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Have you ever wondered how ads make it to your favorite websites? What about those ads that seem as if they were customized to your specific interests? Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled. This is where we discuss MediaMath’s key to unlocking audiences and NMI’s mission to educate, empower and engage marketers. Advertising has changed drastically since the advent of the Internet - not only in the way that consumers see advertisements and interact w ...
 
A rotating roster of industry influencers discusses the latest technology, trends, products, platforms, strategies, and tools in digital media marketing — with an emphasis on the often misunderstood practice of programmatic media. Spirited discussions and expert insights explore how the advertising industry is changing and what the future challenges and opportunities may be for brands, marketers, and consumers. Produced by Xaxis, a leading programmatic media agency since 2011.
 
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show series
 
Our Julia Rast sits down with the "ambassador of audio" Tony Hereau from Nielsen to discuss strategies and the benefits of programmatic audio. Discussion points Audio is a uniquely powerful way for brands to engage with consumers. New types of access and measurement that programmatic advertising affords in audio. The keys to an omnichannel strategy…
 
In the second episode of Xaxis’ “People of Programmatic” podcast, host Cecile Blanc speaks with Oracle’s Derek Wise about a range of topics relevant to omnichannel advertising. In This Episode, We Discuss: How recent events, especially the COVID-19 pandemic, have had a profound impact on the customer journey. The future of ID targeting for our indu…
 
In the inaugural episode of Xaxis’ “People of Programmatic” podcast, Xaxis global CEO Nicolas Bidon interviews Ogilvy U.K. CEO Michael Frohlich on the topic of “creativity.” In this episode, we discuss: Brilliant creative drives emotion. Great creative works in any channel, including programmatic. Real-world examples show what great creative execut…
 
In this episode, we discuss:- Current market dynamics, and what a potential recession means. We touch on the Visto (Collective) bankruptcy.- The Rocket Fuel data targeting controversy and other industry examples; we touch on the Theranos book "Bad Blood" and how it's reminiscent of ad tech- The acquisitions of 2018: Nexstar buying Tribune, S4 acqui…
 
In this episode, we discuss:- What it's like to leave ad tech (and come back again)- State of the ad tech ecosystem: CDPs, Management Consultants, Amazon & TTD- The in-housing trend and how specialist agencies can reverse this trend and benefit brands- Programmatic Frontiers: DOOH, CTV, Audio, and what role eBay and Samsung may play in our ecosyste…
 
In this episode, we discuss:- The week in ad tech: LinkedIn launches its DSP and YuMe gets acquired- Gravity4 launching its Blockchain-based Lydian Coin token - Deeper look at who’s who of ad tech companies doing Blockchain today, including MetaX, Rebel.ai, MadHive, NYIAX.By George Tarnopolsky
 
In today's episode of Ad Talk, we discuss:- DoubleVerify going private equity, and what private equity means in the marketplace- Ad tech company public valuations, market consolidation, and M&A activity. What ad tech public companies have attractive balance sheets?By George Tarnopolsky
 
Chris Kane is the founder of Jounce Media, a consulting business focused on the Ad-Tech space.They work with advertisers, publishers, and technology providers to unlock the full potential of programmatic advertising.They help marketers be smarter buyers and publishers be better sellers through education and technical consulting support. They offer …
 
In this episode of Ad Talk, we discuss:1. Is it possible for ad tech companies to operate both Buy and Sell side businesses?2. Why have so many tried, and failed, at the Buy Side? (DSPs, Buying Platforms)3. Can The Trade Desk dethrone Google's DBM? We dive into TTD annual report and quarterly earnings.…
 
Alice Lincoln is the VP of Data Policy Governance at Media Math and has 15 years of experience in digital marketing, data product development and the protection of consumer privacy. In our conversation, we speak about the importance of protecting consumers privacy and data in an ever-growing technologically dependent world and the responsibility th…
 
Anna is the Regional Managing Director of Amnet Asia where she is responsible for setting up Amnet operations in Asia. With over 20 years of advertising and digital experience in Asia Pacific and has held leadership positions in various organizations such as Yahoo. She speaks regularly at marketing conferences and is frequently quoted in press and …
 
Joe Zawadzki is the CEO of MediaMath, and is a respected pioneer in the online marketing industry. With his deep experience in audience targeting and optimization, ad networks and exchanges, and real-time bidding, Joe is regularly invited to speak at industry conferences, roundtables, and major events. On today’s conversation, Joe discusses where p…
 
In this special Mathlete takeover episode Michelle Said interviews Adam Yamaguchi putting the spotlight on the Marketing Engineer Program, which has just seen the completion of its sixth cohort. Michelle also speaks with recent graduate David Khalev about how the Marketing Engineer Program, or MEP, came to be, the changes its experienced over the y…
 
Indy Khabra has over 10 years of business leadership experience, and has expertise in data driven programmatic advertising. Indy shares his thoughts on where the Australian market is going, and some of the pros and cons of having Apex programmatic technology in the market. One of the challenges presented in Australia is that there’s also a small ta…
 
In this episode we shift the conversation to state of programmatic in the mobile space with Michael Weaver, VP of Channel Solutions at MediaMath. Michael’s two decades of experience in digital marketing give him a unique perspective on all the ways the industry has continued to innovate. We explore the challenge inherent in an environment where tec…
 
In this explorative conversation with we dig a bit deeper into the current state of Programmatic Marketing with the Chief Marketing Officer of MediaMath. Joanna O’Connell’s in-depth experience have given her a unique perspective into the current state of programmatic, and what the impact of technology has had and will have on the industry. Joanna’s…
 
What Is Programmatic Marketing? Elise James-DeCruise is the Founder of New Marketing Institute, and has lead the charge in building a team of training professionals who are committed to educating emerging and professional marketers. Elise dives in and discusses the definition of programmatic marketing, and why it’s important for marketers young and…
 
Welcome to New Marketing Institute’s very first podcast, Programmatic Untangled: where we discuss MediaMath’s key to unlocking your audience and NMI’s role in education around that. The Advertising Industry has changed drastically - not only in the way that consumers are seeing advertisements and interacting with brands, but also in how media is be…
 
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