Located in Los Angeles, Norman’s Rare Guitars is a retail store that offers a wide and often changing variety of new, used, and vintage guitars. It is a household name among top musicians and players worldwide. The allure of the store may start with the guitars, but to quote Norman's "nephew" Joe Bonamassa, "you don't buy a guitar, you buy a story." Join Norman and all of his buddies -- some of the world's best professional musicians and industry greats -- as they stop by to talk with Norm a ...