Meet the Desperate Housewives of the Midwest. Brittany Gibbons & Meredith Soleau navigate the thrilling new world of country clubs, charity galas, manicured lawns, and pretending to know the difference between Sauvignon Blanc and Pinot Grigio. Join them for a hilarious ascent (or maybe slow-motion tumble?) into Toledo, Ohio's "high society”. New episodes every Tuesday!
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Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.
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This is a podcast where we interview beverage suppliers about their beverages and business practices and how they set themselves apart in the market.
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Welcome to The Wine Vault. Join us each week for a new podcast episode highlighting some great (and not so great) wines. While we’ll focus on value wines, occasionally we’ll stray into the exotic. We are The Wine Vault, after all. Raise your glass and join us, on The Wine Vault. Cheers!
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Nothing happens but a lot goes on.
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Every episode I invite 1 guest on the show, we share 1 drink together, and discuss 1 question.
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Summit Wine Cellars is a cumulative of wine storage construction expertise, finesse and artistic temperament – providing residential and commercial wine cellar customers worldwide with custom designs and creative wine cellar innovations. Founder, Fred Tregaskis, personally designs every wine cellar. Expert craftsmen complete the installations with the quality of workmanship that is a New England tradition.
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Bread and Butter Wines - Chardonnay, Sliced, Pinot Grigio, and Cabernet: EP 3
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In this episode, we spoke with Bread and Butter Wines about their Chardonnay, Chard Sliced, Pinot Grigio, and Cabernet. Tune in next week where we discuss the rest of their wines. Enjoy!By Imperial Beverage
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Episode 439 - Campo al Mare Bolgheri Rosso
1:03:58
1:03:58
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Campo al Mare Bolgheri Rosso In this episode, Rob and Scott review a spectacular Bordeaux blend from Bolgheri in Italy known as Campo al Mare Rosso. So come join us, on The Wine Vault.By Rob Dern
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Bread and Butter Wines - Sauvignon Blanc, Merlot, Rose, Red Blend and Reserve: EP 4
18:27
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In this episode, we spoke with WX Wines and Bread and Butter Wines about their Sauvignon Blanc, Merlot, Rose, Red Blend and Reserve wines, enjoy!By Imperial Beverage
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Start a Signature Series That People Keep Coming Back For
12:07
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Consider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type …
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Episode 438 - Ancient Peaks Zinfandel
1:21:36
1:21:36
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Ancient Peaks Zinfandel In this episode, Rob and Scott enjoy a Zinfandel from Paso Robles by Ancient Peaks Zinfandel. So come join us, on The Wine Vault.By Rob Dern
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The internet is a weird and annoying place at times. Are you guilty of any of our list of internet icks? Meredith was guilty! Also, we spent way too much money at the country club last month. We must remember this is not an all-inclusive resort. We're scraping together money so we aren't embarrassed when the checks bounce. Would you like to sponsor…
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Why You Want to Use the New Instagram Features
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Here's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down…
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Episode 437 - Chateau de Campuget 1753 Syrah
50:47
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Chateau de Campuget 1753 Syrah In this episode, Rob and Scott review the definition of mediocre in the Chateau de Campuget 1753 Syrah. So come join us, on The Wine Vault.By Rob Dern
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Bread and Butter Wines - Wine Quality and Prosecco: EP 2
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In this episode, we dive a little deeper into Bread and Butter Wine's quality and begin speaking on wines, starting with Prosecco, enjoy!By Imperial Beverage
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Is Storytelling the Missing Piece in Your Content?
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Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even…
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Episode 436 - Faust Napa Valley Cabernet Sauvignon
55:25
55:25
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Faust Napa Valley Cabernet Sauvignon In this episode, Rob and Scott regret and review Faust Napa Valley Cabernet. So come join us, on The Wine Vault.By Rob Dern
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Bread and Butter Wines - Origin Story and Brand Overview: EP 1
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In this episode, we sat down with the folks in charge of Bread and Butter Wines from WX Brands and spoke with them on the key points/strategies of their branding and messaging for their wine collection. Enjoy!By Imperial Beverage
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Make Your Content Pop by Knowing Why People Want to Buy
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10:24
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Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explor…
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Episode 435 - Bernard Griffin Columbia Valley Cabernet
1:05:27
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https://barnardgriffin.com/ In this episode, Rob and Scott are pleasantly surprised by the welcome throwback of a Cabernet by Barnard Griffin in Washington. So come join us, on The Wine Vault.By Rob Dern
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Boost Your Instagram Engagement With These Simple Strategies
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Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audienc…
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Episode 434 - Kloster Neustift Abbazia di Novacella Pinot Grigio
59:24
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Kloster Neustift Abbazia di Novacella Pinot Grigio In this episode, Rob and Scott find white wine nirvana in the spectacular Pinot Grigio from Kloster Neustift in Italy. So come join us, on The Wine Vault.By Rob Dern
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Getting Your Audience to Care About Your Content
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Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience…
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Episode 433 - Cap Royal Bordeaux Superior Rouge
59:55
59:55
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Cap Royal Bordeaux Superior Rouge In this episode, Rob and Scott discover another value gem from Bordeaux in the Cap Royal. So come join us, on The Wine Vault.By Rob Dern
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In this episode, we sat down with Maggie to discuss what to know about cider and how important it is to Michigan agriculture. Enjoy!By Imperial Beverage
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SEO Strategies to Optimize Your Instagram Content
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11:56
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Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagra…
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Episode 432 - Bodegas Rosario Vera Honoro Vera Tempranillo
56:35
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Bodegas Rosario Vera Honoro Vera Tempranillo In this episode, Rob and Scott review the lovely value priced Honoro Vera Tempranillo from Spain. So come join us, on The Wine Vault.By Rob Dern
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In this episode, we touched on Mammoth Distilling's Gin, Cherry Bounce and what's new in their Bourbon series. Enjoy!By Imperial Beverage
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4th Of July Party + Meredith's New Gypsy Rose Obsession
27:57
27:57
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We have to tell you about the 4th of July party at the club! From the outfits to the seating, it was another perfect social gathering. Tipping comes up once again! And Meredith will not shut up about Gypsy Rose Blanchard. 🚨 SPOILER ALERT: This was recorded last week without season finale "Life After Lockup" spoilers, but there are spoilers for her …
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Convert Viewers to Followers with the “That’s Me” Reel
11:09
11:09
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There is a particular reel that I swear by, one that not only brings in views, but actually converts to followers. I call it the “That’s Me” reel, meaning when your people see it, they literally go, “That's me. I am their person. I need that.” In this episode, I’ll guide you through the exact steps of this game-changing formula that have helped my …
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Episode 431 - Chateau German Cotes de Castillon Bordeaux Rouge
58:40
58:40
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Chateau German Cotes de Castillon Bordeaux Rouge In this episode, Rob and Scott are reminded that not all Bordeaux is created equal, nor is it all drinkable as they suffer Chateau German's Rouge from Cotes de Castillon. So come join us, on The Wine Vault.By Rob Dern
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In this episode, we sat down with one of the head distillers of Mammoth Distilling to discuss their origin story and to cover their Strawberry Rhubarb Vodka and Barrel Aged Gin. Enjoy! Tune in next week to hear about other products from Mammoth Distilling in part 2!By Imperial Beverage
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The 4 H’s Are the Only Content Pillars You Need for Reels
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11:29
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If there is one thing I want this summer, it is for you to actually enjoy creating content on Instagram ...but I know a lot of you are feeling really stressed or drained when it comes to content. So, today we’re going back to basics with a refresher on the four pillars I teach all my clients. I'm breaking down each of the Four H’s (Helpful, Heard, …
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Episode 430 - Bodegas Pablo Fallabrino Tannat
1:02:15
1:02:15
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Bodegas Pablo Fallabrino Tannat In this episode, Rob and Scott enjoy yet another lovely Tannat from Uruguay, the Bodegas Pablo Fallabrino Tannat. So come join us, on The Wine Vault.By Rob Dern
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Story Time with Mike - Judgement of Paris
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In this episode, we sat down with one of our wine brand managers, Mike, to discuss the Judgement of Paris and its impact on California wine as well as the industry. Enjoy!By Imperial Beverage
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Turn a Simple Idea into a Reel People Will Love
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In this episode, we're unpacking the magic of creating reels with simple yet effective content ideas. Inspired by my own beach adventures, we're exploring the surprising benefits of going “rogue” when it comes to creating brand content and we'll discuss how giving your audience easy, relatable ideas can lead to viral content, even if it’s not direc…
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Episode 429 - Chateau Barde-Haut Saint-Emilion Grand Cru
1:02:03
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Chateau Barde-Haut Saint-Emilion Grand Cru In this episode, Rob and Scott enjoy a classic from Saint-Emilion by Chateau Barde-Haut. So come join us, on The Wine Vault.By Rob Dern
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The youth are bringing back all of our favorite trends and some they should just let die. Hole In-One Sponsors: KLR Travels | KLRTravels.com Katie Lynn Reynolds of KLR Travels of Travelmation is a Luxury travel agent specializing in Caribbean All-Inclusive, Destination Weddings, Cruising, Disney, Universal, and Honeymoons! She is here to set you up…
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By Veterans, For Everyone - Hotel Tango Distilling
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19:34
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In this episode, we spoke with the founder of Hotel Tango, Travis, to speak on how they got their start, their unique packaging designs and what's coming soon in their portfolio. Enjoy!By Imperial Beverage
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Overcome Social Media Overwhelm with Timeless Marketing Strategies
7:27
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What would I do if I was starting over at zero on social media? To start I would ignore all the fear tactics and conflicting advice that’s out there. Instead, I would take the time to observe and start to study what is actually working right now. Knowing your audience is key, the more you know them, the easier your content will flow. Let’s start cr…
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Episode 428 - Caymus Vineyards California Cabernet
1:16:32
1:16:32
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Caymus Vineyards California Cabernet In this episode, Rob and Scott review Chuck Wagner's latest attempt at humor, the Caymus California Cabernet. So come join the joke, here on The Wine Vault.By Rob Dern
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In this episode, we sat down with Morgan from Jackson Morgan Southern Cream to discuss their products, their origin story and their philosophy on enjoying a craft beverage. Enjoy!By Imperial Beverage
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Create Content So Good it Works on Your Days Off
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Consider this the official summer episode. With summer in full swing, this episode is all about creating content that works for you, even on your days off. We’re talking about posting less this summer, how I prepare my own Instagram account for time away, and having fun with your content this summer. In this episode we’ll be covering: Strategically…
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Conundrum Red Wine In this episode, Rob and Scott review another Wagner Family product, the Conundrum Red Wine. So come join us, on The Wine Vault.By Rob Dern
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In this episode, we sat down with the head brewer of Big Lake Brewing to talk 11 years of Big Lake beer and what the future holds, enjoy!By Imperial Beverage
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Does it feel like you're tipping more than ever? You are! We're a little tired of it. This episode dives deep into the murky world of tipping culture in the US. Join us as we ask the question: Why does everyone have their hand out? Hole In-One Sponsors: KLR Travels | KLRTravels.com Katie Lynn Reynolds of KLR Travels of Travelmation is a Luxury trav…
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Why Creating Specific Content Leads to Higher Engagement
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In a recent Reels Lab Q&A, I walked my students through several reels that are going viral right now. They left with so many new ideas, I thought I'd share some of those reels with you. I’m also going to address the misleading reels that “Instagram Coaches” are sharing right now. We’ll discuss the pitfalls of clickbait tactics and why ethical, spec…
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Episode 426 - Pecchenino San Luigi Dogliani Dolcetto
1:13:55
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Pecchenino San Luigi Dogliani Dolcetto In this episode, Rob and Scott review a wine from Piedmont that sets the standard for all value Italian wines, the Pecchenino San Luigi Dogliani Dolcetto. So come join us, on The Wine Vault.By Rob Dern
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Indigenous Selections Saga - Ep. 5 TENUTA SANTA MARIA
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In this episode, we sat down with David from Indigenous Selections to continue their saga. We discussed Indigenous selections TENUTA SANTA MARIA and their next level dedication to sustainable farming practices and fine wine. Enjoy!By Imperial Beverage
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What You Really Need to Know About Writing Instagram Captions
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13:20
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If you’ve been stressing about your Instagram captions, you need to hear this episode! No more wondering how long a caption should be, I’m sharing an easy to remember formula with all the essentials. We’re discussing hooks and how to use them, the importance of your call to action (especially if your goal is to grow and sell!) with helpful examples…
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Episode 425 - First Drop Wines "Mother's Milk" Barossa Shiraz
1:14:54
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First Drop Wines "Mother's Milk" Barossa Shiraz In this episode, Rob and Scott review an Australian Shiraz that really redefines what Shiraz is, and really should be, in the First Drop Wines "Mother's Milk" Shiraz. So com join us, on The Wine Vault.By Rob Dern
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Indigenous Selections Saga - Ep. 4 Vermouth
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In this episode, we sat down with David from Indigenous Selections to continue their saga. We discussed Indigenous selections vermouths and why they belong everywhere, enjoy!By Imperial Beverage
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Girl Code > Bro Code. What is it with strange men reaching out to us lately with relationship struggles? Don't worry, ladies. We've got your back. Hole In-One Sponsors: KLR Travels | KLRTravels.com Katie Lynn Reynolds of KLR Travels of Travelmation is a Luxury travel agent specializing in Caribbean All-Inclusive, Destination Weddings, Cruising, Dis…
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If you're feeling overwhelmed on Instagram, just know you're not the only one. It’s time to cut through the noise and bust some major social media myths that everyone is asking about. I’m calling out the biggest lies on Instagram right now (copy and pasting, editing and deleting, hashtags, and engaging with content outside your niche) and sharing t…
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Episode 424 - Beaulieu Vineyard Tapestry Napa Valley Reserve Red Wine
1:17:13
1:17:13
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BV Tapestry Reserve Red Wine In this episode, Rob and Scott review a Bordeaux style blend from the acclaimed Beaulieu Vineyards Winery and their Napa Valley Tapestry. So come join us, on The Wine Vault.By Rob Dern
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Indigenous Selections Saga - Ep. 3 Contratto Aperitif
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In this episode, we sat down with David from Indigenous Selections to continue their saga. We discussed their Contratto Aperitif Liqueur as well as the history behind it. Enjoy!By Imperial Beverage
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