Best Nudge Theory Podcasts (2024)

1
Avoiding Value Drain in Dealmaking – Game Theoretic Strategies | with Paul Papayoanou 23:31

10d ago23:31

23:31

In this episode, we delve into the common pitfalls that negotiators face which lead to value drain in dealmaking. Our guest Paul Papayoanou identifies four types of value-destructive behaviors and shares insights on avoiding these traps. He also outlines the characteristics of an effective dealmaker, emphasizing the importance of being a savvy stra…

1
How The Right Coaching Can Supercharge Your Team's Performance 52:30

18d ago52:30

52:30

"If you knew you couldn't fail, what would you try this week?" This podcast challenges the traditional "tell" approach to leadership and explores the power of coaching. We'll delve into the art of asking powerful questions that unlock potential, foster self-reflection, and drive results. Learn how to create a safe space for open communication and e…

1
Playing the Gene Game: On Genomics, Insurance, and Game Theory | with Eduardo Azevedo 28:48

23d ago28:48

28:48

In this episode, we discuss with Eduardo Azevedo his research on adverse selection in insurance markets. Eduardo gives details on recent developments in genomic advances, also in light of the significant price decrease for obtaining the individual genome. We discuss the possible long-term effect on the insurance market (e.g. specific health insuran…

1
S.L.A. Marshall and the Ratio-of-Fire Theory: Did Only 15-20% of US Riflemen Fire Their Weapons during WWII? 55:01

25d ago55:01

55:01

“I had a feeling of the essential rightness of all. He was dead and I was alive; it could so easily have been the other way round; and that would somehow have been right too.” - Richard Hillary, Royal Air Force pilot, reflecting on the first German plane he shot down In this episode we look at the controversial claim made by US Army General S.L.A. …

1
How to Build a High-Performing Team: Attributes, Dynamics & Communication 1:00:57

1M ago1:00:57

1:00:57

Struggling to build a dream team? Communication breakdowns a constant source of frustration? In this episode, Tracy Roberts and Scott Morrison crack the code on team dynamics as they unveil the secret weapon of high-performing teams: Attributes (think strengths & weaknesses). Discover how understanding these can transform communication, and unlock …

1
Explaining Loss Aversion using Game Theoretic models | with Greg Kubitz 23:14

1M ago23:14

23:14

In this episode, we discuss with Greg Kubitz his research on loss aversion. Greg shares his research in which he targets to explain loss aversion using Game Theoretic approaches. He combines approaches such as the principal agent model to be able to look at loss aversion through the evolutionary lens considering realistic assumptions on biological …

1
T2 Leadership Retreat 2024 | Full Morning Keynote from Martin Johnson | The Science Behind Pain & Pleasure and The Impact On Leadership Styles 23:39

1M ago23:39

23:39

In this special keynote episode centred around Martin Johnson’s new book ‘I Am Human: Pain & Pleasure’, the Morning Keynote set the tone for the 2024 Leadership Retreat as it delved into the years our species has survived, evolved and thrived through our ability to endure pain and suffering, whilst also seeking pleasure and reward. But the scales h…

1
Us vs. Them: Experiments on group identity| with Yan Chen 32:15

2M ago32:15

32:15

In this episode, we engage with Yan Chen to unravel the underlying mechanisms of group identity and group discrimination. Yan discusses her research on ingroup favoritism. We learn how ingroup favoritism can occur even in assigned, artificial groups, and that people with a strong group identity even have a willingness to pay to shield themselves fr…

1
The Paradox of Choice in E-Commerce: Behavioral Economics Strategies for Streamlining Online Decisions || Season 8 || Behavioral Economics in Marketing Podcast 12:56

2M ago12:56

12:56

In the dynamic landscape of e-commerce, where a plethora of products and services beckon consumers with enticing options, the paradox of choice emerges as a significant challenge. As online shoppers navigate through an expansive array of offerings, the abundance of choices can lead to decision fatigue, indecision, and diminished satisfaction. In th…

1
Game Theory Goes to School: Strategic Decisions in Young Minds | with Isabelle Brocas 31:48

2M ago31:48

31:48

In this episode, we explore the fascinating intersection of developmental psychology and economic theory through the lens of children's strategic decision-making abilities: Our discussion focuses on how the evolving capacities of children's brains influence their ability to engage in complex strategic thoughts. Our guest Isabelle Brocas shares the …

1
Anchoring in Email Pricing: Maximizing Perceived Value Through Strategic Price Points || Season 8 || Behavioral Economics in Marketing Podcast 8:32

2M ago8:32

8:32

In the intricate world of email marketing, the concept of anchoring plays a pivotal role in shaping consumer perceptions of value. Just as a ship relies on its anchor to stay grounded, email marketers strategically utilize pricing as an anchor point to influence how recipients perceive the value of their offerings. This episode delves into the art …

1
Marketers Guide to Promotion Strategies || Season 8 || Behavioral Economics in Marketing Podcast 13:28

3M ago13:28

13:28

In the realm of marketing, the "Promotion" is not merely a communication tool; it encapsulates the essence of a brand's identity and the pledge it extends to its consumers. Positioned as a cornerstone within the 4Ps framework, Promotion is the heartbeat of a company's marketing strategy, embodying advertising, public relations, sales promotions, an…

1
Flip the Script on Availability Heuristic | Special Episode | Behavioral Economics in Marketing Podcast 23:07

3M ago23:07

23:07

In this special episode of the beahvioral economics in marketing podcast, we challenge our human nature to rely solely on perceptions and knee-jerk reactions, both in marketing strategies and interpersonal relationships, by flipping the script on the availability heuristic. As George Harrison once sang in "Got My Mind Set on You," "It's gonna take …

1
Martin Johnson's 'I Am Human' Interview: New Book Explores Pain & Pleasure's Impact on Human Behaviour 47:48

3M ago47:48

47:48

We dive deep into new book, "I Am Human: Pain & Pleasure" by Martin Johnson, and explore the fascinating interplay between pain, pleasure, and the very foundation of who you are. Get ready to explore these mind-blowing questions: Nature vs. Nurture: How do your genes and upbringing influence your personality and drive to survive? The Pain Paradox: …

1
Playing for a Better Society: Game Theory and Civic Responsibility | with Tore Ellingsen 25:28

3M ago25:28

25:28

In this episode, we delve into the complex world of fostering civic responsibility. Our guest Tore Ellingsen explains how the interplay of regulation, personal sacrifice, and culture can build socially responsible societies or organisations. The conversation is rooted in the perspectives offered in Tore’s recent book, "Institutional and Organizatio…

1
The Role of Social Proof in Location-Based Marketing: Leveraging Social Influence in Physical Spaces || Season 8 || Behavioral Economics in Marketing Podcast 10:07

3M ago10:07

10:07

In the ever-evolving landscape of marketing, businesses are increasingly recognizing the power of social proof, not only in the digital realm but also within the physical spaces where consumers make tangible decisions. From bustling retail stores to local eateries, the concept of social proof extends its influence into our everyday surroundings. In…

1
Pop-Up Shops and the Scarcity Effect: A Behavioral Economics Exploration || Season 8 || Behavioral Economics in Marketing Podcast 13:00

3M ago13:00

13:00

In this episode, we delve into the dynamic interplay of scarcity and location within the realm of pop-up shops. As we explore the captivating synergy between these two powerful elements, we dissect ways marketers can strategically leverage scarcity and location to amplify the impact of temporary retail experiences. From the creation of exclusive pr…

1
To click or not to click: can we trust sponsored search results? | with Maarten Janssen 28:07

3M ago28:07

28:07

In this episode, our guest Maarten Janssen helps us to explore the field of consumer (online) search. We discuss why economists are particularly interested in this topic and explore the reliability and dynamics of sponsored search results, uncovering the nuances and implications of these prevalent online phenomena. The insights from Maarten’s resea…

1
Martin Johnson Breaks Down His New Book: "I am Human: Pain & Pleasure" 1:03:24

3M ago1:03:24

1:03:24

Martin Johnson's highly anticipated book, I Am Human: Pain & Pleasure, will be launched at the 2024 T2 Leadership Retreat on May 7th. All delegates will receive a complimentary first-edition copy of the book, offering an exclusive pre-release opportunity. The book will then be widely available for purchase on Amazon starting May 13th. Alternatively…

1
Marketers Guide to Place Strategies || Season 8 || Behavioral Economics in Marketing Podcast 9:17

3M ago9:17

9:17

This episode delving into the intricacies of the "Place" element in marketing, it becomes evident that the strategic decisions surrounding distribution and accessibility are paramount to a brand's success. From the careful selection of retail locations to the seamless management of logistics, "Place" serves as the linchpin in connecting products or…

1
Market Segmentation | Definition Minute | Behavioral Economics in Marketing Podcast 3:23

3M ago3:23

3:23

Market segmentation is a marketing strategy that involves dividing a broad target market into subsets or segments based on certain characteristics, preferences, behaviors, or needs shared by the individuals within each segment. The purpose of market segmentation is to better understand and address the diverse needs of different customer groups, all…

1
Sales Channels || Definition Minute || Behavioral Economics in Marketing Podcast 4:34

3M ago4:34

4:34

Sales channels, in the context of business and marketing, refer to the various avenues or methods through which a company distributes and sells its products or services to customers. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketing podcast. In these mini-episodes, I will define economic theories, in a minute or two. The …

1
Dual Process Theory Impact on Reactions vs Deliberate Decisions || Special Episode Tribute to Daniel Kahneman || Behavioral Economics in Marketing Podcast 29:47

3M ago29:47

29:47

Dual process theory provides invaluable insights into the interplay between reactive responses and deliberate decisions in both personal and business contexts. Understanding the dynamic interaction between System 1 and System 2 thinking allows individuals to navigate high-pressure situations with greater awareness and efficacy. By recognizing when …

1
Hedonic Adaptation and Product Satisfaction: Sustaining Consumer Joy Beyond the Purchase || Season 8 || Behavioral Economics in Marketing Podcast 9:39

3M ago9:39

9:39

In this episode, we delve into the intricate dynamics that shape how individuals perceive and derive pleasure from products over time. Hedonic adaptation, a process where the initial delight of a purchase diminishes with familiarity, poses a unique challenge for marketers seeking to sustain consumer joy beyond the point of sale. In this episode we …

1
Active Listening Techniques You Need To Silence Advice Monsters 1:06:42

3M ago1:06:42

1:06:42

Feeling bombarded with unsolicited advice? Struggling to truly hear what others are saying? Bernice Casserly and James Cooper are here to equip you with essential techniques to become a better listener, build stronger relationships, and avoid the pitfalls of "advice monsters." In this episode, you'll discover: The key differences between active and…

1
Search Engine Optimization (SEO) | Definition Minute | Behavioral Economics in Marketing Podcast 3:03

4M ago3:03

3:03

SEO is the practice of optimizing websites or online content to improve their visibility and ranking on search engine results pages (SERPs). The primary goal of SEO is to enhance the chances of a website or web page being found by users when they search for relevant keywords or phrases on search engines like Google, Bing, or Yahoo. 📎 Definition Min…

1
Discouraging consumption of sin goods – taxes versus nudges | with Dmitry Taubinsky 36:30

4M ago36:30

36:30

In this episode, we explore with Dmitry Taubinsky economic approaches on regulating sin goods such as alcohol or sugary beverages. We discuss the classical approach of taxation and Dmitry compares the approach to nudging approaches. Our discussion leads us into many further economic details: From externalities and internalities, over the question w…

1
Fixed Costs || Definition Minute || Behavioral Economics in Marketing Podcast 3:24

4M ago3:24

3:24

Fixed costs are essential components of a business's cost structure that remain constant regardless of the level of production or sales. These costs do not vary with the quantity of goods or services produced and remain stable over a specific period. Examples of fixed costs include rent for facilities, salaries of permanent staff, insurance premium…

1
“Attack at Pearl Harbor: Opting for War with Eyes Closed” 39:14

4M ago39:14

39:14

"AIR RAID ON PEARL HARBOR. THIS IS NOT DRILL." – US Navy dispatch, December 7, 1941. In this episode we look at one of the all-too frequent examples of a successful surprise attack in modern warfare. Most students of history are familiar with the basics: an (un)fortunate set of circumstances enabled Japanese carrier air forces to achieve complete s…

1
Failing Forward: How to Turn Mistakes into Growth 58:20

4M ago58:20

58:20

Struggling to learn from your mistakes? You're not alone. But what if you could use setbacks as stepping stones for growth? This podcast explores the power of failing forward, a practical approach that helps individuals and teams transform mistakes into valuable learning experiences. We'll delve into: Psychological safety: Discover how to cultivate…

1
Temporal Discounting and Product Launches: Strategies for Overcoming Short-Term Bias || Season 8 || Behavioral Economics in Marketing Podcast 9:32

4M ago9:32

9:32

In this episode, we unravel the subtle but powerful cognitive bias that leads individuals to place greater value on immediate rewards while discounting the significance of delayed gratification. Temporal discounting poses a unique challenge for marketers seeking to orchestrate successful product launches, as consumers are inherently wired to priori…

1
Search Engine Marketing (SEM) | Definition Minute | Behavioral Economics in Marketing Podcast 3:03

4M ago3:03

3:03

SEM is a digital marketing strategy that involves promoting websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SEM encompasses various paid advertising methods, with the most common being Pay-Per-Click (PPC) advertising. 📎 Definition Minute is a new subset of the Behavioral Economics in Marketin…

1
Left Digit Pricing || Definition Minute || Behavioral Economics in Marketing Podcast 2:54

4M ago2:54

2:54

Left-digit pricing is a pricing strategy where the leftmost digit of a product's price is reduced by one unit, such as pricing an item at $9.99 instead of $10. This psychological pricing technique takes advantage of the way consumers perceive prices, as the reduction of that leftmost digit tends to make the price appear significantly lower, even if…

1
The Veblen Effect: Luxury Products and Conspicuous Consumption in Behavioral Economics || Season 8 || Behavioral Economics in Marketing Podcast 9:04

4M ago9:04

9:04

The Veblen Effect, with its roots in the desire for social distinction, has illuminated the complex interplay between consumer choices and societal signals of status. This episode has unraveled the mystique behind the allure of luxury, showcasing how the price tag of certain goods becomes a symbol of exclusivity and prestige. In the tapestry of beh…

1
Social Media Marketing (SMM) | Definition Minute | Behavioral Economics in Marketing Podcast 3:13

4M ago3:13

3:13

SMM is a digital marketing strategy that involves the use of social media platforms to promote products, services, or brands. The primary goal of SMM is to create and share content that engages and attracts the target audience, ultimately driving brand awareness, website traffic, and customer engagement. 📎 Definition Minute is a new subset of the B…

1
Hidden Games: Exploring the rationality of irrational choices | with Moshe Hoffman 27:23

4M ago27:23

27:23

In this episode, we explore the often misunderstood relationship between game theory and human behaviour. Our guest Moshe Hoffman challenges the conventional belief that game theory only applies to rational actors. As Moshe explains in his book “Hidden games” (co-authored with Erez Yoeli), even seemingly irrational behaviours and preferences can be…

1
Pain Points || Definition Minute || Behavioral Economics in Marketing Podcast 3:21

4M ago3:21

3:21

In business and marketing, pain points refer to specific problems or challenges that customers experience, causing discomfort or dissatisfaction. These pain points can range from inconveniences and frustrations to more significant obstacles that hinder a customer's ability to achieve their goals or desires. Identifying and understanding these pain …

1
Marketers Guide to Product Strategies || Season 8 || Behavioral Economics in Marketing Podcast 11:21

4M ago11:21

11:21

In the realm of marketing, the 'Product' is not merely a tangible item; it embodies the essence of a brand's identity and the promise it extends to its consumers. Positioned as one of the fundamental elements in the 4Ps framework, the Product is the heart of a company's marketing strategy, embodying features, design, quality, and the solution it pr…

1
Iterative Moves, Nash Equilibrium, and Breaking Stalemates || Special Episode || Behavioral Economics in Marketing Podcast 32:04

4M ago32:04

32:04

Welcome to a special episode of the "Behavioral Economics in Marketing Podcast," where we delve into the intriguing dynamics of iterative moves, Nash equilibrium, and breaking stalemates in high-stakes scenarios. Join us as we explore the intersection of game theory, psychology, and decision-making in various aspects of business and interpersonal r…

1
Principle of Perceived Value | Definition Minute | Behavioral Economics in Marketing Podcast 3:11

4M ago3:11

3:11

The principle of perceived value refers to the subjective assessment or judgment that a consumer makes about the worth or desirability of a product or service. Perceived value is not solely based on objective qualities or features of a product; instead, it involves the consumer's perception of the overall benefits, quality, and satisfaction derived…

1
Disruptive Technologies || Definition Minute || Behavioral Economics in Marketing Podcast 3:51

4M ago3:51

3:51

Disruptive technologies are innovations that significantly alter the way industries or markets function, often replacing established products, services, or entire business models. These technologies introduce new and more efficient ways of doing things, challenging traditional approaches and reshaping the competitive landscape. Disruptive technolog…

1
The Decoy Effect: Guiding Consumer Choices in Your Pricing Structure || Season 8 || Behavioral Economics in Marketing Podcast 7:47

4M ago7:47

7:47

In this episode, we delve into the fascinating realm of the Decoy Effect and its profound influence on consumer decision-making within your pricing structure. Imagine a scenario where a seemingly innocuous third option holds the key to steering customers towards your preferred choices. The Decoy Effect, a subtle yet powerful phenomenon in behaviora…

1
Intention-Action Gap | Definition Minute | Behavioral Economics in Marketing Podcast 2:33

5M ago2:33

2:33

The Intention-Action Gap is a social psychology and behavioral economics theory that describes the occurrence of when one’s values, attitudes or intentions do not correlate with their actions. It is the failure to convert intentions into action and behavior. In other words, it is the difference between what people say they will do and what people a…

1
Avoid sending mixed signals! – signalling in negotiations and beyond | with Uri Gneezy 22:31

4M ago22:31

22:31

In this episode we are talking to Uri Gneezy about his latest book publication “Mixed Signals – How Incentives Really Work”. He explains to us what mixed signals are and makes us aware that we encounter them far more frequently than one would expect. We deep dive into the topic in the context of negotiations where signaling plays a major role. Uri …

1
Differentiation || Definition Minute|| Behavioral Economics in Marketing Podcast 4:25

5M ago4:25

4:25

Differentiation in business refers to the strategy of making a product or service unique and distinct from competitors in the eyes of customers. By highlighting unique features, benefits, or attributes, companies aim to create a competitive advantage that sets them apart in the market. This strategy involves offering something that is perceived as …

1
What Is Nudge Theory and How Does It Influence Us? 33:56

5M ago33:56

33:56

Nudge Your Way to Success: Exploring Nudge Theory in Business and Beyond Want to influence behavior, spark change, and achieve your goals without being pushy? This episode delves into the fascinating world of Nudge Theory. We'll start with the basics, exploring its origins and applications, then dive deeper into its power in: Political contexts: Di…

1
Time Discounting and Dynamic Pricing: Strategies for Addressing Consumer Impatience | Season 8 | Behavioral Economics in Marketing Podcast 12:34

5M ago12:34

12:34

In a world where time is a precious commodity, consumer impatience has become a driving force shaping purchasing decisions. Drawing from the wisdom of the Christian Bible, Matthew 6:21 aptly reminds us, 'For where your treasure is, there your heart will be also.' This biblical insight resonates with the modern reality that how individuals allocate …

1
Paradox of Choice || Definition Minute || Behavioral Economics in Marketing Podcast 3:00

5M ago3:00

3:00

The paradox of choice is a concept in psychology and economics that suggests that having too many choices can lead to decision-making difficulties, dissatisfaction, and a sense of overwhelm for individuals. The idea is that while having choices is generally considered positive, an abundance of options can create negative consequences, making it cha…

1
Dynamic Pricing || Definition Minute || Behavioral Economics in Marketing Podcast 3:24

5M ago3:24

3:24

Dynamic pricing is a pricing strategy where the cost of a product or service fluctuates based on real-time market demand, supply, and other relevant factors. Unlike fixed pricing, which remains constant, dynamic pricing allows businesses to adjust prices dynamically in response to changing market conditions. This strategy is commonly used in indust…

1
Pricing Tactics 101: Elevating Your Business Strategy for Success | Behavioral Economics in Marketing Podcast 11:21

5M ago11:21

11:21

In this episode we reveal the synergy of behavioral economics, marketing, and pricing strategy for business success. By weaving these threads into a strategic fabric, businesses can navigate the complexities of consumer behavior, optimize pricing, and chart a course for sustained success. Embrace the art of strategic pricing to elevate your busines…

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