Our mission is to teach historically excluded people how to start and grow a career in programmatic and digital media. This podcast is 20-40 mins episodes highlighting diversity, Equity, Inclusion, while demystifying industry trends to help you navigate as a marketer and a programmatic ninja.
…
continue reading
Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms ...
…
continue reading
The Current Report is our weekly news roundup of what’s happening in the world of digital media. We headline topical stories every edition — everything from connected TV to retail media networks to new initiatives around identity — offering our fresh take on why it's relevant for the marketing community.
…
continue reading
An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
…
continue reading
“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
…
continue reading
Ad Talk with GT Programmatic Consulting features interviews with thought leaders and captains of the advertising industry, and commentary on recent market events and M&A activity.
…
continue reading
We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
…
continue reading
Founder and go-to-market stories from the lens of a world-class marketer.
…
continue reading
WithinDigital is monthly digital marketing podcast, featuring in-depth interviews with experts in digital advertising, SEO, social media and everything in between. Listen in for actionable advice and insight into how you can improve your own digital marketing.
…
continue reading
The first podcast (that I could find) to really dig into the technical side of "ad tech". An extension of the popular blog 'What Happens In Adops' will make a point of calling out the BS of our industry while trying to learn a thing or two along the way.
…
continue reading
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
…
continue reading
The AdPod is a podcast dedicated to discussing topics in the advertising industry. We’ll be releasing a new regular podcast with a different special guest each time, who is an expert within the topic area being discussed. The purpose of the podcast is to educate advertising industry professionals on complex but important topics that underpin the industry, in an easy to digest way. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
…
continue reading
Secondaries Investor’s Second Thoughts podcast focuses exclusively on private markets’ burgeoning secondaries market, which is offering liquidity to its underlying illiquid asset classes. Hear analysis from Secondaries Investor’s global team of journalists and interviews with the market’s most influential players and rising stars discussing the dynamics shaping this ever-evolving area.
…
continue reading
All your MadTech podcasts from ExchangeWire in one feed: The MadTech Podcast: our weekly news wrap-up with a special guest The MadTech Daily: your media and marketing news in minutes each morning Podcast Specials: interviews with industry leaders on their specialist subjects
…
continue reading
Explore the dynamic world of FAST–the key growth driver in streaming–where innovation meets entertainment and media pays for itself; hosted by Ben Goodfriend, FASTer features engaging conversations with the industry experts, creators, and technologists defining the future of Free Ad Supported Television. FASTer with Amagi is produced by Next Chapter Podcasts.
…
continue reading
Brian Casel hosts conversations with founder friends. We talk about startups, products, software, entrepreneurship, but also what's happening in our lives away from our screens and revenue graphs.
…
continue reading
Technical deep dives with the entrepreneurs and developers building the decentralized economics networks which make up the Interchain. The Interop is hosted by crypto investor and podcaster @seb3point0.
…
continue reading
A weekly wrap of the “must-know” developments in Marketing, Media, Agency and Technology for leaders and emerging leaders in the industry. Veteran industry journalist and Mi3 Executive Editor Paul McIntyre talks each week with guest marketers who are in the know on what matters at the nexus of marketing, agencies, media and technology. Powered mostly by Human Intelligence (HI).
…
continue reading
Using the techniques that have helped cement 250,000+ visit increases for more than 10 of their clients, Siege Media and founder Ross Hudgens dive into the executional nitty gritty of what makes content rank, and how to get content shared. Topics include content marketing, SEO, email outreach, Reddit marketing, and more.
…
continue reading
Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and Jayne Peressini. Along the way, we hit topics like pLTV, creative optimization, incrementality, ...
…
continue reading
Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
…
continue reading
Learn about How DOOH Advertising Works and How To Measure DOOH. Hear about how modern brands are using things like billboards, DOOH, place-based ads, event marketing, experiential, and other forms of real-world marketing to connect with target audiences and drive ROI. Executive insights, on-demand, from a global community of entrepreneurs and marketing leaders with the deepest insights into advertising out-of-home.
…
continue reading
The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changi ...
…
continue reading
Our marketing lecturer Jessy is hosting #MarketingTalks , a new series of podcasts, that we are launching at the Suliman S. Olayan School of Business (OSB)|AUB. During the talks, the guest and her will tackle various marketing-related topics, practices, applied strategies, future trends, and successful campaigns... even students are joining to discuss some big brands' failures and stories! Stay tuned every week for a new exciting topic and you could watch it too on our Youtube Channel https: ...
…
continue reading
Welcome to Inkbot Design, the podcast where creativity meets strategy. Whether you're a designer, entrepreneur, or brand strategist, we dive deep into design, branding, and marketing to help you craft powerful, engaging brands. https://inkbotdesign.com/
…
continue reading
Welcome to Subodha, where amazing things happen.
…
continue reading
1
The Cyber Go-To-Market podcast for cybersecurity sales and marketing teams. Save Cybr Donut!
Andrew Monaghan
The podcast for sales and marketing teams that tackles the question: How can Cybr Donut grow ARR to $10m by the end of 2025? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts in our movement to Save Cybr Donut. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the ri ...
…
continue reading
Perspectives from the next wave of world-class investors and operators
…
continue reading
Crawling Mondays is the YouTube and Podcast from Aleyda Solis, International SEO Consultant and Founder of Orainti, where she shares SEO reviews, interviews and news covering the different activities of the SEO process. Aleyda Solis is an International SEO Consultant and founder of Orainti -a highly specialized, boutique SEO consultancy-, blogger, speaker, author, awarded as the European Search Personality of the Year in 2018. She's the wrapper of #SEOFOMO (a weekly free SEO Newsletter to ke ...
…
continue reading
Join the Data-Dynamix Crew as they break down smart ways to use data to leverage and grow your digital ads strategy.
…
continue reading
Find the Digital marketing Podcats, we're happy to provide you with the finest in video marketing advice & information. This podcast is all about sharing tips with the listeners to build effective SEO strategies that shows transformational growth.
…
continue reading
Perennial Dissonance is a podcast by Dave "Blogthoven" Bowers and Ryan DeNardis discussing the perennial questions regarding "classical" music and its impact on society.
…
continue reading
Tech talks by Vishnu VG. Cloud Expert | Software Architect | AWS Community Builder | Technology Blogger. Opinions are personal.
…
continue reading
How Agencies Thrive is dedicated to helping forward-thinking, digitally savvy, lean-and-mean marketers win in the rapidly evolving digital landscape. Learn more at www.stackadapt.com.
…
continue reading
Serge and Shelley share their expertise and opinions from a collective 40+ years in the recruitment profession. The podcast is all things recruitment - from the latest trends, industry news, technology, helpful tips and interviews with some of the biggest globally recognized names in the recruitment industry
…
continue reading
There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message….are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.B ...
…
continue reading
A Podcast dedicated to discussing the details of online advertising and how to make it easier!
…
continue reading
This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
…
continue reading
Host Tim Barsness dishes on the latest developments within the advertising realm. Tune into the fjorgecast to receive insider tips and advice from experts within the advertising industry. Fjorgecast is your first stop in hearing about the unique opportunities and challenges advertisers face today.
…
continue reading
Previously the Marketing Myths Podcast, KeyNews reformed the way KeyMedia Solutions is going about our podcast creation process. We pride ourselves on our intellectual curiosity and our continuing education program. Because of this, we want to share our studies, research, education, and insights around the world of Digital Marketing with you! Each week you will hear from a variety of our team members and the perspectives they bring to the boardroom.
…
continue reading
The Digital Marketing Insights Show invites professionals in the digital space to talk about their journeys. Whether the professional is experienced or new to the industry. We look to follow their progress in the space and look to find insights into what is working for them.
…
continue reading
The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
…
continue reading
Startups Transformed is a bi-weekly podcast that explores how tech startups have climbed their way to success. Host and Altitude Accelerator board member Patrick McGuire interviews entrepreneurs and business leaders on lessons learned so that you can get a head start on your next big idea. Scale your tech startup to new heights with Altitude Accelerator at https://hubs.ly/H0-ytzm0.
…
continue reading
The American Journal of Respiratory Cell and Molecular Biology (AJRCMB) is proud to present the Lung Science Podcast series! Featuring engaging interviews and commentaries with luminaries in pulmonary and critical care basic investigation.
…
continue reading
We’ll help you launch, grow, correct, or reboot your podcast. Join host Susan Finch as she brings in experts, shares experiences, and helps you look better online. We’ll show you how to prepare through practical experience learned. This is the advice only B2B boutique podcast production firms can tell you. From Funnel Media Group and the Funnel Radio Channel https://funnelmediagroupllc.com
…
continue reading
Pure SEO (https://pureseo.com) is a Google partnered digital marketing agency. Our award-winning team of certified specialists delivers search engine optimisation, search engine marketing, conversion rate optimisation, analytics, content creation, social media, and a range of internet marketing services. We help brands connect with their audience and fully utilize the promise, power, and potential of the web.
…
continue reading
1
Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
40:39
40:39
Play later
Play later
Lists
Like
Liked
40:39
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.
…
continue reading
1
Active attention for longer: Out of home study goes global as MRC moves on attention metrics, signalling programmatic surge, challenger brand boost
30:31
30:31
Play later
Play later
Lists
Like
Liked
30:31
A decade after launching viewability metrics, the Media Ratings Council is moving to standardise attention metrics globally. That means buying media based on attention metrics will scale faster. But a world first out of home study into attention by QMS and Amplified Intelligence is already going global – and the findings for brands are huge. In sho…
…
continue reading
1
dentsu's Ganga Chirravuri on the Evolution of Programmatic
15:43
15:43
Play later
Play later
Lists
Like
Liked
15:43
On this episode, ExchangeWire's Mat Boughton is joined by Ganga Chirravuri, president product and development, dentsu APAC, to discuss how the advertising industry is evolving, how the programmatic sphere developing and the key strategies brands should adopt to stay competitiveBy ExchangeWire
…
continue reading
1
Winning with programmatic mobile ads: US, UK, DE, IN, BRA, JPN
28:30
28:30
Play later
Play later
Lists
Like
Liked
28:30
What ad formats will skyrocket your app? What publishers will grow downloads faster? In this episode of Growth Masterminds, host John Koetsier chats with Tomas Yacachury from Kaizen about its latest Programmatic Inventory. They discuss 6 different nations: 1. The US 2. UK 3. Germany 4. India 5. Brazil 6. Japan In Japan, manga is king, so native ads…
…
continue reading
1
Ranking for 223 THOUSAND Keywords With Programmatic SEO
7:47
7:47
Play later
Play later
Lists
Like
Liked
7:47
E283: This site is ranking for 223,800 keywords on Google. 6,400 keywords in positions 1-3. What a time to be alive. My SEO program: https://edwardsturm.com/compact-keywords/ 00:00 Crazy SEO Win 00:58 Rob Liu’s Strategy 01:59 Implementing the Broad Approach 02:46 Analyzing ContactOut's SEO Tactics 03:51 Pricing 04:10 Using Data for Organic Marketin…
…
continue reading
1
#5 - The First Programmatic Olympics with Freewheel's Kathy Argyriou
28:56
28:56
Play later
Play later
Lists
Like
Liked
28:56
Our host, Ben Goodfriend, chats with Kathy Argyriou about her early childhood and her journey into the ad tech world. Together, they explore the complexity of live streaming infrastructure. Kathy shares what it's like explaining programmatic advertising to her grandparents, diversity in the industry, and advice to the next generation. 00:00 Introdu…
…
continue reading
1
How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies
34:01
34:01
Play later
Play later
Lists
Like
Liked
34:01
In this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Franci…
…
continue reading
1
Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH
32:16
32:16
Play later
Play later
Lists
Like
Liked
32:16
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world-s-newest-buzzword-is-curation Microsoft Exits Retail Media https://www.retailbrew.com/stories/2024/10/15/microsoft-is-report…
…
continue reading
1
158. Mastering TV Advertising: Balancing Traditional and Programmatic Strategies with Haley Wiaz
33:30
33:30
Play later
Play later
Lists
Like
Liked
33:30
Join us as Haley Wiaz, Group Director of Digital at Scale Marketing, delves into the intersection of traditional TV and digital programmatic advertising. She explains how brands can blend the broad reach of traditional ads with the precise targeting of digital streaming, maximizing campaign effectiveness. Haley shares insights on the power of premi…
…
continue reading
1
#24 Exposing the Hidden Truth & Ad Fraud in Programmatic Advertising: Claire Atkin on Google's Manipulative Strategies
28:02
28:02
Play later
Play later
Lists
Like
Liked
28:02
In this episode, Claire Atkin, CEO of Check My Ads Institute, unpacks the critical issues plaguing the world of programmatic advertising. She delves into how advertisers are losing control of where their ads go, the hidden costs within the ad tech supply chain, and the unchecked power of Google’s monopoly in the digital advertising landscape. Clair…
…
continue reading
E486: SEO copywriting - what I focus on, what I stay away from, how I write, and how I use keywords. I’ve done search engine optimization for some of the biggest companies in the world - P&G, ADP, EssilorLuxottica, and more, as well as my own companies. This is how I do SEO copywriting. Links mentioned 👇 My SEO Program: https://compactkeywords.com/…
…
continue reading
1
Apple Spent Millions Designing Boxes You’ll Throw Away
14:05
14:05
Play later
Play later
Lists
Like
Liked
14:05
E485: Lessons from Apple’s packaging strategy and the greatest comeback story in business. These two Steve Jobs business stories get me hyped. Hopefully, they will get you hyped, too. Credit 👇 Story one: https://x.com/projectkim/status/1852010511086555474 Story two: https://x.com/itsolelehmann/status/1850531655427174709 Unboxing broll: https://www.…
…
continue reading
1
Secondaries market on track to break records
29:20
29:20
Play later
Play later
Lists
Like
Liked
29:20
Second Thoughts host Madeleine Farman and America's correspondent Hannah Zhang sit down to discuss the latest volume, fundraising and performance data coming through on the secondaries market and talk through the spaces to watch as activity surges towards the end of the year.By PEI Group
…
continue reading
1
The Culture Clash Underneath Creative Ad Tech - E316
37:41
37:41
Play later
Play later
Lists
Like
Liked
37:41
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
…
continue reading
1
Looking to Industry Review 2025: Defining Key Pillars
1:06:36
1:06:36
Play later
Play later
Lists
Like
Liked
1:06:36
In this MadTech Podcast episode, John Still is joined by Ciarán O’Kane, Rachel Smith and Lindsay Rowntree to talk about ExchangeWire’s upcoming Industry Review report.By ExchangeWire
…
continue reading
1
MadTech Daily: Channel 4 Reaches Record Young Streamers; BBC World Service to Receive Funding Boost
2:09
2:09
Play later
Play later
Lists
Like
Liked
2:09
On today's MadTech Daily: Channel 4 Reaches Record Young Streamers; BBC World Service to Receive Funding Boost; EU Launches Action Against TemuBy ExchangeWire
…
continue reading
1
Information Architecture in SEO: A Crash Course
11:34
11:34
Play later
Play later
Lists
Like
Liked
11:34
E484: Information architecture in SEO - how you show information on your website in the most straightforward crawlable way for visitors and search engines. This episode explains information architecture, especially in the context of search engine optimization, and gives an example of a site that is doing it so well that it’s ranking on Google for 2…
…
continue reading
1
Will Cosmos Reach its Full Potential? Cryptocito at Cosmoverse
22:01
22:01
Play later
Play later
Lists
Like
Liked
22:01
Consider staking with Interop Ventures Join Cryptocito and Sebastien Couture as they dive into the intense planning behind Cosmoverse 2024 and the evolving identity of Cosmos. From the unique challenges of hosting events in Dubai to Cosmos’ growing pains and its brand identity debate, they reveal what it takes to rally the interchain’s true believe…
…
continue reading
We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful Sa…
…
continue reading
1
MadTech Daily: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024
2:15
2:15
Play later
Play later
Lists
Like
Liked
2:15
On today's MadTech Daily: IAB Tech Lab Releases Privacy Guidelines for Public Comment; UK Ad Spend Hits £10bn in Q2 2024; US Ad Spend Continues to ClimbBy ExchangeWire
…
continue reading
1
How To Diagnose & Recover From A Google Algorithm Update
38:48
38:48
Play later
Play later
Lists
Like
Liked
38:48
In this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losse…
…
continue reading
1
MadTech Daily: Microsoft Accuses Google; AI Search Engine by Meta On The Cards
2:33
2:33
Play later
Play later
Lists
Like
Liked
2:33
On today's MadTech Daily: Microsoft Accuses Google; AI Search Engine by Meta On The Cards; IAB Europe’s Retail Media Certification Programme Begins Beta PhaseBy ExchangeWire
…
continue reading
1
MediaPost DOOH Insider Summit 2024 - Austin, TX
49:54
49:54
Play later
Play later
Lists
Like
Liked
49:54
In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown 00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer 31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Milla…
…
continue reading
E482: I attended a 20 trillion dollar event at Cipriani Wall Street. The people in the room controlled 20 trillion dollars of invested capital. This is what I learned. Links mentioned in the episode 👇 Compact Keywords: https://edwardsturm.com/compact-keywords/ Lessons From Ryan Reynolds: https://edwardsturm.com/articles/lessons-from-ryan-reynolds/ …
…
continue reading
1
MadTech Daily: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot
2:19
2:19
Play later
Play later
Lists
Like
Liked
2:19
On today's MadTech Daily: YouTube Expands Shopping Affiliate Programme to India; Meta to Use Reuters Content for AI Chatbot; Microsoft Expected to Report Slowest Quarterly Revenue Growth in a YearBy ExchangeWire
…
continue reading
1
Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers
25:13
25:13
Play later
Play later
Lists
Like
Liked
25:13
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify the process of creating and launching commercials for CTV. They explore how the platform solves challenges for brands and pu…
…
continue reading
1
Google Search Console Traffic Down To ZERO. Panic Ensues.
10:52
10:52
Play later
Play later
Lists
Like
Liked
10:52
E481: Google Search Console experienced a temporary issue today where everybody’s traffic spiked down to ZERO. The SEO community has been in a panic. So first, in this episode, I cover the bug. Then I get into the basics of Google Search Console. My Love Letter to Bottom-of-Funnel SEO (mentioned in the episode): https://edwardsturm.com/articles/bot…
…
continue reading
1
How brands succeed with storytelling over messaging
13:06
13:06
Play later
Play later
Lists
Like
Liked
13:06
More and more, brands are under pressure to figure out if they should attach to cultural or social issues, or stay out of those issues all together. Some of that pressure comes from consumers themselves. A recent survey from sustainability consultant BSR and Morning Consult found that U.S. consumers are four times more likely to say companies need …
…
continue reading
1
Advertising Week: Elizabeth Chapman of Nextroll In-Person
12:57
12:57
Play later
Play later
Lists
Like
Liked
12:57
We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company. For more in-depth discussion of these topics and link…
…
continue reading
1
MadTech Daily: Google Ordered to Pay Damages to Equativ
1:26
1:26
Play later
Play later
Lists
Like
Liked
1:26
On today's Daily, Dot discusses: Google ordred to pay €26.5m in damages to Equativ over anti-competitive behaviour; Meta move into the AI podcast game; Elon Musk's X set to miss political advertising revenue targetsBy ExchangeWire
…
continue reading
1
When Coca-Cola Lost the Greatest Marketing Battle in History
8:39
8:39
Play later
Play later
Lists
Like
Liked
8:39
E480: In 1975, Pepsi and Coca-Cola went head-to-head in the greatest marketing battle in history. Pepsi ran shocking blind taste tests, showing people preferred the taste of Pepsi to Coke. But what Coca-Cola did in response nearly destroyed Coke forever. Here's the full story. From: https://x.com/timjcarden/status/1850037589983756535 Full credit to…
…
continue reading
E479: The “reply guy” formula - what I would do if I could divert attention to growing on 𝕏. Use Premium+ account. Niche down, articulate my niche clearly. 3 hour daily commitment. - 2 hours replying to accounts in my niche or spinning comments on big accounts towards my niche. - 1 hour creating daily content for my profile - creating a valuable bi…
…
continue reading
1
Building FOMO by Stacking Article and Podcast Appearances
8:05
8:05
Play later
Play later
Lists
Like
Liked
8:05
E478: Anybody can do this right now to build crazy FOMO. Use featured.com to get into 3-4 publications each week. Use aipodcastmatcher.com to get in 2-3 podcasts each week. Every 7 days, share on LinkedIn. “Omg what is happening to this guy/girl they are blowing up!” - That’s what people will say to themselves when they see you getting all this swe…
…
continue reading
1
Episode 95: Randall Rothenberg, former head of the IAB
42:59
42:59
Play later
Play later
Lists
Like
Liked
42:59
For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv Copyright (C) 2024 Marketecture Media, Inc.By Marketecture Media, Inc.
…
continue reading
1
ITV's Rhys McLachlan on News Corp vs Perplexity, Brand Safety and Netflix
39:24
39:24
Play later
Play later
Lists
Like
Liked
39:24
On this week's MadTech Podcast, ITV's director of advanced advertising Rhys McLachlan joins John Still and Lindsay Rowntree to discuss News Corp's legal action against Perplexity, Bountiful Cow's challenge to overzealous brand safety measures, and Netflix's subscriber growth.By ExchangeWire
…
continue reading
On today's Daily, Dot discusses: Spotify on the SAX; LinkedIn in legal hot water; Nvidia stretching into new marketsBy ExchangeWire
…
continue reading
1
How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs)
35:17
35:17
Play later
Play later
Lists
Like
Liked
35:17
In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifti…
…
continue reading
E477: The performance of P. Diddy’s home website defies expected behavior. First, we look at how DecorMyEyes manipulated Google by delivering broken products, threatening customers, and engaging in fraud. These activities got it tons of angry reviews and blog posts, resulting in… tons of backlinks. The people behind DecorMyEyes went to jail and Goo…
…
continue reading
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
…
continue reading
1
TikTok-Tracksuit data: 60% brand awareness triples conversion as performance costs spiral; 37% awareness is sweet spot for DTCs, start-ups
46:06
46:06
Play later
Play later
Lists
Like
Liked
46:06
TikTok marketing science chief Rory Dolan says performance media costs are soaring while conversions flatline. He has the data to prove it. After mapping TikTok platform activity with Tracksuit’s brand tracking data, Dolan has one key message – invest in brand to boost conversion and beat biddable auction inflation: “Advertisers with 60 per cent-pl…
…
continue reading
1
Leili Riegel - Senior Associate Brand Manager, Innovation & Strategy at Nestle
38:04
38:04
Play later
Play later
Lists
Like
Liked
38:04
In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at…
…
continue reading
E476: Something nobody tells you about SEO. The best SEOs are not SEOs. They’re public relations people. The problem is these people have no understanding of backlinks, keyword clouds, semantic relevance scores, domain authority, and technical digital marketing. So when you take these public relations people and teach them these things, they become…
…
continue reading
On today's MadTech Daily, Dot dissects: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026.By ExchangeWire
…
continue reading
1
Link Building Epiphanies That Changed the Way I Look at Journalism
12:58
12:58
Play later
Play later
Lists
Like
Liked
12:58
E475: Learning link-building with journalists turned me into a cynic. It completely opens your eyes to the reality of journalism. I watched SEOs lie to journalists, make up accreditations, and more… all to get the highest authority backlinks they could. This is the dark reality of journalism and SEO. 00:00 Introduction 00:36 Domain Authority and Ba…
…
continue reading
1
#25 Scale Up Faster - Deep Secrets of 300+ Companies That Doubled Revenue Each Year Over Multiple Years with Pete Martin
31:56
31:56
Play later
Play later
Lists
Like
Liked
31:56
In this episode, Pete Martin, a six-time founder, reveals his top findings from his work on over 300 fast-scaling companies that doubled their revenue over multiple consecutive years. The insights are from his latest book, Scale Up Faster, where he uncovers the winning tactics used by the fastest-growing companies. Pete shares real-world examples o…
…
continue reading
1
How to Hire Cybr Donut's GTM Leaders - Josh White, SVP of North America, Intaso
52:55
52:55
Play later
Play later
Lists
Like
Liked
52:55
Are you curious about the ideal timing for bringing in a senior sales or marketing leader? Not sure the right profile to hire? Need insights on avoiding decision paralysis in hiring? Have you ever faced the dilemma of hiring in industry or someone from another one? In this conversation we discuss: 👉 The benefits and challenges of hiring from compet…
…
continue reading
1
MadTech Daily: New Programmatic Tool Address 'Overzealous' Brand Safety
2:02
2:02
Play later
Play later
Lists
Like
Liked
2:02
On today's show, Dot discusses: Bountiful Cow introduce new programmatic tool to challenge notions of brand safety; Sky hit turbulence; IPG introduces new data platform called Interact.By ExchangeWire
…
continue reading