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This podcast series provides an informative introduction to the subject of persuasion and social influence through interviews with scholars and practitioners in the fields of communication, psychology, and media studies. Please see individual episode descriptions for details about that episode, the person being interviewed, and additional resources. Mark Bordine is the podcast host/producer. He is AZ Chapter Director for Media Literacy Now (medialiteracynow.org), specializing in visual commu ...
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Persuasion and reasoning. Media literacy and digital citizenship. Decoding media messages. Recognizing fake news. Algorithms and social media. Media literacy advocacy. Interview with: Michelle Ciulla Lipkin, Executive Director, National Association for Media Literacy Education; Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State Co…
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Persuasive Campaigns, Movements, and Presentations
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Differences between campaigns and movements. Persuasive techniques-strategies used for campaigns & movements. Media coverage of campaigns and movements. Strategies for effective presentations. Making strategic decisions. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media A…
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The advertising creation process. The target audience. Advertising strategies. Creating lifestyles/values through advertising. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book); Captains of Consciousness: Advertising and the Social Roots of…
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The role of feelings, needs, and values in the persuasion process. Maslow's hierarchy of needs. The social construction of affect. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book); Persuasion: Social Influence and Compliance Gaining, by R.…
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The variables that influence how people communicate. Compliance gaining strategies. Detecting deception. Interview with: David Keating, Ph.D., Assistant Professor of Communication Studies, California State University, Northridge. Resources: Duped: Truth-Default Theory and the Social Science of Lying and Deception, by Timothy Levine (book); Persuasi…
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How do audiences think about messages? Polling-Data Analysis-Ratings. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book) Inside Prime Time, by Todd Gitlin (book) The Public Mind: Pt. 2 Leading Questions, with Bill Moyers (PBS Video) The Pers…
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Defining culture and popular culture. Media communication & cultural values/beliefs. Consumer culture and multiculturalism. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book) Captains of Consciousness-Advertising and the Social Roots of the …
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Telling stories. Stylistic language. Electronic eloquence. The relationship of language to ideology and power. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book) The Press Effect: Politicians, Journalists, and the Stories that Shape the Poli…
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Elements of image composition. Techniques used to create meaning or attract attention. The functions of visual signs. Perspectives on image analysis. Interview with: Michael Martinez, Ph.D., Assistant Professor, School of Journalism & Electronic Media, University of Tennessee Resources: Visual Communication-Images with Messages, by Paul Martin Lest…
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Our perception of persuaders created by media. Characteristics of credibility. Mediated information. Creating an image for individuals and organizations. Unknown sources of information. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age by Timothy Borchers (book) Persu…
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Mediated reality. Media as a product designed to attract audiences and sell advertising. Trade offs for our new media options. How economic, social, and political forces can influence the news. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (bo…
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Neuroscience methods and equipment. Role of brain regions and neural signals in determining behavior change. Variables involved in the decision making process. Effective media presentations from a neuroscience perspective. Interview with: Cristophe Morin, Ph.D., Adjunct Professor, Media Psychology, Fielding Graduate University; CEO/SalesBrain Resou…
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The persuasion industry and ethical challenges. Ethical standards and approaches to making ethical decisions. Evaluating the ethics of media messages. Interview with: Chad Painter, Ph.D., Assistant Professor of Communication, University of Dayton Resources: Media Effects: Issues and Cases, by Patterson, Wilkins, Painter (book) Persuasion Ethics Tod…
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Essential aspects of a useful theory. Media theories and audience oriented theories. Theories involving strength of media effects on the audience. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resources: Persuasion in the Media Age, by Timothy Borchers (book) Social Psychology, by Gilovich, Keltner, Ch…
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What are media cultures and how do they affect us? Ways of thinking about and understanding information. Defining persuasion and propaganda. Characteristics of persuasion. Objectives for persuaders. Evaluating and understanding the persuasion process. Interview with: Tim Borchers, Ph.D., Vice President for Academic Affairs, Peru State College Resou…
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