Welcome to Lights Camera B2B, the podcast where we explore the power of video marketing for B2B brands. Join us as we dive into conversations with industry experts, marketers, and entrepreneurs who share their insights, strategies, and tactics on how B2B companies can use video to grow their brand awareness and drive business success. From creating compelling video content to optimizing video for different platforms, we cover all aspects of video marketing for B2B brands. We explore the late ...
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#23 - Behind The Logo : Reasons & Results Of Rebranding | Sofia Nguyen, CMO at Azendo
37:00
37:00
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In this episode, we dive deep into the captivating world of marketing and branding with a spotlight on rebranding with our guest Sofia Nguyen, Chief Marketing Officer at Azendo. Join us as we explore and discuss the strategic decisions, creative challenges, and transformative results that unfold during a brand's evolution. Whether you're a marketin…
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#22 - Driving B2B SaaS Success With Canberk Beker, Cognism
23:32
23:32
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23:32
In a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cut…
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#21 - Video Marketing For B2B Brands! | Olga Denisova
28:06
28:06
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28:06
In the dynamic world of B2B marketing, where engaging your target audience is paramount, video has emerged as a captivating tool that holds immense potential. It has become the conduit through which brands can effectively communicate their value proposition, build lasting relationships, and drive tangible business results. Our host Muskan is in con…
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#20 - Content Marketing for B2B Startups with Jacki Demuynck | Mangtas
31:25
31:25
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31:25
Building a marketplace or a startup is not an easy game. Strategies, the right planning and decisions make it possible for startups to find their niche and target audience. After that, it is another dimension that entrepreneurs and founders enter to build their startup further into a brand that people recognize and connect with. So, what is it that…
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#19 - A Brand That Bridges The Gap & Challenges Swiggy & Zomato | Thrive Now | Krishi Fagwani
32:34
32:34
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32:34
It all started with the dark pandemic when people started losing hope and shutting down their businesses. Krishi Fagwani, co-founder of Thrive Now explains the opportunity they saw while the world was running out of options. How they understood the gap in a particular industry and decided to work on it and build something that helps consumers be on…
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#18 - How Start Ups Can Leverage The Metaverse| VOSMOS | Piyush Gupta
37:37
37:37
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Marketing is constantly evolving with the coming trends and technologies. Brands have to adapt to the futuristic ways as they are slowly but steadily entering our lives. Our host Muskan is in conversation with the founder of VOSMOS, Piyush Gupta as he dives deep into the metaverse and its implications for Marketing and Branding. What all goes into …
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#17 - Retail Marketing In AI-Powered Future | ODN | Narinder Mahajan
49:22
49:22
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49:22
E-Commerce drives strong with the wave of AI and multiverse web3 entering the future strong. But when we look at the other aspect of the sales funnel we see retail and many might consider it as the traditional way but it is as much a benefactor in the long race. Our host, Muskan in conversation with Narinder Mahajan, co-founder of ODN, where they d…
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#16 - Luxury Marketing With A New Age Brand | Gaia Amore | Catherine and Ashish
36:54
36:54
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36:54
Tune in now to this episode, as our host Muskan brings out some insights with our guests, Catherine Hinderman and Ashish Tondon to discover the world of luxury marketing from the point of view of a new-age brand with Gaia Amore.By BrandPodcasters.com
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#15 - Marketing Strategy In 2023: Publish, Repurpose, Learn & Adapt
16:12
16:12
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16:12
In this episode, Muskan and Deepak converse about marketing strategies and all the small tools that can greatly impact the marketing segment.By BrandPodcasters.com
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#14 - Marketing Strategy In 2023: Create Original Media With Conversations
16:44
16:44
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16:44
In this episode, Muskan and Deepak converse about marketing strategies and all the small tools that can greatly impact the marketing segment.By BrandPodcasters.com
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#13 - Marketing Strategy For 2023: Rethinking Your Point Of View
14:23
14:23
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14:23
In this episode, Muskan and Deepak converse about marketing strategies and all the small tools that can greatly impact the marketing segment.By BrandPodcasters.com
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#12 - Content Marketing in 2023 with Yaagneshwaran Ganesh
50:39
50:39
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50:39
In this episode, Deepak Atri Sharma is talking with Yaagneshwaran Ganesh. Yaag is the Director of Content Marketing at Avoma, host of The Yaag Project, author of 8 Books and a TEDx Speaker. Content is the backbone of all Marketing and we bring it back to focus in this conversation. We discuss about the definitions of Content Marketing, Demand Gener…
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# 11 - Using Feedback To Improve Your Product
15:41
15:41
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15:41
In this episode, Muskan and Deepak converse about marketing strategies and all the small tools that can greatly impact the marketing segment.By BrandPodcasters.com
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#10 - How Owned Media Is Beneficial To Brands In the Coming Years
25:25
25:25
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25:25
In this episode, Muskan and Deepak converse about how podcasts are the perfect tool to add to your marketing mix as it's still one of those last-standing mediums that are not yet saturated!By BrandPodcasters.com
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In this episode, Muskan and Deepak converse about how podcasts are the perfect tool to add to your marketing mix as it's still one of those last-standing mediums that are not yet saturated!By BrandPodcasters.com
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#8 - Ideal Structure Of Your Marketing Team In 2023
26:14
26:14
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26:14
In this episode, Muskan and Deepak converse about how podcasts are the perfect tool to add to your marketing mix as it's still one of those last-standing mediums that are not yet saturated!By BrandPodcasters.com
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#7 - Why You Are Misunderstanding Content Marketing & What It Is Costing You
21:16
21:16
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21:16
In this episode, Muskan and Deepak converse about how podcasts are the perfect tool to add to your marketing mix as it's still one of those last-standing mediums that are not yet saturated!By BrandPodcasters.com
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#6 - Learn Brand Leadership With An Ex Indian Army Officer Now Turned Podcaster | With Capt. Shashank Shandilya
46:30
46:30
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46:30
In this episode, Muskan converses with Capt. Shashank Shandilya, an ex-Indian army officer, who's now a podcaster. They go in-depth about brand leadership, teamwork, branding, corporate life, work ethics, his life in the army, and much more.By BrandPodcasters.com
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#5 - Crafting digital marketing campaigns with celebrities | with Abhishek Sharma | Magicbricks
46:48
46:48
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46:48
In this episode, Muskan converses with Abhishek Sharma, Head of Brand at Magicbricks, and among the top 100 marketers in India. They go in-depth about digital marketing, branding & strategy, managing pan-India campaigns, working with celebrities and more.By BrandPodcasters.com
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#4 - How to be a better Host on a Podcast | with Ashish Bhandari
46:03
46:03
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46:03
Our host Muskan with our guest Ashish Bhandari who is a voice actor, anchor, and media consultant. They go in-depth about the hosting, production phase, the relevance of Voiceovers, and a good host.By BrandPodcasters.com
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#3 - How do you write a script for your Podcast | Learnings after 50 episodes
19:31
19:31
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Deepak and Simran from Brandpodcasters.com go in-depth about the pre-production phase, the relevance of Scripting, and also types of shows in which scripting is important.By BrandPodcasters.com
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#2 - Guest Coordination needs proper planning | Have you set your processes?
37:45
37:45
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37:45
Deepak and Simran from Brandpodcasters.com go in-depth about the pre-production phase, the relevance of Guest Coordination, and also about its never-ending process.By BrandPodcasters.com
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#1 - BrandPodcasters - An Introduction to building a Brand with Podcasts
24:01
24:01
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24:01
Deepak and Simran from Brandpodcasters.com talk about the basic of Podcasting, how it is relevant to brands and how you can get started.By BrandPodcasters.com
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