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The Conduit

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Get all the audio content from Powered by Search in a single subscription. If you love shows like SaaS Marketing Bites, Inflection Point and Insider Marketing, you should subscribe so you don't miss anything. The Conduit will also include audio that we won't publish anywhere else like masterclass recordings, expert Q&As and more.
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Partnership Unpacked is your go-to guide to growing your business through partnerships - quickly. Join award-winning marketer and partnership strategist Mike Allton as he meets the minds behind the brands and talks to exceptional experts with decades' worth of partnership experience. Each episode unpacks winning strategies and latest trends - from influencer marketing to brand partnerships - and ideas that you can apply to your own business to grow exponentially. Whether you're a C-Suite Exe ...
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Agency Accelerated is your go-to guide to growing your agency – quickly. Join award-winning marketer and strategist Stephanie Liu as she meets the minds behind the brands and talks to exceptional experts with decades’ worth of agency insights. Each episode is a toolkit full of practical how-to’s – from driving sales to telling stories – and revenue-boosting ideas that you can apply to your own business. Whether you’re an agency owner or a boss in the making, Agency Accelerated will help you ...
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Dealcasters

Jim Fuhs & Chris Stone

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https://dealcasters.live Amazon Live influencers Jim Fuhs and Chris Stone of Dealcasters deliver you motivational interviews from key influencers, thought leaders, podcasters, live streamers and content creators across many spectrums. If you’re feeling stuck in your journey, these podcasts can help you move forward in your career, podcast, live show and your life. Don’t fear the gear, as Dealcasters will take all the guesswork out of the technology for you! They’ve spoken to Hall of Fame Pod ...
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show series
 
Webinars are back. According to a recent report from Crossbeam, webinar utilization is now back to pre-pandemic levels and continues to grow. But as soon as I tell you that, you’re immediately reminded of the fact that your last webinar saw just 25 registrants and only a few attendees, right? If everyone’s doing webinars again, they must be seeing …
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Warren Buffet once said, “Partnership is not a legal contract between two equal individuals. It’s an emotional alliance between two people who are committed to each other’s success.” And that’s true, isn’t it? Whether you’re new to strategic partnerships or have been doing this for years, you doubtless understand that your most successful endeavors…
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Would your organization benefit from a global network of reseller partnerships? In a time when marketing budgets are shrinking and global economies are in turmoil, having resellers on the ground in various regions and countries who have already established a trusted relationship with your target audience is a real asset. But such a network isn’t to…
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Episode 91 of Mesmerizing Marketing™ Podcast: Tech Titans Talk: Bill Gates and Sam Altman Weigh in on the Future of AI, GPT-5 & Google Gemini Free Marketing Consultation with Dimple Request a FREE 15-minute marketing or podcast consultation by filling out this form. Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threa…
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Because events are not only great for lead generation, but also for attendees to learn about you as much as other attendees, they’re a hot bed for growth and opportunity. And like all marketing and sales motions, events are even better with partners. How can we use events to go to market with partners, and what does that even look like? That’s what…
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Every episode of the classic Western TV Show, The Lone Ranger, started out, "With his faithful Indian companion Tonto, the daring and resourceful masked rider of the plains led the fight for law and order in the early west. Return with us now to those thrilling days of yesteryear. The Lone Ranger rides again!" And throughout the decades since, the …
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Mesmerizing Marketing™ Podcast Episode 90: AgoraPulse Interview with Co-Founder Emeric Ernoult. In this episode, Dimple interviews Emeric Ernoult who is the Co-Founder of a Paris-based social media management software company. They discuss entrepreneurship, social media marketing strategies, AI, and how to build a successful business and brand. Wat…
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Through the first three quarters of 2023 in the U.S., over 170,000 tech workers have been laid off. Now, more than ever, it’s critical for partnership teams to be focused on the right initiatives and have plans in place to measure and demonstrate success. How do we prioritize the right partners? Where are strategic partnerships headed in the coming…
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Episode 89 of Mesmerizing Marketing™ Podcast: Be Thankful for Thanksgiving: Global Traditions, Tasty Turkeys and Gratitude This is one episode you are going to want to download and listen to it more than once! I share global Thanksgiving traditions, global fusion recipes for appetizers, salads, turkey and stuffing, and turkey substitutes for you no…
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Episode 88 of Mesmerizing Marketing™ Podcast: Sam Altman Returns as OpenAI CEO After Being Fired from the Board The tech world has been a soap opera the last few days and in a mesmerizing way. Ironic how the board that fired Sam Altman has now been replaced by new board members. Tune in to the entire episode to get the details. Free Marketing Consu…
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One of the keys to successful partnerships is the creation of great content. You might not always equate partnerships with content, but the fact is, the partnership space is filled with content-filled satellites such as onboarding, case studies, pitches, white papers, reports, sales introductions, books, and of course the more obvious rockets such …
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JP Hightek, a recognized figure in the world of podcasting and content creation, has a deep understanding of the industry and its history. In today's fast-paced world, where everyone is eager to jump into podcasting and create engaging content, JP stands out as an authority on the subject. He recognizes that content creation is not a new concept bu…
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B2B SaaS companies all have a shared challenge: Helping their customers actually succeed with their product. You can have all the help videos and tutorials in the world, but sometimes customers want someone else to do the work and for that, they’re going to turn to an agency. Should we partner with agencies? What should that look like? That’s what …
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Are you the only partnership professional in your organization? Are you struggling to demonstrate value to your team and organizational leadership? Are you tired of recruiting new partners only to see those relationships fizzle out? That’s what Cory Snyder is here to help us with. Cory is the VP of Partnerships at Sendoso and has been in this indus…
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Episode 87 of Mesmerizing Marketing™ Podcast: Latest in AI News: Open AI Launches Platform for Users to Make Their Own Version of ChatGPT Free Marketing Consultation Request a FREE 15-minute marketing or podcast consultation by filling out this form. Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threads.net/@shewears…
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Episode 86 of Mesmerizing Marketing™ Podcast: Latest AI News: ChatGPT, Claude, Perplexity, and AI Prompts Free Marketing Consultation Request a FREE 15-minute marketing or podcast consultation by filling out this form. Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threads.net/@shewearsstilettos Visit My Links and Res…
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How do you successfully scale a partner ecosystem with hundreds of partners? We talked about starting a marketplace of partners for your business in a previous episode, but what happens when your early success translates into increased demand and a slew of new partners? There are app ecosystems in the MarTech space that have grown to thousands of p…
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Episode 85 of Mesmerizing Marketing™ Podcast, hosted by Dimple Dang, Legal Marketing Expert, and AI Strategist: AI for Lawyers: How AI is the New Legal Tech Revolution for Law Firms. AI LEGAL INDUSTRY TOOLS FOR LAW FIRMS https://www.rossintelligence.com/what-is-ai https://kirasystems.com/ https://www.clio.com/ https://www.thoughtriver.com/ Free Mar…
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One of the key tenets of our podcast here is the fact that there are a lot of different kinds of partnerships out there. Affiliates, influencers, tech integrations… and of course sales and marketing. Which means one of the challenges facing B2B businesses is knowing which kind or kinds of partnerships to pursue. Wouldn’t it be great to learn how ot…
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Mesmerizing Marketing™ Podcast Episode 84: Silicon Valley Talks - Dimple Dang Interviews Claid.AI CEO and Co-Founder Sofiia Shvets WATCH THIS EPISODE NOW ON YOUTUBE: https://youtu.be/AzrBunY2LEc Claid.AI creates beautiful product images for your brand and e-commerce store. Sign up for your free trial now: https://claid.ai/ Follow Sofiia on LinkedIn…
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In 2008, Apple launched the App Store for their iPhone product and for the first time, allowed 3rd party developers to build apps for their OS and charge associated fees. In 2022, that ecosystem generated $1.1 trillion in developer billing and sales, and has driven hundreds of billions of dollars for developers. That ecosystem is now the most lucra…
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Have you ever vouched for someone only to have them fall well short of the mark? How’d that make you feel? Disappointed? Embarrassed? How likely would you be to recommend that person again, and, worse yet, how would your recommendation be received in the future? That’s the kind of problem that can occur when you don’t have buy-in from your internal…
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If you want to become a creator and influencer today, you have a tremendous number of options when it comes to platforms and formats. Do you focus on short-form content on X or Threads? Do you spend your time crafting vertical videos for TikTok or YouTube Shorts? Or do you invest more time in long form video content for YouTube, or even podcasts li…
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How is your revenue team doing? Did they miss their numbers last period? Are they frustrated with a lack of qualified leads and pipeline? Are they looking to partnerships, and to YOU, for help? That’s what we’re covering in today’s episode of Partnership Unpacked. Welcome back to Partnership Unpacked, where I selfishly use this time to pick the bra…
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Episode 83 of Mesmerizing Marketing™ Podcast: Linking Into Success: The Evolution and Power of LinkedIn for Modern Business Growth Free Marketing Consultation Request a FREE 15-minute marketing or podcast consultation by filling out this form. Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threads.net/@shewearsstilett…
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“The Sumo Advantage is… alignment with a major market force, capability, or accelerator with the intent to generate revenue and grow market share. It’s a partnership that drives momentum and revenue growth and is, most importantly, a clear and present danger to your competition.” That’s a quote from Bernie Brenner’s book, The Sumo Advantage, and it…
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Episode 82 of Mesmerizing Marketing™ Podcast: 2023 Guide on SEO Strategies to Land on Page One of Google WATCH ON YOUTUBE: https://youtu.be/nRPb7Bl4tD0 Resources Mentioned: SEMRush Neil Patel's UberSuggest AHREFS MOZ Google Search Console Free Marketing Consultation Request a FREE 15-minute marketing or podcast consultation by filling out this form…
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In 2022, Google announced that their Analytics product would have an entirely new version by Summer 2023, and that all brands would need to update and change. The year before that, it was announced that the mechanism most marketers used to track website visitor activity, cookies, would be going away. In those instances, we had advance notice that c…
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Episode 81 Mesmerizing Marketing™ Podcast: The Clubhouse App Reinvents Itself with a New Feature Called "Chats", Which is an Audio Messaging Feature Focused on Friendships. WATCH EPISODE 81 on YOUTUBE HERE: https://youtu.be/_Tjq9A4hN34 Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threads.net/@shewearsstilettos Visit…
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Just like launching a rocket into space requires a tremendous amount of initial energy to achieve lift-off, launching a new influencer marketing campaign with brand new influencers takes a tremendous amount of work. But, once a rocket achieves a certain altitude, gravitational forces sheer away and the rocket can continue moving out into space on p…
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I’ve been blogging about social media and the various networks since 2011, and have had a front-row seat as change after change change was pushed upon us as marketers and we had to scramble to learn and adapt. New social networks cropping up. Old social networks shutting down. New best practices to learn. Old best practices to forget. And throughou…
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Episode 80 of Mesmerizing Marketing™ Podcast: Top Ai Tools for Content Creators in 2023 SIGN UP FOR MY AI MASTERCLASS: CLICK HERE TO RESERVE YOUR SPOT (LIMITED SLOTS AVAILABLE). EXCITING NEWS!! We Are Now on YouTube: Now Mesmerizing Marketing™ Podcast is on YouTube as well. Make sure to subscribe to my YouTube Channel Ai Tools Mentioned in This Epi…
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Relationships are everything. That’s been the resounding theme throughout every episode of this podcast. From developing strategic brand partnerships, to working with brilliant influencers, every guest has stressed how important it is to develop key relationships. What they haven’t said though is how important personal branding is to that endeavor.…
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Artificial intelligence is transforming the way brands market, advertise and partner with one another. AI platforms are disrupting traditional approaches with data-driven personalization, automation and scale. But many companies are struggling to leverage AI's full potential. Partnerships that seemed obvious on the surface have failed to generate r…
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Episode 79 of Mesmerizing Marketing™ Podcast: Scripting the Next Chapter: Stories, Publishing, and the AI Revolution in Writing EXCITING NEWS!! We Are Now on YouTube: Now Mesmerizing Marketing™ Podcast is on YouTube as well. Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threads.net/@shewearsstilettos Visit My Links a…
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Every once in a while, there’s an advancement in technology so profound that it impacts every aspect of human life and productivity. Automotives. Airplanes. Computer processors. And now, Artificial Intelligence... AI. While AI isn’t new, recent developments have vastly improved and accelerated mainstream adoption of AI capabilities and enhancements…
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Episode 78 of Mesmerizing Marketing™ Podcast: Lights, iPhone, Action!: Mastering iPhone Filmmaking & Content Creation EXCITING NEWS!! We Are Now on YouTube: Now Mesmerizing Marketing™ Podcast is on YouTube as well. Make sure to subscribe to my YouTube Channel FOLLOW ME ON THREADS https://www.threads.net/@shewearsstilettos Visit My Links and Resourc…
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85% of respondents to a recent survey by Converge reported that brand visibility is the overall goal for content amplification. At the same time, the majority of those surveyed reported they had neither the time nor the resources to accomplish what they wanted. That’s a problem. CMOs today understand the importance of content marketing for establis…
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Episode 77 of Mesmerizing Marketing™ Podcast: "The Barbie Movie" The Emmy-Caliber Marketing Team that Took the World by Storm! Dimple shares how "The Barbie Movie" marketing team delivered on their brand promise and over delivered. Even Ryan Gosling who played "Ken" and Margot Robbie who played "Barbie" always stayed in character even on press tour…
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You have a new partner! That’s awesome! What’s next? How do we make sure that the partnership and the relationship continues forward in a positive, constructive way? How do we set this partner up for success and, at the same time, make sure that our time is spent as efficiently as possible so that we can bring on more and more partners and drive mo…
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You’ve likely heard the phrase “Success breeds success,” but you may not have heard the full quote from Felicity Kendal where she said, “Success breeds success, and failure leads to a sort of fallow period.” I found that interesting because, often, success too can lead to a sort of fallow period. A time where we thought we should be thrilled and ce…
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By now you’ve no doubt seen how incredible generative AI can be at helping to create outlines, emails, scripts and articles. And the imagery and video that AI is capable of producing is advancing swiftly. But all of that content is based on creative work that already exists, and that could potentially include your work! Is that something you need t…
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We uncover the fascinating story behind Cloud Microphones and its visionary founder, Rodger Cloud, who has made a significant impact on the podcast, music and audio industry. We dive into the world of Cloud, a USA-based company known for their exceptional audio products like the inimitable Cloudlifter and their commitment to providing top-notch sol…
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Episode 76 of Mesmerizing Marketing™ Podcast: From Zero to 100M Downloads: The Explosive Rise of Threads App - The New King of Social Media!" FOLLOW ME ON THREADS https://www.threads.net/@shewearsstilettos Watch on YOUTUBE and Subscribe https://youtu.be/dMKyjxOgVNQ Visit My Links and Resources https://sociatap.com/MesmerizingMarketing/ EXCITING NEW…
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CMOs and Partnership Leaders today are facing increasing amounts of pressure. Pressure to do more with less. Pressure to show their stakeholders, internal and external, real results. Pressure to take their partner programs to the next level. All the books and courses and webinars in the world can’t help if you don’t have the right mindset. So where…
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In the early 2000’s, when I was the sales manager for a local IT company in Ohio, I needed to meet and build relationships with other business owners in the area so that when they had an IT need come up, like upgrading their server or expanding their network, my company and I were top of mind. So I attended weekly breakfast networking meetings, and…
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Robin Dimond once said to me, “Partnerships are a long term relationship. You don’t expect to wife up right away. Same thing with a partnership. You have to work that relationship and really get to know them on every level.” But in today’s world of short form video and voice texting and Slack messages… how do we really get to know partners and pote…
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Get ready to level up your game with the one and only Jeff Sieh! Jeff drops knowledge bombs left and right, revealing his top-notch strategies for crushing it with Live Streaming, Podcasting and even Pinterest?! YUP. He's the real deal, folks—a master of visual marketing who's ready to unleash his secrets and take your brand to the stratosphere! Pi…
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Episode 75 of Mesmerizing Marketing™ Podcast: How to Create YouTube Shorts Using the Latest AI Tools with Dimple Dang EXCITING NEWS!! We Are Now on YouTube: Now Mesmerizing Marketing™ Podcast is on YouTube as well. Make sure to subscribe to my YouTube Channel and watch episode 75 here to see what I created with AI and behind the scenes of checking …
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Imagine who a few of the biggest brands are in your industry. Got a few companies in mind? Now imagine you’re responsible for working with them on partnerships that measure revenue in the millions of dollars. Where do you start? How do you keep on top of it all? That’s what we’re covering in today’s episode of Partnership Unpacked. Welcome back to …
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