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The Podcast Trapper is a audio, visual podcast that focuses on helping independent creatives better understand the podcast landscape. This weekly show is hosted by Ona Oghogho; a podcast community builder, conference curator and producer. Ona takes listeners behind the scene of what goes into producing a high quality show, building a community and the day-to-day life of a content entrepreneur. Each episode focuses on her experiences and expertise in the industry while sprinkling in a bit of ...
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In this week's episode of The Podcast Trapper, we’re continuing our “How They Built This” series and welcoming two incredible guests. Chris "C Jay" Williams and Quyana "QB" Barrow are here from Culturalist Theory - a thriving media and entertainment company that delves into the rich tapestry of contemporary culture. On the Culturalist Theory Youtub…
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In this episode of The Podcast Trapper, host Ona Oghogho shares her exciting journey of moving into a new studio space. As a transparent and innovative entrepreneur, Ona discusses the challenges and lessons she learned from her previous studio locations. She dives into the financial aspects, marketing strategies, and the decision to focus solely on…
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In this week's episode of The Podcast Trapper, I'm talking about how I market my podcast studio. I know a lot of people are interested in opening their own studio, and while finding a space and equipment is important, marketing is equally crucial. I focus on two aspects: ads and content. I don't do social media ads, but instead, I use Hulu and YouT…
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In this episode of "The Podcast Trapper," host Ona Oghogho shares her journey leading up to the highly anticipated Blk Pod Festival 2023. She reflects on the challenges of planning the festival in 2022, particularly the stress caused by opening a new studio while organizing the event. Ona opens up about her initial doubts and reveals that she consi…
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In this week's episode of The Podcast Trapper, I'm discussing podcast growth tactics and marketing strategies that I feel are not talked about enough. As a podcast producer I worked with anywhere from 25 to 50 podcasts in a given two to three month period, and I've seen some tactics that work across the board. In this episode, I'll be sharing some …
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In this week's episode of The Podcast Trapper, I am welcoming an incredible guest who I admire very much: Michelle Khouri. Michelle is the Founder & CEO and the Executive Producer of FRQNCY Media. Her first client was Coca-Cola - and since then, FRQNCY has produced podcasts for Apple, Spotify, TurboTax, Vox Creative, Diane Von Furstenburg, iHeartMe…
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In this week's episode of The Podcast Trapper, I discuss an essential step in podcasting: Providing a seamless guest experience. As a podcast producer, I see the same mistakes made time and time again when people host guests on their shows - don’t let this be you! Don’t allow your guests to show up confused, blindsided or unsatisfied with your prof…
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In this week's episode of The Podcast Trapper, I’m addressing a hot topic: The undeniable power of AI tools for podcasting! Our videographer Matthew is joining us in this episode to discuss our favorite AI tools for the four stages of podcast production: Ideation, Audio, Video and Content Creation. We’ll recommend tools you may want to check out in…
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In this week's episode of The Podcast Trapper, I have a hot take for you. Indie creators and fellow community-builders: Nobody owes us anything! More than once, I have seen creators chastising their audience, frustrated that they are not liking, subscribing, commenting, purchasing, following, or listening. Especially as we head into a recession, I’…
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In this 2 part episode of The Podcast Trapper with Lloyd George, he dives into the evolving landscape of the podcast industry. They address the recent developments, including financial investments, ad sponsorships, and the overall growth. While acknowledging the changes, they view them as opportunities for creative and smart individuals to thrive. …
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In this episode of "The Podcast Trapper," what was supposed to be Ona discussing with Lloyd George about how he built his platform, quickly turned into Lloyd putting Ona in the hot seat to share more about herself and experiences. This conversation was so good that it went on for two hours hence e, take a moment to tune into part one as Ona and Llo…
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In this week's episode of The Podcast Trapper, I'm asking an important question: Do you still want to attend podcast conferences?! Today we’re facing this question head-on and asking ourselves what value they offer, why they create connections in marginalized communities and how we can reimagine conference hosting if we decide to do so. I discuss t…
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In this episode of The Podcast Trapper, I discuss my top strategies for pitching to sponsors! Landing incredible sponsors is easier than you think. Grab a notebook and learn from my experience as a podcaster and producer. As independent creators, we often get intimidated by sponsorships - but after this episode, you’ll be ready to get out there and…
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In this episode of The Podcast Trapper, I'm discussing how to avoid and deal with difficult clients. As an entrepreneur and podcast producer, I've had my fair share of client missteps, but I've learned how to protect myself and spot red flags early on! I'll be sharing tips on how to handle clients who are not willing to follow your processes and pr…
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In this episode of The Podcast Trapper, I discuss the difference between partnerships and sponsorships. While sponsorships are transactional and involve exchanging money for metrics and reach, partnerships are mutually advantageous and can involve exchanging resources, networks, and advocacy. As independent creatives, it's easy to focus solely on s…
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In this episode of the Podcast Trapper, I'm talking about the importance of contracts and legal teams in protecting your business. As I grow as a business owner, I'm realizing the need to have the right tools in my arsenal to protect myself, my team, and my assets. I'll be discussing some key contracts that I have in place, such as client work cont…
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Today on the show, you get to meet the two most important and influential people in my life: My parents! In this episode, my mom and dad are joining me to discuss family and business. I’ll be asking my parents about their reaction when I decided to leave corporate America, their biggest fears when I started a business of my own, and what advice the…
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Events are back in a big way. Today on the show, I want to discuss why you should host a live event for your podcast - and I’ll even share some resources to help you get started! I recently helped a client host a live show. It was a great experience and it reminded me just how invigorating a live show can be for your brand. However, I’ve discovered…
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Today you get to meet the team behind The Podcast Trapper! In this episode, I put our production team at Adode Media into the hot seat. You’ll hear from Matthew, our Video Producer, and Q, our Photographer, and Graphic Designer as they answer questions such as “What is it like to work for me” and “What do you wish other people understood about podc…
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Let’s talk about hiring. Whether you’ve been hiring for a while, having a hard time hiring people for your company or you’re looking towards the future, I got you. This episode is for everyone who has a big vision for your business and wants to build a great team in the process. Today I’ll discuss why you should NEVER hire your friends, why hiring …
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This is a hot take episode because I feel like it needs to be said: Not everyone with a podcast is a podcast coach. No, I am not gatekeeping! I know many exceptional podcast coaches and strategists who are ultra-qualified. But for each of them, I have heard literally dozens of horror stories about expensive coaches that overpromised and underdelive…
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I wasn’t excited to do this episode…but I am so glad I did. In today’s episode, I discussed my 5 failures in business thus far (trust me I'm sure there will be more). I’m sharing my mistakes so that you can learn from them! Launching three brands has been a journey, and I have made so many discoveries about myself and the industry along the way. Li…
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Today’s podcast guest changed the trajectory of her entire career from healthcare to media with a single leap of faith. This week I'm joined by Akilah Ffriend, Media Executive and On-air Host for Revolt Original Podcast Monuments to Me . Akilah has a rich background in marketing and content acquisition at top media companies including Apple TV, HBO…
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The entire podcast industry is going through a major shake-up! You may have seen the news about big companies doing layoffs, canceling shows and decreasing their ad budgets. In today’s episode, I’m discussing the big shift that’s happening right now - and some reasons to have hope for the bright future of podcasting. Let’s dive right in! Subscribe …
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I launched The Podcast Trapper on YouTube and lets just say people were not too happy. From people calling me a racist for launching Blk Pod Collective to people telling me I was fat, it all got quite interesting on this here platform. So this is my response to what people had to say. I did get a little passionate so please don't be offended. Tune …
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I get asked all the time: “How do you make money in podcasting?” In today’s episode, I’ll be discussing the six most popular ways to make money as a podcaster. Most of y’all know about sponsorships. But there are so many different ways to generate an income through your show! We’ll be discussing making money from your listeners, affiliate marketing…
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In today’s episode of The Podcast Trapper, I discuss why you should consider niching your podcast, how to choose your niche and some observations I have about niched podcasts from my own experience. When you niche your podcast, you give your audience what they want and none of what they don’t. A niche helps you set expectations. It’s an amazing too…
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In this week’s episode of The Podcast Trapper, I discuss something that I hope you’re super familiar with…Podcast listener reports. If you don’t know about these yet, welcome to the wonderful world of podcast listener data. These stats have great power to us podcast creators. The problem is, these stats are usually…pretty vague. They discuss “podca…
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We have our first guest on The Podcast Trapper. Are you ready to learn from somebody who boosted their income by 60%, built their TikTok to 22k+ followers and increased her Instagram by over 3k organically in less than a year all because of her podcast? Let’s get into it! Today’s Guest is River Bonds, publicly known as River the Realtor is a top pr…
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This week’s episode of The Podcast Trapper was a little different. I decided to jump into a topic that is absolutely essential….not just for podcasters, but for every entrepreneur ever. Let’s talk about boundaries! My question for you is this. Are you burnt out? Exhausted? Stressed? Are you doing too much of what you don’t enjoy, and not enough of …
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In a world full of podcasts, you might be wondering how you can stand out. I get asked all the time - Ona, how can I create a wildly successful podcast? The answers are so much simpler than you think. In this week’s episode of The Podcast Trapper, I’m sharing the three most important things I’ve learned as a Podcast Producer, and why you can (and s…
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One of your most frequently-asked questions is, “How much did it cost to open Adode Media Studios?” If you know Atlanta, know that sugar daddies are really popular here . But folks, I don’t have one! I don’t have rich parents. I didn’t even take out a massive loan or go into credit card debt to launch Adode Media. I saved money by working a corpora…
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During the pandemic, many of you started your own businesses. If you were bold enough to take a risk and build your own legacy, congratulations - you have the spirit of an entrepreneur! But now, you’re comparing yourself to Influencers who are lounging on beaches in the Caymans while you hustle and grind. Don’t they make it look easy? They’re answe…
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Welcome back to The Podcast Trapper. I’m your host, Ona Oghogho and this week I’m answering a question that’s been popping up a lot lately, “What’s up with Blk Pod?” You might have noticed things at Blk Pod Collective slowing down in recent months, and today I’m going to share why that is, and what’s next for Blk Pod Collective. Head over to www.th…
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This is your weekly dose of all things podcasting and today I'm talking my predictions for 2023. Each year every creative and business tries to explore how to improve their content and best way to get their brand and message in front of their target audience. So tune to hear my top 4 Podcast Predictions that will resonate with your audience in 2023…
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Welcome back for another week of The Podcast Trapper, I’m your host Ona Oghogho and today I’m sharing the story of how I got started in podcasting. For those of you who don’t know me, hi, welcome! Besides launching The Podcast Trapper this year I’ve also launched 3 different businesses all related to podcasting, within the last 3 years (and yes, I …
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I’m Ona Oghogho, founder and visionary extraordinaire of Adode Media, a full service podcast agency. I also run Blk Pod Collective and Blk Pod Festival. So you could say I know a thing or two about podcasting. I’m launching The Podcast Trapper to teach you everything I've learned from running three businesses, branding, managing a team, producing p…
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