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News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
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Episode Sixteen – Quality or Quantity – Which is the Best Approach?
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Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…
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Episode Fifteen – The Latest From the World of Marketing Automation
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Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…
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Episode Fourteen - Data Analysis: The Role of Marketers vs AI
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With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward…
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Episode Thirteen - Producing Emails for Maximum Impact
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Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject…
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Episode Twelve - Has Marketing Automation Changed in 2023?
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2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing aut…
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Episode Eleven - What is the Importance of Data Enrichment in B2B?
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Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work …
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Episode Ten - The Future of AI in Marketing Automation
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How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is exp…
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Episode Nine - Can AI Really Support Content Generation?
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Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow thei…
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Episode Eight - Generating Value with Simple Automations
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Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. Marketing automation platforms are often th…
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Episode Seven - How Should You Optimise Marketing Strategy?
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Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data. Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events.By Mike Maynard, Hannah Kelly
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Episode Six - How are Marketing Automation Platforms Using AI?
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How are marketing automation platforms using AI? Mike and Hannah address how artificial intelligence will shape the future of marketing automation platforms, and the limitations the systems face with integrations with tools such as ChatGPT. They also explore why marketers could be failing to choose the right marketing automation platform for their …
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Episode Five - Why Should You Use Personas?
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Mike and Hannah share how to deal with a Martech stack that’s getting too complex, and the questions marketers need to be asking in demos. They also explore why personas can be such a valuable element in your marketing automation campaigns, and how they can help drive your content and campaigns.By Napier Partnership Limited
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Episode Four - What are the Marketing Automation Trends for 2023?
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What does the marketing landscape look like in 2023? Mike and Hannah discuss the trends marketers will see in the new year, from omnichannel campaigns to personalisation and experimentation. They also share their thoughts on the increased use of automation reported by ActiveCampaign, as well as some tips on target audience segmentation.…
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Episode Three - Are Chatbots Improving Customer Experience?
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In the latest episode, Mike and Hannah discuss the latest thinking around artificial intelligence, and how chatbots are improving customer experience. They also explore what Oracle's new 'fusion marketing' means for marketers, and share some tips on how to focus data on your goals.By Napier Partnership Limited
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Episode Two - Should You Trust Software Review Sites?
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Mike and Hannah share their thoughts about why third-party form vendors are so successful. Mike shares his views of whether marketers should use software review sites like G2 to determine which marketing automation system to use, and Hannah shares her thoughts on why lead scoring can be effective if used properly.…
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Episode One - The Latest Updates from HubSpot’s Inbound Conference!
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In the first episode of the Marketing Automation Moment podcast, we explore the latest updates from the marketing automation world. Mike and Hannah discuss the latest updates from HubSpot’s 2022 Inbound conference, and what new features such as customer journey visualisation will mean for B2B marketers. Mike and Hannah also share their thoughts aro…
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