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Web Pro Savvy is a biweekly podcast for freelance web designers and developers, hosted by Cathy Sirvatka. You'll hear interviews with experienced freelance web pros about their business operations, the services they offer, and the types of clients they work with. They openly share their stories and pull back the curtain on how they achieve success so that you can boost your own business.
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show series
 
Unlock the secrets to building a thriving freelance business as we sit down with expert business coach Julie DeLuca Collins. Have you ever wondered how successful entrepreneurs reverse-engineer their goals to align their daily operations with long-term visions? Julie shares her invaluable insights on time management, defining services, identifying …
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Embark on a transformative journey with us as we sit down with Laura Hulleman, the mastermind behind the Endotype Formula, and unravel the true essence of branding that goes far beyond eye-catching designs. In a candid conversation, Laura shares her evolution from personal trainer to branding guru, underscoring the vital connection between a busine…
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Is G.I.F. pronounced GIF or JIF? Join me, Cathy Sirvatka, as we dig into the amusing argument surrounding this well-known graphic format. We'll journey back to its beginnings, exploring the creators' original intent for its pronunciation. Spoiler alert: there's no wrong way to say it! We also get into its features as compared to the JPG and its his…
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Ever wondered how your website design could impact someone with a disability? Join me as I chat with Vanessa Russo, a passionate web designer and WordPress UI/UX design teacher, who opens up a new perspective on website accessibility. She shares with us the often overlooked importance of creating accessible and inclusive websites. Our enlightening …
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There are a lot of questions surrounding AI (Artificial Intelligence), especially for those of us who work in web design. Is it ethical to use AI tools like ChatGPT in our workflow? Will AI replace the need for web designers? I address these questions and more today with my guest, Matt Gilliam. Matt is an innovative and creative freelance graphic a…
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Today I talk with Kim Kopec, a freelance web designer in Kalamazoo, MI. Kim shares her experience and strategies for acquiring a clientele that she loves. Like many of us, Kim started out bartering her services with clients just to get work and grow her portfolio. She talks about how it was in the very beginning of starting her business and how her…
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How do you get new clients? Should you work within a specific niche? What exactly is a niche? You may hear the word a lot but aren't sure whether it means you should focus on a specific client type, or industry, or location. When you first start your freelance web design business or if you have decided to niche in a specific way, you have to do ext…
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Have you ever considered using Wix as your website development tool? Maybe you’ve thought Wix isn’t a viable tool for true professional web designers. Perhaps you’ve selected another CMS platform and you’re sticking with it because of the time, energy, blood, sweat and tears you’ve put into it to become proficient. I get it. Up until 2010, I was st…
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Does the thought of finding new clients stress you out? The ups and downs of work and income for a freelance web professional can be overwhelming. Finding the illusive steady income stream can seem like the proverbial needle in a haystack. Of course there are many ways to grow your clientele. Among them is a platform called Upwork. For those who do…
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Working as a freelance web designer and/or developer is becoming more popular with each passing year. COVID caused many people to reflect on their lives and jobs. Many have chosen to work for themselves, thus relieving them from frustrating commutes, exasperating bosses, and the overall feeling of being stuck in a job they don't really care about. …
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In this episode, Jeff Vierling, Co-founder and CEO of Tailwind Nutrition, joins the conversation. Jeff is an endurance biker who competes in races all over the country. As a result of his experiences, Jeff was intimately familiar with the challenges of keeping his body fueled while competing. Unfortunately, Jeff couldn't find any products with the …
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In this episode, we're joined by Mia Medina, Founder and CEO of Gather Brands, a full-service marketing management agency that focuses on women-owned and women-run companies in the CPG industry. Today, she talks about common mistakes that she has seen brands make when they try to break into retail and the importance of understanding your customers …
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In this episode of The Physical Product Movement Podcast, we speak with Juan Salinas, CEO & Founder of P-nuff Crunch, a Mark Cuban Company. Juan shares his insights on why you should bring on help as soon as possible when starting a CPG business, the benefits of selling online, and how getting into retail is more expensive than you might think. Epi…
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In this episode of The Physical Product Movement Podcast, we speak with Allison Ball, Founder and CEO of Food Biz Wiz. Allison shares her experience as a buyer for a fast-growing grocery chain and how that taught her lessons about why brands succeed or fail in retail. She also gives tips on how to get in front of buyers and the mistakes brands make…
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In this episode of The Physical Product Movement podcast, Ted Fleming, Founder and CEO of Partake Brewing, shares his life and experiences after receiving a devastating medical diagnosis and how that inspired him to create his product. Ted tells us that he knew in his core that there was a market for this product, even though others thought it was …
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In this episode of the Physical Product Movement Podcast, Ken Ojuka is joined by Jordan Bass, CEO and Cofounder of HOP WTR, a non-alcoholic brand alternative to beer. Jordan covers his personal experiences that eventually led him to start HOP WTR and shares his approach to analyzing the market and gathering the data while still staying true to his …
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In this episode of The Physical Product Movement, Chris Kirby, Founder of Ithaca Hummus, shares the story behind building his hummus company, the value of an incremental approach to wholesale, and how that allowed him to continue to develop his product into a nationwide CPG brand. Episode Notes: Chris’ LinkedIn Ithaca Hummus LinkedIn Ithaca Hummus …
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In this episode of The Physical Product Movement podcast, Pat Bennett, President and Founder of Pat's Granola, shares advice on working with a local co-packer along with the advantages of being onsite, especially during the initial production, and how crucial it is to have a close working relationship with your co-packer. Episode Notes: Pat’s Linke…
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In this episode of the Physical Product Movement Podcast, Ryan Margolin, CEO of Professional Hair Labs, joins the conversation to discuss his company's transition from outsourcing their manufacturing to manufacturing their own line of products in-house. Ryan talks about the hidden cost every manufacturer needs to stay on top of, how to finance and …
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In this episode of The Physical Product Movement podcast, Dustin Finkel, CEO of Awakened Foods, shares transparent and actionable insights that help those raising capital to scale their brands and gives some invaluable tips on partnering with co-manufacturers. Episode Notes: Dustin’s LinkedIn Awakened Foods LinkedIn Awakened Foods Website Automate …
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If you’ve been looking for healthy and delicious ice cream, look no further! Must Love is a Los Angeles-based ice cream company founded by Hannah Hong and her best friend Molly that focuses on producing non-dairy ice cream made with real, simple ingredients. Hannah explains what makes Must Love a healthier product and describes their strategy to en…
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Not long ago, Jessi Freitag, a CPG Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner, joined us on a great episode of The Physical Product Movement podcast. She talked about her CPG experience, the advantages and drawbacks of manufacturing in-house, and how the operations team works with marketing and sales to scale…
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One exciting conversation we had on The Physical Product Movement podcast was with Tyler Merrick, the Founder of Project 7, a premium confectionery brand with a social mission to fund critical areas of need through their keto-friendly plant-based candies and delicious gummies. Tyler unfolded his experience launching Project 7 and how he managed to …
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Recalling some of the greatest episodes we had on the podcast, we couldn't miss Will Nitze, Founder, and CEO of IQBAR, the leading "brain+body" plant-based protein bar. After attending Harvard, studying psychology and neuroscience, he moved toward the world of software sales and, ultimately, launched his own business. In this episode, Will shares h…
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In this episode of the Physical Product Movement Podcast, we're joined by Grace Ventura of Grace’s Goodness Organics, a plant-based sipping broth made from simple ingredients like vegetables, wellness herbs, and MCT oil. Her brand focuses on those with an active lifestyle looking for a healthy mini-meal or a quick pick-me-up. Grace tells the story …
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In this episode of the Physical Product Movement podcast, we talk with Laurel Orley, CEO and Co-Founder of Daily Crunch Snacks, a women-owned and non-GMO healthy snack company. Laurel spent thirteen years building brands at Unilever and had the opportunity to work on well-known brands like Lipton Tea, the Ragu line of sauces, Dove Body Wash, and th…
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Is there any way smaller, emerging beverage brands can compete with giants like Coca-Cola? In one of the previous episodes of the Physical Product Movement podcast, we got a positive answer. Marc Siden, Co-founder, and CEO of Cloud Water is an ambitious entrepreneur who has established a natural sparkling hemp beverage brand with premium botanicals…
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Since the first episode of The Physical Product Movement podcast, we have heard many incredible stories from different CPG entrepreneurs. Among our guests was Josh Belinsky, the Co-Founder of Slate Milk, a line of lactose-free, high protein, and better-for-you chocolate milk. Josh shared how his struggle with lactose intolerance while also having a…
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Jamba Dunn, Founder, and CEO of Rowdy Mermaid, is our guest today on The Physical Product Movement podcast. Rowdy Mermaid is a premier kombucha and functional beverage brand located in Boulder, Colorado. Jamba talks about his obsession and passion for kombucha and how his scientific and research-focused approach led to a unique, light, refreshing, …
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We had many fantastic amazing guests on the Physical Product Movement podcast with unbelievable stories. And one of them was John Schiaroli, President and Founder of Armatura Company, which helps food and beverages entrepreneurs scale their businesses. With his decades of experience in food and beverage, John makes operations simple and scalable. H…
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Those of you listening to The Physical Product Movement from the very beginning may have heard about Justin Fenchel, Co-Founder, and CEO at BeatBox Beverages, "The World's Tastiest Party Punch." Justin was a great guest with some fantastic advice about how you can build an authentic brand and grow it successfully. He also talked about how to valida…
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Matt Feldman, founder and CEO of Moku Foods - and a member of the Forbes 30 under 30, is our guest today on The Physical Product Movement podcast. Growing up in Hawaii, Matt developed an appreciation and love for the environment, which inspired him to launch a company that reduces the negative environmental impact of the meat industry. Matt started…
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Today's guest of The Physical Product Movement podcast is Ryan Gresh, Founder & CEO at The Feel Good Lab, a leading line of pain relief products made from all-natural ingredients. Ryan shares how a dinner conversation with his dad and brother convinced him to leave his career as an engineer in the aerospace industry to launch his own company. Ryan …
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Amongst the greatest hits of The Physical Product Movement podcast is the inaugural episode — our very first guest was Colby Bauer, the Co-founder & CEO at Thread Wallets. Thread® is a minimalist accessory brand that promotes originality and expression, bringing life to a product category saturated with bulky and boring products. In this episode, C…
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At the end of 2021, we talked with Mike Lackman, CEO of Trade Coffee. The brand unites over fifty of the best roasters in the country with 400+ coffees that are rich in variety and taste. And the numbers have been growing ever since. Trade Coffee has adopted a unique approach to retail. Driven by the idea that "every cup you drink should be the bes…
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Juan Giraldo, CEO, and co-founder at Waku joins us to share his insights on starting a mission-driven brand and how you first need to satisfy customers’ tastes and functional requirements before you earn the right to enlist them in your mission. Waku is a beverage brand of ready-to-drink herbal teas infused with prebiotics. Since Juan is from Ecuad…
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In this episode of The Physical Product Movement Podcast, Fernando Campos, co-founder at MarketplaceOps, shares the pluses and minuses of selling on Amazon. He reveals some of the winning strategies brands use to grow on Amazon despite its saturation and competitiveness in nearly every category. Fernando also talks about the characteristics of prod…
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In this episode of The Physical Product Movement Podcast, Jordan Buckner, Founder of Foodbevy, highlights common mistakes brands make in distribution, marketing, and manufacturing. Jordan shares a painful and costly mistake that made it difficult for him to move from a commercial kitchen to a co-packer and how you can avoid it. He offers tips on ho…
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In this episode of The Physical Product Movement Podcast, Robert Birnecker, CEO and co-founder of Koval Distillery, talks about the pivots he and his wife made before landing on their current line of products. He details the challenges and opportunities of working with great distributors, and how that has helped them with international expansion. R…
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In this episode, Ken Ojuka, host of The Physical Product Movement Podcast and Co-Founder of Fiddle, joins Jessi Freitag for tea, a Business Operations Consultant, Podcast Host, and Producer at Startup CPG and Iroh's Corner. Ken shares his career path from having a CPG brand to creating software for CPG brands, his focus on building inventory softwa…
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In this episode of The Physical Product Movement Podcast, Elena Guberman, CEO of newly launched CPG brand TBH (an honest snacking company founded by Stranger Things actor Noah Schnapp), joins us to discuss creativity and art in operations and how learning new things on the job and through a community has always helped her thrive. Elena also explain…
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In this episode of The Physical Product Movement Podcast, Eric Diamond and David Miller from Central Kitchen talk about what it takes to succeed as a new food and beverage brand, exciting new trends, and plant-based foods. We also dive into why Eric and David have chosen not to take on any outside funding, the growing popularity of ghost kitchen sp…
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In this episode of The Physical Product Movement Podcast, Hannah Hong, co-founder of Must Love, talks about her experience working in brand strategy and innovation and how Must Love went from being in Southern California grocery stores to expanding nationally. Hannah also details the importance of maintaining relationships and how a chance meeting …
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Learn more about Jessi: Jessi’s LinkedIn Jessi’s Website Other Resources Startup CPG LinkedIn Startup CPG Website Iroh’s Corner LinkedIn Iroh’s Corner Website LivBar’s LinkedIn LivBar’s Website Automate your inventory operations with Fiddle: Learn more about Fiddle Get a free 14-day trial Schedule a demo Get The Ultimate Inventory Management Guide …
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Business insurance is one of those important things we often leave on the back burner until it’s too late. Luckily, Danielle has years of experience and knowledge she shares during our conversation. When should brands consider getting insurance? What are the different types of coverage and what can they do for me? Do I choose a brokerage or go stra…
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In this episode, we're joined by Connor Curran, Chief Laundry Folder and Founder at Local Laundry. Inspired by his parents, Connor wanted to become an entrepreneur and find a way to connect with the community, bring people together, and make their lives a little bit better. He shifted his attention towards clothing, as he believes the way we dress …
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If you have ever struggled with managing your sourcing, production, inventory, or anything on the operations side of your business, then today’s episode is what you need! It’s called Inventory Management 101 - a conversation between our founder, Ken Ojuka, and Jessi Freitag on the Startup CPG podcast. They talk about why you should manage your inve…
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In this episode, James Oliver, founder, and CEO of Atlas Bar shares his exciting journey in starting his own CPG brand in nutrition. It is a great story that combines his passion for nutrition, athletic background, and a genuine concern about the impact of food on both the body and the mind. The Atlas Bar is a unique product because it's the only o…
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In this episode, we're joined by Mike Lackman, CEO of Trade Coffee, a coffee company that unites over fifty of the best roasters in the country with 400+ coffees that are rich in variety and taste. They offer this coffee to consumers nationwide on a subscription basis. We can compare Trade Coffee to Netflix, but for coffee. It's an innovative appro…
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In this episode, Ken Ojuka, the host of The Physical Product Movement Podcast and Co-founder at Fiddle, joins Alex Bayer, the founder and CEO at Genius Juice and the host of 15 Minutes of Genius Podcast. Ken shares his background and reveals his motivation behind starting Fiddle and The Physical Product Movement Podcast. Learn more about Ken and Al…
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