Best Olivier Destrebecq Podcasts (2024)

1
Headway - Unlocking growth and diversification: the power of web and in-app subscriptions with Yeva Koldovska 27:27

1y ago27:27

27:27

All about scaling an app by leveraging both web and app subscriptions! In this exciting episode, we chat with Yeva Koldovska, the product manager at Headway, the world's most downloaded book summary app with over 18 million downloads. Yeva shares valuable insights into Headway's journey and its strategic decision to offer web and in-app subscriptio…

1
Unveiling the streaming revolution: a conversation with Thomas Clavelloux (Molotov) 26:00

1y ago26:00

26:00

In this episode, we sit down with Thomas Clavelloux, Chief Data Officer at Molotov TV, a groundbreaking French TV streaming platform. Thomas shares captivating insights into how Molotov TV is redefining the way we consume television in the digital age. From seamless cross-device viewing to innovative features, Molotov TV brings the charm of traditi…

1
Kovalee - Turning ordinary apps into worldwide leaders with Vincent Hart de Keating 25:54

1y ago25:54

25:54

These are examples of successful apps in Kovalee’s portfolio. Bend, the #1 stretching app worldwide: 9x User LTV, 150x MRR PepTalk, a 5-star motivational companion: 22x MRR, 5x User LTV, 10x active subscriptions WeBurn, a workout app for women: 4x User LTV, 10x monthly recurring profits PLAW, a phone customization app: 5x User LTC, 20x monthly The …

1
Sweatcoin - Redefining motivation and user retention in the fitness app landscape with Rowan Pereira 29:11

1y ago29:11

29:11

Who could have imagined that walking could become a source of income? It may sound unbelievable, but Sweatcoin makes it possible. Back in 2015, Sweatcoin burst onto the scene with an impressive $6.3 million in funding. Since then, it has experienced exponential growth, boasting an astounding user base of over 120 million people worldwide. So, how d…

1
The Washington Post - Transitioning to Digital: Insights from Michael Ribero 28:53

1y ago28:53

28:53

In this podcast episode with Michael Ribero, Chief Subscriptions Officer at The Washington Post, we talk about challenges and opportunities that arise when transitioning from print to digital. Michael shares his experience on how the new brand is succeeding through some time-sensitive challenges such as the COVID-19 pandemic and privacy policy chan…

1
Papumba - Making a safe digital playground for kids with Gonzalo Rodriguez 23:52

1+ y ago23:52

23:52

Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, book…

1
Applica - Framework for subscription optimization: tips from behavioral science expert Sviat Hnizdovskyi 30:27

1+ y ago30:27

30:27

For episode 23 of the Subscription League Podcast, we had the pleasure of discussing tips and frameworks with a behavioral science expert and the founder of a product growth agency, Applica Sviat Hnizdovskyi. Sviat shared valuable insights on how companies can improve their app subscription, LTV (customer’s lifetime value), and monetization. Listen…

1
How Mimo Builds an Experimentation Culture with Ekaterina Gamsriegler 37:27

1+ y ago37:27

37:27

Mimo is an app that teaches coding through a gamified learning process. The company runs experiments to enhance its product by introducing new features and improving existing ones. In the Subscription League podcast episode 22, Ekaterina Gamsriegler, Head of Growth and Marketing at Mimo, shares her experience overseeing the development of the exper…

1
App Masters - How to Monetize Your App: Expert tips from Steve P. Young 29:39

1+ y ago29:39

29:39

App monetization is a hot topic in nearly any industry. While creating an app can be a lucrative business, it can be difficult to stand out and generate revenue with so many apps available. In the Subscription League podcast episode 21, Steve P. Young, an app marketing expert and founder and CEO of App Masters, shared his top tips for app monetizat…

1
PhotoRoom - How to grow a subscription app business and its user base globally by Olivier Lemarié 25:52

1+ y ago25:52

25:52

With over 50 million installs and a growing number of paying subscribers, PhotoRoom is scaling quickly across multiple markets across the globe. In our conversation, Olivier shares his insights on growth strategies in gaming and utilities, the challenges of scaling across markets, and the importance of experimentation and community-building. We dis…

1
CoinStats - Finding the sweet spot with the right subscription app monetization and pricing strategy with Vahe Baghdasaryan 25:28

1+ y ago25:28

25:28

In this episode of the Subscription League, we explore the crucial balance between maximizing revenue and preserving subscriber satisfaction. Our guest, Vahe Baghdasaryan, a seasoned Growth Marketing Manager and 5-star Growth Marketing Mentor at CoinStats, offers invaluable insights into effective pricing strategies and monetization models for subs…

1
Pollen VC - A guide to financing your user acquisition with Martin Macmillan 23:33

1+ y ago23:33

23:33

When it comes to funding a young app venture, folks often seek out angel investors, venture capital, or equity investors. But in this episode, we sit down with Martin Macmillan, CEO of Pollen VC, to talk about a totally new way to finance an app business. It's called "revolving line of credit" funding and it's fast, flexible, and data-driven. Tune …

1
[REPOST] GP Bullhound - What venture investors look for in subscription apps with Eric Crowley 24:28

1+ y ago24:28

24:28

Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk…

1
Breakthrough - Company spotlight: Health and Fitness App Productization Platform with Sunny Dulay 32:35

1+ y ago32:35

32:35

With his background as a software engineer and app productization expert, Sunny Dulay was inspired by his personal journey with Headspace, a meditation app, and founded an app development and management studio, Breakthrough apps. Breakthrough is dedicated to helping fitness coaches to productize their coaching into an app. Since its birth, the comp…

1
Together Labs - Leveraging user research to maximize subscription app monetization with Jenny Pollock 32:07

1+ y ago32:07

32:07

Named to TIME‘s list of the 100 Most Influential Companies of 2022, Together Labs is a Silicon Valley-based 3D social networking company that innovates technologies empowering people worldwide to connect, create and earn in virtual worlds. Jenny Pollock, Lead Subscription Monetization Manager at Together Labs, is involved in every aspect of interlo…

1
Appic - All about subscription app onboarding with Tobias Boerner 25:08

1+ y ago25:08

25:08

Tobias Boerner, now Chief Marketing Officer & Co-founder of a Luxembourg-based app aggregation company, Appic, has been laying a series of remarkable stepping stones in his career. The most noticeable are his achievements at LOVOO, one of the biggest dating apps in Europe which he made an exit for about $70 million, and Fastic, a five-star intermit…

1
MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz 36:22

1+ y ago36:22

36:22

We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82% of revenue regenerated on average by non-gaming apps. In the U.S., the annual spending on top subscription apps in the App…

1
Aperture - Tips for Creating the Right Mindset for Business Growth by Hannah Parvaz 30:10

1+ y ago30:10

30:10

In today's technology-led world, new companies are taking off faster than ever. In 2010, the number of new business applications was 2.5 million. Fast forward 11 years to 2021, and the number jumped 116 percent to 5.4 million. But they are also failing faster. According to the latest data, 10% of new businesses don't survive the first year, and 90%…

1
[REPOST] Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti 32:15

2y ago32:15

32:15

Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily download…

1
BlueThrone - Product market fit, Subscription Model, and Other Key Secrets of Success by Idan Waller 25:42

2y ago25:42

25:42

BlueThrone, a leading app aggregator, started buying apps in 2021 and has grown considerably since then. Today, there are over 30 apps under the brand, and those developers they purchased apps from are free to do what they do best: create extraordinary apps. With BlueThrone is a culmination of experience, expertise and a proven record of changing t…

1
Jodel - Shifting from ads to In-App Subscription-led revenue generation with Tim Schmitz 27:36

2y ago27:36

27:36

In the beginning, Jodel's choice of growth model was selling traditional ad spaces because it was a more effortless and quicker option to scale as a startup. With the vision to provide advertisers with a unique experience to engage with the local community, Jodel revamped the In-App Advertising experience with In-App Purchases, simplifying the paym…

1
Phiture - How to optimize mobile app subscription with Andy Carvell 28:46

2y ago28:46

28:46

As a long-time fan and a collaborator of the consultancy, we invited Andy to Subscription League Podcast for the second time to draw tips for optimizing mobile app subscriptions. Andy is a Partner and Co-founder at Phiture, a multi-award-winning mobile growth agency and one of the top 100 fastest-growing agencies worldwide. If you are occasionally …

1
GP Bullhound - What venture investors look for in subscription apps with Eric Crowley 24:28

2y ago24:28

24:28

Despite a lot of doom and gloom out there about the slowdown of VC investment and how start-ups need to brace for the impact, smart and well-disciplined investors are still looking for home runs, and funding opportunities are still available for the best subscription app companies. In this episode with Eric Crowley, partner at GP Bullhound, we talk…

1
Uptime - How to build a successful user-first app strategy with Léa Samrani 23:30

2y ago23:30

23:30

Uptime is built on a mission to help people to learn quickly and grasp knowledge from trusted thought leaders without spending too much time, energy and/or resources. Only launched in 2021, the app already boasts almost a five-start customer reviews on the App Store, recognized as an Apple Editor's Choice and a Google Play App of the year 2021. In …

1
[REPOST] Babbel - How to create and launch a success in a crowded market with Belen Caeiro 28:39

2y ago28:39

28:39

In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips …

1
Luni - Subscription Marketing 101: tips to drive acquisition and retention with Adrien Miniatti 32:15

2y ago32:15

32:15

Luni’s journey as an app empire started out only about four years ago as developers of utility apps such as Scanner. Their business extended to creativity and wellness apps, including Fitness Coach(wellness), Omada(social sports betting), Meditation Nest(wellness), and Photo Studio(creativity). Luni boasts all together over ¼ million daily download…

1
Rootd - How to bootstrap #1 health and fitness app with Ania Wysocka 25:53

2y ago25:53

25:53

Rootd is "anxiety and panic attack relief right in your pocket.” It leads the #1 rated app on both iOS and Google Play and boasts over a 1.7 million user base. The award-winning application has paved a unique path to success based on an unusual approach - bootstrapping. While raising venture funding is a celebrated practice in the startup industry …

1
Blinkist - Using transparency to increase your conversion rate with Eveline Moczko 20:08

2y ago20:08

20:08

On the 5th episode of The Subscription League, Olivier Destrebecq and Nicolas Tissier sit down with Eveline Moczko, Head of Product Management at Blinkist, an app offering 15-minute explainers of the most memorable insights from non-fiction books and podcasts. Eveline is passionate about A/B testing and has driven innovation at Blinkist to increase…

1
The Guardian - Growing the user base The Guardian way with Jesse Wilkins 24:15

2y ago24:15

24:15

The most trusted digital-content news in the world, The Guardian’s core business mission has always been to help people understand better the world we live in by keeping journalism accessible to everyone. The model that the brand settled on to achieve this was keeping all its content free without adopting paywalls. While this is clearly a countertr…

1
Mojo - Strategies you should focus on for a successful subscription business with Jean Patry 23:44

2y ago23:44

23:44

Mojo is an app used to create incredible animated social content. Since its launch in 2018, the app has reached +30M downloads and has a community that spans over 180 countries, and is rated 4.9/5.0 stars with over 800k ratings. Not every app achieves such an impressive level of success but mojo made it happen in just four years. While the brand’s …

1
#19 App monetisation with Steve Young 22:33

2y ago22:33

22:33

If you think that trying to increase your download numbers is the best way to monetize your app, then you’re wrong. Steve P. Young is an app developer and consultant who helps app makers to earn money from their creations. He specializes in unconventional strategies that boost app monetization. Today on the Mobile App Makers podcast, I interview St…

1
Babbel - How to create and launch a success in a crowded market with Belen Caeiro 28:39

2y ago28:39

28:39

In this episode of Subscription League, we sit down with Belen Caeiro, the VP of Product Management of Babbel Live, to talk about the bold decisions, attempts, and success along the journey of creating the latest business branch of Babbel, Babbel Live. Belen shares the logic behind the brand’s unusual approach of not offering a free trial and tips …

1
Phiture - All about Retention with Andy Carvell 29:03

2+ y ago29:03

29:03

This is the 1st Episode of Subscription League, a podcast brought to you by Purchasely. User retention is the lifeblood of every app business. But where do you start? Andy Carvell, Partner and Co-founder of Phiture looks at this question from the product development point of view and talks about how the effort to increase retention and engagement h…

1
Welcome to Subscription League, a podcast about app subscription business 4:10

2+ y ago4:10

4:10

Welcome to the Subscription League podcast hosted by Purchasely, a world-class end-to-end no-code In-App Subscription management, and growth platform. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down every 2 weeks with reputable CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and …

1
#18: No code app with Justin Halfpenny 18:44

2+ y ago18:44

18:44

On today’s episode of the Mobile App Makers podcast, I talk no-code mobile apps with the CEO of Caddify, Justin Halfpenny. Caddify is a SAAS company that offers companion apps for physical devices such as cars and household appliances. They offer a platform for other companies to build an app from a spreadsheet, with customizable options to help yo…

1
#17: Growing an App From the Ground Up with David Eberle 29:03

2+ y ago29:03

29:03

Today I interview David Eberle, one of the founders of Typewise, the app that set out to redesign how we enter text into our phones. This presented many logistical challenges, from coding a keyboard in many languages to finding a way for the app to nest within other apps and be compatible with Android and Apple software. David and I discuss the sto…

1
#16: Mobile App Testing with Rachael Lovallo 20:26

2+ y ago20:26

20:26

In today’s episode of the Mobile App Makers podcast, I talk with Rachael Lovallo. Although Rachael stumbled into mobile app testing by accident after completing a degree in mathematics, she has gone on to flourish in the field. She now works as a senior test engineer at Pulsara, a software company in the healthcare industry, and will also give a ta…

1
#15: Talking App Stores with Mike Hudson 18:24

3y ago18:24

18:24

In today’s episode of Mobile App Makers, I chat with Mike Hudson about app stores and app distribution. Mike has been involved in many areas of app development for over 15 years, beginning when he was still in school. Mike is now the CEO of GameBake, a game distribution software company that he co-founded. Mike and I discussed how the world of app …

1
#14: App Store Optimisation with Diana Moura 18:48

3y ago18:48

18:48

In this episode of Mobile App Makers, I have the chance to sit down with the talented Diana Moura, who has built up more than 7 years of expertise in the field of app store optimization (ASO). Diana is the ASO specialist for Kurve, a digital marketing agency and consultancy, where she has created ASO strategies to maximize ROI for her clients’ mark…

1
#13: Monetization with Yoann Deshaies 14:25

3y ago14:25

14:25

Today I talk with Yoann Deshaies, a mobile app monetization expert who’s currently working as a product manager at Purchasedly, a company dedicated to building and optimizing in-app subscription funnels for developers and corporations. Yoann has been in the field of apps for a long time, beginning first as a developer and then moving across to role…

1
#12: Lessons learned building a video streaming platform with Olivier Chiabodo 26:06

3y ago26:06

26:06

In this episode, I interview Olivier Chiabodo CEO at The Explorers about his experience leading and creating the platform and apps for The Explorers. We touch on: His takeaway on building his team How he received the AppTV award from Apple in 2019 How to do video streaming "right" What he learned about handling community submitted content on a vide…

1
#11: Should you build your own backend for your mobile app with Wandrille Pruvot? 23:33

3y ago23:33

23:33

In this episode, I interview Wandrille Pruvot (CEO at XtraLife) about mobile app backends. We touched on: How XtraLife differs from other MBaaS? What are the upsides and downsides of using AWS, Firebase or Azure for your backend? How to know if you should build a custom backend? How does expanding to multiple market impact this decision? ==========…

1
#10: Hiring and training your developer team post COVID with Greg Lhotellier 18:57

3y ago18:57

18:57

In this episode, I interview Greg Lhotellier about hiring and training during and past the pandemic. We talked about: what has changed in the mobile developer job market with the COVID pandemic how to keep a team cohesive while working remotely why developers mostly self-train. =============Bio=============== Greg has been an iOS developer for 10 y…

1
#9: Mobile Application subscription and purchases with Jean François Grang, CEO @ Purchasely 27:34

3y ago27:34

27:34

In this episode, I interview Jean François Grang, CEO @ Purchasely about mobile app subscriptions. We covered topics such as: why are subscriptions all the rage right now how much effort it takes to implement subscriptions he gave his advice on how to implement subscriptions Is Apple/Google/Amazon's cut from the store worth it How to A/B test paywa…

1
#8: Lessons learned while creating a mobile app for poker establishments with Idriss Bellamine 27:33

3y ago27:33

27:33

In this episode, I interviewed Idriss Bellamine about his experience building a mobile app geared toward casinos. He shared some great insights into how he built his development team, how rewriting part of the project is not always the best option, the importance of a great user experience and finally how going international changes a few things. =…

1
#7: Product design for mobile app in the airline industry with Mike Slone 33:36

3y ago33:36

33:36

In this episode, I interview Mike Slone about product design for mobile apps in the airline industry. We explain what is Customer centricity, how being on the go impacts the expectation of travelers when it comes to mobile apps and how mobile can fit in a company's digital strategy. =============Bio=============== Mike Slone is VP, Principal-Travel…

1
#6: Improve your mobile app security with Sven Schleier and Jeroen Willemsen 23:32

3y ago23:32

23:32

In this episode, I interview Sven Schleier and Jeroen Willemsen about how to drive improvement to your mobile app security, the OWASP Mobile Application Security Verification Standard (MASVS). =============Bio=============== Jeroen Willemsen is a Principal Security Architect at Xebia. Jeroen is more or less a jack of all trades with an interest in …

1
#4: Mobile app monetisation with Michael Blood 19:19

3y ago19:19

19:19

In this episode, I talked with Michael Blood about mobile app monetization. We cover topics like how to pick the best monetization, some of the latest trends and when do you have to pay Apple's and Google's cut. =============Bio=============== Michael Blood is a serial entrepreneur and President of Matraex, a software development company located in…

1
#5: UI design for Mobile Apps with Jeremy Paul 20:15

3y ago20:15

20:15

In this episode, I interview Jeremy Paul about UI design for mobile apps. We talked about the difference between UX design and UI design, atomic design and whether you'll want a visual designer who specializes in mobile apps or not. =============Bio=============== Jeremy's job consists of fighting chaos so humans can enjoy using the products he des…

1
#3: How to build an app customers love with Robi Ganguly 23:31

3y ago23:31

23:31

In this episode, I interview Robi Ganguly about how to make an app that customers love. =============Quotes============ On how to create an app that customer love in the early days of an audio based fitness app: "I'd be focused on: did you get through this like the first step of listening to one of these workouts? Did you do understand it? Did it m…

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Olivier Destrebecq Podcasts

Podcasts Worth a Listen

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