How do I build a horse business so I can keep doing what I love to do? Do I need a website—and if so, what do I even put on it? How can I get my social media following to grow? Does email marketing really work? Welcome to How to Market Your Horse Business where you’ll get all of these questions answered and more! Each week, host Denise Alvarez from Stormlily Marketing breaks down marketing into bite-size bits and gives you actionable and doable tips and strategies that you can apply to your ...
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hillary & amanda are your best friends, and also the hosts of your new favorite podcast. join us from cycle one while we discuss the trials and tribulations of the best modeling show in america, while musing about life, popular culture, and tyra banks.
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Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
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5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson
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We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members? Or, if you're someone who already has team members in place, how do you make sure they are the right people? Can you guarantee they have the same heart for your customers and clients that you have? If…
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Car of the Year Qualifiers, Jamie Butters on Future Product, Driving the Volvo EX90
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Jill and Tom opened the show addressing a couple of future topics: Federal incentives for used electric vehicles, and the number of Chinese-built models sold in Mexico by Chevrolet. Next, Tom apologized to Sam Fiorani for making yet another model-year mistake. Tom also shared his preliminary take on the updated-for-2025 Ford Explorer midsize crosso…
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Social Media vs. Websites: Are You Leaving Money on the Table?
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It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing. “Is a website necessary if you are active on social? In other words, has social media replaced websites for equine businesses? You won’t be surprised to hear my answer is no, websites have not and should be replaced by social media. But, you …
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Bad Convertible, Exotic Lexus, Catching up with Radio Guy Steve Cochran
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Sitting in for Jill this week is Tom’s friend, engineer and car guy David Piluski. Dave and Tom opened the show addressing a mistake Tom made—called out by Tom’s mother—last week. Tom misidentified the longtime singer of the classic “See the U.S.A. in Your Chevrolet” ad/song as Doris Day, though as noted by his mom, the song was sung by Dinah Shore…
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The Key to Your Horse Business Success? Be the CEO With Kelly Giordano
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Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your business. That’s why learning to embrace your role as CEO is vital to your success. In this episode, Kelly Giordano with Avenue Equestrian will help you see the importance of being the visionary for your bu…
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Mercedes GLC 43 "Coupe" Review, Chatting with Rivian, Porsche Price Quiz
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Jill and Tom are Joined in-studio by Brendan Appel this week. In the first segment Jill and Brendan respond to Tom’s impressions of the updated Genesis GV80 midsize crossover. The trio also discussed the pending engine-replacement recall facing owners of all 2022 and 2023 Toyota Tundras. The recall is reportedly going to require up to 24 hours of l…
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Should You Start a Business Outside Your Expertise? With Joni Gerard
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Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’ve discovered an unmet need and you have the solution but it’s not in the wheelhouse most people see you operating in. Joni Gerard, founder of Giddyup Getaway, was much like you. She was having a tough time…
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Canyon AT4X, Mustang Dark Horse on the Track, Fake Pontiac Quiz
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Jill and Tom opened the show covering a couple of news stories, including how Mazda used substantial incentives to boost recent U.S.-market sales performance, and a how Volvo is extending its embargo of drive impressions of the 2025 EX90 electric midsize crossover, pushing back Jill’s official review. Still in the first segment Jill shared her impr…
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Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans
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What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a specific population such as veterans or at-risk youth. But, did you know equine assisted learning can also be a viable business model? Yep, it does not have to be in a non-profit or therapeutic structure for…
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Honda Ridgeline TrailSport, Lower Jeep Prices, The Magic Behind Jeep Colors
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Jill and Tom opened the show with a brief acknowledgement of Ford’s plan to add 4-door and off-road “Baja” variants to the Mustang lineup. The hosts also discussed the trimmed-down model lineup and reduced prices of the 2025 Jeep Compass. Compass prices have been slashed by up to $2000 for '25. Also in the first segment, Jill reviewed the Honda Rid…
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Get Outside of Your Bubble & Build Connections on Social Media
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If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be time for you to revisit the social piece of your marketing strategy. ✳️ Why you shouldn’t skip the social part of social media ✳️ How to build relationships on social media when posting isn’t working for you ✳️ Wh…
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Fewer GMC Terrains, Genesis Coupe Crossover, Los Angeles Auto Show Preview
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Tom opened the show complaining about people who spend too much time considering their selections at donut shops, specifically at Spunky Dunkers in Palatine, IL, when Tom is trying to pick up a 6-pack on his way to the studio. In a follow up to last week’s Ford Explorer review, Jill and Tom turned their attention to cars, and the news that GMC will…
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4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley
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We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And here’s the thing: You need connections as a horse business owner! PSA: Your customers are craving connection, too. That’s why in this episode, Jodi Lynch Findley with The Thriving Equine Professional is sharing…
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Mazda Rebounds, Freshened Explorer Impresses, Ford Chicago Assembly Turns 100
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Jill and Tom opened the show noting that Chinese electric-car maker BYD is exploring developing a retail network in Canada. Tom explained why the Canadian market would be friendlier to Chinese imports than the U.S. The hosts went on to discuss recent U.S.-market sales growth for Mazda. The Japanese maker had recently made public it’s intention to t…
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Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond
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Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thrive as a local business amidst the rise of big box stores? We’re diving into all of that and more in this conversation with veteran business owner Amy Bond with The Painted Cowgirl in Greenwich, Ohio. W…
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New Corvette ZR1, 2025 Infiniti QX80, Remembering the Impala SS
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Jill and Tom opened the show talking about the new ZR1 Corvette model. That new king-of-the-hill ‘Vette boasts a reported 1064 horsepower, and should hit showrooms later next year. The hosts each made base-price predictions. Tom read a listener letter, and chatted briefly about the wool seats in his test Volvo XC60 Recharge small crossover. Tom als…
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Self-Care for Equestrian Entrepreneurs with Ifa Simmonds
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Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to improve and grow, both personally and professionally. The only downside to all that? We’re not often known for making self-care a priority in our list of to-dos and must-dos for the day. Taking care of your …
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Jeep's Hot Model, Acura TLX Review, EV Sales in the Second Half
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Jill and Tom are both in studio this week. The show opened with Tom reading an email from a listener. Apparently Tom’s Studebaker history is a little shaky. The conversation turned to a number of topics, including too-long model names, the sale of 3000 Fisker crossovers to a ride-hailing-vehicle lessor, and a surprisingly hot-selling Jeep model. St…
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What Brands Need to Know About Influencer Marketing with Megan Sullivan
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Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free products in the mail to the influencer with the biggest following and crossing your fingers for a return. In this episode, Megan Sullivan with Elevated Equestrian and The Social Equestrian shares what you ne…
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Jaguar Gives Up, Driving the New Acura MDX, Cars.com's American Made Index
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Jill and Tom are both in studio this week. The conversation opened with a summary of cars being dropped by Jaguar and Nissan in the near future. Effective almost immediately, Jaguar is dropping all but one model from its lineup. Listen in for the full list. Likewise, Nissan is dropping two of its three remaining U.S.-market sedans beginning next ye…
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What Influencers Need to Know About Influencer Marketing with Megan Sullivan
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54:02
If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple! You don’t have to have a million followers online in order to work with brands. But, there are some things you do need to know and do well to dive into the world of influencer marketing successfully. In this episode, Megan Sullivan wi…
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EV Sales Improve, All about the Toyota Crown Signia, Driving the Lexus UX
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Jill and Tom opened the episode discussing the “Velocity Package” available for the Cadillac Lyriq. Available as an over-the-air software update (no dealer visit required), the package increases power and performance for $1200. Is it worth the money? Listen in. The hosts discussed the new, lower, price of a Fisker Ocean—just approved by a bankruptc…
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Volvo XC60 Recharge, Tesla Sales Still Falling, Chinese Car Companies to Watch
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Jill and Tom are in-studio this week for a far-reaching number of topics. Tom quickly updated everyone on the CDk Global/dealership-hacking crisis, which will reportedly be resolved later this week. The hosts briefly discussed Tesla’s second quarter of disappointing sales, this while overall EV sales are projected to rise. Still in the first segmen…
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The Best Investment You Can Make In Your Horse Business
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How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, this one marketing medium will be key to making your future plans happen. Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at St…
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Dealer Hacking Nightmare, New Camry, Off-Roading in Luxury
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Jill and Tom are both in studio today. The hosts began the program discussing the week’s big news, a malicious attack on the network of CDK Global, a dealership-services company which provides critical software support for roughly half of the nation’s 30,000 new-car dealers. Down since last week, CDK has not, as of this recording, made public an es…
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Chevy Equinox EV, History of American Motors, New Discontinued-Models List
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Jill is back in studio this week, and recounted for Tom her recent travels and product evaluations. Tom went on to share what he has learned from a series of brief conversations with Amazon delivery drivers who have spent time with the Rivian EDV electric van; the feedback is interesting. Still in the first segment, the hosts discussed Jeep’s recen…
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Renting an EV, Virginia Backs Down, Why the Charging Infrastructure Program is Moving so Slowly
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Larry Nutson of The Auto Channel sits in for Jill this week. Larry and Tom opened the show discussing one of Tom’s random X/Twitter polls, which included the option of owning a Fisker ocean. Listen in for details. Among the many first-segment topics covered by the hosts, Larry talked about renting an electric vehicle, a process he found generally p…
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Is Consistent Really Better Than Perfect? (I Had My Doubts)
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Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before you’ll go live on social or send an email to your list keep you from actually ever doing it? In this episode, we’re diving into the mindset of equestrian entrepreneurs and pulling back the curtain on what’s …
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Welcome Kia EV9, Long-Term Tesla Model Y, Why Dealers Haven't Embraced Electric Vehicles
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In for Jill this week is long-time friend of the Show Damon Bell of Cars.com. Damon and Tom opened the show talking about Car.com's long-term Tesla Model Y, and its replacement in the Cars fleet, the all-new 3-row Kia EV9 electric crossover. While the Model Y was generally reliable, small glitches compromised its overall appeal to the Cars staff; l…
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$10,000 Electric Vehicles, Genesis GV80, American Readiness to Buy Chinese Cars
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Jill and Tom are both in studio this week. The conversation started with a brief acknowledgment of the IRS-approved federal mileage reimbursement rate. Is it still the same as the cost of a first-class stamp? The hosts went on to discuss the hyper-affordable Chinese-built BYD Seagull, a $10,000 electric car that could be on a journey to the America…
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Volvo S90 Recharge, Defining A Super Car, Tesla Sales Slump
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Jill is out this week driving electric Chevys. In her place are both Sons of Speed, Paul Herrold and Brendan Appel. The conversation opened with Tom noting Jill’s dismay regarding Chevy’s decision to drop Apple CarPlay connectivity from coming EV products. Brendan echoed Jill's sentiment, noting that the move would likely alienate a certain number …
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From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson
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How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an equestrian entrepreneur? We’re diving into all that and more in this candid conversation with India Wilkinson, founder of Mane Street Market. As a frustrated horse shopper, India told herself, “There’s got…
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New Subaru Forester, So Long Malibu, All About Nikola and Zero-Emissions Trucking
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Jill and Tom opened this week’s show by bidding farewell to the Chevrolet Malibu. The long-running midsize model, available only as a sedan in recent years, is being discontinued by General Motors to make production space for an all-new Chevrolet Bolt EV. The hosts also expressed their confusion regarding Tesla’s recent dismissal of the company’s c…
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Stellantis Chinese Hookup, $10,000 Electric Cars, Electric Police Vehicles
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Paul Herrold of the Sons of Speed sits in for Jill this week. The hosts opened the show talking about the Genesis G70 small sedan which Paul is currently evaluating. He is generally pleased with the vehicle, which is popularly considered an alternative to the BMW 3-Series. The hosts went on to discuss new—and needed—federal guidelines for Emergency…
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In this special crossover episode of the Car Stuff Podcast, Tom rides along with Robert Colangelo of the Green Sense Show to experience Tesla's much-discussed and controversially marketed Full Self Driving (FSD) hands-free driving system. Robert and Tom drive through occasionally heavy traffic on the ground streets near Chicago's Midway Airport. Li…
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6 Marketing Lessons from My First Equine Affaire
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Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all! And, it’s packed pull of entrepreneurs making a loving doing what they love in the horse world. That’s why when I visited Equine Affaire for the first time this year, I made sure to take notes so I could share marketing …
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Nissan Versa Review, Twitter EV Range Poll, Best Family and Electrified Vehicles
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Jill and Tom are in studio together this week. The hosts opened the show discussing a couple of polls Tom conducted on “X.” One poll asked folks to pick their favorite album for a long evening drive, while the other tested respondent’s willingness to pay for extra EV range. Still in the first segment, Jill shared her impressions of the very-afforda…
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Using Telsa FSD, Driving the Tesla Model Y, Why Tesla is No Longer a Luxury Brand
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Jill is back in studio this week. The hosts opened the show discussing hands-free driving systems, with Tom sharing impressions of both the Lincoln Blue Cruise 1.2 system found in the Nautilus he is evaluating this week, and the Tesla Full Self Driving (FSD) system as found in the Model Y small crossover. Tom also briefly reviewed the Tesla Model Y…
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Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?
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Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with the most ROI? If you’re not getting leads from your website, you should be. But, how? That’s what we’ll dive into in this episode as you learn … 🔸 your website’s true role in your equestrian business 🔸 …
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Off-Road in the Toyota Tacoma, GM is Moving, Why Electric Vehicles Need Special Tires
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Brendan Appel of the Sons of Speed sits in for Jill this week. The hosts covered a number of topics in the first segment, including the news that General Motors will be moving out of the Renaissance Center—which it has occupied since 1996—for a new building in Downtown Detroit. Brendan and Tom also discussed the origin of Alfa Romeo’s Verde Montrea…
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Tesla Abandons $25,000 Model, Jill Drives the Alfa Romeo Stelvio, Talking to the EVP of SUV Startup Ineos
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Jill and Tom talked briefly about the eclipse that was taking place during the recording of this week’s episode. The conversation turned to the news that Tesla will not be producing the long-promised Model 2, a small electric vehicle with a base price of around $25,000. In other news, the hosts discussed the sudden decline in large pickup-truck sal…
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How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)
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In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking clients by way of social media.) I’m getting honest about two pitfalls I experienced when I first started out, how I adjusted my mindset and strategy to fix them, and why it’s been a game changer. And, o…
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Half-Price Fiskers, New York Auto Show Highlights, Never-Ending Auto Recalls
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Jill and Tom opened the show discussing the Fisker Ocean fire sale designed to raise quick capital for the fledgling EV carmaker. Fisker has cut the price on most Ocean models by as much as 40 percent, in a desperate bid to raise cash. Listen in for more details. Tom let Jill know that—despite not having driven stick in more than a year—he has not …
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Updated Ford Ranger, Redesigned Hyundai Santa Fe, and Traveling with Cats and Dogs
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55:49
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Jill and Tom opened a topic-packed show by acknowledging carmaker Fisker’s grim fiscal situation. The once-promising EV start-up has broken off collaboration talks with Nissan, and seems doomed to enter bankruptcy. The hosts then chatted briefly about Cupra, a spin-off of Volkswagen’s Spanish brand Seat. Talk is that the Cupra brand will come to th…
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Fisker Halts Production, 2024 Lincoln Nautilus, Premium Car Audio Systems
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54:39
Jill and Tom opened the episode by acknowledging that EV-startup Fisker is in dire financial straits, having recent halted production. In related EV news, the hosts discussed the announcement that Honda and Nissan are seeking avenues of cooperation to develop electric-vehicle technology, including platforms and software, but not final retail produc…
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Rivian’s Big Surprise, Sons of Speed Hit the Track, Surprisingly High-Value Nissan Sentra
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54:33
Tom and guest host Paul Herrold of the Sons of Speed covered a number of topics this week. First, the hosts addressed the surprise Rivian reveal of not one, but two, small crossovers last week, both of which are scheduled to be built at the maker’s existing Illinois facility. Both will be much more affordable than Rivian’s current offerings. Also, …
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Charging Fords at Tesla Stations, Honda Passport TrailSport Review, Driving the Aptera 3-Wheel Solar EV
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54:25
In a topic-packed first segment, Jill and Tom opened the show discussing the potential alliance between Nissan and EV startup Fisker. The Hookup would allow Nissan to build and retail a version of the struggling EV startup’s coming Alaska midsize pickup. The hosts went on to discuss Ford’s successful alliance with Tesla. The Ford Mustang Mach-E cro…
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Listeners' Favorite Model Names, 2025 Ram 1500 Deep Dive
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Tom opened the show by surprising Jill with a bonus recording-day treat: Funyuns. After determining that there is, in fact, very little actual onion in Funyuns, Tom and Jill turned their attention to automotive matters. Tom read through a list of listener-submitted favorite model names, including picks from regular contributors, among them Damon Be…
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Thoughts on the Cybertruck, Bargain EVs, Hyundai Ioniq 5 Review, Fun Model Names
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Jill and Tom are both in-studio today. Tom opened the podcast by thanking the producers of the Chicago Auto Show for their special efforts to make the event accessible to Tom and his bum knee. Tom shared his thoughts on the show, including several vehicles on display, among them the Tesla Cyber Truck, the Cadillac Escalade IQ, and the GMC Hummer. J…
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Ionna Saves Public Charging, Best of the Chicago Auto Show, The Future of Jeep
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Packed episode today. Jill and Tom began with a brief Chicago Auto Show recap, news regarding Ionna—the multi-carmaker charging network created in response to the failure of public-charging companies including Electrify America—and Electrify America’s new indoor charging facility in San Francisco. Jill also reviewed the 2024 Lexus GX 550, the repla…
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