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Straight from The PeerSpot Network, this is The CustomerX Files. The CustomerX Files is a twist on the traditional podcast where we talk about all things customer marketing, advocacy, and experience. We're bringing you candid conversations with thought leaders that bring our community closer…and then follow it up with an open invitation for all of us to continue the conversation. We’re opening up the vault and pulling out the CustomerX Files!
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Straight from the PeerSpot Network, this is "Dude, Where's My Pipeline?" where week over week, we’ll be answering the age old question always asked by sales and management…“Where’s the pipeline?” On this show, we’ll be talking all things tech marketing and demand generation, from the latest trends to best practices and more.
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Content Creation & Consumption (with a side of curry)
57:22
57:22
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57:22
On this episode of The CustomerX Files, Alison is joined by Matt Egan, Global Content Director at Foundry, and Doni Lerner, Vice President of Strategy at PeerSpot. Creating content is a cornerstone of the job for most marketers, but with the evolution of content creation strategies and tactics, it's difficult to find focus and success. Matt and Don…
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On this episode of The CustomerX Files, Alison is joined by two powerhouses in the customer community space: Mary Green, Co-Founder of clubCX and Jenna Feldman, Customer Advocacy Marketing Manager at AlphaSense. For a long time customer advocacy and community were viewed as separate entities within marketing. Lately, they've become much more entwin…
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Quality vs. Quantity (in life and customer reviews)
42:43
42:43
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42:43
On this episode of The CustomerX Files, Alison is joined by Evan Huck, CEO & Co-Founder at UserEvidence. The quality versus quantity debate isn't new, but with the evolution of the buyer's journey and more reliance on social proof and user reviews, it may be closer to a solution. Alison and Evan discuss the role of social proof through the buying c…
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The Intersection of Brand & Customer Advocacy
44:16
44:16
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44:16
On this episode of The CustomerX Files, Alison is joined by Natalie Anillo, Senior Product Marketing Manager of Worldwide Customer Advocacy at Microsoft Security. What exactly do we mean by organic customer advocacy? How are we as customer advocacy professionals responsible for owning corporate brand? And how do the two intersect? Tune in to learn …
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Case Studies that Capture Customers
1:00:57
1:00:57
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1:00:57
On this episode of The CustomerX Files, Alison is joined by Emily Amos, Founder & CEO of Uplift Content. This is a discussion about all things content, specifically customer case studies - everything from creation to measurement. What role does AI play in the future of content creation? How can we be more meaningful and impactful with case study me…
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Advancing Advocacy (in your organization)
46:09
46:09
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46:09
On this episode of The CustomerX Files, Alison is joined by Tjitske de Vries, Global Community Relations Manager at Malwarebytes, to discuss the ways that advocacy has evolved over the past five years - and how it impacts us personally as well as professionally. This "winding road" discussion covers everything from being a working mom and woman in …
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(Re)Focusing on Retention: Securing Renewals via Customer Advocacy
48:30
48:30
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48:30
On this episode of The CustomerX Files, Alison is joined by Kevin Lau, the Senior Director of Customer Advocacy & Experiential Marketing at F5. We know there are many reasons why customer retention is important; but perhaps it’s even more critical as the economy continues to shift and customers (rightfully so) have reason to ask more of their partn…
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Better Together: Customer Marketing & Demand Generation
51:45
51:45
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51:45
On this episode of The CustomerX Files, Alison is joined by Joe Kevens, Director of Demand Generation at PartnerStack. Most agree that there are things that just go better together: peanut butter and jelly, Bert & Ernie, and yes, customer marketers and demand generation professionals. Yet, even though part of the same team, different goals and area…
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The Intersection of Science & Storytelling
53:55
53:55
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53:55
On this episode of The CustomerX Files, Alison is joined by Kyle Yantis, Associate Director of Customer Success at SlapFive. It’s no secret; the past several months have been hard on marketers. Budgets and resources diminished, workloads increased, and transformation of roles. It’s no longer worth debating whether strong metrics belong in customer …
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On this episode of The CustomerX Files, Alison is joined by Valeria Gomez, Customer Marketing Programs Manager at AirTable. We’ve experienced a lot over the past couple of years, from a global pandemic to an economic roller coaster. We’ve all been impacted personally, of course, and many of us have felt the whiplash professionally as well. So what …
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Tools & Technology: Setting Yourself Up for Success
45:00
45:00
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45:00
In this episode of The CustomerX Files, Alison is joined by Ana Kutcher, Customer Advocacy Manager at Wiz. This episode is right on time as customer marketers and advocacy professionals are doing more with less, automating processes, and focused on metrics. Looking at tools and technology just makes sense. As such, in this episode, Tools & Technolo…
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The difference between customer marketing and advocacy is a favorite debate topic within our industry. Let’s face it, the terms are used interchangeably, defined differently by organization, and often result in an awful lot of scope creep, especially for young CM&A professionals. And just as frustrating, sometimes, as the naming conventions, is the…
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Get By With a Little Marketing Help From Your Customers with Jeff Yeger of PeerSpot
27:08
27:08
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27:08
On this episode of Dude, Where's My Pipeline? Emily talks with Jeff Yeger, VP of Customer Success at PeerSpot, about how customers can help you with your marketing strategy. Connect with Jeff and Emily: Jeff Yeger Emily Hill Tech Demand Gen Spot Community Dude, Where's My Pipeline? is brought to you by The PeerSpot Network. PeerSpot is the buying i…
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In this episode, Alison chats with Jeff Gabel, Customer Advocacy Lead at ServiceNow, about the importance of building bridges with internal stakeholders. The conversation features excellent advice on engaging with sales, how to develop, deepen, and strengthen relationships, and how to tactically do so without jeopardizing the integrity of your refe…
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In this episode Alison chats to David Sroka, CEO of Point of Reference, about evolving customer reference management to address customer advocacy as a whole. The Customer X files is brought to you by PeerSpot. In a market full of hype, PeerSpot's buying intelligence platform is where tech pros go to get practical, reliable information on enterprise…
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How to Drive Pipeline in a Bear Market with Brandon Friesen of JUST Global
45:10
45:10
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45:10
On this episode of Dude, Where's My Pipeline? we're chatting with Brandon Friesen, CEO of JUST Global about how to drive pipeline in a bear market - one of the more challenging times to do so. Whether or not you're struggling during this current bear market, Brandon has some great advice for you. Connect with Brandon, Wendy and Emily: Brandon Fries…
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Marketing + Sales: How to Work Together to Drive Conversions and Win with Ralph Barsi of Tray.io
42:34
42:34
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42:34
On this episode of Dude, Where's My Pipeline? we’re chatting with Ralph Barsi, VP, Global Inside Sales at Tray.io. Ralph's expertise is in helping businesses optimize top-of-funnel operations, to ensure they drive a repeatable revenue pipeline, develop a rich talent pipeline, and become world class. Wendy and Emily chat with him all about SDRs - fr…
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Creating a Customer-centric Culture with Luis Gonzalez & Michele Babnick of Alteryx
40:24
40:24
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40:24
On this episode, Alison is joined by Alteryx's Luis Gonzalez, Global Customer Advocacy Manager and Michele Babnick, Manager of Global Onboarding, to talk about how to create a customer-centric culture across your company. Tune in for awesome examples of how customer advocacy professionals can make a difference not only outside of the company, but i…
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Top 5 ABM Mistakes Marketers Make and How to Fix Them with Kathy Macchi of Inverta
38:13
38:13
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38:13
Are you trying to do account-based marketing at your company, but running into roadblocks? You may be making some common mistakes. Learn all about them and how to fix them on this episode of Dude, Where's My Pipeline? where we chat with Kathy Macchi, EVP of Consulting Services and Co-founder at Inverta. Connect with Kathy, Wendy and Emily: Kathy Ma…
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The Award Advantage: Impact & Execution of Customer Awards Programs with Barbara Thomas of Imprivata
41:41
41:41
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41:41
On this episode, Alison is joined by Barbara Thomas, Senior Customer Advocacy Manager at Imprivata, to talk all things customer award programs. Connect with Alison and Barbara on LinkedIn: Alison Bukowski Barbara Thomas Join the discussion on October 4th here: https://pages.peerspot.com/peerperspective The Customer X files is brought to you by Peer…
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Straight from The PeerSpot Network, this is The CustomerX Files. The CustomerX Files is a twist on the traditional podcast where we talk about all things customer marketing, advocacy, and experience. We're bringing you candid conversations with thought leaders that bring our community closer…and then follow it up with an open invitation for all of …
…
continue reading
1
Bummer Dude: Demand Gen Marketers' Top Problems
17:54
17:54
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17:54
On this episode, Emily and Wendy are talking about some of the top challenges facing demand gen marketers today. Connect with Wendy and Emily: Wendy Perilli Emily Hill Tech Demand Gen Spot Community Dude, Where's My Pipeline? is brought to you by The PeerSpot Network. PeerSpot is the buying intelligence platform where tech pros learn about enterpri…
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Demand gen heroes in mind, Wendy Perilli and Emily Hill are excited to launch our new podcast, “Dude, Where’s My Pipeline?” where week over week, we’ll be answering the age old question, “Where’s your pipeline, dude?” On this show, we’ll be talking all things tech marketing and demand generation, from the latest trends to best practices and more. S…
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