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Product Nation

Ofer Baharav & Nir Paz

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Product Nation is a weekly podcast by product managers in Silicon Valley covering how tech products get created and executed by some of the most accomplished product management superheroes in the world
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Ilan chats with us about Exceed.ai, a platform that helps marketing and sales teams drive more pipeline from email and website visitors. The Exceed AI Assistant works 24/7/365 alongside humans to ensures every lead is followed up with, nurtured, and qualified using two-way email conversations. When a lead is qualified and ready to talk to a human t…
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Deep dive into how a perfect storm brews for Uri's launch of Ride Vision in an overlooked market for rider assistance and motorbike accident prevention using computer vision and AI. Pricing, positioning, GTM, market segmentation, you're bound to find something interesting in this remarkable episode of a market about to get tapped big time. To reach…
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We chat with Iddo from his Tel Aviv apartment about his experience with startups in Germany and Israel, cultural differences, and how he leads product at Zebra. Iddo focuses the conversation on human-AI collaboration which is at the core of the work he does at Zebra. Notably he discusses how he brings value to clients with different market dynamics…
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Quantum computing is here! Nir works for the office of the CTO at AMAT where he directs a Technology and Business team exploring new opportunities in Quantum Technology and manages a portfolio of the group’s programs. In this episode, Nir shares about the tech that's going to be ubiquitous in 5-10 years and shares how accessible it already is to ev…
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An exceptional recounting of a founder's grit on the journey to finding product-market fit at Obligo. Omri chats about his humble beginnings in a small market in Israel, switching gears to a larger international market in London, then switching gears one more time and finding his perfect fit out of Manhattan and the US market while solving the pain…
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We have an in depth conversation with Yuval about his background that led to his founding of riseup. And about processes that lead to excellent product management outcomes throughout the organization. Favorite quotes: " And I'll give you an example. We think about the discoveries, basically the process of creating new value from zero to one. We con…
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Eilon chats with us about his evolution to building products that people truly love. He takes us through his journey to where Gong.io is today valued at $2B+, from its humble beginnings in 2015. How he hires for the best. And his relentless quest for optimizing for end user experience by dog fooding and using his product in unconventional ways befo…
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Oren has a paved a phenomenal career in product management and shares from his toolkit in this amazing episode about PM strategy, how to pick a goal for your team, how simplify and choose metrics, how to hire the best, and he shares the future he sees for the travel industry. This is an episode you'll want to listen to a few times! Please share wit…
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Mickey has built and sold two companies in a relatively short amount of time, to both Marketo and Gainsight, creating phenomenal value to his shareholders. Come hear from this product management pro about iterating fast to reach product market fit, then drive growth. Mickey also ties his superior product management skills to traveling the world ove…
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We chat with Noa about the importance of weaving strategy into the product management role. Noa is based in Israel from where she runs a bootcamp for Chief Product Officers - yep you read that right, a bootcamp for product management execs! Noa brings a wealth of experience in product management that goes all the way back to her early days as devel…
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Aviad chats with us about his journey into insurtech, being the first employee at a Silicon Valley startup gone unicorn, how he built the product management team and at what point to hire additional PMs and expand the product management team, and being design centric. Towards the end we get a glimpse into his creativity in a startup he creates from…
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We chat with Na'ama about pivoting a company in a rapidly changing market post Covid while she leads to product market fit. The conversation runs like a classical MBA Harvard Business Case to the drumbeat of a very accomplished, agile, humble and empathetic product manager and CEO. Come learn from the best, and if you're in the Bay Area and shop fo…
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If you haven't really dug into cloud-enabled Physical Security Information Management Systems (PSIM) - you're about to! Tal Bar Or delivers like a boss, and tells it like 007. Tal tells the story of how he built Octopus by listening to customer's needs to efficiently manage all physical security and cyber security threats from one holistic system w…
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We have a LIVELY discussion with Lior who is founder, CTO and head of Product at logistic platform Bringg (for everyone outside of Amazon). Lior has a very special take on how to do product with the least amount of waste: They're just-in-time for paid features only basically. Fascinating and different take, and a complete do-away with roadmaps. Enj…
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We chat with Ofir about the way he manages production teams at Viber. We chat about product management processes at scale, and how to hire the best with intentionality. Favorite quote: "The PM role is such a difficult role because you need to be a master of all. You need to be good with people, with numbers, UX, see the small and big picture, and z…
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We chat with Allie about use of machine learning in product design over various product iterations, while highlighting the importance of striking a balance between personalization versus narrowing options down, all while keeping users engaged. In addition to her corporate job Allie shares about a nonprofit that she founded in Tel Aviv and a fun pro…
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We chat Gilad up about the changing landscape of employee benefits due to Corona, specifically in the way of food benefits which is what Platterz originally set out to do, but not only that. At the end Gilad points to what types of solutions he gravitates to and values in product. Favorite quote: "I'm very much interested in companies that provide …
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We chat Jonathan Friedman up about launching products from zero to one. Jonathan describes in detail what it's like to ideate and execute a new product, and how he and his team adapted to change due to Corona. He posits that the biggest issue with new products is the "why", "why us", and "why now", which should lead to a solution that is strong eno…
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Noam heads user research at Wealthfront, and we had a lively conversation about ways to test for customer needs, reducing barriers, and conducting research that shapes product. Favorite quotes: "Understanding your users enables you to significantly de-risk the product decisions you're making and reach far better outcomes." and "Diary studies are wh…
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From engineering management to product management to PhD in education to lifelong love for tutoring and now running product for Chegg, we had a blast chatting with Arnon, this time with a focus on managing the PM department. Favorite quotes: "a lot of it is building that trust and building what's called second order model thinking of the person acr…
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Roi is a product management veteran, starting his leadership career in an elite unit in the military, to software engineering, to MBA at Tel Aviv University, product management at analytics startup Convertro, through an acquisition by AOL, PM'ing at Lyft and now at ZipRecruiter, we learned a bunch! Favorite quotes: "You need to spend 90% of your ti…
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We Zoomed with Rotem Iram about building a novel product in a new world of Cyber-Insurance. Rotem starts his career at an Israeli intelligence unit, works as a software engineer, then at McKinsey, gets an MBA at Harvard, works in cybersecurity, and launches a startup in insurtech after experiencing the need from a customer's vantage point. Favorite…
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From PM'ing at a special unit within 8200 to a Human-Computer Interaction undergrad at the Hebrew University and a Kellogg MBA, to Fring, Microsoft, and Apttus, we have a lively chat with another product management superhero in Silicon Valley. Gilad shares his experience building an enterprise grade chatbot that his customers love using. Our favori…
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We chat over Zoom with Oded Klimer, a User Experience leader who has been driving UX innovation, strategy and methodology within organizations like SAP Labs, Microsoft, HPE and Micro focus for over 20 years. Currently he is the VP Head of Design for Rubrik. Oded shares a unique point of view about innovation and decision making in product and desig…
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We chat with Itai Vonshak, Head of Design & Product for Material Design at Google. Itai describes how tearing apart ideas then building them back up has worked for his teams at Pebble building smartwatches, Facebook building Portal, and now at Google. He makes an excellent book referral, credits a great designer, and chats about the difference betw…
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Ido chats with Ofer Baharav and Oz Wasserman about his upbringing in the north of Israel, PMing in the military, Technion, McKinsey, startup, Facebook and Intuit. He lays out what he loves most about PM'ing, how he works cross functionally especially bringing the voice of the customer back to engineering and design, the importance of culture fit, a…
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Youli chats with us about her thrilling career that starts with a startup, on to an acquisition by VMWare, what it's like moving offices from London to NYC to Silicon Valley, how cultures shape companies, and up to her role in product and strategy at Google, building productivity tools for engineers. Toward the end Youli shares a surprise. You're g…
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