I came across a warm email tactic (and template) that blew my mind and in this week's episode of The Sales Playbook Podcast, I share it all, step, by step. Oh, and it's so incredibly simple to do and costs nothing! FREE Resource Mentioned During The Podcast: I offer a FREE, 3-touch email sequence with templates and you can download it for FREE by c…

We've all had those situations where we do our homework on a potential client and come up empty! How do you personalize a cold email when you don't have anything specific? Better check out this week's episode of The Sales Playbook Podcast to find out!By Paul Castain

Admit it, it totally sucks when potential clients aren't giving us the time of day. I have 3 ways you can get a potential client's attention and I've loaded this episode up with all kinds of additional ideas, and; Some mighty cool freebies! Think I'm bluffing? Then I triple dog dare ya to check out this week's episode of The Sales Playbook Podcast.…

There is an all caps HUGE personal branding mistake that many sales reps make, and; It costs them business! In this week's episode of The Sales Playbook Podcast, we're gonna go there!By Paul Castain

There's a new cold email tactic making the rounds that 9 out of 10 times will make you look like a liar, but; There's a much better (and more honest) way to approach the tactic that creates genuine dialogue with your prospects! In this week's episode of The Sales Playbook Podcast, we're gonna go there!…

Isn't it amazing how we can have 99 great things going on but an encounter with one idiot, becomes the focus? In this week's episode of The Sales Playbook Podcast, we're going to explore some sound advice from a multi-millionaire (270 million net worth). I'm also going to open up and tell you how I almost lost my business several years ago because …

We always think about demos in the traditional sense of perhaps an overview of our solution, showing functionality, etc. In this week's episode of The Sales Playbook Podcast, I'm going to open 5 new doors for you!By Paul Castain

By Paul Castain

Busy decision makers LOVE to scroll through emails and oftentimes they miss THE most important points we were trying to articulate. In this week's episode of The Sales Playbook Podcast, we're going to look at 3 super important things; 1) WHY decision-makers scroll in the first place 2) We'll take a look at the latest eye scan research to see HOW (a…

The subject line on your cold emails can dramatically improve your open rates and they can even dramatically REDUCE the probability of your email getting flagged for spam! In this week's episode of The Sales Playbook Podcast, we're going to talk about several things you can do to improve your subject lines in an all caps, EPIC way!…

I have 3 FREE cold email templates for you and you can have them for FREE, no purchase necessary! My way of saying "Thank you" to all the awesome people who support me!By Paul Castain

I came across a super cool and super simple concept called "The 100 Hour Rule" and it's about to become your new best friend!By Paul Castain

Sadly, 80% of those who set goals for 2024 have already given up on them! Additionally, you have lots of sales reps who haven't given up but still aren't accomplishing what they hoped to this year! I got you covered my friend and we talk about something super simple you can do on this week's episode of The Sales Playbook Podcast…

Ask these 3 simple questions as you set the first meeting with a prospect and you set yourself up for a much smoother sales cycle!By Paul Castain

If you've been noticing that deals have been taking longer to close, this episode is for you, because; I have 2 very specific tactics that can help!By Paul Castain

In this week's episode of The Sales Playbook Podcast, we're going to talk about a silent killer in sales so powerful; It will DESTROY your commission checks!By Paul Castain

In this week's episode of The Sales Playbook Podcast, we're going to talk about a prospecting mistake so deadly it can ruin your pipeline. Oh, and we're going to talk about how you can keep it from happening to you!By Paul Castain

Most people abandon their goals between the third week of January and the first week of February. In this week's episode of The Sales Playbook Podcast, we're going to talk about how you can turn the odds around in your favor!By Paul Castain

If you ever wished that MORE decision makers would answer their phones, and there was a way to make that call less cold, less salesy, and WITHOUT any cutesy gimmicks; You should check out this episode of The Sales Playbook Podcast, ASAP! Oh, and this tactic can help you get more callbacks too, but there, I went and said too much!…

I have some awful news regarding cold sales emails that I'm going to share in this week's episode of The Sales Playbook Podcast, but; It isn't all bad news because I have 3 simple things you can do to DRAMATICALLY impact your cold email success rate!By Paul Castain

There's a quote everyone loves to say in sales that can absolutely hurt your results, and; In this week's episode of The Sales Playbook Podcast, we're gonna go there!By Paul Castain

There's something absolutely AWFUL that shows it's ugly face this time of year, and; The worst part is that it's been creeping into your week little by little, until; Right now when you REALLY begin to feel it; Then it gets worse! In this week's episode of The Sales Playbook Podcast, we're gonna go there!…

In this week's episode of The Sales Playbook Podcast, we talk about the proverbial "Elephant in the room; (Will AI replace sales reps?)By Paul Castain

How do you hire a sales rock star? We're gonna go there in this week's episode of The Sales Playbook Podcast!By Paul Castain

According to a study conducted by The Journal of Personality and Social Psychology, 50% of our written communication is misinterpreted. Here's something you can do about it!By Paul Castain

"Prospects admire persistence" . . . you might be a tad confused and even if you aren't, it still might cost you!By Paul Castain

If you're an older sales rep (or even a younger sales rep) you'll want to listen to this ASAP or run the risk of being regarded as a dinosaur!By Paul Castain

I wanted NOTHING to do with all this talk about AI and the app Chat GPT but; Something changed and in this week's episode of The Sales Playbook Podcast, I share what changed and why you might want to embrace AI for your sales efforts too!By Paul Castain

There are two mistakes most sales reps make within their prospecting sequences, and; On this week's episode of The Sales Playbook Podcast, we're gonna go there!By Paul Castain

Most sales reps lose 20% of their work week to something that chances are; You've been a victim of all along! In this week's episode of The Sales Playbook Podcast; We're gonna go there!By Paul Castain

Lots of layoffs going on all around us folks and; This week we're going to be talking about how you can build up your defenses BEFORE a recession hits!By Paul Castain

In this week's episode of The Sales Playbook Podcast, we're going to discuss another fourth-quarter mistake that not only hurts you; It will limit your opportunities ALL of next year as well! This week's episode is brought to you by my Prospecting Trifecta download. Please click HERE to learn more.By Paul Castain

In this week's episode of The Sales Playbook Podcast, we discuss a mistake that not only limits your fourth-quarter results; It pretty much screws your results in Q1 of the new year!By Paul Castain

More and more decision-makers are delaying decisions due to the economic downturn. Others cling to the holidays as an excuse to procrastinate. What can YOU do about it? I got you covered and share a super simple thought process that can help! Think I'm bluffing? Then you better check out this episode of The Sales Playbook Podcast. When you finish t…

How can we stay in touch with potential clients WITHOUT coming across as salesy, or even, dare I say; A pain in the ass! On this week's episode of The Sales Playbook Podcast, I share 2 really cool tactics that can help! After you listen to the episode, be sure to check out a special fourth quarter resource by clicking HERE.…

The bad news is that we’re about to lose precious selling time between the holidays, and the dreaded blowoff; “Let’s revisit this after the holidays!“ We can’t afford to lose time and we certainly can’t have our deals stall! On this episode of The Sales Playbook Podcast, we're gonna go there! Cool FREEBIE at the end of the episode!…

There's a really simple tactic that can help you expedite your deals, especially during the fourth quarter. I share it in this week's episode of The Sales Playbook Podcast.By Paul Castain

This one, simple tactic can generate MORE sales opportunities than you can ever imagine, and; In this week's episode of The Sales Playbook Podcast; We're gonna go there! For details on our upcoming course Secrets Of The World's Top Sales Reps click HERE.By Paul Castain

In this week's episode of The Sales Playbook Podcast, we're going to discuss a tactic that will put a lot, (and I mean a lot) of money in your pocket, and; I also have a major announcement that I'm sharing at the end of the podcast. Please share this week's FREE sales lesson with your sales team! Click HERE to contact me for speaking engagements.…

In this week's episode of The Sales Playbook Podcast, I'm going to share an incredibly easy tactic that can help you get back in front of your lost opportunities! Be sure to join us for our How To Win Back Lost Opportunities webinar this week. Details HERE.By Paul Castain

There are 5 mistakes that occur AFTER sales reps lose a deal and in this week's episode of The Sales Playbook Podcast; I'm going to tell you HOW to avoid them!By Paul Castain

I received a cold email that immediately captured my attention, but then; The rep made a mistake that ruined it just as fast! In this week's episode of The Sales Playbook Podcast, I share the mistake and how YOU can avoid it!By Paul Castain

On my first day at a new job, my wife once said something to me that really shocked me, and; It actually hurt a bit too, but; It was one of those "the truth hurts" moments that I needed to experience to level up in my career! You might be in need of this advice too!By Paul Castain

The challenge with most sales meetings is that participants consume information instead of taking action. In this week's episode of The Sales Playbook Podcast, I'm going to show you an easy way to fix this!By Paul Castain

Most sales team meetings suck, in fact, most sales reps despise them! In this week's episode of The Sales Playbook Podcast, we discuss one simple thing you can do that will add instant value to your sales team meetings!By Paul Castain

This prospecting tactic is a non-negotiable as far as I'm concerned and it's designed, specifically for holiday weeks!By Paul Castain

In this week’s episode of The Sales Playbook Podcast, we’re going to discuss a prospecting mistake that’s so common; You’ve probably been making it all along!By Paul Castain

There's a very specific story that I've been sharing with prospects that's generated over a quarter million dollars for me in revenue. I share it in this week's episode of The Sales Playbook Podcast!By Paul Castain

There's something, within your prospecting efforts, that you'll need to change IMMEDIATELY because quite frankly; It's costing you MONEY!By Paul Castain

Not sure how the first quarter of 2022 treated you, but this short message will help you have a BETTER Q2!By Paul Castain