Best Nicoline Podcasts (2024)

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#222: App marketing success in the privacy-centric era with Nicoline Strøm-Jensen, Head of Program Management at Adjust 37:12

8d ago37:12

37:12

Last year, we celebrated the 15th anniversary of the App Store and Google Play. If you’ve been part of the app industry for all these years, you saw the sea of change in app marketing. We all remember the exponential growth of both stores, and the moment when they hit the ceiling. We witnessed the rise of freemium and subscription models, the intro…

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#223: “AI breakthroughs: revolutionizing mobile app marketing" App Promotion Summit San Francisco panel 40:34

1d ago40:34

40:34

The holiday season is practically around the corner. We can all hear The Jingle Bells singing and some nice gifts from Amazon are waiting underneath the Christmas Tree. Anyway, this week, we have yet another exclusive bonus episode for you, featuring the panel discussion from the App Promotion Summit San Francisco 2024. As you know, we organize the…

1
The Holy Nights Journey: Dream Incubation and Self-Discovery with Susanne van Doorn on The Dream Hub Podcast 57:58

5d ago57:58

57:58

Have you ever wondered if your dreams hold hidden insights into your life’s path? In this captivating episode, I sit down with Susanne van Doorn MSc, a Dutch dream therapist, author, and the mind behind Mindfunda, to explore the Holy Nights Journey—a 12-day dream exploration steeped in mythology and Jungian archetypes. Susanne shares the origins of…

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#221: Shaping the future of app distribution: trust, growth, and regulation with Shalom Michaeli, Managing Director, Alternative App Stores at Digital Turbine 27:18

23d ago27:18

27:18

A quick trivia question - what was significant about the year 2008 technology-wise? It was the year when Bitcoin was introduced, and Spotify was launched. Am I missing something here? Right - both the Apple App Store and Google Play stores were launched that year. It was about the introduction of the new software distribution model for developers. …

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#220: Using cognitive biases to boost app engagement and revenue with Senior Product Manager at Cleo 15:58

22d ago15:58

15:58

One of the staples of app marketing is understanding of your customer. If you understand her needs, her likes and dislikes, her behavior, you can build a winning strategy to connect your app with people who will be your loyal users. Now, do you think people behave rationally, logically? Sometimes they do but way more often their behavior is influen…

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Dream PR: Changing How We See the Subconscious with Nicoline Douwes Isema on The Dream Hub Podcast 1:12:46

27d ago1:12:46

1:12:46

Are dreams just random nighttime chaos, or do they hold the keys to our deepest truths? Join me, Melissa Johnson, as I sit down with the extraordinary Nicoline Douwes Isema—dream expert, author, and the Netherlands’ Dream Ambassador—to uncover how dreams have been misunderstood, misrepresented, and underestimated. Nicoline doesn’t just talk about d…

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#219: “Beyond 2024: innovative user acquisition strategies” App Promotion Summit San Francisco panel 44:08

26d ago44:08

44:08

This week, we are pleased to offer an exclusive bonus episode. As you know, we organize the App Promotion Summit several times a year to bring together app marketing, growth, product, CRM, and revenue executives. These events feature panels where industry professionals share their experiences and insights on emerging trends that significantly impac…

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Lucid Dreams, Psychedelics, and Cosmic Possibilites with David Jay Brown on The Dream Hub Podcast 59:24

28d ago59:24

59:24

Join Melissa as she sits down with David Jay Brown, a groundbreaking author, neuroscientist, and visionary in the exploration of consciousness. With a background in neuroscience and psychology from New York University and Southern California, David has authored over a dozen books, including Dreaming Wide Awake and The Illustrated Field Guide to DMT…

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#218: Future of advertising: privacy and AI with Gaylord Zach, Head of Mobile Product at Verve 21:41

29d ago21:41

21:41

In this episode, we delve into the evolving landscape of digital advertising, where privacy and precision intersect. Our guest, Gaylord Zach, Head of Mobile Product at Verve, brings his expertise to the forefront, exploring how the advertising industry can adapt to a privacy-first world without sacrificing effectiveness. With regulations like GDPR …

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#217: Cracking international app pricing with Jacob Rushfinn, Founder & Author at Retention.Blog 30:16

1M ago30:16

30:16

For every mobile app out there there was this moment when somebody in its team was making a decision about the app’s pricing. Coding an app isn’t easy, designing an app is not easy either but when it comes to deciding how much money you’re going to charge for an app, it is more complicated then one would think. Charging for an app copy, in-app purc…

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Animals, Metaphors, and Messages: Unpacking Your Dreams with Christian Gerike on The Dream Hub Podcast 57:06

1M ago57:06

57:06

In this episode of Dream Hub, Melissa is joined by dream researcher and educator Christian Gerike to uncover the powerful layers within your dreams. Why do certain animals, symbols, and metaphors appear so vividly, and what are they trying to tell you? Christian helps us understand how these elements are far from random; they’re key to unlocking in…

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#216: Balancing profit, people and planet in mobile apps with Yves Benchimol, CEO & Co-Founder at WeWard 20:11

2M ago20:11

20:11

This episode will a bit usual. Previously, we covered a broad spectrum of app marketing topics that are on all people’s minds - user acquisition, app retention, app monetization, app subscriptions and so forth. Today, we’re going to touch on something that unfortunately isn’t appreciated as much as it should be. If you ever watched the 2020’s movie…

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#215: Empathy-based onboarding: boosting conversions and user experience with Yeva Koldovska, Product Manager at Headway 24:18

2M ago24:18

24:18

A busy life of an app marketer is full of problems, you don’t need me to tell you this. But here is the special one that you may stumble upon. How can you do both at the same time - truly care about your app users needs, making their life easier and meet your financial bottom line? I’m really glad if you already know the answer or you never encount…

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Trusting Dreams: How a Late Friend Led Me to the Perfect Opportunity - Melissa Johnson on The Dream Hub Podcast 42:12

2M ago42:12

42:12

Ever wonder how your dreams might hold the key to transforming your life? In this episode, I—Melissa Johnson—go solo, sharing an intimate, goosebump-worthy story about how one dream message from a friend who passed away brought my whole life into alignment, including the birth of my TV show, Dream Hub. 🎥✨ I talk about meeting people through wild sy…

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#214: How online communities fuel app user growth with Sherwin Su, Senior Sales Manager of App Dev at Reddit 26:37

2M ago26:37

26:37

One of the most important skills in life is the ability to zoom out and take a holistic view on a problem. This approach is really instrumental in marketing as well. If you are an app marketer and your job is to drive growth, you should always take a broader look at where your potential or existing app users spend their time online. On today’s web,…

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Dreams, Healing, and Extraordinary Insights with Dr. Kimberly Mascaro on The Dream Hub Podcast 1:27:27

2M ago1:27:27

1:27:27

In this episode of Dream Hub, Melissa Johnson sits down with Dr. Kimberly Mascaro, a licensed holistic psychotherapist, author, and dream researcher whose work explores the extraordinary potential of dreams. With over 20 years in behavioral health, Dr. Kim shares the insights behind her influential books Extraordinary Dreams and Dream Medicine, as …

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#213: Building a cookieless future: mobile strategies for success with Ishan Singh, Activation Lead at Bunq 19:55

3M ago19:55

19:55

OK, this time my setting the stage begins with a disclaimer - the cookies we’ll be talking about on this episode have nothing to do with the ones you love on your dessert. The Oreo cookies future is just fine, it’s not going to disappear anytime soon:-) No, today I have Ishan to talk about what happens in mobile marketing with the third-party cooki…

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Dream Party Hotel: The Active Dreaming Experience. Michaela Costello and The Dream Hub Podcast 1:05:01

3M ago1:05:01

1:05:01

In this episode of Dream Hub, I sit down with Michaela Costello, the creator of Dream Party Hotel and a certified Active Dreaming teacher, to explore the powerful and transformative practice of Active Dreaming. Michaela shares her journey, the inspiration behind Dream Party Hotel, and how she blends ancient shamanic traditions with modern dreamwork…

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#212: Gamify your loyalty: the secret to mobile engagement with Thomas Yannopoulos, VP of Revenue, Americas at adjoe 24:42

3M ago24:42

24:42

Running app marketing campaigns, marketers have several goals - I’m sure you know them better than the fingers of your hand. So, it is to find new users for the app, convince them to install the app and…what’s new next? Right - make sure they are engaged with the app and do with it what you expect them to, thinks like placing orders, signing up, su…

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Children's Dreams with Dr. Angel Morgan on The Dream Hub Podcast 42:52

3M ago42:52

42:52

Dr. Angel Morgan founded The Dream Bridge. She has worked with adults, children, teens, and parents as a Dream-Arts educator since 1995. She is a professor at Sofia University. She's a Past President of the International Association for the Study of Dreams (IASD) She leads the organisation in its mission to promote the study and application of drea…

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#211: Mastering mobile product development: data & agility with Jennifer Camacho, Mobile Product Lead at Nespresso 22:55

4M ago22:55

22:55

Think about it - every single day hundreds of millions of people around the world use mobile apps to do something. From checking a weather forecast to booking their next trip, buying something, or less pleasant things like, for instance, paying their taxes. Every app developer wants to keep her or his app users happy. But in real life, your idea of…

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#210: Mastering ASA: Proven ASO Strategies with Simon Thillay, Head of ASO at AppTweak 24:59

4M ago24:59

24:59

Your phone has become an extension of your brain. You store a ton of information on it, you use it to get through your day or to plan something in advance. You’re working on it, you are spending your leisure time with it. Every once in a while, when your existing 80-100 iOS apps (this is how much apps we have on our phones these days) aren’t enough…

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#209: Quick-Track to User Loyalty: From On-boarding to Engagement with Jeremiah Runser, Marketing Director of Sandbox 25:06

4M ago25:06

25:06

Ok. A quick recap of the app marketing industry history. There was a time, circa 2008 - 2016, when all marketers were going out of their way to acquire as much installs for their apps as possible. Pretty much everyone was playing that game. Then came the moment when marketers realized that if they don’t retain their users as they acquire them, they…

1
#208: From SKAN to AdAttributionKit: winning with privacy-first mobile campaigns webinar with The Verve, Kochava, Wavemaker, and Dataseat 59:42

4M ago59:42

59:42

This is one of our special episodes, when we share either one of our webinars or in-person panels from the App Promotion Summit. This time we have a webinar with the fascinating topic on the table - running a successful privacy-first mobile campaign. Experts from DataSeat, Kachava, and Wavemaker discuss the challenges of privacy-first mobile advert…

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#207: Maximizing growth with Web-to-App funnels with Anastasiia Karlova, Head of Marketing at PlantIn 21:09

5M ago21:09

21:09

Today, all businesses, brands and marketers are focused on mobile. It is no brainer - people spend two - three hours a day on mobile devices, so much of the action is there. And yet - we still use laptops and desktop computers. Ask yourself - why would Apple introduce the macOS Sequoia iPhone mirroring app if desktop computers weren’t still relevan…

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Exploring the Somatic Depths of Dreamwork with Kristopher Drummond on The Dream Hub Podcast 54:17

5M ago54:17

54:17

In this episode of the Dream Hub Podcast, Melissa Johnson sits down with Kristopher Drummond, a wilderness guide, poet, and dream worker. Kristopher dives into the concept of somatic dreamwork, exploring how our bodies and dreams are deeply connected, and how this relationship can lead to transformative insights. Throughout the conversation, Kristo…

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#206: Evolving apps: Meeting user needs and staying intuitive with Paul Sakhatskyi, Head of Product Marketing at Readdle 30:15

5M ago30:15

30:15

I think for all of us this experience is familiar. We download a new app we’ve been looking for to fulfill specific needs and for some time the experience is great. Then your needs may evolve and now you need a new version of the app to cover it. If your updated requirements for the app are more or less in line with what other people need, and if t…

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Daydreaming with Natasha Dreamseer on The Dream Hub Podcast 53:38

5M ago53:38

53:38

Welcome to an electrifying episode of Dream Hub! This time, we're joined by Natasha Bolvin, the Dreamseer herself. Discover the fascinating world of daydreams and how they intersect with our night-time reveries. Natasha shares her unique insights on the power of imagination and how it shapes our realities. Dive into discussions about maladaptive da…

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#205: Unlocking app growth with Marketing Mix Modeling with Gary Danks, General Manager for AIM by Kochava 24:50

5M ago24:50

24:50

The field of app marketing is full of jargon. Just from the top of my head a few acronyms for you - ASO, CPI, CPA, LTV, FBI (sorry the last one was obviously a joke). Here is another one - MMM, which stands for Marketing Mix Modeling. Do you know what it is? Well, in this episode Gary will explain it for you, showing how it works and why it’s impor…

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#204: Transforming ‘meh’ to magic: AI-driven app engagement boosts with Steve Toy, Chief Executive Officer at Memrise 21:05

5M ago21:05

21:05

How many languages do you know? Would you like learn a new one? Science unequivocally says that it is good for your brain to learn new languages. You will thank us when you’ll be in your 70s or 80s :-) The thing is that on top of immediate benefits, it will help you to keep your brain healthy down the road. Now, today AI is on the path to impact ou…

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Enhancing Athletic Performance Through Dreams with Eric Spirko - on The Dream Hub Podcast 46:38

5M ago46:38

46:38

Join Melissa as she welcomes Eric Spirko, a former Division-1 athlete, meditation coach, and dream practitioner who has dedicated his career to helping people unlock the potential of their dreams. With his unique perspective on physical and mental performance, Eric shares his expertise on how high performers can utilise their sleep and dreams for o…

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#203: Helping retailers retain app acquisition gains with Thomas Butta, Chief Strategy & Marketing Officer at Airship 30:03

5M ago30:03

30:03

Do you like the holiday season? Yes - it is a hypothetical question, we all do. Why do we love this time of the year? Because this is the time when we all buy something nice, right? We download shopping apps and go ahead and pick up something we desperately need. Ok - it’s all great but if you are a retailer and you launch app user acquisition camp…

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Ep 28. Stop Hiding 28:55

6M ago28:55

28:55

Welcome to the first Solo-cast of the Love Is Our Nature Podcast! In this episode I veer away from the usual interview format to share with you a vulnerable open-hearted reflection. I also share a valuable and inspiring message from my past self, as I explore the challenges and fears that often hold us back from pursuing our dreams. Some Key Takeaw…

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#202: App growth with affiliate marketing with Taras Kiseliuk, CEO at ClickDealer 24:34

6M ago24:34

24:34

I bet, as an app marketer, you are on a constant hunt for new marketing channels, right? What do you know about affiliate marketing? If the answer is "zero", "not that much" or "I know what it is but what is your point" than you’ve come to the right place - we have Taras to tell us how affiliate marketing works for mobile apps. Today’s Topics Inclu…

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#201: Testing the app’s edge marketability with Deniz Kekeç, Performance Marketing Manager at InnoGames 19:27

6M ago19:27

19:27

I’m sure you would argue that the world of mobile apps is extremely competitive. By now, it seems like all business verticals have gone mobile and in some app categories, like games, e-commerce, social, the competition is really tough. How do you stand a chance to win in this battle? This is the question we’ll tackling today with Deniz. Today’s Top…

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🎉 #200: How to grow an app sustainably with Mike Rhodes, Founder and CEO at ConsultMyApp 37:19

7M ago37:19

37:19

On one of the recent episodes of this podcast, we talked about the app growth, claiming that growth is likely the notion that has been discussed by app marketers the most. It’s like - wake up any app marketer in the middle of the night and ask her “what is your name?”, she would tell you “Growth”. And yet - sustainable growth is what exists app mar…

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#199: Data-driven mobile app marketing with Summer Liu, CMO at SocialPeta 28:37

7M ago28:37

28:37

I’m sure you’ve heard this adage “Data is the new blood of the economy”. When you operate on a big market with lots of competitors you better make sure you make decisions about your business based on hard data. App marketing is one of the brightest examples where this adage and it is so close to home. When the number of users of your product is in …

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#198: App Growth Strategy: the Deezer’s case with Sherina Khalidi, VP Performance Marketing at Deezer 39:35

7M ago39:35

39:35

Ok, a bit of trivia to begin with - what is the most common and most used word app marketers and app owners use in a conversation about their apps in pretty much any country you can think of? Well, if they have a conversation in English that would be growth. It’s that notion that everybody is agree is extremely important for a mobile app project to…

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Unlocking Human Potential: The Power of Dreamwork with Kristi Peck - on The Dream Hub Podcast 1:19:00

7M ago1:19:00

1:19:00

Get ready for an electrifying episode of The Dream Hub Podcast! We're diving deep with Kristi Peck, the ultimate powerhouse in human leadership and creator of "Dreamwork by Design." Kristi's no-nonsense, kick-ass approach as a teacher, mentor, and dream shaman is all about unlocking your true potential. This episode is packed with raw, transformati…

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#197: Growing your app outside of the app stores with Jakub Chour, Mobile Growth at HER app 30:50

7M ago30:50

30:50

There is a decent number of ways to market your mobile app on app stores. I think by now we all know them so well - App Store Optimization to drive native traffic, paid user acquisition via Apple Search Ads or Google Ads, acquiring users via paid ad platforms from Meta, TikTok, Alphabet and some more. But at some point - for savvy app marketers thi…

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#196: B.I.G ad opportunity in mobile games with Ravi Pimplaskar, Director of Marketing at Digital Turbine 30:13

8M ago30:13

30:13

Let’s state the obvious - people love playing games, especially on their smartphones, and they do love brands. Now, if you ask a mobile marketer what does it imply she would tell you that it’s a great opportunity on one side to let brands reach more potential customers and on the other - for mobile game developers to generate revenue. So far so goo…

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Wake Up To The Life Of Your Dreams With Jezc Draemer aka Night Owl - The Dream Hub Podcast 1:08:11

8M ago1:08:11

1:08:11

Discover how a high school assignment led Jezc to a life-altering journey into lucid dreaming, helping him and many others "wake up to the life of their dreams." Jezc shares his fascinating experiences from sleepwalking as a child to harnessing the transformative power of lucid dreams to face fears and appreciate the beauty of life. Learn about the…

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#195: Mobile apps growth marketing: best practices with Gilad Bechar, CEO and Founder at Moburst 46:20

8M ago46:20

46:20

One of the topics, that has been permeating this podcast over the years, is mobile app growth. And in general - year after year, conference after conference, countless webinars, white papers, and podcasts have been dedicated to this topic. And it’s all for a good reason - if your app’s user base doesn’t grow you can not build a sustainable app busi…

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The Night is Jung Dream Guide: Melissa Grace Chianta on The Dream Hub Podcast 55:06

8M ago55:06

55:06

Melissa Grace, a renowned Jungian life coach, dream interpreter, and co-creator of the Dreaming Oracle deck is the guest on this episode. With over 25 years of experience in the healing arts, Melissa masterfully combines Jungian analysis, intuitive readings, and energy work to help individuals unlock their authentic potential. Join us as we delve i…

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#194: Driving app engagement with empathy with Naksha Ruiz, Solution Consultant, UserTesting 45:38

8M ago45:38

45:38

Ok, a bit of a mental gymnastics - imaging you’re holding a smartphone in your hand and you’ve just purchased it. You’ve unpacked it, turned on and now browsing through its default apps and checking out its features. You’re consciously taking mental notes on features that tick off boxes for you - that is the rational part. Right, but don’t you noti…

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E30: Responding as a success strategy with dr. Christa Uehlinger 34:07

8M ago34:07

34:07

Meet dr. Christa Uehlinger, Intercultural & Human Leadership Mentor, TEDx speaker, author and teacher. She is a 4/6 Emotional Generator and Christa and I talk about how you can maximize being a Generator and a business owner. Christa is the queen of following your strategy, and she got to where she is today by waiting to respond. Where many people …

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Dreamscapes and Destinies: Chelsey Turpening Coxsey's Journey to Personal Awakening on The Dream Hub Podcast 1:19:20

8M ago1:19:20

1:19:20

This episode is featuring Chelsey Turpening Coxsey, an accomplished dream coach and author of the enlightening book series 'Living Life Metaphorically: A Journey to Waking Up.' Join us as Chelsey recounts her incredible journey, which was profoundly shaped by her dreams, guiding her all the way from the United States to Australia, and transforming …

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#193: Subscription apps monetization in 2024: best practices with Léa Samrani, Product & Growth Consultant 26:44

8M ago26:44

26:44

Today, of all business models the subscription model is the one that rules the world of mobile apps. Long gone the times when you hear the word subscription in a conversation about mobile apps you could only think of apps for content streaming or online media. Today subscription apps are everywhere. On this episode, Léa will share with you best pra…

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'The Night Field' Unearthed: Dreams, Ecology, and Storytelling with Donna Glee Williams on The Dream Hub Podcast 1:12:35

9M ago1:12:35

1:12:35

This episode is a treasure trove for anyone eager to explore how dreams can influence storytelling, shape our understanding of heroism, and inspire action towards a more sustainable world. Let Donna Glee Williams take you on a journey through the forests of the mind and the meadows of imagination, leaving you with a heart full of stories and songs …

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Exploring Feelings and Dreams Through Natural Dreamwork with Jen Sonstein Maidenberg on The Dream Hub Podcast 1:00:01

9M ago1:00:01

1:00:01

This episode sheds light on how Natural Dreamwork leverages the power of dreams and feelings to facilitate deep emotional healing and personal growth. Jen Sonstein Maidenberg, a revered dream researcher and practitioner, shares her invaluable insights on the importance of engaging deeply with our dreams to explore the feelings they evoke, aiding in…

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