show episodes
 
Teaching sales and marketing professionals, entrepreneurs, and business owners to build, leverage, and monetize their influence through digital marketing and social media. This podcast helps businesses and professionals maximize their sales and digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube as well as through Social Media Marketing, Influencer Marketing, Social Selling, Content Marketing, Email Marketing, and Search Engine Opt ...
 
Why do some people or brands command cult-like followings, while others struggle to stay afloat? Why do some people rise to social media stardom, while others can't get anywhere? The answer: Influence. But is it a genetic trait or something you can learn? What is their influence derived from? And what are the takeaways that we can implement in our business and/or personal branding? Two of the world's leading experts in influencer marketing have come together to bring you the answers with con ...
 
Chris Parker, the founder of WhatIsMyIPAddress.com, interviews guests and tells real-life stories about topics to open your eyes to the danger and traps lurking in the real world, ranging from online scams and frauds to everyday situations where people are trying to take advantage of you—for their gain and your loss. Our goal is to educate and equip you, so you learn how to spot the warnings signs of trouble, take quick action, and lower the risk of becoming a victim.
 
In this podcast we speak with top performers and hear the uncut no-fluff version of their journey to the top. We learn what their superpower is, as well as their kryptonite. The goal of this podcast is to help aspiring entrepreneurs and leaders to get inspired and tap into their superpowers. As entrepreneurs and businesspeople we search for answers, How to be successful? How to overcome challenges? How to build the right strategy? The right marketing plan? How did others accomplish what they ...
 
Digital Marketing Radio is the show for in-house, agency and entrepreneurial marketers who want to stay on top of the latest tools, tactics and trends shared by today's modern marketing masters. Join David Bain as he interviews the world’s leading marketing minds, including the likes of Larry Kim, Rand Fishkin and Roberto Blake, sharing step-by-step, tactical strategies on topics such as online ads, SEO and YouTube success. Follow the conversation on to the second part of each epsiode where ...
 
Content creation, content marketing and social media can make your head spin! Do you want to know how to use content, social media and digital marketing to make people aware of your business, build engagement and convert that audience into customers? The Content Fix Podcast is where you’ll find out exactly how to make that happen, with step by step masterclasses, deep dives into who you should be following in the online marketing world (and why) and interviews with some of the best in the bu ...
 
Christian Felix and Shonali Bhowmik became fast friends while working as temporary workers at a huge law firm in Manhattan. They share a love of laughing and giving each other hell. They may be called hipsters, old school, mainstream, irreverent, classic, country, gangster, or rock n' roll. All labels apply. Special guests, music, and attitude every episode. Past guests include: Jeremy O. Harris, Chelsea Peretti, Hannibal Buress, Keisha Zollar, H Jon Benjamin, Amber Tamblyn, JD Samson, Sanji ...
 
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show series
 
Instead of always trying to figure out what to write your next blog post on or wonder why you aren't ranking for strategic keywords, take my advice and learn how to plan out and build one year's worth of blog content which will become your strategic library of content. This content will not only help you rank higher for SEO but also give you a soci…
 
When Mark Cuban calls YOU ask for an investment in your company, you know you have a pulse on influencer marketing, not to mention a truly influential company! But when you look at what Shep and his company have accomplished in just 3 short years, it's no surprise. He has spearheaded the growth of cult-like communities for some of the world’s faste…
 
Brands are investing more of their marketing budgets into influencer marketing campaigns. Is influencer marketing part of your 2021 digital marketing plan? On this week’s Social Media News Live, Neal Schaffer shares the latest influencer marketing strategies driving ROI and sales. Find out how to navigate the influencer landscape, find the right pa…
 
If you want to build a personal brand so that it can support your business or your professional career, this is how to do it. In this episode, I’m catching up with Neal Schaffer to talk about what a personal brand is (and it’s probably not what you think) and how to maximize its potential as part of your marketing. Whether you’re a start-up, establ…
 
We’ve all seen influencers on social media share their opinion on different products and services, but how effective really is this as a form of marketing? What precisely do brand influencers do... and does your business actually need a brand influencer? That’s the topic for episode 242 of Digital Marketing Radio where I’m joined by a man who’s an …
 
The Age of Influence: The Power of Influencers to Elevate Your Brand by Neal Schaffer NealSchaffer.com Neal Schaffer is a recognized leader in helping businesses Maximize Your Social as a global keynote speaker, university educator, social media agency owner, author, and social media strategy consultant. From Fortune 50 enterprises to Grammy Award-…
 
A “deep fake” typically refers to a video that has been edited to replace the person in the original video with someone else, commonly a public figure in a way that makes the video look entirely authentic. These are time consuming to make but can be very convincing. Today’s guest is Lonnie Waugh. Lonnie is a web developer, software engineer, and de…
 
Do you love making videos but can’t because you spend all your time running your business? As a small business owner, it is too easy to get caught up in the day-to-day operations of your company and lose sight of the bigger picture. Today, we’re discussing how to get back on track. Key Takeaways Delegation is key to creating a sustainable business.…
 
Shonali got her wisdom teeth pulled. Justin got a sun tan and Christian shares new (not exactly accurate) CDC guidelines. As more of us are vaccinated and we start to venture out more often, nature is not ready for us. We warn Christian not to watch last week's viral rabid bobcat video in which this brave husband in North Carolina rescued his wife.…
 
Episode 36 - Lisa Sweetingham (author and journalist)In this episode, we speak with journalist and author Lisa Sweetingham. Her writing has appeared in the New York Times, Parade, Spin, Time Out New York, Health Affairs, and many other publications. Her track record includes the coverage of high-profile murder trials and Supreme Court nomination he…
 
How is the event industry going to change post-COVID? As a marketer should you plan to get back in the events game soon? Or are we more likely to see hybrid events in the future - a combination between virtual and physical events? If so, what does that mean for marketers? Those are just some of the questions that I’m going to be asking my guest on …
 
Power Moves: How Women Can Pivot, Reboot, and Build a Career of Purpose by Lauren McGoodwin careercontessa.com Lauren McGoodwin is Career Contessa’s CEO, #1 power move advocate, and has a life mission to help women build successful and fulfilling careers on their terms. Lauren launched Career Contessa in 2013 out of her master’s thesis project to c…
 
For B2B brands, your internal influencers are often your salespeople. They are facing your customer and often are the most active on social media because they can monetize their influence in the form of additional commissions. That's why every employee influencer / advocacy program for B2B brands becomes successful when there is alignment between s…
 
The world of talent management is very confusing - even people who do it have trouble explaining it. And if you've ever reached out to a celebrity or social media star, chances are you may have been passed along to some agent or manager. In my experience, this is often where the buck stops, as many marketers get turned off. But having had a talent …
 
In the past, deleting a file was considered safe data destruction. But we know that it only clears the pointer to the file and not the data itself. Today there are many options when it comes to destroying data even though some harddrives seem almost indestructible. Today’s guest is Paul Katzoff. Paul is the CEO of WhiteCanyon Software where they sp…
 
The Mindful Millionaire: Overcome Scarcity, Experience True Prosperity, and Create the Life You Really Want by Leisa Peterson wealthclinic.com Leisa Peterson, CFP® is on a mission to help 1,000,000 people elevate their financial consciousness by realizing their true value and creating financial security for themselves. As a coach and mindset teache…
 
It doesn’t matter how much money your business is bringing in if it isn’t allowing you to live the life you want. Working endlessly is not the point. To become a truly successful video business owner, you need to work on your business, not just inside of it. Today’s guest shares how he learned to work more efficiently so that he could establish the…
 
Irrationality: A History of the Dark Side of Reason by Justin E. H. Smith Jehsmith.com A fascinating history that reveals the ways in which the pursuit of rationality often leads to an explosion of irrationality It’s a story we can’t stop telling ourselves. Once, humans were benighted by superstition and irrationality, but then the Greeks invented …
 
Digital Cash: The Unknown History of the Anarchists, Utopians, and Technologists Who Created Cryptocurrency by Finn Brunton Finnb.net The post Chris Voss Podcast – Digital Cash: The Unknown History of the Anarchists, Utopians, and Technologists Who Created Cryptocurrency by Finn Brunton appeared first on Chris Voss Official Website.…
 
If you want your organization to yield more influence in social media, or if you are looking for your employees to become more active in social media to raise your company's digital profile, this episode is for you. Listen to all of my advice that you as a leader can do to push the ball forward on leveraging influence that can impact your entire or…
 
Gifted hackers can access data from a government website, a hospital medical system, or even a car. Most are not aware when their personal information is stolen, sold, and used until it is too late. Today’s guest is Alissa Knight. Alissa is a recovering hacker of 20 years, a cyber security influencer, content creator, and the principal cyber securi…
 
Miri Rodriguez went from a Community Manager to becoming one of Microsoft's top influencers and Storytellers. Now she is the author of Brand Storytelling and advises other companies how to bring out the stories from their employees. Listen in as Miri teaches you about the unique connection between storytelling and influence. For more information: M…
 
What exactly is word-of-mouth marketing and how does word-of-mouth marketing manifest itself in 2021? How do you measure the impact of word-of-mouth marketing and how does word-of-mouth integrate with other marketing channels? Those are just some of the questions that I’m going to be asking today’s guest on Digital Marketing Radio Episode 241 - a m…
 
> Kings County by David Goodwillie Davidgoodwillie.com Overview It’s the early 2000s and like generations of ambitious young people before her, Audrey Benton arrives in New York City on a bus from nowhere. Broke but resourceful, she soon finds a home for herself amid the burgeoning music scene in Williamsburg, Brooklyn. But the city’s freedom comes…
 
Starting your own business can be daunting but it doesn’t have to be a rollercoaster if you go into it with open eyes. There are some key mistakes that can either derail your progress or even stop you completely. In this episode, I’m covering the top five, how I dealt with them, and how I continue to deal with them as my business scales.…
 
When you trade your time for money, it’s hard to stay in control of your schedule. That’s why creating passive income is so desirable. Longtime listeners to this show know that I’ve been able to do this through course creation videos with shared revenue partners. Selling digital products like this is a fantastic way to make more money without havin…
 
Did you know you can live stream to Amazon? Want to expand your audience and grow your revenue at the same time?Jim Fuhs shares how to live stream on Amazon on this week’s Social Media News Live. Listen and learn how to get started with Amazon Live, apply to become an Amazon Live Creator, and grow your business on the world’s largest retail site.…
 
If you want to learn how to apply the concepts of SEO to social media, you are in for a treat. Today's guest is one of the most recognized SEO experts, Stephan Spencer who is co-author of The Art of SEO, co-author of Social eCommerce, and author of Google Power Search, all published by O’Reilly. In this episode we talk about something that you migh…
 
How To Be Fan-f*cking-tastic! by Max A. Borges Fan-fucking-tastic.com How am I doing? I’m fan-fucking-tastic of course! I’ve always been an optimistic person. That optimism has led me to countless opportunities both personal and professional that have given me more success than I had ever dreamed of. Through the years I have accumulated bits of wis…
 
Personal Power: How to Crush It in Life Check it out at: https://bit.ly/2XCgwe8 BIOGRAPHY: DAN E. SILBERBERG Dan is an evolutionary entrepreneur and the CEO/Founder of 1 Insight 2 Thrive, an evolutionary global education academy with courses serving people from all over the world to emerge into who they truly are. After 40 years in business as a CE…
 
New York Times Best-Selling author Dave Kerpen emerged as a major marketing influencer out of nowhere with his Likeable brand, books, and successful agency. Dave explains the importance of branding and relationships in building and sustaining influence. For more information: Dave Kerpen: https://davekerpen.com/ Amanda Russell: https://amandarussell…
 
Not all lies are scams, but everyone lies, even if it's only about someone’s birthday gift. Liars give out both verbal and nonverbal cues, but how do you know what they are? Listen to this episode to learn how to spot a lie. Today’s guest is Pamela Meyer. Pamela is certified fraud examiner, international speaker, entrepreneur, and the author of Lie…
 
"It's all about your funnel." "You gotta have a funnel in place." "This tool will help serve all of your funnels." A lot of people say a lot of different things about funnels, so let's take a step back and look at what exactly marketing funnels and why they are fundamental to your business. More importantly, learn why there is no one-size-fits-all …
 
There comes a time in many people’s careers where we take a job for… the money. Call it selling out, call it practical. Each person has to define the decision in the context of their own life. For me, it was simply selling out. Because I’d jumped out of corporate once already. And when I jumped back in, it was purely because I was lured by the sala…
 
There are countless ways to create a successful video business. Often it comes to thinking outside the box. Today’s guest created a phenomenal business model by taking a unique approach to subscription services. In this episode, he’ll tell you how he did it and what to look for in your business to set it apart. Key Takeaways To create authentic and…
 
1.8 billion people use Facebook Groups, and there are tens of millions of groups on Facebook. How is your Group standing out from the crowd? Learn how to grow, manage, and sustain a sense of community online with Lou Mongello. As host and producer of the WDWRadio podcast, Lou shares his strategies for building thriving, meaningful Facebook Groups a…
 
I’m sure that you’re well aware of the value of virtual events. Build great relationships with industry thought leaders, foster an engaged community around your content - and drive more revenue. But where do virtual events sit in relation to the rest of your marketing mix and how can you better leverage the content generated and the relationships m…
 
Not all social media influencers are equal. Just because someone has a ton of followers doesn’t mean they actually have any influence on their audience. It’s important that we learn to be critical thinkers that do research and not just believe what we hear and read. Whether you’re a business looking to use an influencer to promote your product, or …
 
Rand Fishkin did not wake up one day and decided he was going to build one of the leading SEO software platforms. He has been on a mission to help people, whether it is search engine optimization with MOZ or making market research accessible to everyone through SparkToro. Rand shares his incredible entrepreneurial journey and is a living testament …
 
If you asked me two years ago whether I’d be able to deliver 100 episodes of a podcast consistently, every single week, I might quietly have told you it was unlikely. But drawing on my experience in content marketing… I did it! In my 100th episode I’m breaking down the five essential content marketing skills that got me over the line.…
 
We are officially now a year into the pandemic! We are thankful for vaccines, our health, friends, family and this show. Catching up on the heavy: Anti-Asian Hate, Chauvin trial, voter suppression & the good stuff: seafood enchiladas, the beach and puppy time! Check out StopAAPIHate.org for ways to support the Asian American community now. Our firs…
 
Marketing yourself should be fun. Then why does it so often feel hard? I know you didn’t start your business to become a professional marketer, but the best way for you to make the biggest impact in the world is to believe in yourself and believe that what you have to offer the world is good. Today’s guest tells us how to do that to make it so much…
 
Serial author and content marketing expert Christoph Trappe joins me for this episode dedicated to livestreaming and why it matters. We all know that video is the most powerful to express our brands or our ourselves, but why aren't we doing more of it? Christoph will help you better understand and utilize livestreaming with his advice on: The evolu…
 
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