Best Phil Crawford Podcasts (2024)

1
Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV 35:48

6h ago35:48

35:48

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid…

1
Reimagining Education Experiences with VR with Josh Reibel 48:15

1h ago48:15

48:15

In this episode of Trending in Education, we dive into the exciting world of immersive learning with Josh Reibel, CEO of Dreamscape Learn. We explore how virtual reality and cinematic storytelling are revolutionizing education, particularly in STEM fields. Josh shares insights on Dreamscape Learn's innovative approach, which combines Hollywood-styl…

1
Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It 32:37

1h ago32:37

32:37

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the…

1
Transforming K12 Education with Teletherapy with Kate Eberle Walker 30:37

2d ago30:37

30:37

In this episode of Trending in Education, host Mike Palmer welcomes back Kate Eberle Walker, CEO of Presence, to discuss the evolving landscape of special education and teletherapy in schools. Kate shares insights on how Presence is leveraging technology to address the growing demand for special education services amidst staffing shortages. Kate ex…

1
Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace 34:27

1h ago34:27

34:27

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers …

1
How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential 36:18

21d ago36:18

36:18

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership. Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidentia…

1
Building a Platform for Custom Chatbots with Alden Do Rosario and Dr. Phil Hendrix 37:09

7d ago37:09

37:09

In this episode of Trending in Education, host Mike Palmer welcomes Alden Do Rosario, founder of Custom GPT AI, and Dr. Phil Hendrix to discuss the emerging landscape of custom chatbots and AI in higher education. We explore the origins of Custom GPT AI and delve into a white paper co-authored by Dr. Hendrix on the adoption of AI in universities. T…

1
What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential 31:19

23d ago31:19

31:19

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to man…

1
The Future of Learning, Workforce, and Infrastructure with Katy Knight 32:20

25d ago32:20

32:20

In this episode of Trending in Education, Mike Palmer welcomes Katy Knight, President and Executive Director of the Siegel Family Endowment. We dive into the intersection of technology, society, and education, exploring how these elements shape our future. Mike references Katy's recent appearance on The Cusp with Paul Fain in the open. Katy shares …

1
The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen 29:47

21d ago29:47

29:47

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other …

1
Gen AI Enters the Peak of Inflated Expectations, The Uncanny Valley and More 16:13

25d ago16:13

16:13

In this episode of Trending in Education, Mike Palmer and his AI co-host Nancy explore whether generative AI in education has entered the peak of inflated expectations or even the trough of disillusionment on the Gartner Hype Cycle. We discuss the origins of the Hype Cycle and its relevance to current AI trends. Then we dive into recent development…

1
Breaking Down Mary Meeker's AI & Higher Education Report 16:55

28d ago16:55

16:55

In this episode of Trending in Education, Mike Palmer delves into Mary Meeker's latest report from Bond Capital, "AI and Universities: Will Masters of Learning Master New Learnings?" Palmer examines Meeker's insights on global market capitalization leaders, the accelerating adoption of digital platforms, and the U.S.'s dominance in machine learning…

1
A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential 39:48

1M ago39:48

39:48

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his care…

1
An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential 32:30

1M ago32:30

32:30

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketpla…

1
Crossing the Post-Secondary Canyon with Coleen Keating-Crawford and Elizabeth Booze from Teach for America 45:00

2M ago45:00

45:00

Mike Palmer speaks with Colleen Keating-Crawford and Elisabeth Booze from Teach for America's Reinvention Lab about their study, "Crossing the Canyon: Ethnographic Findings About Life After High School." We explore youth perceptions of life after high school, discussing the pressure to attend four-year colleges and the growing skepticism about high…

1
Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman 28:48

2M ago28:48

28:48

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they…

1
Why Mindset Matters and How Higher Ed Helps Develop it with Dan Porterfield 37:04

2M ago37:04

37:04

Mike Palmer welcomes Dan Porterfield, President and CEO of the Aspen Institute and author of Mindset Matters: The Power of College to Activate Lifelong Learning, to discuss the value of higher education in fostering growth mindsets. Dan shares his background and explains why he wrote the book, emphasizing the importance of appreciating what college…

1
Stepping Up Summer 2024 24:09

2M ago24:09

24:09

We kick off this special "Stepping Up" edition by welcoming back our virtual co-host Nancy to discuss the AI revolution happening in 2024. The episode explores what "stepping up" means in this new era of agentic intelligence and transformative learning technologies. Host Mike Palmer reflects on recent conversations with guests like Brian Rosenberg,…

1
Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles 30:35

2M ago30:35

30:35

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 a…

1
Teaching Writing in the Age of AI with Dr. Jennifer Wells 34:13

3M ago34:13

34:13

Dr. Jennifer Wells, the Director of Writing at New College of Florida, joins Mike Palmer to delve into the significance of writing skills in higher education and beyond. Jennifer shares her professional journey, highlighting the importance of fostering a culture of writing excellence and providing students with the necessary supports they need to l…

1
What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential 31:34

3M ago31:34

31:34

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of…

1
Bror Saxberg | Learner-Centered AI and the Redefinition of Human Skills 48:22

3M ago48:22

48:22

Bror Saxberg, the Founder of LearningForge, rejoins Mike Palmer for the thrilling conclusion of our learning science trifecta of episodes! In this mind-bending discussion, Bror dives deep into the transformative potential of AI in education and redefining human skills. He draws insightful parallels to fields like medicine, highlighting how a deeper…

1
An Update From the the B2B Marketing Front Lines | Carilu Dietrich 29:59

3M ago29:59

29:59

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to…

1
AI Architects and the Future of Learning Content with Eric Stano 29:57

2M ago29:57

29:57

Mike Palmer welcomes Eric Stano, Vice President of Consulting, Curriculum, and Product Strategy at Magic EdTech. We delve into Eric's fascinating journey in the world of educational publishing and content development, spanning over 30 years. You can check out Magic EdTech's blogs here. Eric shares insights into his role at Magic EdTech, a digital s…

1
Beyond Bootcamps: A New Model for Tech Readiness with The Marcy Lab School 25:09

3M ago25:09

25:09

We hear from two recent graduates of the Marcy Lab School - Xhesika Malecaj and Jason Paulino. The Marcy Lab School is an innovative one-year program in Brooklyn that serves as an alternative to traditional college for low-income students interested in coding and tech careers. Xhesika and Jason share their origin stories and what drew them to Marcy…

1
Education Engineering in the Age of AI 35:08

3M ago35:08

35:08

In this episode, Mike Palmer engages in a fascinating discussion with Charles Fadel, the Founder of the Center for Curriculum Redesign and author of Education for the Age of AI. We delve into the intersections of artificial intelligence and education, exploring the implications of AI's rapid advancement and the need for curriculum redesign to make …

1
Making College Possible for Everyone with Dr. Siva Kumari 32:52

3M ago32:52

32:52

Mike Palmer and Dr. Siva Kumari, CEO of College Possible, delve into the challenges of making college accessible and attainable for underserved students. We learn about Dr. Kumari's inspiring journey from defying societal norms in India to pursue higher education, to her roles at prestigious institutions like Rice University and the International B…

1
A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | 36:11

3M ago36:11

36:11

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get s…

1
An Eagle's Eye View of AI, Stranded Brilliance, and the Future of Education with Dwayne Matthews 36:00

3M ago36:00

36:00

Mike Palmer explores the profound impact of AI on education and the urgency to rethink our approaches with Dwayne Matthews the Founder of TomorrowNow Learning Labs, who offers an "eagle's eye" view of the converging technologies disrupting the learning landscape. We dive into unlocking "stranded brilliance" – how we might leverage AI to democratize…

1
The Power of Arts Education and Mentorship with Erica Halverson 35:40

3M ago35:40

35:40

Mike Palmer picks the brain of Erica Halverson, a theater artist turned education professor at the top-ranked University of Wisconsin-Madison. She's also the host of the Arts Educators Save the World Podcast. Halverson passionately makes the case that the arts should transform how we approach teaching and learning across all disciplines. Drawing fr…

1
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah 37:37

3M ago37:37

37:37

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night. Key topics include the impact of artifici…

1
Creating a New Marketplace for Work Experience with Matt Wilkerson 42:52

4M ago42:52

42:52

In this engaging episode, Mike Palmer sits down with Matt Wilkerson, the founder and CEO of Extern, to discuss his innovative approach to bridging the gap between education and the workforce. Wilkerson shares his fascinating journey, from his early career aspirations to the pivotal experiences that inspired him to create Extern, a platform that off…

1
Helping Folks Finish Up Higher Education with Terah Crews 35:47

4M ago35:47

35:47

Host Mike Palmer goes in-depth on the "some college, no degree" crisis with Terah Crews, CEO of ReUp Education. A startling 41 million American adults - roughly 1 in 6 - have some college credits but no degree. Crews powerfully argues that ignoring this population exacerbates enrollment, workforce, and wage gaps across society. ReUp takes an innova…

1
Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | 35:04

3M ago35:04

35:04

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "strin…

1
Teaching with AI with Author Eddie Watson 37:42

4M ago37:42

37:42

In this lively conversation, host Mike Palmer catches up with Dr. C. Edward Watson, Vice President for Digital Innovation at the American Association of Colleges and Universities. Eddie shares insights from his new book, Teaching with AI: A Practical Guide to a New Era of Human Learning, exploring the practical implications of generative AI tools l…

1
EdTech and AI for Early Learning with Diana Hughes and Sunil Gunderia 22:03

4M ago22:03

22:03

Host Mike Palmer rounds out our coverage of the ASU+GSV Summit with two shorter conversations recorded in San Diego with Diana Hughes and Sunil Gunderia from Age of Learning, the company behind educational products like ABCmouse and the classroom offerings MyMathAcademy and MyReadingAcademy. First we learn about Diana's background designing empathe…

1
Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | 28:05

4M ago28:05

28:05

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leade…

1
Building a Mobile-First Platform for the Future of Learning with Joel Podolny 27:59

4M ago27:59

27:59

Recorded while at the ASU+GSV Summit in San Diego, Joel Podolny, CEO and founder of Honor Education, joins host Mike Palmer to explore the importance of human connection in online learning environments. Joel shares his unique background, spanning from academic leadership in sociology and business management to roles at Apple University and Yale, an…

1
Building a Podcast Network for Academics with Marshall Poe 38:58

4M ago38:58

38:58

In this episode, we hear from Marshall Poe, founder and editor of the New Books Network, a podcasting network unlocking expertise and expanding access to learning. As a former Russian historian, Marshall recognized the gap between what experts know and what the public understands. He saw podcasting as a way to bridge this divide. The New Books Netw…

1
Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | 37:43

4M ago37:43

37:43

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the genera…

1
ASU+GSV Recap PLUS Dana Bryson from Study.com and Paul Gollash from ETS on Free PRAXIS Teacher Prep 31:50

4M ago31:50

31:50

Mike Palmer takes us on a whirlwind tour through the recent ASU+GSV Summit and AIR Show in San Diego. We hear the buzzing energy of the events as Mike shares his hot takes and insider scoops fresh off the ground. The AI Revolution Show provided an intriguing glimpse into the new AI-powered products aiming to "supercharge" teachers' capabilities. Mi…

1
Navigating Higher Ed Benefits with A Chatbot Named Wyatt with Erika Blumenthal and Daniel O'Donnell 26:33

4M ago26:33

26:33

In the episode Mike Palmer hosts Erika Blumenthal, the Chief Operating Officer at Benefits Data Trust (BDT), and Daniel O'Donnell, the Associate Director of Higher Education at BDT. We discuss the organization's mission to help individuals access social safety net benefits in the U.S., with a focus on supporting college students and how they use a …

1
The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | 40:47

4M ago40:47

40:47

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics i…

1
Bias, Noise, and AI in Ed with Tim Dasey 35:08

4M ago35:08

35:08

This episode of Trending in Ed explores the explosive growth of AI in classrooms and workplaces. Host Mike Palmer interviews Tim Dasey, author of Wisdom Factories: AI, Games, and the Education of a Modern Worker, about the implications of these rapid changes. We discuss how AI can support novice learners, the potential risks and biases within AI sy…

1
Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil 36:00

4M ago36:00

36:00

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "bor…

1
Developing New Leaders, AI and Practice with Jean Desravines 28:45

5M ago28:45

28:45

In this engaging episode, Mike Palmer talks with Jean Desravines, CEO of New Leaders, about developing representative leadership in K12 schools. Jean shares his powerful origin story of how education and mentorship saved his life, allowing him to escape a dire path. We learn how New Leaders identifies and develops the next generation of transformat…

1
Psychology and Public Scholarship with Dr. Ken Carter 23:48

5M ago23:48

23:48

Dr. Ken Carter is a Psychology Professor and the Founding Director of Emory's new Center for Public Scholarship and Engagement. He joins host Mike Palmer in a conversation about bridging the gap between academic research and the public through new initiatives to help academics translate their work for general audiences. Ken shares his own path from…

1
Can Chatbots Help Fight Absenteeism? with Joanna Smith and Nancy 23:59

5M ago23:59

23:59

In this eye-opening episode, host Mike Palmer dives into the alarming rise in chronic absenteeism among U.S. students, as highlighted by a recent New York Times article. The conversation pivots to explore how AI-powered chatbots and personal virtual assistants like "Ed" from AllHere are being leveraged to combat this issue getting notice for their …

1
Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth 33:32

5M ago33:32

33:32

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence…

1
The Trifecta of Community, Culture, and Collaboration LIVE from SXSW EDU 52:12

5M ago52:12

52:12

In this special episode recorded live at SXSW EDU 2024, host Mike Palmer moderates a powerful panel on breaking down silos in education. Featuring multilingual learning consultant Dana Gastich-French, special education expert Dr. DeShanna Reed, and parent coach Punam Saxena, the conversation dives into the trifecta of community, culture, and collab…

Podcasts Worth a Listen

Phil Crawford Podcasts

Podcasts Worth a Listen

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