Best Mimo Podcasts (2024)

1
📡 An ex-Googler’s guide to winning on iOS for Google UAC campaigns with Ashley Black, Founder, CandidConsulting LLC 💎 26:54

1h ago26:54

26:54

In this episode, we delve into the intricacies of Google UAC strategies on iOS post Apple's introduction of App Tracking Transparency (ATT). We love this episode as this is from an ex Googler who gives us the inside track into the dynamics at play within Google that shaped a lot of the changes that happened post ATT. Ashley Black describes details …

1
From segmentation to setting the right metrics: Tips on growing your user base from IFTTT's Megan Cohen. 16:04

4d ago16:04

16:04

In this episode, Megan Cohen, Growth Marketing Manager at IFTTT shares her journey from immersive art marketing to tech. She talks about using AI and video content to boost engagement, and the importance of focusing on key metrics like the AARRR Pirate Metrics. Megan delves into how IFTTT leveraged segmentation to monetize its large user base, with…

1
📌 [RETENTION CLUB]Product-specific retention strategies for big wins with Lisa Kennelly, Global Product Marketing Strategist at Klarna 🗞 17:33

7d ago17:33

17:33

In this episode, Lisa breaks down why traditional, one-size-fits-all retention tactics just don't cut it - and talks about how Klarna tailors strategies to individual user needs through personalized communications and sophisticated A/B testing - at scale. KEY HIGHLIGHTS 📌 Personalize retention strategies to align with specific user needs, avoiding …

1
Miss Monique - Look At You [Interstellar] 6:46

7d ago6:46

6:46

Miss Monique - Look At You [Interstellar] by Miss MoniqueBy Miss Monique

1
❓A Q&A about the dynamics driving Applovin performance 💲 7:50

11d ago7:50

7:50

Today’s episode is from a private interview that I did for someone in the investment community who was curious about some of the dynamics driving Applovin’s share price performance, which should hopefully help you understand and contextualize some of the dynamics that power them. Check out the show notes here: https://mobileuseracquisitionshow.com/…

1
Adjective slaying: an instant way to make your UGC scripts punchier 3:52

21d ago3:52

3:52

We’ve seen THOUSANDS of UGC scripts: and oftentimes the fix for verbose scripts is simple. ✂️ Take every adjective. 📝 Strike it out. ❌ Profit. 💰 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/adjective-slaying-an-instant-way-to-make-your-ugc-scripts-punchier/ ** Get more mobile user acquisition goodies here: http://Roc…

1
📚Learnings from using AI-based creators in UGC ads with Alexei Chemenda(Founder and CEO at Poolday.ai)📍 37:31

25d ago37:31

37:31

Our guest today is Alexei Chemenda, Founder and CEO at Poolday.ai, a platform that uses AI actors to generate videos for TikTok. In today’s episode, we discuss the evolution and current trends of AI-based creators in video ads. Alexei shares insights from his experience, including the challenges and breakthroughs in producing emotionally resonant a…

1
🧵How to use AEM to unlock iOS ad spend on Meta🧣 5:03

1M ago5:03

5:03

In this episode, we explore and discuss AEM(Aggregated Event Measurement) from Meta, which has been a key solution to data delays and clarity on Meta lately. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/meta-facebook-ads-aem/ ** Get more mobile user acquisition goodies here: http://RocketShipHQ.com http://RocketShipH…

1
🔔[RETENTION CLUB]Winning retention strategies for subscription apps with Nataliia Drozd, Marketing and UA Lead at Fabulous. 🕐 26:51

1M ago26:51

26:51

Our guest today is Nataliia Drozd, Marketing and UA Lead at Fabulous. Nataliia’s previous episode with us has remained one of the most popular ones of all time on our show. In today’s episode, she sheds light on the intricacies of user behavior across different app categories, the impact of retention profiles, and strategies for optimizing subscrip…

1
🥁How to balance appealing to algorithms vs. humans ⛳️ 6:19

2M ago6:19

6:19

In this episode, we talk about the fine balance that creatives have to strike between appealing to algorithms and appealing to humans - and how getting this balance right is critical for the long-term health of a product. Check out the show notes here: https://mobileuseracquisitionshow.com/episode/algorithms-humans/ ** Get more mobile user acquisit…

1
🔥 [RETENTION CLUB] How to master retention triggers with Ekaterina Gamsriegler Growth and Marketing Lead at Mimo🌨 19:53

2M ago19:53

19:53

Our guest today is Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo – an app that helps people learn coding. In today’s episode, we delve into retention triggers, managing seasonality and usage spikes, when and how to use paid retargeting, understanding retention by channel - and much much more. This episode is a part of the Retention Cl…

1
Miss Monique - MiMo Podcast 041 1:17:59

2M ago1:17:59

1:17:59

Miss Monique - MiMo Podcast 041 by Miss MoniqueBy Miss Monique

1
👣 Winning Q1: Maximizing Post-Holiday Subscription App Growth with John Koetsier VP of Insights at Singular, Ekaterina Gamsriegler, Head of Growth and Marketing at MIMO, David Barnard, Growth Advocate ... 55:49

2M ago55:49

55:49

🚀 We’re excited to share insights from our latest webinar "Winning Q1: Maximizing Post-Holiday Subscription App Growth" with Singular and Revenue Cat! 🌟 We dove into strategies for leveraging the dip in CPMs post-Christmas to fuel subscription app growth. 📉➡️📈 Key takeaways include the importance of scaling marketing efforts in January, leveraging …

1
Experts Explain V2G (Vehicle to Grid) Tech

2M ago

—

We're back for a special episode - all about V2G from the people writing the spec! Featuring guests Kevin Cavell and Andrew Cifala and host Daniel Bogdanoff.By Daniel Bogdanoff

1
👑[Retention Club] Winning Day 0: Unlocking Early Retention For Downstream Growth 🧥 24:40

2M ago24:40

24:40

This episode is part of the “Retention Club”, our series of episodes on Retention & Reengagement, co-produced with the team at Adikteev. Our guest today is Sharath Kowligi, Marketing Manager at DieNo Games, whose knack for blending user acquisition, product innovation, and ad monetization has shaped the success of over 50 games. With a career spann…

1
🎆 When ROAS optimization isn’t your best option🎾 4:38

3M ago4:38

4:38

In this episode, we explore the nuances of ROAS optimization, a key tactic that prioritizes high-value purchasers for targeted campaigns. However, its effectiveness varies, particularly in scenarios with minimal value gaps between high and low purchases, such as subscription-based models. We dissect how ROAS optimization functions, its ideal use ca…

1
Inside the tech evolution: Insights from Fastlane and ContextSDK founder Felix Krause 27:50

3M ago27:50

27:50

Felix takes us through his creation of Fastlane, which began as a college project to solve his own frustrations with app deployment and grew into a major tool used by developers worldwide, eventually being acquired by Twitter and Google. He also introduces us to ContextSDK, his latest venture designed to make apps smarter by understanding the user'…

1
💡Learnings from 750+ AB tests with Matthew Emery (Product Manager & Consultant at Turbine Games Consulting.)💯 21:41

3M ago21:41

21:41

Our guest in today’s episode is Matt Emery, Product Manager & Consultant at Turbine Games Consulting. Matt has extensive experience with over 750 A/B tests across gaming genres – and across retention, monetization, and game development. In this episode, he delves into the key takeaways from these tests and how to audit and improve mobile games. Che…

1
🎮What apps can learn from mobile games to scale their UA with Sandra Schneider (Senior Director, Growth Partnerships at Unity) 🥅 9:34

3M ago9:34

9:34

Sandra Schneider is the Senior Director of Apps Beyond Games at Unity. Sandra is responsible for ensuring that the company's Users Acquisition and monetization products are aligned with the needs of mobile app developers. In this episode she delves into the world of mobile games and their powerful growth loops that can be borrowed by all apps. Disc…

1
🏎️ Secrets of the World’s #1 Subscription App Publisher, with Cantuğ Sugün ( Marketing Team Lead at Codeway Studios) 🥮 25:34

3M ago25:34

25:34

Our guest today is Cantuğ Sugün, Marketing Team Lead at Codeway Studios. In this episode, Cantuğ takes us behind the scenes of the world’s #1 subscription app publisher. He sheds light on the why behind their reliance on paid UA, the challenges posed by the post-ATT landscape, and their approach to testing and diversifying marketing channels. Addit…

1
🎷 [Live in Berlin]: Challenges post-ATT, Creative fatigue, AI tools and more with Diane Germann (Blinkist), Ekaterina Gamsriegler (Mimo), Natalia Drozd (Fabulous) and Gaurav Bhattacharya (ZenJob)🎨 28:47

4M ago28:47

28:47

Today’s episode is the recorded version of the first live episode of the Mobile User Acquisition Show that took place at the App Promotion Summit in 2023 at Berlin. We had a star-studded panel with Diane Germann, Lead Performance Marketing Manager at Blinkist, Ekaterina Gamsriegler, Head of Marketing and Growth at Mimo, Natalia Drozd, Marketing and…

1
Miss Monique - MiMo Podcast 040 1:08:59

4M ago1:08:59

1:08:59

Miss Monique - MiMo Podcast 040 by Miss MoniqueBy Miss Monique

1
🎄 The Mobile UA Show takes a break. Happy Holidays! 🎆 0:44

4M ago0:44

0:44

Thanks for tuning in all through 2023. We look forward to 2024!By Shamanth Rao

1
🥪 How much does Monopoly Go spend on marketing? Analysis of a $1b revenue game. 🍱 11:30

4M ago11:30

11:30

🚀 How much does a billion-dollar game spend on marketing? Monopoly Go won't tell us, but we did some sleuthing to come up with some estimates, thanks to data from our friends at Sensor Tower. Join the conversation as we unravel how the billion-dollar sausage is made. 🕹️📊 Check out the show notes here: https://mobileuseracquisitionshow.com/episode/m…

1
🛡️ Bridging the gap between finance and UA: Going Beyond ROAS with Martin Macmillan (CEO/Founder at Pollen VC) 🪆 8:03

5M ago8:03

8:03

Today’s guest is Martin Macmillan, Founder and CEO of Pollen VC. In today’s episode, he talks about measuring the financial impact of UA spend. In mobile marketing, ROAS has long been the go-to metric. However, a recent encounter that Martin had at a gaming conference revealed a critical blind spot—time. Two studios, seemingly comparable in ROAS, h…

1
Miss Monique - MiMo Weekly Podcast 039 1:29:58

5M ago1:29:58

1:29:58

Miss Monique - MiMo Weekly Podcast 039 by Miss MoniqueBy Miss Monique

1
💯 Beyond Downloads: How to Measure the True Impact of ASO with Yevhen Tarasenko (ASO & Market Intel Lead at Fabulous) 🏄‍♂️ 10:35

5M ago10:35

10:35

Our guest today is Yevhen Tarasenko, a mobile growth strategist with more than 10 years of experience. He currently works with Fabulous as the ASO and Market Intel Lead. In this episode Yevhen unveils the intricacies of measuring the impact of ASO, guiding us through understanding ASO, deciphering data structures, exploring tools, distinguishing or…

1
⚒️Decoding Latency: How to Strike a Balance Between Revenue & User Experience in Ad Monetization with Sami Biçer (Growth Manager at MagicLab).🧤 9:16

5M ago9:16

9:16

Our guest today is Sami Biçer, Growth Manager at MagicLab. In this episode, we'll embark on a journey into the world of ad monetization, focusing specifically on the topic of latency. We dissect the intricacies that govern the time it takes for ads to load, unraveling the critical balance between user experience and revenue generation. ** Check out…

1
🎮 What should gaming marketers do around Black Friday? Here is what the data says 📊 6:28

6M ago6:28

6:28

In this episode, we dissect the impact of Black Friday on the gaming industry. We dig into the data from Sensor Tower to explore and understand the impact of Black Friday on games. The revelation? Black Friday isn't about discovering new games; it's about existing players splurging on their favorites. As user acquisition costs soar, our advice to s…

1
💰 Bidding or Waterfall? How you should approach your ad monetization strategy in 2024, with Božo Janković (Head of Ad Monetization, GameBiz Consulting🔍 11:16

6M ago11:16

11:16

Our guest in today’s episode is Božo Janković, Head of Ad Monetization at GameBiz Consulting. Today, on the Mobile Spotlight segment of the Mobile User Acquisition Show, we'll dive into a pressing question: Is mediation optimization still a viable strategy for ad revenue? ** Check out the show notes here: https://mobileuseracquisitionshow.com/episo…

1
🧠Zero IDFA opt-ins and all that: lessons from growing kids’ apps: with Atishay Jain, Associate Director at Splashlearn📚 13:37

6M ago13:37

13:37

Today’s episode is part of the Mobile Spotlight Series with Atishay Jain, Associate Director at Splashlearn as our guest. In this episode Atishay dives into the world of kids’ apps and the unique challenges faced when planning growth strategies for them. For example - how do you plan growth for an app with 0 IDFAs? Atishay explains how they’ve lear…

1
🔓 How to Unlock New Audiences Using User Generated Referrals (UGR) with Amy Monier, Founder of Appspand 🔑 17:05

6M ago17:05

17:05

Our guest in today’s episode is Amy Monier, former Director of Product Marketing at Zynga and founder at Appspand, an app marketing agency for mobile startups. In today’s episode, she talks about how marketing and product teams can leverage and track user-generated referrals (UGRs) to drive new user acquisition. ** Check out the show notes here: ht…

1
🚀Transitioning from operating to investing, the state of game investing, and more: with Joakim Achren (General Partner at F4 Fund)💡 26:45

7M ago26:45

26:45

Our guest today is Joakim Achrén, a gaming industry veteran with a remarkable journey. He's the Founder of Elite Game Developers and General Partner at F4 Fund. Earlier, Joakim co-founded Next Games, which was later acquired by Netflix. With a ton of experience as both an operator and investor in the gaming world, Joakim has unique insights to shar…

1
😶‍🌫️ Not everyone should run creative tests on Meta/Facebook. (A mini case study) 🤳 9:15

7M ago9:15

9:15

Is creative testing on Meta always a good idea? Not necessarily, especially for accounts grappling with specific financial constraints, even if your favorite agency/thought leader/Meta bro is shouting from the rooftops about irresistible hooks and aggressive creative testing. Dive into this episode as we dissect a compelling case study that highlig…

1
🤔 Should You Run Subscription App User Acquisition on Ad Networks? 📱 5:52

7M ago5:52

5:52

This episode examines the potential of SDK Ad Networks for subscription apps. With the continuing challenges with SKAN’s data obfuscation, it might be time to consider ad network platforms like IronSource, AppLovin, and Unity as part of your UA mix. In this episode, we share 4 reasons why we’re seeing these work and perform for many apps in our por…

1
🚫5 MMM Missteps: and What to Do About Them🤔 7:25

7M ago7:25

7:25

Today’s episode is an extract from our recent book ‘How to Implement MMM to Measure Post-ATT iOS Performance: A Practical Guide.’ We talk about 5 of the common mistakes marketers make - and ways to address them. If you’d like to dive into the practical implementation of MMMs(even if you have no coding experience), check out our book ‘How to Impleme…

1
📈Are You Overpaying Your Ad Network by 30-40%? Decoding SKAN vs. probabilistic billing🧐 8:44

7M ago8:44

8:44

In this episode, we dive into a common pitfall we’ve seen many developers fall into lately. While many ad networks use probabilistic models for optimization, they turn to SKAN data when it comes to billing. This discrepancy might mean you’re paying 30-40% more than anticipated or that your campaign’s performance isn’t as stellar as you believed. In…

1
Maximizing Unity Ads Campaign Performance 🚀 16:56

8M ago16:56

16:56

In today’s episode, we have a guest host - Virendra Shekhawat, Senior Mobile Marketing Manager at Rocketship HQ. Virendra has managed tens of millions in ad spend, while also leading the implementation of Media Mix Modeling (MMM) and Google Data Studio (GDS) dashboards to enhance our clients' insights. In this episode, Virendra walks us through the…

1
🤝The challenges of fundraising for early-stage games in 2023 with Jere Partanen, Principal at Sisu Game Ventures 🎮 21:59

8M ago21:59

21:59

Our guest today is Jere Partanen. Jere is the Principal at Sisu Game Ventures, a seed fund focused purely on games. Jere spills the beans on strategies for early-stage fundraising, making the most of funds, typical pitfalls games fall into, managing growth in a tough economy - and more. Check out the show notes here: https://mobileuseracquisitionsh…

1
🔎The 4 elements of an App Store CRO Testing Plan🧪💡 5:52

8M ago5:52

5:52

Today’s episode talks about the topic of app store conversion rate optimization(CRO) - and goes into the 4 key elements of a CRO plan. This is a topic we cover in detail in our recent book The App Store CRO Playbook: How to skyrocket your app store conversion rate. Check out a link to the book here: https://www.rocketshiphq.com/playbooks/appstore-c…

1
😍Geo-lift tests, incrementality, and other flavors of post-ATT measurement with Aayush Sakya (Head of UA at Earnin) 😎 19:32

8M ago19:32

19:32

Our guest today is Aayush Sakya, Head of UA at Earnin. Aayush has over 10 years of experience in growth marketing and has managed growth leading to 2 unicorn exits in his career. He's among the most experienced among a cohort of early mobile growth marketers that I’ve known. We’re excited to have him. In this episode, we chat about measurement post…

1
Miss Monique - Special B'day Podcast 2023 1:26:15

9M ago1:26:15

1:26:15

tracklist:https://1001.tl/2qsryn2By Miss Monique

1
😍Using Generative AI Tools to Power Mobile Marketing Strategy 📱 52:45

9M ago52:45

52:45

Today’s episode is the recorded version of our recent webinar on Using Generative AI Tools to Power Mobile Marketing Strategy. The panelists on this webinar were Saadi Muslu - Head of Content and Product Marketing at Singular, Naoka Watanabe - Manager of APAC, Creative Production at Liftoff, Eva Juretic - Growth Marketer at Pocket Worlds, and Peter…

1
🖍Premeditated Creativity: How to generate creative ideas before you need them(feat. a mini case study: Million Lords) 🍭 4:35

9M ago4:35

4:35

In today's episode, we delve into the secret of generating effective and performant ideas well before you even need them. We'll explore the shortcomings of traditional brainstorming, why the loudest idea isn't always the best, and how you can prepare for success by collecting and categorizing ads in advance. Through the lens of a recent case study …

1
☎️ SKAN 4.0: 4 things that haven't changed - a sneak peak into the SKAN 4.0 handbook 📟 6:56

9M ago6:56

6:56

Today’s episode is an extract from our new book The SKAN 4.0 handbook: A practical guide for marketers, which is a deep dive into all things SKAN 4.0. You can check out the book over at rocketshiphq.com/skan4-handbook. Yes there are a number of things changing in SKAN 4.0 - but it’s important to note that the underlying DNA of SKAN remains unchange…

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