Best Nexus Corps Podcasts (2024)

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Cognitive overload puts marketing effectiveness in free-fall: Influence – not influencers – emerging as marketers’ antidote but industry assumptions require total flip 55:17

13h ago55:17

55:17

Marketing effectiveness is getting worse. Dan Krigstein, Director of think tank The Growth Distillery and Ogilvy Chief Strategy Officer and Innovation Lead, Toby Harrison, have spent the last six months working out why – and building a framework they are now bringing to market in a bid to reverse the effectiveness slump. Their findings literally fl…

1
'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence ... 43:21

5d ago43:21

43:21

Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…

1
361: Goodbye V-Premium?! 37:28

5d ago37:28

37:28

So it appears V-Premium is outta here at the end of next month. Kind of. We have some opinions about that, as well as looking back on V as a whole (which we were there for somehow.) Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali -Tony Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one ... 54:47

12d ago54:47

54:47

IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across eve…

1
360: Illusionless Strife Set Review! 1:14:47

12d ago1:14:47

1:14:47

DZBT-02 is out in Japan! Unfortunately, Matt is also out today, so Root Beer and Atlas share the duties of the set review. Come check it out! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali -Tony Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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‘30-40% more efficient than paid media’: Mastercard’s top APAC marketer on owned media’s revenue power; Sonder predicts banks about to show retail media how it’s done 44:48

15d ago44:48

44:48

Julie Nestor was one of the earliest Australian marketers to leverage owned media at scale, first at Optus and American Express and now – via Hilton Hotels and eBay – at Mastercard. The APAC marketing chief says owned media helped Optus get beyond mobile and into broader media and communications – and moved the needle for Amex, both in bringing on …

1
359: What Do We Want From Our Tournaments? 38:21

20d ago38:21

38:21

(Say the title to the tune of "Drunken Sailor" lol) anyway, going off a recent tweet on Vanguard twitter, today we're talking about what Bushiroad could do to improve its tournament structure! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali -Tony Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠…

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Next wave: Everything marketers need to know about the streaming-TV-online video shake-out – audience forecasts, advertising shifts, where next: Ampere Analysis 52:19

25d ago52:19

52:19

Marketers and media companies had just about got to grips with audience fragmentation brought about by social media and online video. Now the next big wave is coming fast from global streamers piling into TV’s heartland with ad plays because their subscriber growth has maxed out. They’re targeting the young with localised reality shows, comedy and …

1
358: Guard Restrict in Standard (Giggity)! 38:34

27d ago38:34

38:34

So there's a new rideline in town. His name's Blangdmire (or Quagmire as Atlas is calling him) and he's pretty good. But he's also covering a whole turn in guard restrict, and we've got some queries. Do you? Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter…

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Meta v media: Bosses from News Corp, Nine Publishing, Private Media, Capital Brief and ex-Coalition Minister Paul Fletcher unpack what’s next on Meta pulling news feeds - and Facebook and Instagram entirely ... 57:44

1M ago57:44

57:44

Meta’s News Media Bargaining Code rug-pull lit up the media sector and has government, regulatory and lobbyist wheels spinning – some would say belatedly, given all the warning signals. Circa $70m in publisher cash - some argue it could be $100m - from Meta will no longer be on the table later this year, leaving Google the only game in town for a n…

1
Domino’s, Asahi see executive leaders buy-in to better decision-making; now moving Mutinex MMM beyond media’s P&L impact into business planning 32:23

1M ago32:23

32:23

Domino’s and Asahi are both using Mutinex’s GrowthOS platform to make very different media investment decisions, faster, in a fluid market. Both have buy-in across the business after unlocking the impact of media investment on sales. Both are now taking the platform beyond media and into decisions around seasonality, pricing and planning. “It’s not…

1
357: What to Do With the Other Half of the Year? 36:24

1M ago36:24

36:24

Lyrical Monasterio is out of the main set again... or is it? We're talking about what to do when it's not anime season, and premium, and Matt's tired and Atlas is in immense pain. It's a doozy! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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SCA cuts acquisition costs 60%, targets performance ad dollars by doing the same for advertisers with data matching clean room play 30:11

1M ago30:11

30:11

People spend “roughly a third of their time, or four hours a day, listening to audio, yet only 6 per cent of ad revenues are coming towards the medium,” says SCA Chief Commercial Officer Seb Rennie. The network is betting on a data-powered push for performance ad dollars to change that with today’s launch of LiSTNR’s AdTech Hub. SCA has made huge g…

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‘Half the impact comes from creative’: System1 customer chief Jon Evans on how to sell-in emotional ad investment to cold, rational CEOs, CFOs – the CMOs nailing it, and why channel mix obsession will ... 50:03

2M ago50:03

50:03

Future of TV Advertising international keynote Jon Evans is Chief Customer Officer at marketing effectiveness data firm System1 – and one of the world’s top marketing podcasters. He's on a mission to help marketers hold the line and sell-in emotional, creative campaign investment to rational, hard-nosed exec teams by better predicting its P&L impac…

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356: Too... Many... Ridelines! 1:01:11

2M ago1:01:11

1:01:11

Yet another rideline is being released. It's one too many. Also Matt's delirious from fatigue. Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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prDOOH power: Lion toasts 18% revenue gains, sells 100,000 more Guinness pints via prDOOH push; JCDecaux maps huge growth, but agencies lagging 35:31

2M ago35:31

35:31

Guinness (part of the Lion portfolio), UM, Vistar, Kinesso, and Thinkerbell have just landed Australia's first ever Programmatic Campaign of the Year award after a smart, highly targeted Out-of-Home push delivered 100,000 extra pints sold. The trick? Targeting blokes near pubs stocking the dark elixir when the weather turned cold – with only 2,000 …

1
Marketers ‘prefer arbitrage’ as Publicis, Omnicom power ahead of holdco posse; Dentsu ‘shrinking pains’ persist as dividing lines sharpen on agency network brands versus integrated offers, IT services ... 52:08

2M ago52:08

52:08

When it comes to principal-based media trading, AKA arbitrage, “we can argue about the pros and cons but collectively [marketers] are saying that they kind of accept, if not sometimes prefer, that model,” says Madison and Wall founder and one-time WPP global business intelligence chief Brian Wieser. It’s no coincidence that two of the “most aggress…

1
355: Live-Action Luard! 34:51

2M ago34:51

34:51

Now that the Luard and Shiranui decksets are back in English, we can say that... well, come find out. It's not great! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠…

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L’Oreal, Unilever, Diageo, Kellogg’s, Gucci, Mondelez and Ford pump ad budgets; Google, Amazon, Meta cut theirs and grow - Brian Wieser on resurgent performance spend sidestepping TV 43:41

2M ago43:41

43:41

Some media companies are feeling the heat on what they describe as a tightening advertising market, particularly linear TV. But there's a very different story coming out of investor briefings in recent weeks at some of the world's biggest brands. Many brands are increasing their advertising and promotion and much bigger overall marketing budgets. S…

1
354: This New Premium Format Product- JK :p 42:57

2M ago42:57

42:57

Bushiroad has new premium TDs coming out. They're very strange. Root Beer gave his initial reaction, we're expanding on it! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠…

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Crunch overcooked? APAC marketing chief says no slowdown as Uber plots grocery surge, ads business ramps up with attention, Carshare bids to cull 1m cars by 2029 – and why flipping ‘crazy’ performance ... 44:27

2M ago44:27

44:27

At one point “the performance marketing [team’s] main KPI was actually how much investment they could deploy,” says Uber APAC marketing boss Andy Morley. “The mandate was spend, spend, spend … It was getting crazy.” But then they realised it wasn’t actually working. Then they flipped hard to brand – well above Binet & Field’s 60:40 heuristic – and …

1
353: DZ-BT01- Fated Clash Set Review! 1:04:46

2M ago1:04:46

1:04:46

Our first set review with Lyrical Monasterio in the sets proper! This is bound to be chaotic. Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ …

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Lessons from Dove’s Campaign for Real Beauty: Unilever marketers forgot product in ‘purpose' mission; ESG the new corporate ‘Voldemort’ but employee, stakeholder strategies a ‘massive opportunity’ for ... 53:05

2M ago53:05

53:05

It’s not often Suncorp’s CMO Mim Haysom is mentioned in the same conversation as Leonardo da Vinci but the latter’s rare ability to combine creative and analytical thinking is what 50 Australian CMOs working with WPP were briefed on recently as the next frontier for business growth and their own professional cred and advancement. Indeed, Marc de Sw…

1
352: Four-Cards More, Galore! 23:01

3M ago23:01

23:01

We never really got to get into it, but Bushi effectively adding 4 more deckslots is nothing short of interesting! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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‘The whole supply chain is locked into a sense of omerta’: Why marketers, procurement, agencies, ad techs and publishers fear derailing programmatic ‘gravy chain’ – where 36 cents on every ad dollar is ... 49:27

3M ago49:27

49:27

The ANA’s latest transparency report looks ugly for agencies, the ad tech supply chain, marketers and their procurement departments. Probably why its findings – just 36 cents on the programmatic dollar stand a chance of being seen by audiences – have been met with deafening silence. None of the big agency holdcos have piped up, while Google, The Tr…

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351: Divine Skill Swill! 30:59

3M ago30:59

30:59

We've seen Welstra's divine skill, we have (mostly) the skills for Keter Sanctuary and Dragon Empire! How are they? Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Brand acrobatics: Adobe wrestles with ‘category awareness’ for CX, plots brand-demand offensive; B2B CMOs pump 2024 budgets as CFOs greenlight creative spend – MYOB, Canva, MailChimp nailing it 45:35

3M ago45:35

45:35

It’s taken a couple of years, but the LinkedIn-backed B2B Institute’s mission to flip business-to-business marketing’s focus from performance to brand building – encapsulated by the Ehrenberg-Bass Institute penned 95:5 rule – is starting to land, crucially in the boardroom and exec leadership echelons. LinkedIn’s polling of B2B CMOs and CFOs sugges…

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350: Broken Common Club Returns! 28:48

3M ago28:48

28:48

Damn, Bushi doing something right? Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @NexusatNight, (tell us what you would like to see from us!) ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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349: Italy Gets Ride Lines and Our 2024 Plans! 32:15

4M ago32:15

32:15

In our last episode of 2023, the fellas talk about Italian vanguard, which is in the middle of G era right now, reaching into the future to give them ridelines. It's a big deal.Also our 2023s and what we're looking forward to out of 2024! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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348: Car... Pod? 23:40

4M ago23:40

23:40

The night before BCS Anaheim, Atlas picked up Root Beer from the airport, and they called Matt on the phone from the car, and that's where this episode was recorded! Excuse the rough job. Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Marketing’s capability crunch: ANZ, Deloitte, Destination NSW marketing chiefs back Australian Marketing Institute bid to mirror Chartered Accountants, CPAs for industry-wide professional certification ... 45:03

5M ago45:03

45:03

Marketing remits are expanding faster than most professions but unlike accounting or engineering, it remains splintered and without common professional capabilities, standards and accreditation. Indeed, marketing, agency, media and customer tech professionals across the entire customer and marketing supply chain risk career irrelevance because they…

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347: Picking Up the Regalis Pieces! 32:39

5M ago32:39

32:39

The boys take a look at this new Regalis piece (and talk about the things in general) as well as talking about the little baby TDs! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

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Owned media v retail media: Commbank, ANZ, Telstra invest in owned channels as sector’s commercial value increases 10% to $4.3bn; Financial services up 19% as non-retail brands eye upside 41:13

5M ago41:13

41:13

Owned media in Australia – brands’ own websites, email, apps, instore and social assets – now has $4.3bn in commercial potential. It could reach $5bn in as little as 12 months as brands, eyeing the growth of retail media, start to realise the value of their own media channels. Valuation firm Sonder has just released its annual Owned Media Market Re…

1
Jaguar Land Rover notches 200 per cent audience uplift through new OOH performance reporting: QMS lifts TV playbook with audience guarantees, make-goods; OMG piles in 25:09

5M ago25:09

25:09

Jaguar Land Rover spotted an opportunity earlier this year in the lead up to Sydney's Vivid festival, where circa 3 million people show up for 23 days of live shows, music and forums. The carmaker needed to build awareness fast for the new Land Rover Defender and part of the brief included large out-of-home formats. Given the expected surge in peop…

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Master brand plan: Arnott’s CMO Jenni Dill, Publicis Groupe CEO MikeRebelo on how Arnott’s lifted 10% sales growth across entire portfolio via market mix modelling, media benchmarking, creative testing ... 54:16

5M ago54:16

54:16

Arnott’s last month landed the Advertising Council’s Grand Effie after launching a master brand campaign that CMO Jenni Dill says delivered “10 per cent sales growth in dollar terms and three quarters of a share point growth” across the portfolio. It also helped put Arnott’s ahead of the three-year growth plan she’d had to present to the board 13 d…

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346: CARD GAMES ON DRAGONS! 29:46

5M ago29:46

29:46

Good news everyone! Plus Atlas gives a look at a premium decklist that is... just awful. Come hang out! Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @NexusatNight, (te…

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Measuring BVOD, TV and YouTube and footfall in one hit: Kmart, Kinesso and UM think Beatgrid may have cracked cross-media measurement 48:00

5M ago48:00

48:00

Figuring out where potential customers are in the hectic media system and not waste budgets reaching them across disparate channels is driving marketers and media agencies to experiment with some interesting alternatives in cross-media audience measurement. Kmart, its agency UM and IPG tech stablemate Kinesso, think they have landed on a winner – B…

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Last supper: Outgoing creative chief at Accenture Song and The Monkeys Scott Nowell on culturally infiltrating Accenture, failed beer fridge bans, pulling a reverse takeover of Saatchis and why Accenture ... 41:25

5M ago41:25

41:25

Many predicted The Monkeys would be “roadkill” when Accenture in 2017 paid $63m for Australia’s hottest ad agency, its creative culture steamrollered by the immaculately polished heads of the consulting world. Instead, says creative chief Scott Nowell, who last week departed the agency he co-founded, The Monkeys began a cultural infiltration missio…

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‘It’s given us a lot of credibility within the business to keep pushing’: Samsung Australia’s Carl Bunn on using MMM to prove what’s working – and win over sceptics 36:26

5M ago36:26

36:26

The problem with Samsung’s previous market mix models was they were too slow, says Carl Bunn, Head of Data and Solutions at Samsung Australia. By the time results came back in, “we’d moved on,” says Bunn. Part of that was on Samsung: Consistency of data is key, says Bunn, and lack of it scuppered much prospect of MMM agility. But having done the “s…

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GroupM’s global boss Christian Juhl, ANZ CEO Aimee Buchanan on Netflix ads, linear TV’s end game and why measurement sits at the heart of all marketer conundrums 52:02

6M ago52:02

52:02

GroupM global boss Christian Juhl says rival holdcos may now regret spending “billions of dollars on cookie-based solutions or personally identifiable information” as privacy moves dead centre in regulatory affairs.. Some, he says, “are going to be sitting on a razor’s edge about whether they are going to be compliant ... it will definitely have ra…

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345: Fruited by a Loop! 47:08

6M ago47:08

47:08

Lookin' at this banlist and- NOT GOOD ENOUGH! *WHIP SOUND* Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @NexusatNight, (tell us what you would like to see from us!) ⁠⁠⁠⁠⁠⁠…

1
Ecom’s boom meets reality check: Focus on CX, efficiency and making money kicks-in hard as Amazon ramps up, puts pure-plays under existential pressure 51:59

6M ago51:59

51:59

Ecom’s runaway train has hit the buffers. Now brands must sweat massive investments made over Covid much harder, grappling simultaneously with how to drive profitable growth without harming customer experience. Expect a wholesale to push into loyalty and retail media, per Accenture Song MD and ANZ Commerce Lead Peter Davias. Meanwhile, he thinks Am…

1
‘It’s sharpened me up as a marketer’: Telstra CMO Brent Smart bids to link CX and rising NPS for non-believers, flip performance and brand investment ratios and systemise marketing team creativity, attention ... 58:05

6M ago58:05

58:05

While Telstra’s massive CX overhaul has powered net promoter scores through the roof – with NPS linked directly to executive bonuses – CMO Brent Smart says that’s only half the job. To grow, Telstra needs to go harder on brand to woo those that don’t even know about its sweeping digital overhaul, including aggrieved former customers. As such Telstr…

1
344: Dominayyyyyy? 39:54

6M ago39:54

39:54

Luard and Shiranui got half revealed, so of course we're looking at em!Thanks to our $10 patrons!-Darren G-Cole Green-Josh Donaldson-Jeremy Lyons-GR-AliThanks to our $10 patrons! -Darren G -Cole Green -Josh Donaldson -Jeremy Lyons -GR -Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagra…

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4 billion streams and counting: News Corp Australia piles into vertical video, siphons audiences back from social, ties to commerce, bids to own mid-funnel between BVOD and social video 38:10

6M ago38:10

38:10

News Corp Australia had more than 4 billion short form video views last financial year across its own assets and social feeds and it’s changing the way the Murdoch empire delivers content. Vertical video is the big play as audiences and advertisers pile in. Even boss Michael Miller is getting in on the act. Now News has launched a master plan – dub…

1
Mi3 goes all-in on AI-powered Fast News and CustomerX launches; Capgemini, Coles 360, Salesforce, ThinkNewsBrands back initiatives - and unpack the market challenges coming...fast 40:03

6M ago40:03

40:03

This week’s podcast is a bit different. We’re unpacking two big new plays from Mi3: our first sector specific newsletter edition, CustomerX; and a daily generative AI-powered Fast News edition, where the machines, overseen by Mi3 editors, will crunch and distil the daily PR firehose of people moves, key announcements, account changes and campaign l…

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343: Overdress' Limit Break?! 34:55

6M ago34:55

34:55

Matt's out this week unfortunately. He'll be back next time! For now, as Overdress comes to a close, we're taking a look at Vanguard when it's been in this position before: the end of an era. We're certainly not doing another reboot, but we're probably at the edge of something closer to the start of limit break, or legion. Some kind of new mechanic…

1
BMW marketing boss flips strategy ahead of ‘overnight’ electric vehicle surge; Atomic 212 plans ‘single-minded big brand job’ to outpace ‘bi-polar’ auto rivals, reel-in Tesla 32:15

6M ago32:15

32:15

The Australian market has lagged on electric vehicles. But that’s changing fast says BMW’s top marketer Alex McLean, with EV sales this year making up 10 per cent of the total market after notching 300 per cent YoY growth. Next year BMW will have 14 EV variants in Australia – and the market shake-up means the Ultimate Driving Machine must flip its …

1
‘Do we have to do this?’ Lego’s Troy Taylor and Initiative’s Chris Colter on letting go of ‘safe’ brand management to jump into Nitro Circus – double digit growth and MFA Grand Prix follows 42:41

6M ago42:41

42:41

Lego prides itself on being safe. Nothing wrong with safe, says ANZ Vice President and GM Troy Taylor, a safe-handed 21-year company veteran who’s presided over 16 consecutive years of growth. So he baulked when Initiative came up with a plan to partner with Nitro Circus to put the boosters on its new Lego City Stuntz range. He started to sweat. “M…

1
342: Trick or Trick Set Review! 1:31:25

6M ago1:31:25

1:31:25

What, another one? Two episodes in a row? Well, kinda. While this is a set review for another Lyrical Monasterio set. Only this time, we're not tired, and we're not gonna torture Root Beer by making him do every card! Thanks to our $10 patrons! -Darren G -Cole Green -Josh Donaldson -Jeremy Lyons -GR -Ali Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter…

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