Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.
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PSM Quran Dhivehi Tharujama
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The Facebook Disrupter: Facebook Ads Top 100 Advertiser | Business Development, DTC, Lead-Gen & SAAS
Charley Tichenor
Lessons from a $1B+ Revenue DTC and eCom Facebook Expert. Broad since ‘18 Creator of PSM & 3:2:2 Method Founder: Disrupter School Partner: Underoutfit Investor: Obvi
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PSM C.O.R (Changing Our Reality) “Understanding is Not an Option “
PSM C.O.R (Changing Our Reality)
In a world where the questions are coming faster than the answers and the questions that do get answered are mostly, wrong. So, we decided to take a crack at. This is a place where understanding is not an option. Support this podcast: https://podcasters.spotify.com/pod/show/the-prodigal-sons-ministr/support
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Joe and Jen Allen of Allen Safety LLC take their combined 40+ years of worker safety, OSHA, EPA, production, sanitation, and engineering experience in Manufacturing Plants including Harvest Plants/Packers, Case Readies and Further Processing Plants, Food Production Plants, Feed Mills, Grain Elevators, Bakeries, Farms, Feed Lots, and Petro-Chemical and bring you their top methods for identifying risk, preventing injuries, conquering the workload, auditing, managing emergencies and catastrophi ...
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Podcast by Keller and Heckman LLP
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Inspired by the people and events that have shaped Australian history and character, with his authentically Australian down to earth approach, Adam Blum explores and shares their stories. Learn how in the past and more recently, service, sacrifice and grit have and continue to play a central role in Australia's True Blue History.
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Brought to you by M. Budden and Neal McClelland, The Residency is a 2 hour, weekly underground dance show showcasing the best in new music and DJs, and is available on both radio and via podcast. Weekly features include M. Budden’s Pocket-Sized Mix, The Banger, Definitive Track, Eclectic Selection, Neal McClelland’s Hot Mix and a weekly Guest Mix.
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The Australian Public Service (APS) plays a critical role in delivering the Australian Government’s recovery from the COVID-19 pandemic, and priorities for the future. Every fortnight on ‘Work with Purpose’, we will talk to key individuals from inside the APS, giving listeners a unique perspective on how the APS works and how it serves the Australian community. Work with Purpose is produced in a partnership between contentgroup and IPAA ACT, with the support of the APS Commission. Follow Wor ...
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IGEL provides the next-gen edge OS for cloud workspaces. Their solutions offer you extreme CAPEX hardware cost savings, sharply reduced ongoing operating expenses, and a more secure and manageable endpoint management and control platform across nearly any x86 device. We will discuss the endpoint trends in the industry, IGEL updates, and general news. XenTegra is THE preferred IGEL partner
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Anchored by their 21st birthday and reflecting on their aspirations, our guest discusses how their perspectives on life and leadership have been framed, what critical life and leadership lessons they’ve learned, and what they would say today to their 21-year-old self.
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The SpheraNOW podcast tackles safety, sustainability and productivity issues wherever they may be. We bring in experts from Sphera and from around the globe to address some of the challenges people and companies are dealing with around the world.
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EP#104: The power of leadership devolution with Blair Comley PSM
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Secretary of the Department of Health and Aged Care Blair Comley PSM tells the story of his public service career, and highlights how devolving leadership in the public sector can reduce risk, increase work quality and staff satisfaction. Blair Comley PSM looks back at an outstanding career across the public and private sectors, from designing the …
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Episode 274 - Marketing and Finance: The Dream Team
40:53
40:53
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Frank sits down with Laurie Lumish, Principal and Director of Marketing and Business Development at Degenkolb Engineers, and CFO Maury Ballif to explore the secrets of building a strong working relationship that sets a new industry standard. In this engaging conversation, you'll gain practical advice on enhancing your role within the company, devel…
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1
True Blue Conversations - Australian Special Forces SASR Brigadier Ret. Dan Fortune, DSC and Bar Part 1
1:38:29
1:38:29
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On this week’s podcast, I speak with former Australian SAS soldier and officer, Brigadier Dan Fortune, DSC and Bar (Retd). Dan joined the Army at 17 years old as a private soldier and served for over 42 years before discharging for medical reasons. Between 1982-1992, Dan completed the SAS selection course three times (Yep wait for the story.. He se…
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EP#105: Addressing psychosocial hazards at work
40:43
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Dr Amaly Khalaf and Dr Steven Munns from the Australian Public Service Commission explore psychological safety in public sector workplaces – from the desk to the frontlines. Creating workplaces which are both mentally and physically safe is a mission close to Dr Amaly Khalaf’s and Dr Steven Munn’s hearts. On this episode of Work with Purpose, they …
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1
Brand New HazCom Standard: Everything You Need to Know
31:00
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Keller and Heckman Partner Manesh Rath hosts OSHA 30/30, a webinar series that covers OSHA issues for 30 minutes every 30 days. Mr. Rath is a trial and appellate attorney with experience in general commercial litigation, wage and hour and class action litigation, occupational safety and health (OSHA) law, labor law, and employment law.This month's …
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#56 Hot Work & Fire Watch Toolbox Talk- Problems & Solutions
13:22
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In this episode on Hot work and fire watch gaps, opportunities, and failures, the focus is on critical issues related to hot work procedures, permitting Joe and Jen begin by highlighting common misunderstandings and gaps in hot work permitting and hot work safety practices within the industry. Key Points Covered: Importance of Fire Watch Training: …
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True Blue Conversations - Navy Veteran Jennifer Wittwer CSM (RET)
1:59:56
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On this week’s podcast, I speak with former Royal Australian Navy veteran Jennifer Wittwer CSM. Jennifer Wittwer joined the Royal Australian Navy in 1981 as a supply officer. She went on to have an international career as a thought leader, humanitarian, and advocate for women’s rights, equality, and empowerment. Some of her roles in uniform have in…
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EP#103: Changing the climate for wellbeing
38:53
38:53
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As the UN Climate Change Conference wraps up in Bonn, our Work with Purpose guests Dr Mara Hammerle and Andrew Hudson discuss the link between climate change and wellbeing and share some innovative ideas for greening government procurement. Climate change remains one of the world’s most complex and systemic challenges. With a profound effect on hum…
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#55: Ladder Safety- Top Ladder Safety Problems & Solutions
14:56
14:56
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Introduction: The hosts, Joe Allen and Jen Allen, discuss the importance of ladder safety and the excitement surrounding the topic. The episode focuses on ladder safety issues, not just inspections or conventional solutions, but on identifying user problems and how to address them effectively. Identifying Problems: They discuss various problems enc…
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1
$50k to over $5M/m in 18 Months With My Facebook Ads Strategy (Full Funnel & Program Breakdown)
48:38
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In this podcast, I break down the exact process that I used to scale from $50k to $5M/m in 18 months with a brand-new online business. It's how I've helped 300+ other brands, agencies, and marketers sell over $100M+ online as well. I also give a full breakdown of my Facebook Ads MBA Program which is designed to help Facebook Advertisers who are stu…
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True Blue Conversations - Special Forces 2nd Commando Regiment CO Brigadier Ian Langford DSC & Two Bars Rtd
2:06:44
2:06:44
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On this week’s podcast, I speak with former Australian Special Forces 2nd Commando Regiment Commanding Officer Brigadier Ret Ian Langford DSC & Bars. Ian served for 30 years as a senior officer in the Australian Defence Force, Ian had the challenge and opportunity of leading large and small teams in complex and ambiguous environments. Ian held a ra…
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EP#102: A blueprint for innovation success with Michael Schwager
43:23
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On today’s Work with Purpose episode, Director General of IP Australia, Michael Schwager tells IP Australia’s innovation success story, and how the broader public sector can follow in its steps. Did you know that 57 per cent of IP Australia's staff rate their culture as positively supporting innovation, 18 per cent higher than the APS average? Toda…
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#54:How Confined Space Reclassification Saves Money + How To Reclassify Confined Spaces
10:46
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The episode opens with an acknowledgment of the contentious nature of confined space reclassification, noting its status as a highly debated topic within safety circles. The host invites viewers to engage in a discussion, emphasizing the importance of exploring different perspectives and considerations surrounding this issue. Key Points: Motivation…
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Episode 272 - Optimizing Your Professional Conference Experience
36:14
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Frank and Deirdre share their insights on making the most out of your professional conference experience. They discuss strategic networking, setting realistic expectations, and engaging effectively with speakers. You'll also learn about the importance of taking notes and adhering to proper conference etiquette, especially during the final keynote s…
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1
Rogue Supervisor Defense Fails at Fifth Circuit Court of Appeals
27:18
27:18
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Keller and Heckman Partner Manesh Rath hosts OSHA 30/30, a webinar series that covers OSHA issues for 30 minutes every 30 days. Mr. Rath is a trial and appellate attorney with experience in general commercial litigation, wage and hour and class action litigation, occupational safety and health (OSHA) law, labor law, and employment law.This month's …
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True Blue Conversations - Australian Special Forces 2nd Commando Regiment operator John Dixon
2:17:45
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On this week’s podcast, I speak with former Australian Special Forces 2nd Commando Regiment operator John Dixon. John spent 16 years in the Australian Army. During his postings at 1RAR and 6RAR, he deployed to East Timor which gave him an introduction to military active deployments. After completing SF selection and the Commando reinforcement cycle…
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EP#101: A masterclass in human-centred design in the public sector
50:30
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On today’s Work with Purpose episode, Dr Nina Terry, Bec Bodel and Professor Brenton Prosser help you learn the ropes of human-centred design. In today's complex world, how can the public sector effectively ensure that its policies and programs are centred on the needs of the people they serve? This episode explores human-centered design as one pie…
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#53: Confined Space Training- Do You Need It?
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Summary: Equipment Selection and Use: The speaker stresses the significance of proper equipment selection and training in using gear specific to confined space environments, emphasizing real-world scenarios and environmental conditions. SCBA Usage and Alternatives: The speaker dispels myths around the necessity of Self-Contained Breathing Apparatus…
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#53 Confined Space Training Length, High Angle/Rope Rescue: BONUS EPISODE
7:34
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Confined space training- how many hours should it be? Is there an “initial” class? Should it include high angle rescue? What about other versions of rope rescue? What about train the trainer? Before you schedule your confined space training this year, listen here- it could save you a lot of time and money and scheduling drama! 💰🕰️ #safety #safetyti…
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True Blue Conversations - Royal Australian Artillery Warrant Officer Class 2 Mark Henneberry
2:05:02
2:05:02
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On this week’s podcast, I sat down with Royal Australian Artillery Warrant Officer Class 2 Mark Henneberry. Mark served for 23 years in the RAA. Mark joined the Army at 17. We discussed his deployment to Cambodia in 1993 and the effects of deploying at a young age. Mark talked about what all veterans and first responders face when they discharge, f…
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EP#100: At the heart of public service with Dr Gordon de Brouwer
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Today, we celebrate 100 episodes of Work with Purpose with a special conversation between two passionate public servants: Dr Gordon de Brouwer, Australian Public Service Commissioner and Thanuri Welaratne, education programs officer at Questacon. Together, they explore Gordon’s extensive career journey, covering the APS reform agenda and his report…
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Coffman Engineers is known for having some of the most talented, long-standing, happy marketers in A|E|C. And Chad Heimbigner, COO, and Board Director, is part of the reason why. From his heartfelt servant leadership to collaborative partnerships to lifelong learning, Chad embodies the best traits of a strong technical leader who stands by the team…
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OSHA ‘Walkaround Rule’: What it Means for Your Work Site
31:13
31:13
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Keller and Heckman Partner Manesh Rath hosts OSHA 30/30, a webinar series that covers OSHA issues for 30 minutes every 30 days. Mr. Rath is a trial and appellate attorney with experience in general commercial litigation, wage and hour and class action litigation, occupational safety and health (OSHA) law, labor law, and employment law.This month's …
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#52: Writing Confined Space Assessments: Our Experts' Answers
11:42
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Episode Summary: In this week's enlightening episode, we embark on an in-depth exploration of confined space assessments—a critical yet often underestimated aspect of workplace safety. With years of hands-on experience and a wealth of expertise, we unravel the complexities surrounding assessments, shedding light on the essential components, nuanced…
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True Blue Conversations - Director of the Australian War Memorial Matt Anderson PSM
46:01
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A momentous ANZAC Day 2024 with the launch of my interview with Matt Anderson PSM, an ADF veteran and the Director of the Australian War Memorial, Matt discusses the current and future re-development of the war memorial, as well as what the memorial and the term ‘remembrance” means him. I remain inspired to hear Matt speak about the essence of what…
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Public Sector Unearthed – EP#9: The latest buzz: Innovative European wasp control with Daniel Patterson
18:02
18:02
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Daniel Patterson has always been keen to do good for Canberra’s communities – and their backyards. On this episode of Public Sector Unearthed, the horticulture expert and passionate public servant tells us the story of Canberra’s innovative European Wasp program. Daniel shares how his team manages European wasps in the ACT, by focusing on eco-frien…
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In this episode we are going to talk about IGEL disrupt 2024 Miami Host: Indrajeet Ghorpade Guest : John MoodyBy XenTegra
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Knowing what you know now, what advice would you give to your younger self? Deirdre Booth and Kate Robinette swap professional and personal advice in this fireside chat. If you have advice to share, please post to our social media pages on Facebook, LinkedIn, and Instagram #psmshow! Resources: Burnout: The Secret to Unlocking the Stress Cycle, by E…
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True Blue Conversations - A Woman of Force Deborah Wallace Detective Superintendent (Ret) - Part 2
1:28:52
1:28:52
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On this week’s podcast, I sat down with Detective Superintendent (Ret) Deb Wallace NSW Police veteran serving for 36 years. Deb joined the NSW Police in 1983 and quickly found herself gaining notoriety early in her career when she was involved in the investigation into the murder of 26-year-old nurse Anita Cobby. From this, she was invited to under…
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#51: Is That A Confined Space? How To Do Confined Space Evaluations
13:23
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In this episode, the hosts delve into the complex process of determining whether a space qualifies as confined, unpacking the various factors that must be considered in making this determination. They emphasize that confined space classification is not a straightforward task and requires a comprehensive assessment of several critical elements. Thro…
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True Blue Conversations - A Woman of Force Deborah Wallace Detective Superintendent (Ret)
1:28:58
1:28:58
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On this week’s podcast, I sat down with Detective Superintendent (Ret) Deb Wallace NSW Police veteran serving for 36 years. Deb joined the NSW Police in 1983 and quickly found herself gaining notoriety early in her career when she was involved in the investigation into the murder of 26-year-old nurse Anita Cobby. From this, she was invited to under…
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In this episode we are going to talk about IGEL user experience. Host: Indrajeet Ghorpade Guest : John MoodyBy XenTegra
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Ep#99: What does a whole-of-nation approach look like for Australia?
29:29
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Whilst the ‘whole-of-nation’ approach is not new on the global stage, it is still a relatively new concept in Australian international policy circles. Amidst global challenges that demand more than just government action, it is also becoming increasingly vital. Unlike the familiar whole-of-government strategy, the ‘whole-of-nation’ approach include…
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Two theater kids walk into an AEC firm… Kathryn Ness visits Kayla McCause from Dragonfly AEC and Kate Robinette of GO Strategies about how they apply their performing arts training and experiences to their work in marketing and business development. These three get serious about play and the transferable skills of unusual backgrounds. Enter, stage …
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The Importance of Account Setups for Facebook Ads Insights from Ben Heath
45:13
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Welcome to this insightful interview where we get to chat with Facebook ads expert Ben Heath about the best practices for retargeting and Facebook ads for e-commerce and lead generation. In this conversation, we explore a range of topics including account setups, attribution, measurement, and the importance of meeting the real-world needs of client…
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#50: Who Should Get Incident Command Training? What Traits Are Important?
13:57
13:57
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In this episode, the hosts discuss the essential traits required for being an effective Incident Commander (IC) in handling chemical spills, leaks, and other related events. They highlight four key traits that may not be immediately apparent but are crucial for successful Incident management. 1. Understanding the Role of an IC: Distinguishing betwe…
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1
Criminal Liability for Individual Executives Following OSHA Inspection
29:30
29:30
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Keller and Heckman Partner Manesh Rath hosts OSHA 30/30, a webinar series that covers OSHA issues for 30 minutes every 30 days. Mr. Rath is a trial and appellate attorney with experience in general commercial litigation, wage and hour and class action litigation, occupational safety and health (OSHA) law, labor law, and employment law.This month's …
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E11 Sarah Makris, career success coach
1:14:21
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In this episode of Dear 21-Year-Old Me, with guest Sarah Makris We go back in time to 1997 when our guest, Sarah Makris, turned 21. Sarah reflects on her career journey, her drive, and determination. We discuss understanding your brand and the importance of simple, clear communication. Sarah steps back and looks at the contrasts between corporate l…
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How to Maximize Success on Facebook Ads: Avoid These Common Missteps
8:17
8:17
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Think Facebook ads are a money pit? Here's how to turn that around and profit big! Facebook Ads Demystified: Maximize Your Marketing Success Ever wondered why your Facebook ads aren't delivering the ROI you expected? You're not alone. This deep dive into Facebook advertising uncovers the truths behind common misconceptions, revealing that the key t…
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Episode 268 - Just Show Up: Building the Life You Want With Discipline
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**Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon** Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspiratio…
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Public Sector Unearthed – EP#8: Unpacking the ACT flexible work program with Matt Padovan and Noel Chan
23:40
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In this episode of the Public Sector Unearthed podcast, Matt Padovan and Noel Chan from the ACT public service walk us through the organisation’s innovative flexible work program. Having worked on this project well before the world had to grapple with more flexible work demands due to COVID-19, Matt, who is director of flexible work within the ACT …
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Mastering High Ticket Sales with Facebook Ads: The Ultimate Strategy Guide
10:55
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Unlock the secrets to skyrocketing your sales with high-ticket Facebook ads! If you're aiming to push offers ranging from $500 to $10,000 but find the learning phase and conversion campaigns a challenge, this guide is your new best friend. We're diving deep into strategies that bypass traditional hurdles, focusing on volume, quality of traffic, and…
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Beyond ROAS: Unlock Million Dollar Strategies and Scale with the Facebook Ads MBA Program Revolution
17:00
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Hey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling. ► Education Resources - The Faceboo…
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True Blue Conversations - Johanna Griggs AM TV Personality / Former Commonwealth Games Swimmer
1:49:42
1:49:42
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On this week’s podcast I sat down with Television Personality Johanna Griggs AM Before Johanna was on our television screens; she was a superstar Australian swimmer. We spoke about Joh’s life growing up, representing Australia, and winning a bronze medal at the 1990 Commonwealth Games. We spoke about Joh entering the world of television at such a y…
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#49: How to Manage A Chemical Leak & Return To Normal: HAZMAT Explained
13:25
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Hazmat Response Phases and Chemical Leaks - Navigating Emergency Situations Introduction: In this insightful YouTube episode, the hosts delve into the stages of a hazmat response, covering crucial aspects of handling chemical leaks. The discussion unfolds with an overview of the decision to establish a hazmat team, emphasizing the importance of und…
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E10: John Bucchino, composer, songwriter, performer
2:12:37
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In this episode of Dear 21-Year-Old Me, with guest John Bucchino We go back in time to 1972 when our guest, John Bucchino, turned 21, and look at his trip back to the East Coast from California. John reflects on his earliest musical influences and how he began songwriting. We talk about how John's composing evolved, and the importance of humility a…
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Public Sector Unearthed – EP#7: The story of Fitzroy Crossing community centre with Ewa Griffiths and Zara Nehow
19:36
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In episode 7 of the Public Sector Unearthed podcast, we hear the success story of the Fitzroy Crossing service centre's redevelopment from Ewa Griffiths and Zara Nehow, who were at the core of this initiative. Their innovative approach involved creating a co-designed space that respects local needs and incorporates elements reflecting cultural aspe…
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Are you a Facebook marketer who's looking for ways to make your job easier? Then you won't want to miss this video! In it, we take you step-by-step through the process of using A.I., and I'll show you my ChatGpt prompts along with two other fantastic tools, to turn a video ad into some of the best ad copy you've ever seen. By the end of the video, …
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The BEST Facebook Ads Tutorial For Beginners in 2024: the 3:2:2 Method
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Facebook Ads stand as a cornerstone for success in 2024. The introduction of the 3:2:2 method marks a pivotal shift, offering businesses an innovative strategy to scale effectively and tap into new audience segments. This video unveils the powerful 3:2:2 method for Facebook ads, a revolutionary approach for 2024. You'll learn to create sustainable,…
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You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the…
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