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Step into ”The Payback Pod,” where e-commerce execs like you come to get the lowdown on scaling up and cashing in. This is where the rubber meets the road in performance advertising, and where we turn challenges into checkmates. Join the conversation as we pull back the curtain on maximizing returns and pushing your digital empire to its limits. With our lineup of industry pros, marketing magicians, and e-commerce experts, you’re in for a treat. From data deep-dives to conversion tricks, thi ...
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Need a creativity boost? Life’s hectic and art makes it better so here we are, promoting art-making and the sharing of good vibes. We interview fellow artists to find out their best tips, how they overcame their biggest challenges and how you can do the same.
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In this episode, Joel Williams is joined by Jamil Ali, the Head of Affiliates at Kinesso, to explore the multifaceted world of affiliate marketing. Jamil shares his unique career journey and offers deep insights into the industry, discussing best practices, emerging trends, and effective strategies for eCommerce brands. Highlights: Jamil's Career J…
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In this episode of The Payback Pod, we dive into the world of partnership marketing with Helen Southgate, Chief Strategy Officer at Acceleration Partners. With over two decades of experience in digital marketing, Helen shares her wealth of knowledge on how brands can leverage affiliate marketing and user-generated content (UGC) to drive success in …
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In this episode, host Joel Williams is joined by the remarkable Chloë Thomas, a globally recognized eCommerce marketing problem solver. Chloë is the author of several bestselling books, a keynote speaker, and the host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Podcast. She's currently the Editor in Chief at eComm…
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In this episode of the Payback Pod, Joel Williams, Chief Commercial Officer at ChaChing, dives deep into the world of e-commerce with Pedro Ramos, a highly skilled and experienced marketing professional boasting 15 years in performance media and e-commerce. Pedro's extensive portfolio includes collaborations with industry giants such as Microsoft, …
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In this episode, Joel Williams sits down with Barry Cupples, a seasoned entrepreneur and board advisor at ChaChing. Barry's impressive background includes a global board role at Omnicom, the world's largest media and marketing company, and 25 years of experience as CEO managing various regions. Now, he channels his expertise into startup funding an…
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In this episode of the Payback Pod, host Joel Williams engages in a captivating conversation with Tash Courtenay-Smith, a renowned entrepreneur, journalist, broadcaster, and best-selling author. Tash is the founder and executive producer of DTC Live, Biz Kids, Tash Talks, and The Notting Hill Company. She also serves as an investor, CEW board membe…
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In this episode, host Joel Williams chats with Lucy Toone, the Founder of Tomm Jewellery. Lucy shares how she entered the world of e-commerce and established Tomm Jewellery. A key highlight of the conversation is Lucy's insights into the importance of understanding your customer base thoroughly to enhance sales strategies. She explores various aven…
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In this episode of The Payback Pod, host Joel Williams sits down with Oliver Hudson, the Founder of Soar With Us. Oliver reflects on his career journey, sharing insights into how he has supported e-commerce brands in achieving significant growth. He discusses Soar With Us's approach and highlights their work with major clients like Essence Vaults. …
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In this episode, Joel Williams talks with Oliver Millar, Chief Operations Officer at Luxe Collective Fashion, leading the charge in growing the largest preloved luxury reseller in the UK. Oliver unveils the strategies behind their immense social media following, their standout success on Dragon’s Den, and collaborations with Steven Bartlett. They d…
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Join Joel Williams as he sits down with Stephen Kerin, Director at Scale Digital, - a specialist affiliate agency delivering high-impact performance advertising services. Get ready for a deep dive into some key strategies that are consistently driving success for brands in the digital landscape. Stephen showcases how Scale Digital has propelled sal…
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In this podcast episode, we're joined by Marco Criscuolo, Marketing Manager and Technical Director at Vagabond Digital, who shares about his journey from South Africa to the UK and the remarkable revenue growth and innovative strategies achieved along the way. Joel and Marco explore the key strategies driving Vagabond Digital's success and uncover …
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In this episode, Joel Williams chats with Daniel Simmons, Founder of Populate Social, who are partnering with major clients to enhance their brand presence and drive e-commerce success on social media platforms. Dan shares compelling success stories from brands like TM Lewin, Mercedes Benz, North Face, and Brush Box, offering an inside look at the …
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Get ready to ignite your entrepreneurial spirit with Joel Williams and Francesca James as they dive into the exciting world of Ideas Forums. Join the adventure as they uncover the secret sauce behind building a thriving community and making meaningful connections. From shaking up the scene with AI, embracing the incredible benefits for brands worki…
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Join Joel Williams for his weekly discussions with marketing experts, advertising wizards, and e-commerce pioneers as they dive deep into topics such as the surge of social commerce and immersive shopping experiences and the fusion of AI and augmented reality to name a few. Join the party as they explore the latest trends, game-changing strategies,…
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Mokshini talks about how she landed her dream job and Ralph Laurent and why she left; Avoiding complacency by focusing on growth; How to prepare for your dream job; Overcoming art blocks; + Using art to brighten up someone’s day. Video version: https://youtu.be/SSn20Bk9q8E Access all links at www.etchrlab.com/mokshini…
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Giuseppe Castellano talks about how he became an Art Director for Penguin Random House and Simon & Schuster; How he built a successful online art school from the ground up; What is illustration (and how it differs from Fine Art); The secret to starting something (and sticking with it) + Is AI a threat to artists? Video version: https://youtu.be/iRe…
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Steve Mitchell (AKA The Mind of Watercolor) is back to tell us why he loves watercolour; what mediums are great to complement it; why you should learn from content that is more advanced than your current level; the best way to learn how to use watercolour; and his upcoming Landscape painting course! Video version: https://youtu.be/TQJVQ1yZA9Q Acces…
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Join Johannes Vloothuis and learn how he became a master artist after starting painting by numbers at the age of 35; the main secrets to making great art; how the painting size influences the execution style, why nature is not a good reference and why you should paint what you know and not what you see! This interview is very special, so please wat…
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Pedro Loureiro talks about his journey to becoming an art teacher; the difference between making art and teaching it; how he keeps his creative life while tending to his full-time job and family; Insights on Pedro's new and upcoming courses on Figure Drawing! Access all links at www.etchrlab.com/loureiro2 Learn more about Pedro and his course at ww…
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Anna Korteweg (Gentle Blooms) had her life turned upside down multiple times. From suddenly moving to the opposite side of the world (more than once) to developing an allergy that completely changed her perception of outside stimuli, she never caught a break. …and she never broke either. Quite the opposite: Anna kept figuring out ways to turn lemon…
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Mark Brewer (WB, Archie Comics, Disney) has been inking for a living since a young age. We covered his background and growth when I first interviewed him back in 2020. Today, we catch up to see what he’s been up to, how his hunger for knowledge led him into teaching… and how that made him an even better artist (and human).…
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What would you do if your health kept you from making Art? From a raving fan of The Lion King to becoming a professional acrylic artist, streamer, and art teacher, CassyDraws (Ontario, Canada) went through an unconventional journey to get where she is today. However, did you know she had no choice but to paint with acrylic? ...And that she hated it…
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Susan Hensel has more than five decades of experience as a multi-disciplinary artist, creating works in painting, sculpture, and textile embroidery across both digital and manual platforms. As an artist and curator, Susan Hensel operates her own gallery, providing audiences and art enthusiasts with a rich and immersive experience that incorporates …
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Multi-hyphenate and an artist who has a message for the world. David Drebin is more than his camera and title as a photographer. He made it his life mission to inspire people to unlock their creativity and share their gifts. A graduate of Parsons School of Design in New York City, he has done countless solo exhibitions, featured by the biggest name…
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Enter the mystical world of Francesco Savi as he transports you to a place of art, passion, creativity, and magic. This episode will inspire you to remain curious and pursue an adventure. Tweet Us! @etchr_lab Watch this full episode in video form on our Youtube Channel Ready to make more art? Check out our workshops! Browse our art supplies at etch…
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A property manager by trade, Mayad Allos managed to establish himself as an artist in the field of drawing and sketching. How did he reach this level of confidence you ask? Repetition. Tweet Us! @etchr_lab Watch this full episode in video form on our Youtube Channel Ready to make more art? Check out our workshops! Browse our art supplies at etchrla…
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From stitching words to the visual expression of her love for mountains; and what started as a list of hobbies she wanted to take on something outside her editor’s job, Artist Anna Zadorozhnaya found her calling. Persistence and a whole lot of patience became her mantra to pursue a life of art and passion. Tweet Us! @etchr_lab Watch this full episo…
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Would you be comfortable having someone watch you paint? Or create? How about finding a perspective despite an eye condition? Questions left me wondering and I’m sure have also piqued your interest. Hear it straight from our guest artist, Susan Logoreci to talk about her journey in Public art, Tweet Us! @etchr_lab Watch this full episode in video f…
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Our multi-hyphenate guest recently made a life-changing decision. Art and creativity have been a part of Jocelyn’s life and are evident in her professional endeavors. An actress, teacher, and now an artist. What started as a hobby during the pandemic became a lifestyle and one that will change the course of her life forever. As a teacher of 21 year…
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An artist with a fascination for old trucks. A certainly odd combo but for Brenda Swenson, her old trucks became a pivotal force in finding her creative voice. Her story will inspire you to believe in your gifts. To embrace the negative voice and use it to work in your favor. She’s a force in the art world as an artist, teacher, juror, and respecte…
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Switching mediums and creative preferences can be trivial for a lot of people. For others, the shift can be drastic while some may take longer veering away in an attempt to avoid making mistakes. Our guest artist Keren Lamar knows exactly what that feeling is like and how you can align your purpose by switching lanes and embracing imperfections. Mi…
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Art is life. And making art has proven to be a therapeutic exercise to navigate through grief, anxiety, and even healing. Our guest artist, Leamy Basto doesn’t shy away from acknowledging that at a young age, she suffered from anxiety. And in the midst of a difficult time in her life, she found art. Or should we say, art found her? Tweet Us! @etchr…
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How do you keep the momentum going? How do you remain joyful to do what you love consistently while sharing it and teaching it to other people? For our guest artist Erika Lamar, it’s about perspective. Seeing art as something that is easy, convenient, and accessible. Tweet Us! @etchr_lab Watch this full episode in video form on our Youtube Channel …
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People have different ways of capturing moments. Our guest artist, Becky Cao - Managed to capture her life’s mundane things and events through sketchbooks and journals. With over 9 years of journals filled with drawings of food, places, and anything in between - Becky sure has many insights to offer anyone who would like to learn how to draw and pa…
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Pop the bottles, and fill up the glasses because a celebration is certainly in order. This is an extra special episode for several reasons : 1. Make More Art is in its second year 2. We have the founders of Etchr to give us a rundown of the Etchr Origin Story Tweet Us! @etchr_lab Watch this full episode in video form on our Youtube Channel Ready to…
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Have you ever looked at a piece of art and suddenly, a flood of emotions creeps in and you’re transported to memory or you started to build these stories in your head about what the piece is about. That is the power of storytelling in art. I’d like to borrow a quote from Steve Jobs when he said that the most powerful person in the world is the stor…
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Struggling to learn art? Have you always wanted to learn but you have a lot of “but” and “what if” In this week’s episode, we are chatting with Thea Ong, a watercolor artist, full-time mom, and creative entrepreneur. From trying out calligraphy and crafting to eventually finding her calling in teaching art; Thea has a lot of techniques up on her sl…
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Let loose, have fun and embrace the unconventional. These are the guiding principles of our guest artist, Adrianna Johnston. Her journey started through a palette given to her when she was 16 and a photo pinned on her Pinterest opened a whole new perspective on Urban Sketching. Now, she’s teaching and encouraging other hobbyists to keep on learning…
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Society dictates that we should have accomplished something at a certain timeline or at a certain age. But for our guest artist, Stephen Travers, discovering art at a time that others might perceive as “late” turns out to be the start of a great adventure that will lead to a world of teaching, drawing, and a community that supports his passion thro…
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Katarzyna started art at a pretty young age. And even though she didn’t have anyone within her circle who was vested in arts; she and her siblings have been blessed with artistic gifts. Kate has a knack for learning and unlearning new things. And thought of a way to celebrate those learning by sharing them with a wider audience. And I’m so eager to…
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This week we’re talking with artist Tatiana Melnikova. A master in productivity and finding balance amongst things; she’s a mom to a 2-week-old baby, a teacher of the Russian language by day, and a true blue artist 24/7 Her journey is truly inspiring. She’s made difficult choices and faced detours. And for that, this is surely an episode you don’t …
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Jenny Granberry took the art road less traveled by choosing a niched subject and color palette. An artist who believes in self-expression, vulnerability we and making your mark in the world, one art piece at a time. Tweet Us! @etchr_lab Watch this full episode in video form on our Youtube Channel Ready to make more art? Check out our workshops! Bro…
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Iulia Carchelan is an artist who grew up watching her father paint in watercolor. A firm believer that one can learn by observing and doing: she continues to explore different subjects and engage with her audience through the conversations and narrative created by her atmospheric landscapes. Tweet Us! @etchr_lab Watch this full episode in video for…
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Eleanor Doughty is a multi-faceted artist, author, and illustrator who have tried different creative paths. She took the risk, did a detour and Even took the road less traveled which includes windows and walls. Tweet Us! @etchr_lab Watch this full episode in video form on our Youtube Channel Ready to make more art? Check out our workshops! Browse o…
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Mirka Hokkanen is a mom, full-time artist, author, and military wife who travels from one country to another. She juggles her time between illustrating, creating her upcoming book(s), and homeschooling.Apart from all of these artistic responsibilities, Mirka somehow still finds the energy to teach and plan for her exhibits halfway across the world.…
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Kyle Legaspi mastered the art of portraits landing her a successful career and a plethora of exhibits under her name. Kyle is the living impersonation of what it was to pursue passion in a culture where art is perceived mainly as a hobby. How does a pre-med graduate and a corporate analyst found her way back to where her heart calls home? Tweet Us!…
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Róisín Curé, is an Irish artist and author of 3 best-selling books. Went from being obsessed with 16th-century artists at the age of 7, a popular kid winning art contests, to someone whose artworks and manuscripts were rejected countless times. A roller coaster ride of highs and lows, YESs, and NOs. How did she remain confident in pursuing art a…
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We have reached our 100th episode here on Make More Art and we are celebrating! What a milestone to share with our listeners and community who have shown such immense support for the past 99 episodes We are overwhelmed and grateful for the beautiful and heartfelt messages, reviews, and comments people sent from all over the world, describing things…
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They say imitation is the highest form of flattery. But what does it entail in art? We get real and raw with Watercolor artist Rachael Moyles and discuss the difference between copying and drawing inspiration. As a hobbyist or someone starting out in watercolor, where do we draw the line of learning from copying and defining our own style? Tweet Us…
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