Learn how to run a successful creative business. Two Pixels Off hosts, Mike Janda and Brad Hussey, share actionable strategies and tips to help creative entrepreneurs market their services, sell effectively, execute projects, price profitability, and more. Get out your notepad, these episodes are packed with transformational advice. (Two Pixels Off is powered by Wix Studio.)
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No. You wont find any celebrities, Presidents or famous comedians here. We wont teach you how to get rich or tell you a story about a crazed killer. What we'll do is talk about topics that matter to us while making you laugh along the way. Stories from the past, dreams about the future, and the lives we are living. The lives of two guys in their early twenties trying to conquer life one podcast episode at a time.
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A podcast about how and why gentrification happens. Season 3, produced in partnership with WLRN, Miami’s public radio station, introduces us to “climate gentrification,” reporting about the ways climate change, and our adaption to it, may seriously intensify the affordable housing crisis in many cities. In many parts of the US, black communities were pushed to low-lying flood prone areas. As Nadege Green reports, in Miami, the opposite is true. Black communities were built on high elevation ...
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Celebrated NYC publican Jimmy Carbone hosts a convivial audio ale salon celebrating the world of craft beer. Through discussions with beer industry insiders and knowledgeable beer fans from across the country, Jimmy and his friends explore every aspect of the brewer's craft from grains to pint glass and tasting to toasting. For 10 years and more than 500 episodes, Beer Sessions Radio has witnessed and recorded the craft beer revolution in real time. With each episode, Jimmy continues to foll ...
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Lights On with Mitra Manesh was born to shed light on the challenges and magic we call life. Mitra is a mindfulness expert, storyteller, coach, executive trainer and UCLA teacher at the Semel Institute School of Neuroscience and Human Behavior with 35+ years of experience. These sessions are taken live from Mitra’s keynote talks, classes and some studio recordings. They are real questions, real answers, and real challenges people are facing. We hope you find value in the coaching and teachin ...
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I'm Alice Ladkin, a creative business coach, mama, multipassionate maverick, writer, artist, and 2/4 Reflector. I'll be sharing lil coaching and business strategist nuggets, exploring topics I don't feel are talked about enough with no fluff + no BS. I'll also be having fun conversations with inspiring creatives and entrepreneurs. Named The Creativity Manifesto because your creativity manifesto is your reminder to show up unapologetically and it inspires you to take action. It reminds you of ...
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Conversations and interviews around a table drinking whiskeys and discussing various topics around Sex, Relationships, Personal Growth and development, and just some overall general crazy life experiences. Depending on where the whiskey takes us who knows which direction the conversation goes. Not for the easily offended. Especially NSFW.
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Episode 9: The Art of Saying No and Choosing Clients Wisely
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In this episode of 'Two Pixels Off', Michael Janda and Brad Hussey chat about the ins and outs of client management for creative entrepreneurs. They stress the importance of qualifying clients because not every project deserves a 'yes'. They dish out tips on dealing with bad clients, bully clients, and difficult clients, and why it's smart to be pi…
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Today Jimmy is hanging out and recording in the studio with the gents from OEC Brewing, who are celebrating their 10th anniversary! Joining Jimmy with a full suite of brews to taste are Ben Neidhart, owner of OEC, and Mike Dolan and Tom Pavlich of B. United International Inc., who represents OEC in NYC. Jimmy goes back with these fine folks for ten…
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Episode 8: Perfecting Your Elevator Pitch to Land High Ticket Projects
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In this episode, of Two Pixels Off, Michael Janda and Brad Hussey dive into the art of nailing the perfect elevator pitch for selling creative services and design. They chat about different strategies, like pinpointing your target market's problems or starting with a problem that needs solving, and how these can amp up your sales pitches. They also…
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Why You Like Drinking Good Beer: Northwood and Blue Ox
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On the road again! Jimmy is following up on some more brewers he encountered at last year’s Craft Malt Conference, where the fine folks at Blue Ox Malthouse put together an amazing list of regional beers at Novare Res. In this episode, Jimmy heads to Northwood Brewing Co, way up there in New Hampshire. Experience authentic New England vibes as we d…
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Episode 7: Overcoming Creative Burnout and Getting Your Life on Track
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In this episode, Michael Janda and Brad Hussey dive into the often overlooked but critical topic of burnout, particularly in the area of creative entrepreneurship. They share personal stories about hitting rock bottom due to self-inflicted stress, high activity levels, and creative blocks. Both recount their journeys of overcoming these meltdowns b…
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Diane Flynt on the Surprising Story of Apples in the South
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We’re shaking things up with a cider episode this week! Jimmy is back at Roberta’s with a special guest who he has known since the early days of Cider Week NYC and Jimmys No. 43. Diane Flynt, author of Wild, Tamed, Lost, Revived: The Surprising Story of Apples in the South, joins Jimmy to talk all about her apples and making great cider. The two wi…
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Episode 6: "Sell benefits, not features," is a lie!
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Sell benefits, not features is a lie! Let's discuss the age old marketing strategy of features vs. benefits. Why are people teaching to sell benefits not features? What makes your business unique? What are the benefits the client have to gain from working with you? What are the features that will make a customer choose you over your competition? In…
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Episode 5: How to Handle Client Objections to Win Creative Projects
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What buyer objections are common in the creative services industry, and how do experts like Brad Hussey and Michael Janda tackle them? How can you address concerns about price, quality, timeline, and customer experience? What strategies can help overcome client hesitations? Dive into this episode to find out how to navigate client budget constraint…
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Quintessential BSR: Beer Bars, Craft Brews, and a Studio Party
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Today’s BSR is a true session. Jimmy has arranged a soirée at Roberta’s to celebrate local beer bars, craft brews, and traditional German styles: Weissbier, Rauchbier, Pilsner… Attending the evening’s affair are a host of beer bar guests and various experts: some familiar, some fresh, and from all around the globe. Miguel Rivas AKA The Beer Trekker…
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Episode 4: Win More Projects by Understanding Buyer Decision Making
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How can you land high-value creative projects? What factors do freelance clients consider when deciding whether to work with you? Is price the only thing that matters? And how do you compete with established creative agencies or freelancers? In this fourth episode of "Two Pixels Off," Michael Janda and Brad Hussey discussed what influences clients'…
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Belgium to Colorado: Bruz Beers in Denver
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The good times roll like the Rocky Mountains with Jimmy and the Bowl of 'Zole festival! Em Hutto of RadCraft Beer arranged another mighty show while Jimmy was out west, focusing on the good folks at Bruz Beers in Denver, CO. Joining Jimmy today are the two owners of Bruz: Charlie Gottenkieny and Ryan Evans. Em has Jimmy’s trust implicitly after arr…
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Episode 3: Increase Your Prices with Supply and Demand
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How do you increase prices for creative services? Are you scared to rock the boat and ask for more money? In this episode of Two Pixels Off, Michael Janda and Brad Hussey discusses strategies for increasing freelance design prices using the concept of supply and demand. Sharing their experiences on how to price correctly by tracking and analyzing w…
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Today Jimmy’s celebrating Transmitter Brewing’s upcoming 10 year anniversary with a bunch of friends at the studio in Roberta’s! Join the party to recount Transmitter’s rockin’ ten years: brewing Belgian-inspired farmhouse-style ales, operating a bustling tasting room and beer garden in the Brooklyn Navy Yard, and making it all look cool. Today’s s…
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Episode 2: Afraid to Scale Your Business? Learn How to Go for No
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Overcome the fear of hiring, master delegation, and learn how to turn rejection into a stepping stone for success. Join Mike and Brad as they discuss paradigm shifts and strategies to help you scale your freelance business or creative agency. ******* About Two Pixels Off (Podcast) Learn how to run a successful creative business. Two Pixels Off host…
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An Elevator Pitch on Spent Grain: Why Do YOU Need It?
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Jimmy’s on the road in Cambridge, Massachusetts! He’s at Lamplighter Brewing Co’s special CX Outpost to bring us the first of two episodes on spent grain! Get the lowdown on everything from the importance of freshness, the fundamentals of upcycling grain, and a focus on craft malt. Joining Jimmy is returning guest Tyler Fitzpatrick from Lamplighter…
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Episode 1: What Is the Best “Non-Generic” Business Advice?
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Be passionate? Hire good people? Be organized? Yada yada yada. We’ve all heard the standard stuff that people need to do to build a good business. Join Mike Janda and Brad Hussey as they discuss a few of the critical “non-standard” stuff that will help you run a creative business and be a more successful entrepreneur. Mike and Brad kickoff the epis…
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Hey there, welcome to Two Pixels Off – the go-to podcast for creative folks hustling to make their biz dreams a reality. Mike Janda and Brad Hussey are spilling all the beans on how to rock your creative business. We're talking real talk here – from nailing your marketing game to selling like a boss, smashing those projects out the park, and pricin…
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Live From Mexico: Read Spear, Real Mezcal
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Jimmy is on the horn with Read Spear, President of Origen Imports inc. in Oaxaca, Mexico. Read is a pioneering mezcal importer, and Origen Imports incorporates several brands including Cuentacuentos Agave Spirits. The key to marketing mezcal made using 400 year old traditions is getting out of the way of those traditions. The philosophy behind the …
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Corn Radio: Mexican Whiskey Made With Ancient Corn
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Jimmy serves up an in-depth episode on the history of mouth watering whiskey from Mexico. Learn about the ancient corn that makes the whiskey so special, live with a suite of experts at the HRN studio in Roberta’s! Joining the discussion today are Clay Risen, NYT contributor and author, who reports on whiskey and other spirits; Zack Wangeman, found…
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Short n punchy one today. How standing for something can help you and your business stand out from the crowd + create deeper connections. le blog: https://www.aliceladkin.com/blog/standing-for-something-standing-out Explore my current offerings and book a free 20min coaching call: https://www.aliceladkin.com/work-with-me The newsletter: https://sub…
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#17 What's your GENIUS? (the 'hack' to improve your creative business flow)
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Listen to ep #8 The problem with 'marketing guru' strategies (+ why they’re not working for you) Blog post: https://www.aliceladkin.com/blog/whats-your-genius-the-hack-to-improve-business-flow Explore my current offerings and book a free 20min coaching call: https://www.aliceladkin.com/work-with-me The newsletter: https://subscribepage.io/thenewsle…
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#16 How to manifest when your current reality sucks
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Read on the blog: https://www.aliceladkin.com/blog/how-to-manifest-when-your-current-reality-sucks Explore my current offerings and book a free 20min coaching discovery call: https://www.aliceladkin.com/work-with-me The newsletter: https://subscribepage.io/thenewsletter Stay curious! Alice xoBy Alice Ladkin
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NYC Beer Week 2024! Rockaway Brewing Co and Eckhart Beer Co
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NYC Beer Week 2024 is off with a bang! Live from the scene, Jimmy is at Gun Hill Publick House at Industry City following the Opening Bash event held on Saturday, February 24. This episode is going to include a barrel of useful information on everything from how to make a good lager to how to open a good brewery. Riding along with Jimmy is returnin…
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Deep Ellum: Awesome Bar Serving the Awesomest Stuff
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Like a phoenix from the ashes, the legendary Beer Bar, Deep Ellum in Waltham, MA, has been reborn! Just outside of Boston, Jimmy is at Deep Ellum beer bar to chat about the new location and the myth behind the legendary neighborhood establishment. Here to chat with Jimmy are Max Toste, one of the owners of Deep Ellum, and Matt Steinberg, co-founder…
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#15 Soft selling... stress less + get more sales?
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Thanks to Alex for the inspiration for this ep! Listen to his episode here: https://www.buzzsprout.com/2251637/14545519 Read on the blog: https://www.aliceladkin.com/blog/soft-selling-the-underrated-approach-to-success Explore my current offerings and book a free 20min coaching discovery call: https://www.aliceladkin.com/work-with-me The newsletter…
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Cheers to 700! Master Pairings From Master Cicerones
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We are live from the mothership for episode 700 of BSR! It’s fitting to be in the place where it all started, Roberta’s Pizza, to bring you this jam packed episode of great food and beer pairings for our 700th Beer Session. Experience tantalizing tastings live with Jimmy and friends as they chow down and pour up, straight from the HRN studio in Bus…
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#14 Alex Fleming on his autism diagnosis at 37, quitting social media + odd numbers
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Tune in for an honest, funny and thoughtful chat with realism artist Alex Fleming. Alex's exit from Instagram was a huge inspiration for me to leave the platform myself! It was so refreshing talking to a creative who is thriving on (as Alex says) 'The Dark Side of the Moon'. We also discussed Alex's autism diagnosis at age 37, and how life has been…
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København Part 3! How the Sausage Is Made - Johns Hot Dog Deli
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We hope you’re hungry! Jimmy is wrapping up his Copenhagen series by chatting with a pastry chef turned innovative hot dog vendor. John Michael Jensen, or Sausage John, makes a hell of a lot of dogs at Johns Hotdog Deli, and hot sauce too! This is a mouth watering episode jam packed with magical street dogs (including Christmas duck confit sausages…
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København Part 2! A Visit to Friis Holm Chokolade
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We’re taking a trip back to Jimmy’s romp through København with our second special ‘on the road’ episode of the year! This week, we’re talking “bean to bar”, as Jimmy visits Friis Holm Chokolade, located on the farm and brewery property of Herslev Bryghus just outside of Copenhagen. There, Jimmy spoke with Mikkel Friis Holm, founder and chocolate m…
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Goats on Goats! Goat Patch Brewing and Billy Goat Hop Farm
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In this episode, brewer meets hop farmer to find what they have in common… and it’s a bunch of goats! Jimmy welcomes Averee Dilday and Darren Baze of Goat Patch Brewing Company, along with Audrey Gehlhausen of Billy Goat Hop Farm. Em Hutto has brought along some great new friends from Colorado for Jimmy to session with. Topics of discussion include…
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#13 AJ Hardingson on storytelling, elitism, + why creativity is a human right
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If you're a writer, curious about the writing world, and/or love real chats about the creative life from intriguing perspectives - this one's for you! AJ Hardingson is a multidisciplinary author, storyteller, poet, and mum of 2. This was an incredible and thought-provoking conversation, and I'm honoured Amy shared their story and thoughts with me. …
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København Part 1! Saimon Skurichin and BRØL Brewing
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Come along with Jimmy on his trip to Copenhagen, Denmark, as he meets with some interesting folks doing some very Danish things with beer and more! On this stop of the journey, Jimmy sits down with Saimon Skurichin, proprietor of BRØL (Broel) Brewing, where surplus bread from bakeries is converted into amazing craft beers “BRØL” means beer + bread,…
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Back at the Mothership! 2024 Industry Preview From Roberta’s
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Jimmy is kicking off 2024, the 15th year of BSR, from Roberta’s with a heavy hitting crew! In the hot seats tonight are Brandon Hoy, co-founder and owner of Roberta’s; James Tai, principal of Beer Acolyte Consulting and Gun Hill Publick House; Mike Amidei director of operations at Roberta’s; and Jaime Ojeda, Restaurateur and Brew Pub operator from …
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Why Craft Malt Is Sexy! Best Beers of 2023
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We’ve made it to our last episode of 2023, and what a year it’s been for beer! Jimmy has assembled another crew of experts on the ground who helped bring him the favorite beers of 2023, and helped prove once and for all that craft malt is sexy! Find out why from this esteemed group including Tod Mott of Tributary Brewing Co Kittery, Maine; Joel Ale…
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Colorado and New York IPAs: Geoff Wenzel and Dave Thibodeau
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It doesn’t get much better than a Colorado-meets-New York show. For this week’s episode, Jimmy is diving into IPAs from two spectacular beer states with a couple special guests. Joining Jimmy are Geoff Wenzel, R&D brewer at Industrial Arts Brewing Co in Beacon, NY, and Dave Thibodeau, president and co-founder of Ska Brewing in Durango, Colorado. Gr…
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#12 Emma Cutting on emotive abstracts, getting a studio space + why there are no rules
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Emma Cutting is an abstract artist + writer, who describes herself as a 'logical creative', and loves finding meaning and connection in everything. Absolutely loved this conversation! We chat about: - The meaning + energy behind her emotive textured paintings - How things changed when she got her own studio space - Why being multifaceted is a human…
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Vagabond Shoes Longing to Stray: An NYC Beer Bars Episode
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Back to Beers! Jimmy has commissioned a convocation of NYC beer bars experts for this very special episode! The point of discussion is Courtney Iseman’s Good Beer Hunting article regarding the scene, and this group of key players from this very special time are here to dive into this retrospective on NYC beer bar history. In the studio tonight are …
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7 top tips for multipassionate mavericks that I've learnt, utilise and seen results from. No, you don't need to niche, but yes, you may need to do things a lil differently to the generic advice! Would love to hear your thoughts. You can read the blog version here. Other blog posts mentioned: Are you multipassionate... or just procrastinating? Are y…
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Four Years of Bowl of ‘Zole: A Mezcal Tasting PARTY!
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It’s a very special night at the Roberta’s studio! Jimmy is joined by HRN’s The Speakeasy host Greg Benson to co-pilot this ruckus, rockin’ episode! Also joining them are Danny Mena and Arik Torren, co-founders with Jimmy of Bowl of ‘Zole. The group has assembled in honor of October's Bowl of ‘Zole event, along with the recent announcement of HRN’s…
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#10 Brandy Fitz on heart-led business, being multi-passionate + juggling creativity with motherhood
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Multi-passionate entrepreneur, mixed media artist and mum of 4, Brandy Fitz is a creative powerhouse and it was cool to catch up with her. We chat about: - Why it's important to run a heart-led business - Authenticity on social media - What it's like being multi-passionate + why you should embrace it - Juggling creativity with motherhood + chronic …
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#9 The power of mystery to elevate your brand
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In an age of oversharing online, injecting more mystery into your brand can help you stand out. These are just my observations and thoughts, would love to hear yours! You can read the blog version here: https://www.aliceladkin.com/blog/the-power-of-mystery-to-elevate-your-brand Thanks so much for being here! Alice xo p.s. I offer 1:1 sessions to he…
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Good Beers to You! Learn to Homebrew Day 2023
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One of Jimmy’s favorite guests, Julia Herz, is back to talk about the recent Learn to Homebrew Day Celebration! Julia Herz is the Executive Director of the American Homebrewers Association, and has been busy since she last spoke with Jimmy. Having started as a hobbyist before her lauded career in beer, she is still homebrewing today. Held on Novemb…
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#8 The problem with 'marketing guru' strategies (+ why they’re not working for you)
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Are you missing a key ingredient when it comes to your marketing? Would love to hear your thoughts about this topic, I had fun exploring it. You can read the blog version here: https://www.aliceladkin.com/blog/the-problem-with-marketing-guru-strategies Thanks so much for being here! Alice xo p.s. I offer 1:1 sessions to help you untangle the spaghe…
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#7 Harry Martel on abstract flows, inspiring travels + finding your thing
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Abstract artist, creative, world traveller... Harry's journey has been intriguing to follow and it was cool to finally sit down with him to hear his story + meaning behind his unique paintings. We chat about: - How he discovered his signature style abstract flows after travelling around South America - Seeing people as colours and how he creates hi…
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#6 Akasha Mead on going viral, staying true to yourself + making hay
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Colourful creative, artist, YouTuber, social media whizz and all round beautiful person, Akasha's business has exploded this year and I was so excited to catch up with her. We chat about: - What it's like going (mega) viral + the importance of staying true to yourself - Why having fun should be at the core of your business/creative practise - Akash…
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BEER ON TOUR! Franconia, Czhecia, and Beyond With ICB
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Joel Shelton is back to take Jimmy and his merry gang on another ICB Tour! Joining the party this week is BR Rolya, BSR MVP and Joel’s partner in crime on Inner Circle Beer Tours; Bob Weyersberg of Transmitter Brewing and ICB co-conspirator; James Tai, advanced cicerone of Beer Acolyte and Gun Hill Publick House, and aspiring attendee of ICB; Pete …
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#5 Are you energetically aligned with your business?
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What if you allowed your energy + creative flow to lead the way in your business? What would that look like + how can you get more energetically aligned? You can read the blog version here: https://www.aliceladkin.com/blog/are-you-energetically-aligned-with-your-business Thanks so much for being here! These are just my thoughts, I'd love to hear yo…
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#4 Niching vs Personal Branding (for artists)
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Should you focus on niching or personal branding as a creative? Quick dive into my current thoughts as a creative who has focused on both over my 10 years running a business. You can read the blog version here: https://www.aliceladkin.com/blog/less-niching-more-personal-branding-for-creatives Thanks so much for being here! These are just my thought…
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How Do You Like Them Apples? I Like ‘Em Scrumpy!
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What in the world is scrumpy cider? Close out Cider Week New York 2023 with a history lesson from Elizabeth Ryan, fermenter, pomologist, cider maker, and NY State Cider Pioneer at Hudson Valley Farmhouse Cider’s Breezy Hill Orchard; and also Fee Doyle, bartender, beertender, cider drinker, beer writer, folk musician, and Beer Witch ambassador. With…
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#3 Being multi-passionate is your superpower.
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Feel like this topic isn't talked about enough. In this short episode, I explore the shame around being a multi-passionate, being a 'complicated woman', why being multi-passionate is a gift, and tips on how this can work in business. You can read the blog version here: https://www.aliceladkin.com/blog/being-multi-passionate-is-your-superpower Thank…
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