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We know successful people, but do we know their success stories? Maybe, maybe not. In every new episode we will be talking about real life behind the scenes of the personalities we admire in our daily lives, their actual 'Safar'.
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Welcome to Lights Camera B2B, the podcast where we explore the power of video marketing for B2B brands. Join us as we dive into conversations with industry experts, marketers, and entrepreneurs who share their insights, strategies, and tactics on how B2B companies can use video to grow their brand awareness and drive business success. From creating compelling video content to optimizing video for different platforms, we cover all aspects of video marketing for B2B brands. We explore the late ...
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show series
 
Driven by love for Table Tennis. Megha Gambhir, is the amazing co-founder and CEO of Stupa Sports Analytics. Her company is revolutionising the world of sports by providing athletes with cutting-edge analytics and insights to improve their performance. She talks about how she got started with a MVP - an Excel spreadsheet, to now working the ITTF an…
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Making India sleep better: More than 55% of Indian adults face trouble falling asleep at least three nights a week. Today, I speak with Surbhi Jain, the founder of Neend, a free app offering stories, soothing sleep sounds, meditation, and more to help users unwind and nod off. Launched in 2021, Surbhi shares how she started this journey after contr…
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Universal factories of the future. Today my guest is Gokul NA, Co-Founder of CynLr. a pioneering deep-tech startup dedicated to the radical reinvention of dynamic vision-enabled robots, unlocking the potential to create the 'universal factories' of tomorrow. In this enlightening discussion, Gokul takes us on a journey back over a decade, recounting…
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From a 13-year-old dreaming of becoming a YouTuber to now leading a 6-figure video content agency, today I speak with Pratham Jindal, Founder and CEO of Praper Media—a content agency collaborating with some of the biggest creators on the planet. In this episode he shares insights into launching the agency, recounting the story of securing his first…
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It's a tough job market out there folks! , and on today's episode, we have an expert to guide us through it. I'm joined by Sarabjeet Sacher, the founder of Aspiration Jobs, with a profound passion for coaching professionals in areas such as career growth, career development, job search strategies, and interview techniques. He shares valuable insigh…
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One of India's major financial organizations, Axis Bank, offers the exclusive and renowned Axis Bank Reserve Credit Card. This card stands out as a statement of distinction and elegance because it was created for people who want unmatched privileges and luxury in their financial interactions. For the stringent requirements of high-net-worth individ…
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One of the largest private sector banks in India, ICICI Bank, offers the Sapphiro credit card. The ICICI Bank Sapphiro Credit Card was created with consideration for the monetary requirements and lifestyle preferences of high-net-worth individuals and frequent travelers. It is well known for its distinctive advantages and bonuses. With this credit …
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SixE Rewards An excellent co-branded credit card for frequent flyers and IndiGo airline supporters is the IndiGo HDFC Bank Credit Card. One of India's largest domestic and international carriers, IndiGo, and HDFC Bank collaborated to design this card. It intends to offer cardholders exclusive benefits including airline miles, lower flight costs, fr…
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Welcome to the world of special advantages offered by the 6E Rewards XL - IndiGo HDFC Bank Credit Card. The largest airline in India, IndiGo, and HDFC Bank, one of the nation's top financial institutions, jointly enable this credit card. Discover a world filled with enticing extras, deals, and discounts that will make every journey and purchase mor…
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One of India's top private sector banks, HDFC Bank, provides a well-liked financial product called the Titanium Edge Credit Card. This credit card is well renowned for its many features and benefits, which were created to meet the various financial needs of all of its customers. It is categorized as a premium credit card and is accessible to those …
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The American Express Membership Rewards® Credit Card is your adaptable financial buddy and offers more than just a means of payment. By providing a range of unique features and advantages suited to your lifestyle and interests, this credit card seeks to improve your financial experience. This card offers doors to a world of opportunities for everyo…
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In this episode, we dive deep into the captivating world of marketing and branding with a spotlight on rebranding with our guest Sofia Nguyen, Chief Marketing Officer at Azendo. Join us as we explore and discuss the strategic decisions, creative challenges, and transformative results that unfold during a brand's evolution. Whether you're a marketin…
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The HDFC Bank Infinia Credit Card and the SBI Aurum Credit Card are two premium credit card choices that can be compared. Both cards are designed for people who desire excellent rewards and advantages. We'll examine the main benefits and traits of each card in this comparison so you can make an informed choice depending on your tastes and way of li…
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For frequent flyers and ardent travelers in India, the Club Vistara SBI Card PRIME is a premium credit card that skillfully mixes luxury, travel, and rewards. This card is the outcome of a partnership between the renowned local airline Vistara and the State Bank of India (SBI). The Club Vistara SBI Card PRIME offers cardholders an unrivaled travel …
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Regular shoppers and customers may benefit from the well-known SBI SimplySAVE Credit Card from the State Bank of India (SBI). This credit card's name implies that it is made to make it simple and fast to get points for a variety of expenditures. The SBI SimplySAVE Credit Card is a great option for those who want to optimize their savings while usin…
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In a rapidly evolving digital landscape, B2B SaaS marketing has emerged as the undisputed catalyst for driving business growth, transforming industries, and revolutionizing how companies engage with their clients. As technology becomes an inseparable part of our lives, B2B SaaS companies find themselves at the forefront of innovation, providing cut…
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A premium credit card from SBI Card, the SBI ELITE Credit Card has a Rs. 4,999 annual membership fee. It was SBI Card's most expensive credit card choice before the SBI AURUM Credit Card launched earlier this year; nevertheless, it is now SBI Card's second-most expensive credit card option. The SBI Bank ELITE Credit Card is a high-end product that …
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Two well-known credit cards in India are the SBI SimplyCLICK Credit Card and the Amazon Pay ICICI Bank Credit Card. While the Amazon Pay ICICI card gives cashback and advantages for Amazon transactions, the SBI SimplyCLICK card concentrates on online shopping incentives. When deciding which credit card is best for you, take into account your spendi…
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In the dynamic world of B2B marketing, where engaging your target audience is paramount, video has emerged as a captivating tool that holds immense potential. It has become the conduit through which brands can effectively communicate their value proposition, build lasting relationships, and drive tangible business results. Our host Muskan is in con…
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A wise decision, HDFC Regalia to HDFC Regalia Gold offers a number of advantages. By upgrading, you gain access to a rewards programme that has been enhanced, offering you more chances to earn rewards for your purchases and more options for redeeming them. Your travel experiences will be enhanced with HDFC Regalia Gold's great travel benefits, whic…
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Building a marketplace or a startup is not an easy game. Strategies, the right planning and decisions make it possible for startups to find their niche and target audience. After that, it is another dimension that entrepreneurs and founders enter to build their startup further into a brand that people recognize and connect with. So, what is it that…
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It all started with the dark pandemic when people started losing hope and shutting down their businesses. Krishi Fagwani, co-founder of Thrive Now explains the opportunity they saw while the world was running out of options. How they understood the gap in a particular industry and decided to work on it and build something that helps consumers be on…
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Enabling the well-being of more than 355 million Indian women through products, experiences, and experts. Today my guest is Aruna Chawla, founder of Salad, a lifestyle planner mobile app that support women to better manage their health throughout the menstrual cycle by providing personalised nutrition, fitness, and lifestyle advice. She talks about…
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Marketing is constantly evolving with the coming trends and technologies. Brands have to adapt to the futuristic ways as they are slowly but steadily entering our lives. Our host Muskan is in conversation with the founder of VOSMOS, Piyush Gupta as he dives deep into the metaverse and its implications for Marketing and Branding. What all goes into …
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E-Commerce drives strong with the wave of AI and multiverse web3 entering the future strong. But when we look at the other aspect of the sales funnel we see retail and many might consider it as the traditional way but it is as much a benefactor in the long race. Our host, Muskan in conversation with Narinder Mahajan, co-founder of ODN, where they d…
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In this episode, Deepak Atri Sharma is talking with Yaagneshwaran Ganesh. Yaag is the Director of Content Marketing at Avoma, host of The Yaag Project, author of 8 Books and a TEDx Speaker. Content is the backbone of all Marketing and we bring it back to focus in this conversation. We discuss about the definitions of Content Marketing, Demand Gener…
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Bye Bye Potholes! Today I have the pleasure to talk to Sourabh Kumar, co-founder of PotHoleRaja, a social venture that 's on a mission to make India & the world pothole-free. He got the idea After reading a tragic story about a woman who lost her life due to a pothole. He gave up his highly paid corporate job to fill in potholes around the streets …
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Content is king! Today my guest is Gautam Madhavan CEO & founder of Mad Influence and influencer management agency. They do more than just connect creators and brands. They do digital marketing, social media management, content authoring, and providing consulting services to businesses. They are trying to create the biggest content companies in the…
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In this episode, Muskan converses with Capt. Shashank Shandilya, an ex-Indian army officer, who's now a podcaster. They go in-depth about brand leadership, teamwork, branding, corporate life, work ethics, his life in the army, and much more.By BrandPodcasters.com
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In this episode, Muskan converses with Abhishek Sharma, Head of Brand at Magicbricks, and among the top 100 marketers in India. They go in-depth about digital marketing, branding & strategy, managing pan-India campaigns, working with celebrities and more.By BrandPodcasters.com
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Building the next wave of technology. Today my guest is seasoned investor Nitin Sharma, general partner & co-founder of Antler India. A global early-stage venture capital firm that invests in the defining technology companies of tomorrow. They're one of the fastest growing VC firms in the world. In this episode he talks about his 15+ year investing…
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India is expected to be home to 700 million gamers by 2025. So Today my guest Piyush Kumar, he is the Founder and CEO of Rooter. A game streaming and E-Sports platform. Rooter has emerged as the largest player in the Indian gaming category, with close to 50 million downloads, making it the No. 1 app in the ‘sports’ category on the Google Play Store…
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Sports tech and driving sports engagement. Today my guest is Amit Purohit CEO & founder of Fantasy Akhada, a fantasy sports platform that provides you with an opportunity to play Fantasy Cricket, Fantasy Football and Fantasy Kabaddi by using your sports knowledge and skill. So today he talks about building a hyper growth sports tech startup, going …
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Get your popcorn ready! Today my guest is Shalibhadra Shah, CEO & Co-founder of ABC Talkies. An online movie platform for filmmakers to submit their films and for cinema lovers to watch independent cinema on a pay-per-view model. He talks about what motivated him to get this off the ground and what problem they are solving . He talks about how they…
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Launching rockets into space! My guest is Srinath Ravichandran CEO & co-founder of Agnikul, a Chennai-based Indian aerospace manufacturer specialising in building launch vehicles capable of taking micro and nano-satellites to Low Earth Orbit, on-demand. He started as an outsider , working in finance but his heart was always in aerospace. In this ep…
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Transforming storytelling. Today my guest is Summit Nayak - Co-founder of Ekank. They are building a storytelling platform, democratising non-fiction by bringing lost and forgotten history to the forefront. He talks about how they got this off the ground. Talks about ignoring the experts who told him not to build the product because it wasn't cool …
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