs, found the beginning of his sales journey to be entirely daunting and overwhelming. In this episode of Tech Sales is for Hustlers, James shares an overview of his career trajectory in…
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If you don’t know how to listen, you’ll never be able to sell. In fact, Will Foreman argues that a successful sales call should follow the 80/20 rule, with sales reps spending most of their time listening to their prospect’s needs and concerns. In this episode of Tech Sales is for Hustlers, Will, now an Account Executive at CapabilitySource, talks …
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Self-belief and calculated risks. These have both been foundational elements of Brendan’s inspiring career trajectory from crunching numbers to crushing tech sales. In this episode of Tech Sales is for Hustlers, Brendan Hartford, now an Account Executive at Ontra, recounts his transformative shift from financial analyst to tech sales representative…
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The SDR role isn’t just about selling, it’s about shadowing. As you rack up booked meetings, you’re not only meeting your quota but increasing your opportunities to shadow your Account Executive and learn the ropes of a full-cycle sales role. In this episode of Tech Sales is for Hustlers, Bianca Beres, now a Senior Account Executive at Firework, br…
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Urgency drives sales. People who prioritize urgency are therefore able to keep up with the fast-paced nature of sales by working proactively and making decisions decisively; key distinguishers between those who survive and those who thrive. In this episode of Tech Sales is for Hustlers, Mike Ward, now a Director of Business Analytics at LiveIntent,…
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Sales can often appear to be a one-man show; however, most salespeople will struggle to succeed without a strong support system surrounding them. In fact, Jonathan Vu wouldn’t have been able to thrive in sales had he not had the strong community at memoryBlue helping him through his challenging transition from marketing to sales. In this episode of…
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Sales is an industry full of never-ending opportunities to learn, grow in confidence, and discover your passions. Sebastian Cueller has even found that he has a true passion for cold-calling as it adds riveting negotiation and unpredictable entertainment to his day-to-day life. In this episode of Tech Sales is for Hustlers, Sebastian, Virginia offi…
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memoryBlue isn’t just for college grads looking to kickstart their sales career, it’s a launch pad for anyone trying to break into tech sales at any point in their career. After all, tech sales is quite the melting pot of people with all different areas of expertise and interest, and our company seeks to serve as a reflection of that! In this episo…
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While outbound selling is commonly considered the more difficult aspect of the sales role, it serves as an excellent way to understand your ideal targets and learn how to better penetrate your market. After all, a company cannot make its presence known in the field and identify the perfect prospect without prioritizing cold outreach. In this episod…
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Growing up playing golf Collin knew his competitive spirit went deeper than just the game. Collin quickly found he could translate his sports skills into sales skills and use them on the phone. In golf and in sales Collin loves the ability to control his own destiny and determine how successful he can be by the work he puts in. In this episode of T…
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Despite the surge in remote work, mB Alum Kevin Tu argues that working in the office is crucial for those entering the sales industry as they can build off the company culture and improve their overall job performance. In this episode of Tech Sales is for Hustlers, Kevin, now the Regional Head of Sales at DataVisor, discusses the benefits of qualit…
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Starting at the bottom is both inevitable and essential and this is especially true in sales. The SDR role is a crucial starting point and learning how to master it is critical for a fruitful sales career. In this episode of Tech Sales is for Hustlers, Colby Cambra discusses the foundation of his success and explains how he’s been able to climb the…
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A sales career should be anything but stagnant. While many will begin as entry-level sales reps, that merely serves as the launchpad for the rest of their career endeavors. After all, once you take that first step in sales, the opportunities for growth are truly inexhaustible. In this episode of Tech Sales is for Hustlers, Max Hufft, now a Senior S…
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Success in sales is attainable to anyone willing to work hard and work consistently day in and day out. While underrepresentation and prejudice can be major stumbling blocks, Kendrick Trotter is an excellent representation of how they don’t have to be an entire roadblock. In this episode of Tech Sales is for Hustlers, Kendrick, now the CEO of Us in…
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You can be the best student in class or the most dedicated mentee within your company, but you will never be able to master sales until you get real-world experience. This is what April Kemp continually emphasizes to her marketing and sales students. In this episode of the Campus Series Podcast, April Kemp, a professor at Southeastern Louisiana Uni…
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Sales reps often fear that cold calling is an intrusion on their prospect’s time. However, it’s really the act of presenting them with a fitting and convenient solution, which in turn saves them the time of doing countless hours of their own research. For this reason, Thom Lacalle challenges sales reps to enter each conversation confidently rather …
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Entering the professional world isn’t easy. But that doesn’t mean you can’t take the transition by storm. Anyone can succeed right from the start if they develop a strong confidence from within, possess a strong discernment of what they are and aren’t interested in, and practice a flexible mindset. In this episode of Tech Sales is for Hustlers, our…
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According to Dena Hale, sales is about two things: effective communication and helping people. Without both, you’ll either end up as a smooth-talking salesman with no clear purpose, or a person with good intentions but no concrete success. In this episode of the Campus Series Podcast, assistant professor at Stetson University Dena Hale unpacks her …
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