Best Michael Zima Podcasts (2024)

1
Truth Social, Gettr, Rumble & Telegram Start Web 3.0 Wars 4:39

2+ y ago4:39

4:39

Web 3.0 is the new buzzword. But what is it, and will it be much of the same? The truth has been hidden, buried, and labeled untrustworthy. The truth may be stretched thin, but it never breaks, and it always surfaces above lies as oil floats on water. -Don Quixote The truth has surfaced and started a fragmentation of our internet. The internet was …

1
Google MUM, its a new algorithm that’s 1,000x more powerful than BERT 2:30

3+ y ago2:30

2:30

Google previews the new MUM algorithm update. Mum stands for Multitask Unified Modal (mum). Google demoed this on stage during an I/O conference. It’s 1000 times more power than BERT. Although no public rollout date was announced, it’s easy to speculate about its future in search. Well, if you’ve been following Zima Media, it’s the past. We have be…

1
Marketing Mistakes #5: Neglecting Your Website 3:03

3+ y ago3:03

3:03

We have looked into such common marketing mistakes as not knowing your results, not investing in SEO and content, not running advertising campaigns, and ignoring your social media. Today, we’re going to discuss another fatal mistake → Neglecting Your Website Your website is the face of your business. If it doesn’t give a good first impression, no o…

1
Marketing Mistakes #4: Ignoring Social Media 2:56

3+ y ago2:56

2:56

We have already talked about such common marketing mistakes as not knowing your results, not investing in SEO and content, and not running advertising campaigns. If you haven’t checked them yet, you can find links in the description. Today, we’re going to discuss another big mistake → Ignoring Social Media Writing amazing content without sharing it…

1
Preview: The Bite 7:56

3+ y ago7:56

7:56

In this new scripted podcast from the creators of The Blondes, the wolves aren’t just on Wall Street anymore. Releasing March 16, 2021, The Bite is a 4-episode horror comedy series that follows Tess, a young Brooklyn playwright, who awkwardly stumbles into joining a wealthy all-female werewolf pack in the Hamptons. The Bite stars Cecilia Corrigan, …

1
Marketing Mistake #3: Not Running Advertising Campaigns Because Your Budget Is Small 3:47

3+ y ago3:47

3:47

We have already talked about such common marketing mistakes as not knowing your results and not investing in SEO and content. If you haven’t checked them yet, you can find links in the description. Today, we’re going to elaborate on another crucial mistake → Not Running Advertising Campaigns Because Your Budget Is Small The key to successful advert…

1
Marketing Mistake #2: Not Investing in SEO & Content Because It’s Too Slow 3:06

3+ y ago3:06

3:06

Last time we talked about the first marketing mistake businesses usually make - not knowing your results. If you haven’t checked it yet, you can find the link in the description. Now, it’s time for mistake #2 → Not Investing in SEO & Content Because It’s Too Slow Did you know that 90% of web pages never get any traffic? While it’s good to run succe…

1
Google My Business New Performance Reporting Rolling Out Now 3:55

3+ y ago3:55

3:55

Google is giving businesses more insights to interactions happening on your Google My Business profile. This is going to be valuable for brick and mortar businesses. In my example, I will take a look at Doors Dubai. A high-end restaurant in Dubai. Link, Share and Subscribe if you liked this podcast. FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BEL…

1
Marketing Mistakes That Are Costing You Money | Marketing Mistake #1: Not Knowing Your Results 3:06

3+ y ago3:06

3:06

After working with more than 2000 clients, we’ve seen a lot of marketing mistakes businesses are making without even realizing it. We decided to share all our secrets so that YOU don’t make the same mistakes. Not Knowing Your Results is one of the five most common marketing mistakes. You need to know what you’re spending your money on and whether i…

1
Google Apps on iOS Privacy Requires Developers To Declare New Privacy Labels 2:26

3+ y ago2:26

2:26

Since early December, Apple requires developers to publish privacy labels. If you inspect the App Store, it says one month ago on Chrome, Google Search, and YouTube, among many others. On December 7th was the last time Google updated its ranges of apps before the December 8th deadline Apple set for developers to adopt new privacy label disclosures …

1
SEO Content Marketing Strategy Template 4:42

3+ y ago4:42

4:42

It is widespread in the marketing world today to hear about SEO and content marketing. We would even go so far as to say that these two things have become the bread and butter of many enterprises' marketing strategies. In this tutorial, we are going to explain the relationship between SEO and content marketing. What is Search Engine Optimization (S…

1
Google December 2020 Core Update Summary 4:39

3+ y ago4:39

4:39

Happy New Year! It's time to take advantage of all the hard work Google has been doing updating its algorithms to provide better search results. So, how is the Google December 2020 Core Update going to impact your results? Here are our impressions, but first. What's a core update? "Several times a year, we make significant, broad changes to our sea…

1
Google Pay Launching Google Plex Bank Accounts With Citibank 2:10

4y ago2:10

2:10

Now, more than 150 million people in 30 countries use Google Pay every month. Google Pay is launching a new experience that is designed around relationships. Google is laying the pavement for a new kind of digital bank account with trusted financial institutions by 2021. Split bills, send money, and keep track of everything in one place. Google Pay…

1
Connecting Shopify merchants with the TikTok community 2:35

4y ago2:35

2:35

Shopify has announced a partnership with TikTok to connect over 1 million stores with the TikTok community. This partnership is another facet that will solidify into a great influencer reach for Shopify stores. There’s an early adopter opportunity for brands to leverage a new advertising platform, and TikTok might be one of the most direct channels…

1
5 Holiday Ecommerce Tips In How To Grow A Shopify Store 6:49

4y ago6:49

6:49

Don’t be frugal, be a savvy investor in your marketing & advertising. You are not wasting money on your website and marketing. It’s an investment over time like your retirement fund. Some marketing decisions might have a negative return like advertising, and some marketing investments appreciate like SEO. Always measure and expect every investment …

1
The US Justice Department filed an antitrust lawsuit against Google 5:12

4y ago5:12

5:12

The DOJ is alleging that Google has an illegal monopoly over search, search advertising, and exclusive contracts. “Since my confirmation, I have prioritized the Department’s review of online market-leading platforms to ensure that our technology industries remain competitive. This lawsuit strikes at the heart of Google’s drip over the internet for …

1
Shopify Launching Partnership with Google for YouTube Ecommerce Shopping 2:53

4y ago2:53

2:53

The Shopify Fulfillment Network is scaling, and adoption is surging. Shopify has increased its fulfillment volume by two-and-a-half times over Q1. New Shopify stores jumped 71% in Q2 over the previous quarter. Shopify is spending over $1 billion over the next five years to allow merchants to integrate with the network. This expansion will lead to a…

1
Microsoft Bing latest surprising move might scare Google 2:45

4y ago2:45

2:45

Bing is the fastest search engine to find and install Google Chrome. Microsoft finally added two new features to bing without arousing too much fanfare. First, you can Give With Bing by donating to nonprofits to help enrich the executive bonuses. Instead of Giving a tax write-off, why not find a foundation to support directly? Second, Bing was not …

1
Google invests $1 billion Into Google (fake) News Showcase 3:29

4y ago3:29

3:29

Google is investing $1 billion to create partnerships and the future of news. Google is going to pay publishers to create news. What could go wrong? Google Showcase is kind of like Google Reader with material design. It gives a tremendous AMP-like experience for readers. This new feature is available on Android, and it will roll out to other Google…

1
Google Shopping Free Listing Now Available Globally 3:06

4y ago3:06

3:06

Google Shopping is now opening up to all ecommerce businesses worldwide. Google Shopping allows companies to list their products absolutely for free! Take advantage of this new feature for your ecommerce store to list your products on Google Shopping, where customers are looking for your goods already! There are some limitations, but most retailers…

1
Triller has lured some of TikTok's biggest stars to grow its rival service 2:07

4y ago2:07

2:07

Triller is a music and video app built from the top down by recruiting the most popular TikTok stars. While TikTok is stuck in smash and grab court, Triller is cannibalizing the audience on TikTok. Young brands struggle with loyalty and the likelihood of a ban and restrictions on TikTok installation in some markets. Your audience is at risk if you …

1
Shopify says two support staff stole customer data from sellers 1:44

4y ago1:44

1:44

A recent data breach led to two Shopify employees firings and a call to the FBI for further investigation. Subscribe for daily podcasts! (Always fresh!) FOLLOW ME ON INSTAGRAM, TWITTER, AND LINKEDIN BELOW! Instagram: https://www.instagram.com/mikedzima/ Twitter: https://twitter.com/michaelzima LinkedIn: https://www.linkedin.com/in/mikezima/ #shopif…

1
CoinPayments Announces Shopify and Bitcoin Integration in New Strategic Partnership 2:31

4y ago2:31

2:31

CoinPayment, a leading cryptocurrency payment processor, announced a strategic partnership with Shopify. This integration will make CoinPayments a visible payment option for Shopify merchants to accept over 1,800 supported cryptocurrencies. This will add a layer of speed to allow merchants to be paid faster and reduce transaction fees associated wi…

1
Google Ads is Helping Local Businesses Reboot Their Store With New Features 2:55

4y ago2:55

2:55

Google Ads is adding new features to Local Ads. “Curbside pick up” has grown 3,000% globally year over year, and “takeout restaurants” have grown 5,000% globally over the same range. Google My Business allows for adding In-store pickup and No-contact delivery options. Put your customers at ease by eliminating doubts before they place an order onlin…

1
Google Algorithm Explained To Grade Websites' Authority During Core Updates 10:41

4y ago10:41

10:41

This started with the medic update as the first sign of why some clients could never recover. We did see a reboot after pivoting on the content strategy. Still, historical rankings are not recovering because of “Authority,” and in some cases, there could be dozens of sources that are deemed more “Trustworthy” by Google. But how? How can some sites …

1
Shopify Partners With Ownr to Launch $200,000 Fund for Entrepreneurs 1:50

4y ago1:50

1:50

A Toronto-based startup Ownr, partnered with Shopify, Moneris Solution, and Staples to create a fund to launch new businesses in Canada. Eligibility is for Canadian residents that have started or are preparing to launch a new business. The application is open now from September 15 through October 15, 2020. This is an excellent opportunity for busin…

1
Facebook Accused of Spying on Instagram Users Through Cameras 3:47

4y ago3:47

3:47

Facebook Inc. is yet again being sued for “allegedly” spying on Instagram users, this time, through their phone cameras. Facebook denied the reports and blamed a Gremlin that crossed the wires. In her complaint, Brittany Conditi claims that Instagram is data-mining “lucrative and valuable data on its users that it would not otherwise have access to…

1
Amazon Plans to Put 1,000 Warehouses in Suburban Neighborhoods 3:14

4y ago3:14

3:14

Amazon Prime is scaling to Amazon NOW. I WANT IT NOW PRIME! With the surge in ecommerce sales and demand Amazon is focusing on expanding its warehouses to local hubs to offer fast shipping and returns. Amazon is also hiring 175K new workers to help with same-day delivery. Amazon avoided a retail footprint and dabbled with a couple of urban location…

1
YouTube Shorts Beta Launches To Takes on TikTok 4:42

4y ago4:42

4:42

YouTube is announcing the beta release of it’s answer to quick 15-second videos clips. The release is coming to once again, India after Google Eats, Google Cards, and now another exclusive for the Indian market. Quickly jump into a TikTok or Instagram Reels experience and content creators can leverage their existing YouTube library. This will be a …

1
Shopify Inks Lease for Physical Store in Manhattan 2:11

4y ago2:11

2:11

Shopify has subleased an 8.2K Sq. Ft. retail store from Google. 131 Greene Street in Soho is the perfect boutique located in the heart of creativity and design in New York City. This location will be used for in-person meet-ups, classes, and exclusive events. This is the second location after the LA branch. Its lease is through 2024, and it will be…

1
Google Unveils Fundo for Monetizing Video Events 4:32

4y ago4:32

4:32

Google is helping small businesses monetize their video conferences and workshops. It’s a social network for online events for both content creators and attendees to participate together. This is targeting lifestyle creators that are in fitness, business, and motivational consulting. What kind of events can you host on Fundo? 1:1 Chat + Photos Thes…

1
Square Launches Crypto Open Patent Alliance To Protect Innovation 5:37

4y ago5:37

5:37

Open Patent is “Empowering Adoption and Advancement of Crypto Technologies.” This is groundbreaking news from Jack Dorsey of Twitter. He goes on and endorses the internet money on Reuters to affirm it is the fastest and hardest money on the planet. The recent developments in the last 30-days have seen increasing mainstream awareness, and the adopti…

1
A robot wrote this entire podcast. Are you scared yet, human? 7:20

4y ago7:20

7:20

The Guardian asked GPT-3, OpenAI’s powerful new language generator, to write an essay for us from scratch. The assignment? To convince us robots come in peace. “This article was written by GPT-3, OpenAI’s language generator. GPT-3 is a cutting edge language model that uses machine learning to produce human like text. It takes in a prompt, and attem…

1
Google Career Certificates Plans to Disrupt The College Degree 4:42

4y ago4:42

4:42

Google University is a new certification program that will take only six months to complete, and costs the fraction of an obsolete degree. Google will treat these degrees as equivalent to a 4-year degree in their hiring process. “Accredited” online education is nothing new with programs such as Udacity, Coursera, and Codecademy. Google will also fu…

1
Shopify to Vacate its Ottawa Headquarters to Push Digital by Default Culture 2:39

4y ago2:39

2:39

Shopify, suddenly worth $117 Billion, is one of the biggest Pandemic winners. Since they’re flush with cash, they are pulling out of their 170,000 Sq Ft. office in Ottawa, Canada. Shopify signed a long-term lease for 18 floors covering 325,000 square feet of space in the building more than three years ago, saying the additional real estate could pr…

1
Apple Search is Adding Business Ratings to Apple Maps in iOS 14 4:28

4y ago4:28

4:28

Don Cook, The Godfather, is demanding the head of Yelp & Trip Advisor. Is the Apple Search rumor gaining steam with the integration of Apple Ratings inside of Apple maps? Apple Maps has been a work in progress for many years, and we’re starting to see competitive features to put it on par with reputation management found on Google, Yelp, and Trip A…

1
Pinterest Hit With $89.5M Cancelled Lease Fee 3:11

4y ago3:11

3:11

Pinterest decides to become your favorite couchsurfing roommate after bailing on a $440 million lease obligation. The $89.5 million fee is only a speeding ticket after the Stock is up 90% YTD. “As we analyze how our workplace will change in a post-COVID world, we are specifically rethinking where future employees could be based,” said Todd Morgenfe…

1
Apple Search launching soon to take on Google? 2:31

4y ago2:31

2:31

Don Cook has been accepting billions in protection money from Google to remain Safaris’ default Search Engine for years. Now, the 2 trillion dollars question is when Apple will launch its Search Engine? Safari launched as the underdog in OSX many years ago to grow with desktops and ignite hyper-growth with the iPhone. Today it is the most dominant …

1
Facebook Says Apple's iOS 14 Anti-Tracking Features Will Cut 50% of its Audience Network Ad Revenue 2:41

4y ago2:41

2:41

Apple just jumped Facebook ads in a dark alley and took out their knee caps. Find out how Internet Tracking Prevention (ITP) is penetrating deeper into the Apple ecosystem.

1
Instagram Shops is Rolling out to Shopify Stores 3:13

4y ago3:13

3:13

To use Instagram Checkout, businesses must have Facebook Shops and use Facebook Commerce Manager. There are no fees associated with checkout through the end of the year. This deep integration is merging across Messenger, Instagram, and WhatsApp to have a fluid checkout experience. Live streams are also eligible for shopping integration. Watch out Q…

1
Google Lets Ecommerce Stores Customize Products in Search Results 4:00

4y ago4:00

4:00

Google is showing more and more ecommerce products inside of the free Google Shopping listings. Sometimes, you want to modify, edit, and eliminate products from appearing from Google. I am going to show you four ways to opt-out of the free Google Product Listings.

1
The death of cookies and the threat to digital marketing 4:19

4y ago4:19

4:19

Cookie monster is about to put advertisers out of business. 3rd party cookies were an advertiser's best brief, and they are going extinct.

1
Google Chrome to Feature Fast Pages on Mobile 1:47

4y ago1:47

1:47

Is your website slow? Well, Google is going to reward websites on mobile with a “Fast Pages” label. Are you going to leave clicks on the table without pumping up your page speed first?

1
New Google Search Console Insights for Content Publishers 4:19

4y ago4:19

4:19

Google is rolling out a new beta that combines Google Analytics and Google Search Console. This is going to put your content analytics into beast mode.

1
Google Introduces Add Me To Search People Cards 3:03

4y ago3:03

3:03

Google is testing a new digital business card in India. This new feature will be excellent for personal brands and influencers when it rolls outs worldwide.

1
The Great Leap Forward: Ecommerce Grows 10-years in 3-months | Ecommerce News 3:08

4y ago3:08

3:08

Ecommerce has experienced massive growth during the crisis. Now we know how extensive that growth has been. This is a transformational shift of the offline economy into the online. What side of history is your business on?

1
Alphabet subtracts revenue in a first revenue decline in history 4:02

4y ago4:02

4:02

Google Search revenue was down $2 billion as advertisers paused during the pandemic. Google did see some bright spots in YouTube advertising, Cloud computing, and Play stores. Facebook Advertising revenue was up 11% year over year. Amazon ad revenue jumped 41% to $4.2 billion in revenue in the second quarter. This is still only 5% of revenue when G…

1
What is Shopify Balance? 2:20

4y ago2:20

2:20

Shopify is opening financial services to support ecommerce stores. We are going to cover Shopify Balance, and it’s intended uses.

1
Google to keep employees home until summer 2021 amid pandemic 1:57

4y ago1:57

1:57

Is your business prepared for remote work? We have been seeing this trend for a long time and have adopted it successfully. Here is what we know about Google and how remote work has built our culture.

1
Buy on Google is now open and commission-free for Shopify stores! 4:19

4y ago4:19

4:19

Accelerate the growth of your ecommerce store with new features from Google. Customers can see your products, reviews, and checkout on Shopify right from Google search result pages.

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