Best Nancy Hassel Podcasts (2024)

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#73: Proven Business Tips From 32 Years in the Pet Grooming Industry With Claudia Cesarotti 47:29

1h ago47:29

47:29

Send us a Text Message. Featured Guest: Claudia Cesarotti, Founder of Your Copywriting Solution and APP Member! About Claudia Cesarotti: With 30 years of experience in the pet industry, Claudia Cesarotti has excelled in grooming and running her own business. Now, she returns to share her wealth of knowledge and insights, offering valuable advice an…

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#72: Sustainable Omega 3’s for Pets From… Algae? With Deena Sisitsky and Tazz Latifi of ZypZyme Omega 45:09

4h ago45:09

45:09

Send us a Text Message. Featured Guests: Deena Sisitsky and Tazz Latifi of ZipZyme Omega and APP Members! About ZipZyme Omega: ZipZyme Omega introduces a groundbreaking approach to pet nutrition with the world's first and only fresh, unextracted omega-3. This innovative solution surpasses all other omega-3 oils by preserving the natural antioxidati…

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#71: Unleashing the Benefits of Turmeric for Dogs With Gay Jensen of Kangaroo Dogs 42:47

4d ago42:47

42:47

Send us a Text Message. Featured Guest: Gay Jensen, Founder of Kangaroo Dogs and APP Member About Kangaroo Dogs: Founded in 2016 by Gay Jensen, Kangaroo Dogs is dedicated to enhancing the health and happiness of dogs. Gay's entrepreneurial journey began when she was seeking a healthy option for her own dog to help with the ailments of a senior dog.…

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#70: Bringing Chic, Stylish & Eco-Friendly Pet Travel Products to Market With Ann Greenberg of A Pet with Paws 37:28

7M ago37:28

37:28

Send us a Text Message. How do you bring a comfortable pet travel carrier to market that not only has the feel of a designer handbag but is also environmentally sustainable? In this episode, Ann Greenberg of A Pet with Paws joins us to tell the story of how she brought her stylish pet carriers to market and how she was closely involved in the manuf…

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#69: Hosting Pet Friendly Events With Dawn Vandaveer of Pet Friendly Fun 34:57

7M ago34:57

34:57

Send us a Text Message. Planning a pet-friendly event for your city or local area? In this episode, Dawn Vandaveer of Pet Friendly Fun shares with us her tips on what to plan for when hosting a pet-friendly event- including the unexpected! She also shares tips on how businesses in the hospitality field can become more inviting and welcoming to pets…

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#68: Exploring Animal Communication and Healing With Debbie Carole 38:52

7M ago38:52

38:52

Send us a Text Message. In this episode, Debbie Carole joins us to discuss what she does as an animal communicator, healer, and best-selling author of 'Be Your Pet’s Champion.' Debbie discusses how she helps pet parents foster a deeper and more meaningful connection with their furry beloveds and how problem-solving skills from her background in eng…

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#67: Pet Photography Tips With Laura Paesano of Laura Pea Photography 37:05

8M ago37:05

37:05

Send us a Text Message. As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to …

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#66: How to Have a Successful Pet Sitting Business With Robyn Elman of In Home Pet Services 40:24

9M ago40:24

40:24

Send us a Text Message. What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the cr…

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#65: Digital Marketing for Pet Businesses With Matt Aldrich of Pet Engine Marketing 33:00

9M ago33:00

33:00

Send us a Text Message. What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt and l…

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#64: Holistic Approach to Pet Grooming With Kristina Robertson of Barkley Square 35:26

10M ago35:26

35:26

Send us a Text Message. A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services ar…

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#63: Launching a New Pet Tech Product: iPupPee! With Mark Condon 35:04

10M ago35:04

35:04

Send us a Text Message. How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up wi…

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#62: Keeping Pets in Their Homes With Tanya Kiesha Thompson and Breakthrough Pet Family Services 45:04

11M ago45:04

45:04

Send us a Text Message. As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pet…

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#61: Why & How I Started American Pet Professionals 20:15

11M ago20:15

20:15

Send us a Text Message. A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023…

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#60: Inside the World of a Pet Journalist With Melissa Kauffman of Dogster and Catster 1:07:37

11M ago1:07:37

1:07:37

Send us a Text Message. Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet indust…

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#59: Building Your Community of Raving Fans/Followers/Customers 17:11

11M ago17:11

17:11

Send us a Text Message. Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPe…

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#58: How Can Your Town Become Pet Friendly? Karen Bartoszek of Pet Friendly Works 35:53

12M ago35:53

35:53

Send us a Text Message. How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire ec…

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#57: Taking Advantage of Opportunities (Presented to You) 14:27

12M ago14:27

14:27

Send us a Text Message. How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events…

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#56: Do You Need an Online Business Manager? Ronalyn Wentz of Pets and Profits 35:04

12M ago35:04

35:04

Send us a Text Message. How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how an…

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#55: Ready for the 4th Quarter in Your Pet Retail Store? Janene Nadolny-Jimenez of PetDropShipper 54:48

12M ago54:48

54:48

Send us a Text Message. Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter. You can learn more about Janene and PetDropShipper here: www.petdropshipper.com Grab your calendar her…

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#54: Showing Up On Time For Your Pet Business 10:30

12M ago10:30

10:30

Send us a Text Message. Have people been more lax in the past few years about showing up to things late? Here's why showing up on time (and ending calls or meetings on time) is important. Nancy also shares some tips on how to navigate time zone differences and how to effectively space out your calls and meetings. Grab your calendar here: 2023 Pet I…

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#53: Should You Own a Parrot? Diane Hyde of LI Parrot Society 41:15

1y ago41:15

41:15

Send us a Text Message. Should you own a parrot? Diane Hyde of LI Parrot Society gives us an inside look on what it's like to care for these amazing, intelligent birds and she helps us explore the world of tips and resources that LI Parrot Society has to offer. About LI Parrot Society: LIPS is "for the birds" ~ We are dedicated to responsible bird …

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#52: Tips on How to Use AI for your Pet Business! 15:05

1y ago15:05

15:05

Send us a Text Message. Can AI help streamline some of the behind-the-scenes work or content creation processes for your business? In this episode, Nancy shares with us not only how we can use AI for our pet businesses, but also shares some cautions and tips on how to use AI in an ethical way. Get "100 Ways to Use AI to Create Content for Your Pet …

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#51: Are You Pet First Aid & CPR Certified? With Bertha Villanueva-Shertzer; The Pet Medic 40:53

1y ago40:53

40:53

Send us a Text Message. Why should you and the team members in your pet business be certified in pet first aid and CPR? Bertha Villanueva-Shertzer, The Pet Medic, joins us to answer this question and more as she delves into the world of both getting certified in pet first aid and CPR and becoming an instructor who helps other pet professionals prep…

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#50: Promoting Your Pet Business - On a Budget! 17:56

1y ago17:56

17:56

Send us a Text Message. How can you promote your pet business without a large advertising budget? This is a question that we can run into at any stage of our business. With the ebs, flows, and seasons that come with running your own pet business, what are some creative and effective ways that you can promote it to keep the customers and clients rol…

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#49: Do You Have a Canine Liability Insurance Policy? Debbie Turner - Dean Insurance Agency 37:15

1y ago37:15

37:15

Send us a Text Message. What is canine liability insurance? What does it cover and why do you need it? Debbie Turner of Dean Insurance Agency joins us to answer these questions and more! Let's learn how canine liability insurance can help protect your pet business and even save your dog's life. Learn more about Debbie and Dean Insurance Agency here…

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#48: 7 Tips for Finding and Hiring a Business Expert 17:10

1y ago17:10

17:10

Send us a Text Message. Are you looking to hire someone to help with your pet business? Whether it be with marketing, bookkeeping, web design, or various admin tasks, Nancy gives us 7 tips to find and hire an expert. She also gives us tips on not only hiring an expert, but hiring someone who's the right fit for your pet business. Grab your calendar…

1
#47: Power of Email 12:41

1y ago12:41

12:41

Send us a Text Message. In this episode, Nancy shares with us the true power of email in connecting people, expanding your network, and reaching people outside of your sphere of influence. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking here! We will notify you as soon as it is ready! Grab your calendar here: 2023…

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#46: 3 Reasons Why You Should Have an EMAIL List 19:48

1y ago19:48

19:48

Send us a Text Message. Is email marketing outdated? Even with the rise of text messaging automation and social media, Nancy tells us why and how having an email list for your pet business is one of the most valuable things that you can do for your long-term success. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking…

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#45: What Is a Holistic Vet? With Dr. Gerald Buchoff, BVSCAH of Longevity Veterinary Center 28:43

1y ago28:43

28:43

Send us a Text Message. What is a holistic veterinarian and how does one go about becoming a holistic vet? Dr. Gerald Buchoff, BVSCAH Longevity Veterinary Center joins us to discuss what he does as a holistic veterinarian and give his advice to both pet parents seeking holistic care, and those who want to become holistic vets in the future. Learn m…

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#44: Advocating for Dog Friendly Places With Ginny Munger Kahn of LI-DOG 41:40

1y ago41:40

41:40

Send us a Text Message. Are businesses that don't allow dogs at their establishment missing out on more revenue? This and many more questions about the pros and cons of making more spaces dog friendly are answered in this episode with Ginny Munger Kahn of LI-DOG. Learn more about LI-DOG and how you can get involved in advocating for dogs, dog owner…

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#43: What Do You Want to Do in the Pet Industry? - Pet Industry 101™ 23:02

1y ago23:02

23:02

Send us a Text Message. Have you been wanting to get into the pet industry or perhaps change your career path within the pet industry? If you're searching for your place to shine in this industry, listen in as Nancy breaks down how to discover what you truly want to do in the pet industry and when you should take that big leap. Download our Pet Bus…

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#42: How I landed on the TODAY Show! 19:01

1y ago19:01

19:01

Send us a Text Message. Have you ever wanted to land your product, service, or pet non-for-profit a spot on the TODAY Show? Perhaps you've had your eye on another large-scale, live TV production that you would love to have your pet business featured on. In this episode, Nancy Hassel tells us how she landed on the TODAY Show and gives us practical t…

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#41: Customer Focus Groups - NEW! Pet Industry 101™ Series 20:00

1+ y ago20:00

20:00

Send us a Text Message. Ever had an idea for a pet product that could change the world as we know it? (Or at least the pet industry). If so, this episode is for you! Nancy Hassel outlines why customer focus groups are essential and give us focus group examples on how we can gain valuable insight and feedback on our idea for little to no cost. This …

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#40: How to Become a Pet Influencer With Jodie Keisel and Miley Jo the Chorkie 42:52

1+ y ago42:52

42:52

Send us a Text Message. How did dog mom and manager, Jodie Keisel, and her chorkie Miley Jo break into the canine influencer, model, and fashion space? In this episode, Jodie shares with us the story of how they started, as well as tips on how to gauge if your dog is a good fit for the canine fashion and modeling world, how to maintain a consistent…

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#39: Goals- 10K Downloads 8:02

1+ y ago8:02

8:02

Send us a Text Message. In this episode, Nancy chats with us about setting goals for our pet businesses, the importance of support systems, and the importance of accountability for our goals. Share this podcast and help us get to 10K Downloads! https://www.linkedin.com/events/helpusgetourpodcast-digginginto7046918842303864832/ Grab your calendar he…

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#38: Following Up With Your Customers 11:17

1+ y ago11:17

11:17

Send us a Text Message. We all know that following up with our customers and clients is important. You may be capturing your customer's email address, but what can you do to go a step further and stand out in your industry without spending a lot of time or money? In this episode, Nancy gives us actionable tips on how to intentionally and easily fol…

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#37: 5 Ways to Overcome Fear of Video 23:03

1+ y ago23:03

23:03

Send us a Text Message. Video is an extremely effective and engaging way to communicate with the pet parents that you serve. However, many of us suffer from the fear of being on video. In this episode, Nancy Hassel tells us how she overcame her fears, and how you can too. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our P…

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#36: Is Copywriting Worth It? With Claudia Cesarotti of Your Copywriting Solution 38:40

1+ y ago38:40

38:40

Send us a Text Message. Is copywriting and digital marketing worth it for pet businesses to invest in? Claudia Cesarotti answers this question and more, such as "How many blog posts do you need per month to be ranked by Google?" and "What types of copywriting and digital marketing are most suitable for pet industry businesses?" Learn more about Cla…

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#35: Finding Your Ideal Audience 16:27

1+ y ago16:27

16:27

Send us a Text Message. Who is your pet product or service for? Part of finding your ideal audience and community is realizing that not everyone is your customer, and that's okay. In this episode, Nancy gives us actionable tips and thought-provoking questions to discover our ideal audience or target market so that we can market our pet businesses m…

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#34: Why Market Research Matters With Maria Supple of Posh Dog Life 50:00

1+ y ago50:00

50:00

Send us a Text Message. What paves the way for a successful pet business? Maria Supple shares how she combined her previous experience in journalism and the fashion industry with studious market research to create and launch her one-of-a-kind luxury dog boutique: Posh Dog Life You can learn more about Maria and the luxurious apparel curated by Posh…

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#33: Gearing Up for Global Pet Expo 13:21

1+ y ago13:21

13:21

Send us a Text Message. Will you be attending the Global Pet Expo in Orlando? We would love to see you there! In this episode, Nancy gives us tips on preparing for the Global Pet Expo, what to expect, and how to make the most of your time there. Whether you're an exhibitor, a buyer, or a media professional, this episode will prepare you for an exci…

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#32: The Invention of Protective Dog Vests With Michael Caruso of Raptor Shield 34:39

1+ y ago34:39

34:39

Send us a Text Message. In this episode, Michael Caruso shares how, after a harrowing incident, he and his brother came up with the idea for Raptor Shield, a protective vest for small dogs to protect against hawks, coyotes, and other predators. Michael gives us the inside scoop on the design process, what he's learned about marketing, and how Rapto…

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#31: How To Become a Speaker 19:43

1+ y ago19:43

19:43

Send us a Text Message. Ever thought about becoming a public speaker to share your pet expertise and promote your pet business? In this episode, Nancy Hassel, Founder and President of American Pet Professionals, shares the practical steps you can take to become a speaker, whether you're excited and ready to go or need some encouragement. Want to kn…

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#30: Running 3 Pet Businesses at Once With Vasi Siedman of PetPix World 34:44

1+ y ago34:44

34:44

Send us a Text Message. How does Vasi Seidman run a pet photography business, a top-rated podcast, AND a pet magazine? Listen to this episode as we dig into how she built these businesses and how she takes time for herself and for spending time with her family amidst running 3 growing pet businesses. Places to connect with & learn more about Vasi: …

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#29: Strategies for Customer Retention With Emily Lagasse & Tyler Craig of Blustream 39:56

1+ y ago39:56

39:56

Send us a Text Message. Listen as Emily Lagasse & Tyler Craig of Blustream discuss an innovative new software to help pet businesses retain customers and drive repeat purchases while decreasing returns and negative reviews. They discuss personalized SMS marketing strategies that help you to build long-lasting relationships with the pet parents who …

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#28: Why PR Is Important With Mary Tan of Whisker Media 53:05

1+ y ago53:05

53:05

Send us a Text Message. What exactly is public relations and why is it important for businesses in the pet industry? In this podcast, Mary Tan of Whisker Media shares her journey from being a journalist herself to now helping pet businesses get media coverage! If you'd love to be in the press, listen in as Mary shares with us how to lay the groundw…

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#27: Cat Industry Opportunities With Sherry Cassin of Meow Mini Mart 40:31

1+ y ago40:31

40:31

Send us a Text Message. Have you ever thought about whether or not a cat business could be profitable? About whether or not there is a demand for a cat-centric store? Sherry Cassin of Meow Mini Mart shares her answers to these questions, as well as her story of going from the fashion world to the online cat store space. You can learn more about She…

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#26: How to Become a Pet Photographer With Richie Schwartz of Pets Photography Studio 48:34

1+ y ago48:34

48:34

Send us a Text Message. In this episode, Richie Schwartz of Pets Photography Studio shares with us his best tips for pet photography and insights on what it takes to launch a successful pet photography business. Learn more about Richie and Pets Photography Studio here: http://www.petsphotography.com/ Grab your calendar here: 2023 Pet Industry Event…

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#25: Why Feed Raw Dog Food? With Robert Tucker of The K9 Shop 33:28

1+ y ago33:28

33:28

Send us a Text Message. Raw dog food has been steadily increasing in popularity. Why are more and more dog parents and holistic vets switching to raw diets for thier dogs? In this episode, Robert Tucker, Co-owner and Founder of The K9 Shop, shares with us how he went from one chest freezer in his garage to opening several raw dog food franchises. H…

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#24: Eco Friendly Dog Toys with Chisholm Weaver of BetterBone 35:07

1+ y ago35:07

35:07

Send us a Text Message. Chrisholm Weaver tells us the story of his company's journey to creating an eco-friendly, natural dog chew that dogs love! Learn everything from how Chrisholm and his team came up with the idea for BetterBone, what it was like bringing this eco-friendly pet product to market. To learn more about Chrisholm and BetterBone's mi…

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